In my opinion the image for being an effective leader is important, those who can not hide his true face will not stay in managerial positions for a long time. To lead people, you have to play different roles. They have learned how to behave, regardless of the situation. Through strict control of all known identity at all times, despite their desire to behave appropriately. The image of the leader is primarily determined by its internal qualities. Among these include the energy and determination, positivity, passion for their work, intuition, self-confidence, the ability to psychological infection (personal magnetism), emotional and volitional stability, creativity, predictability, etc. For instance the richest Russian businessman and philanthropist from Uzbekistan Alisher Usmanov spends a lot of money for charities, but never advertise it. He was a professional swordsman in the past, he dearly loves this kind of sport and places a huge investments. In the four years of his leadership of the International Fencing Federation, which were among the poorest, gained financial well-being and media appeal. FIE budget doubled during this period and amounted to 24,534,000 Swiss francs. In December last year on the key post of federation Usmanov was elected for a second term (he was voted by 127 delegates from 130). From the interview by Forbes Russia I’ve read that he is the only sponsor of the Pushkin Museum, who asks nothing in return (with the name of Usmanov banners on the building mentioned in solemn speeches and so on). For the question why he answered: “Boast the fact that you're helping - a measure of the low cultural level of the person… If you help, you're doing this to save the museum, not for to place your name there.” In December 4 in 2014 , Alisher Usmanov bought for $ 4.1 million Nobel medal of James Watson on the New - York auction ( Watson