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Case Study 1 – Pre-presentation Learning Journal Dated: 2 March 2014
In order to prepare for assignment Case Study 1, which required our team to create a poster and present the analysis, and recommend for a future strategies, I need to understand some theories that are required in the case. After went through the textbook and several write up about SLEPT and SWOT analysis. SLEPT is one of the analysis that is frequently used by business analyst for examining the marco environment of the organisation that the business operations in. Most of the time, companies are unable to control the external environment factors but it can effectively have better understanding in it so that they can either exploit the situation to its advantage or minimise the impact that is to its disadvantage. The factors that influence the macro environment are SLEPT – Social, Legal, Economical, Political and Technological.

In order to help me relate to the case study, I had posted myself with a few questions.

1) How will the factors impact business?
The macro environment factors affect FedEx’s competition advantage in the market that it operates in. As a foreign international company, the political and legal factors are especially important for the business. Every change in policy and regulation may affect the way the business operates. The economical factor is also critical to the success of FedEx as the growth of ecommerce in China will bring demands to the logistic business.

2) How will this analysis help the company?
Keeping abreast on the changes in the external environment allows FedEx to react more quickly to the needs and alteration needed to minimise any unnecessary impact. This is also requiring for them to anticipate the future for long-term planning. Getting ready for WTO, will help FedEx to handle large influx of business into China.

3) How can this analysis be used?

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