...Syllabus |Course: CMST 102: |[pic] | |Intro to Mass Communication | | |Instructor: Jason F. Lind | | |Phone: 360.416.7965 | | |Email: Jason.Lind@skagit.edu | | |Meetings: Online using Canvas | | |(https://canvas.instructure.com/) | | |Textbook: Baran, S. J. (2012). Introduction to | | |mass communication: Media literacy | | |and culture (7th ed.). Boston: ...
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...Media and Young Children’s Learning VOL. 18 / NO. 1 / SPRING 2008 39 Media and Young Children’s Learning Heather L. Kirkorian, Ellen A. Wartella, and Daniel R. Anderson Summary Electronic media, particularly television, have long been criticized for their potential impact on children. One area for concern is how early media exposure influences cognitive development and academic achievement. Heather Kirkorian, Ellen Wartella, and Daniel Anderson summarize the relevant research and provide suggestions for maximizing the positive effects of media and minimizing the negative effects. One focus of the authors is the seemingly unique effect of television on children under age two. Although research clearly demonstrates that well-designed, age-appropriate, educational television can be beneficial to children of preschool age, studies on infants and toddlers suggest that these young children may better understand and learn from real-life experiences than they do from video. Moreover, some research suggests that exposure to television during the first few years of life may be associated with poorer cognitive development. With respect to children over two, the authors emphasize the importance of content in mediating the effect of television on cognitive skills and academic achievement. Early exposure to age-appropriate programs designed around an educational curriculum is associated with cognitive and academic enhancement, whereas exposure to pure entertainment, and violent content in particular...
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...used in recent health education campaigns, and assessing how the social context may influence the ability of health education campaigns to change behaviour in relation to health. Health promotion involves doing things to prevent disease and to improve individual and community’s health. Health promotion offers solutions to many of the health problems facing society such as obesity, lack of exercise and smoking though developing skills and knowledge, community action, supportive environments, healthy public policy and health services. Health promotion helps individuals or communities to increase control over and improve their health and wellbeing. The features of health promotion are that it is based on a holistic view of health; it uses participatory approaches it focuses on the determinants and addressing of health not just health problems and conditions. These include the social, behavioural, environmental and economic conditions that are the root cause of poor health, wellbeing and illness such as education, income, employment, working conditions, social status. Health promotion builds on existing strengths and assets and it uses multiple, complementary approaches to promote health for the individual, community and population as a whole. There are three main approaches to health education. The approaches have been used to as a way to improve the health of individual. The three approaches are, the social marketing approach, roles of mass media and community development approach...
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...Plastic Bags Don’t Suit You: A campaign to reduce plastic bag use Plastic bags, invented in the 1930s, were first introduced to super markets in 1977. In the following decades, they have spread all over the world. Currently, almost 1 trillion plastic bags are consumed worldwide every year (Warner, 2010). This waste can be considered as a symbol of consumerism. Meanwhile, it’s also the evidence of our ignoring the environment. In the past half century, efforts have been made to reduce or even eliminate the use of plastic bags. Until now, the global use of plastic bags has been on the rise, according to The Culvert Chronicles (2011). That’s why this national campaign needs to be launched. It’s time to declare a war against the plastic bags. And with the assistance of multiple cognitive theories, it’s not hard to win this war. Harm of massive plastic bag use Plastic bags are usually made from oil. In the US alone, an estimate that about 12 million barrels of oil were needed to meet the US citizens’ needs of 100 billion plastic bags in the year 2001 (Jenkins, 2011). And if we think about the global situation, the oil consumption resulted from modern society’s addiction to single-use plastic bags can be a major contributor to global warming (Khoo, H.H., & Tan, R.B.H., 2010). Moreover, oil is not renewable, and our attempts of finding new alternative energy haven’t been proved effective so far. Both manufacturing and recycling plastic bags generates toxic gases, like compounds of...
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...0211 (Online) The Effect Of Domestic Violence Films On The Youth: An Excursion Of Media Violence Theories and Persuasion Theories Dr. Ajilore Head Of Department, Department Of Mass Communication, Babcork University, Ilisan ,Ogun State, Nigeria Ojo Titiloye Oyeyinka Lecturer, Department Of Mass Communication, Tai Solarin University Of Education, Ijagun ,Ogun, Nigeria Nwaolikpe Onyinyechi Nancy Department Of Mass Communication, Babcork University, Ilisan ,Ogun State, Nigeria Akinreti Qassim Olalere Head, Foreign Desk, Voice Of Nigeria And Part-Time Lecturer, Nigerian Institute Of Journalism, Ogba, Lagos, Nigeria Odegbenle Lateef Department Of Broadcast Media, Nigerian Institute Of Journalism, Ogba, Lagos, Nigeria Goke Rauf Head, Mass Communication, Moshood Abiola Polytechnic, Abeokuta, Ogun State, Nigeria Jegede Omolayo Station Manager, Babcock University Radio Station And Lecturer, Department Of Mass Communication Babcock University, Ilisan,Ogun State, Nigeria Tsebee Asor Kenneth Department Of Mass Communication, Al Hikmah University, Ilorin, Kwara State, Nigeria Abstract: Several studies have been on the impact of media violence on aggressive and violent behavior. Researches on effect of media violence have proved that heavy exposure in films, videos, televisions and movies can increase the risk of behaving violently. This paper is an escursion of selected media violence theories -social learning theory, catharsis theory and cultivation theory, and Persuasion theories – Congruity...
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...1 THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS’ SATI STATION (A CASE STUDY OF NIGERIAN AIRWAYS ENUGU ) 2 THE IMPACT OF NEWS COMMENTARIES ON RADIO LISTENERS (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA ENUGU) 3 HAZARDS OF JOURNALISM PROFESSION UNDER MILITARY REGIME (FROM 1993 – 1998) 4 MASS MEDIA COVERAGE OF RURAL DEVELOPMENT NEWS. A CONTENT ANALYTICAL STUDY OF THE GUARDIAN, DAILY CHAMPION, PUNCH AND DAILY STAR NEWSPAPERS. 5 THE ROLE OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY IN NIGERIA 6 INFORMATION TECHNOLOGY AND THE CHANGING ROLE OF MASS MEDIA IN NIGERIA A DISCOURSE ON THE IMPACT OF INFORMATION TECHNOLOGY AND MEDIA DEVELOPMENT IN NIGERIA 7 THE ROLE OF THE BROADCASTING MEDIA IN UPLIFTING THE EDUCATIONAL SYSTEM OF ENUGU STATE. (A CASE STUDY OF ENUGU METROPOLIS ) 8 A COMPARATIVE STUDY ON “THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCASTING” (A CASE STUDY OF THE ESBS ENUGU 9 THE IMPACT OF TESTIMONIAL USE ON ADVERTISING EFFECTIVENESS (A CASE STUDY OF KANU NWANKWO IN PEAR MILK ADVERTISMENT) 10 AN A****SMENT OF THE EFFECTS OF TELEVISION PROGRAMMES ON YOUTHS. (A CASE STUDY OF CAMPUS CIRCUIT ON MINAJ BROADCAST INTERNATIONAL) 11 THE ROLE OF RADIO IN DEMOCRATIC SOCIETY (A CASE STUDY OF ENUGU NORTH LOCAL GOVERNMENT AREA) 12 THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PERASTATTALS 13 THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PERASTATTALS 14 THE ROLE OF...
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...The New Media: Distorting Politics Carreon, Elimar Andree L. Valmores, Michael Aldrin S. Hidalgo, Jebb B. Saint Louis College Mr. Al Gerald S. Barde English IV IV – St. Alphonsus of Ligouri October 21, 2011 The New Media: Distorting Politics The crucial function of mass media in influencing public’s knowledge and understanding on global and national issues is indisputable. In the Philippines, media plays a critical and widespread role in daily life (Suguitan, 2007). Suguitan proclaims that it is an understatement to say that the media is merely influential, for it is powerful enough to make or break persons and institutions, and even shape society (2007). Performing as the main source of information, media serves as the medium in which the government informs, explains, and tries to win the support of the people for its programs and policies (Soifer, Hoffman and Voss, 2001). In this jurisdiction, the media is often called the fourth branch of the government for it monitors political matters to ensure political players don’t abuse democratic processes (University of San Francisco, n.d.). According to Political scientist Harold Lasswell, a pioneer in media studies, the media must perform three societal functions: surveillance of the world to report ongoing reports, interpretation of the meaning of events, and socialization of individuals into their cultural settings. Surveillance involves two major tasks. When it constitutes to the need of general public, it...
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...Running Head: Mass Media in Elections Mass Media’s Affect on Voting Trends Arthur Gibford California State University California In today’s world, the news media reaches and affects every person in the United States. The question now is does mass media such as newspapers, television, and the internet affect the voting trends of the voters? The ownership of the media (Djankov, Nenova, McLiesh, & Shleifer, 2003), targeting specific demographics (Clinton & Lapinski, 2004), the implications of the internet (DiMaggio, Hargittai, Neuman, & Robinson, 2003) and how candidates use media (Aarts & Semetko, 2003) are all important aspects in determining whether a potential bias exists (Eveland & Shah, 2003) on the part of the news media. It is hypothesized that when the mass media displays certain biases leaning towards one party over the other, the populace tends to vote in the direction of the media. The following five scholarly literature reviews will attempt to demonstrate and support the hypothesis. According to Eveland and Shah (Eveland & Shah, 2003, p. 101)there is “a large percentage of the public (that) believes that the news media are biased, and the majority of these individuals consider the direction of bias to be against their own viewpoint”. This drives the question this paper attempts to answer. This article looks at media’s credibility and integrity in the eyes of individual people. The author’s give several hypothesis to provide multiple...
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...Printer Rotolito Lombarda S.p.A. Italy Development Editor Tom Rennie Marketing Executive Leo Stanley Cover Design www.mulcaheydesign.co.uk Copyright © 2007 Thomson Learning The Thomson logo is a registered trademark used herein under licence. For more information, contact Thomson Learning High Holborn House 50-51 Bedford Row London WC1R 4LR or visit us on the World Wide Web at: http://www.thomsonlearning.co.uk This edition published 2007 by Thomson Learning. All rights reserved by Thomson Learning 2007. The text of this publication, or any part thereof, may not be reproduced or transmited in any form or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise, without prior permission of the publisher. Every effort has been made to trace all the copyright holders, but if any have been inadvertently overlooked the publisher will be pleased to make the necessary arrangements at the first opportunity. Please contact the publisher directly. While the publisher has taken all reasonable care in the preparation of this book the publisher makes no representation, express or implied, with regard to the accuracy of the information contained in this book and cannot accept any legal responsibility or liability for any errors or omissions from the book or the consequences thereof. Products and services that are...
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...Ph.D. Programme in Mass Communication New Programme for 1999 1. Programme Title Ph.D. Programme in Mass Communication 2. Degree Full Title: Abbreviated Title: Doctor of Philosophy (Mass Communication) Ph.D. (Mass Communication) 3. Responsible Agency Faculty of Journalism and Mass Communication Thammasat University 4. Philosophy and Objectives Continuous development of advanced communication technology in the past decade has resulted in not only rapid and complex economic, political, social and environmental changes, but also wide-ranging and borderless development of mass communication system at national, international and global level. This rapid development leads to academic and professional necessity to search for new modern knowledge in order to respond to needs for development by individuals as major resource for national development process and by organisations as sources of activities that promote systematic development. In addition, rapid increase of graduates and professional people in journalism and mass communication as compared to the past, has become a current trend, while education institutes that offer courses at doctoral level are still limited in Thailand. The Faculty of Journalism and Mass Communication is the first institute in Thailand that offers journalism courses at graduate level, and has produced many under graduates and graduates on mass communication to serve the society. The faculty recognizes the urgent need as mentioned above in the age of...
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...intrapersonal communication within oneself - interpersonal direct sharing of experience between two people - group communication small group organizational - mass communication communication from one person of group of persons through a transmitting device (a medium or channel) to large, diverse audiences Mass Media Definitions - mass media are industries or businesses that create and distribute the following to large numbers of people: songs, novels, newspapers - MM are key institutions in society that affect our culture, buying habits, politics, etc - MM are profit-centered businesses making money is priority #1 concentration of ownership The media are good and bad - At their worst the median can erode out quality of life - at their best help us understand events and trends facilitate connections with others shape our identity - media literacy is crucial we can have a say in the role media play in our lives Media Convergence - convergence refers to the appearance of older media forms on the ewes media channels - convergence also refers to newspaper, broadcast, and internet outlets existing under one corporate roof Models of Mass Communication - linear model : sender -- message -- mass media channel -- (gate keepers) -- receivers media messages - cultural model: culture: the symbols of expression that people use to make sense of their lives and to articulate their values audiences actively interpret messages...
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...along partisan lines, battling one another on decisive and controversial issues such as raising the debt limit, balancing the budget, and health care reform. While politicians carefully calculate the potential consequences of their decisions, the same battles are being waged ferociously on other fronts by the media and other self-interested groups. Ultimately, the results of these policy decisions depend on which party could convince the American public of what is in their best collective interest. This is precisely the nature of politics and democracy, and neither one is always fair. In a world where interest groups and lobbies have tremendous sway and influence over those in power, and when media reporting of the issues lacks fairness and accuracy, it should be the citizen's duty and responsibility to ensure that they are politically aware and civically engaged. This paper will argue that an informed citizenry is necessary to the proper functioning of the American political system. Decreasing levels of political knowledge amongst citizens and the manipulation of the facts by the media obfuscate the important issues that affect the public good, while preventing democracy from flourishing. As James...
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...How Is Building a Brand in a Business-to-Business Context Different from Doing so in the Consumer Market? Building a strong brand that is able to set a company apart from other business is always an important job. However depending on who the intended client is determines how the company will build their brand. A brand is defined as a name, term, sign, symbol, or design, or any combination to identify goods and services of a seller or group of sellers. (2007) According to Walter Landor, founder of the Landor Associates, the world’s leading brand consulting firm; a brand is a promise that the company will provide satisfaction and quality. (Burgess, C) While many things in branding are the same, building a brand that supports brand to brand, B2B, or brand to customer, B2C, sales has slight differences. In B2B branding, a focus will be made on making a strong connection with the client business in order to make their brand seen as the top choice and safe to do business with. In order to do this, the brand will be built around making strong and personal relationships with the customer to become the go-to source. Instead of mass marketing and small ads, B2B branding requires that the business be willing to accept the time to completely educate the professional buyers about the brand. These professional buyers are used because they are well informed about the needs and goals of the purchase, and focus on purchasing a product that allows them to achieve higher revenues at a lower...
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...J U LY 2 0 11 m a r k e t i n g & s a l e s p r a c t i c e How we see it: Three senior executives on the future of marketing Steve Ridgway CEO of Virgin Atlantic Airways John Hayes CMO of American Express Duncan Watts Principal research scientist at Yahoo! Research There is no quick path to success in the new era of customer engagement. Progress is likely to come incrementally—by listening to customers, making adjustments to engagement strategies, and learning through trial and error. Since diverse perspectives will be essential to mastering this new landscape, McKinsey’s Luke Collins, Tom French, and Paul Magill recently sought out three practitioners with very different vantage points on marketing’s future. Virgin Atlantic Airways CEO Steve Ridgway talks about how his company recently has been pushing the boundaries of collaborating with customers, while experiencing the pleasant surprise of a successful mass-media campaign. American Express CMO John Hayes discusses what today’s “marketing revolution” means and describes some of the organizational steps he has taken to get ahead of it. Duncan Watts, principal research scientist of the Human Social Dynamics group at Yahoo! Research, explains how today’s data-rich environment exposes the limits of intuition in marketing and the need to take a scientific approach to understanding consumers. A summary of those conversations follows. 2 The CEO Virgin Atlantic Airways’ Steve Ridgway If we get our customers...
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...MASS MEDIA EFFECTS In partial fulfillment of the requirements of Theories of Communication (LAC 701) A paper prepared by Group Four John Fasisi (91817) Kalim Gazal (136615) Moyofade Ipadeola (95580) Nwachukwu Egbunike (147181) Oluwaseun Oti (168137) Seyi Bodunde (168139) Victor Eze (167521) And submitted to: Professor F. A. Adesanoye Department of Communication and Language Arts Faculty of Arts University of Ibadan November 27, 2012 ABSTRACT This literature-driven study examined mass media effects. The work peered into the history of the ‘powerful media’. An in-depth review of relevant theories of mass media effects was analyzed. Findings pointed towards both positive and negative impacts of mass media. However, there was no empirical evidence to substantiate a direct cause and effect relationship of mass media messages with the actions of the consumer of the information. Consequently we can only assert that the mass media impacts on society but does not necessarily have an effect since other factors also influence people other than information consumed from the media. As such, this study asserts that the mass media influences public opinion but does not necessarily cause it. Key words: powerful media, mass media effects, theories of mass media effects, impact of media messages INTRODUCTION The mass media involve organisations that are responsible for the dissemination of information to a large number of people. Basically, the mass media...
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