Learning Guide

INFS2233 Foundations of Electronic Commerce

UQ Business School Faculty of Business, Economics and Law St. Lucia Campus

Semester 1, 2009

Any student with a disability who may require alternative academic arrangements in this course is encouraged to seek advice at the commencement of the semester from a disability adviser at Student Support Services.

Authors Dr Chris Manning Dr Marta Indulska Dr Dongming Xu Updated by Dr Paul O’Brien

Produced by the Teaching and Educational Development Institute, The University of Queensland www.tedi.uq.edu.au

Copyright materials contained herein have been reproduced under the provisions of the Copyright Act 1968, as amended, or with the permission of the copyright owner. This material may not be reproduced in any manner whatsoever except for the purposes of individual study. University Provider Number 00025B © The University of Queensland

contents

Contents
Module 1 Introduction to electronic commerce
Objectives Basic elements of electronic commerce (EC)

1
1 3

Differences between electronic commerce and traditional commerce 5 New ways of doing business with electronic commerce History of electronic commerce (EC) Planning an e-commerce project Legal, ethical and international issues Case study guidelines 6 8 10 10 11

Module 2 Business decision-making and planning for electronic commerce 17
Objectives Planning an e-commerce project Economic models Competitive advantage and electronic marketplaces Transaction cost economics 17 18 29 30 34

Module 3 Technologies for electronic commerce
Objectives The Internet and electronic commerce The general structure of the Internet Internet protocols

37
37 38 39 40

Internet services Intranets and extranets Internet connection options The World Wide Web

43 45 48 48

Module 4 Creating a commercial Website
Objectives Introduction