Learning from Amazon’s culture of metrics
Questions:
1. By referring to the case study, Amazon’s website for your country and your experience of Amazon offline communicate their core proposition and promotional offers.
Amazon does an excellent job communicating their core propositions for the Unites States through search engine results.
Bing result:
Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry ...
Yahoo results:
Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry ...
Google result:
Online retailer of books, movies, music and games along with electronics, toys, apparel, sports, tools, groceries and general home and garden items. Region 1 ...
Both Yahoo and Bing are the same but Google communicates the same core propositions slightly different but all three communicate the same basic core propositions. These online search results are an excellent way of communicating Amazon’s core propositions. Amazon also communicates its propositions at its website Amazon.com but they are not in a sentence list. They are listed by department.
Offline Amazon communicates its core propositions very clearly through advertising such as the commercial they ran during the Super bowl.
They communicate their promotional offers very efficiently. With each item searched they offer free shipping for a minimum amount spent. They also offer discounts on items according to their popularity. They offer a membership program called Prime Member that offers free and discounted shipping and free kindle downloads for certain books. . All of these promotions are communicated very clearly and can be seen very clearly.
