...------------------------------------------------- bs:327 Financial STATEMENT Valuatioin & analysis Stage I: Industry and Media Analysis August 21, 2014 MONTY hICKS 20110738 August 21, 2014 MONTY hICKS 20110738 Introduction The Australia retail sector is under huge pressures from many different forces. In the recent Lander & Rogers Briefing, Myer CEO Bernie Brooks referred to the current environment as ‘the third big revolution of the past 100 years’ for retail. This analysis will look at recent opinions and commentary on the Australian retail sector, with a focus on the potential consequences for the economic future for Myer. These commentaries will assist in highlighting the forces that are in play within the sector and elucidate the position of Myer within the current industry. The analysis will finish with a brief discussion of the key issues that face Myers level of profitability going into the future Media Analysis Australian Retailers Get Serious About Online Shopping The Sydney Morning Herald, March 22 2014 This article colossally brings to light the biggest single force that faces retail in today’s technology driven environment. It starts by bringing the reality of the effects of online shopping on retail in a very revealing manner. It tells the story of a member of the audience looking over a model ridden catwalk at the Melbourne Fashion Show, while witnessing the latest fashions being introduced into the market. The normal sequence of events for...
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