...Chapter 1: What is Economics? The Economics of the Super Bowl Thinking Critically Questions 1. Why is the Super Bowl such an attraction for advertisers? Advertisers are attracted to the Super Bowl because of the amount of people that watch the game. The big budget commercials are also part of the experience. "According to a survey recently conducted by the Retail Advertising & Marketing Assn., 36.3 percent of consumers will tune in primarily to watch the commercials." 2. What makes this year’s Super Bowl more attractive? The article addresses the fact that the New England Patriots were looking to make history by becoming the first team to go 19-0. Also, there will be more money spent on advertising ads than ever before. 3. What other businesses would you expect to see benefit from the Super Bowl? Businesses that may benefit from the Super Bowl are hotels, restaurants, and local tourist attractions. Also, construction companies due to the improvements that will be made to the stadium and surrounding areas in preparation of the game. Opportunity Cost The question advertisers must ask themselves prior to purchasing advertisement time during the Super Bowl is will the resulting profits exceed the opportunity cost. Advertising during the Super Bowl is a huge opportunity to reach millions of potential buyers. Advertisers must assess their marketing expenditures for Super Bowl advertisements and come to the conclusion that the profit gain will outweigh...
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... 1) Which topic have you chosen from the preapproved list? Which two main topics will you compare and contrast? I have to compare two athletes. I will compare and contrast the NBA players, Lebron James and Kobe Bryant. 2) Why have you chosen these two topics? Explain. I’ve chosen to write about Kobe Bryant and Lebron James because I feel that I will get more information about these two NBA players. They are both some well-skilled players that teenagers love even myself. 3) Which pattern of organization do you plan to use in your essay? Why? In the essay the first two will be background information stats. The rest of the essay will be comparing and contrast because you can really see the differences between these two outstanding players. 4) Which criteria do you plan to use in your essay? (AT LEAST FOUR) a. Background Information b. Stats c. Strengths and weaknesses on the court d. Training and work ethnic 5) Below, write a rough draft of your thesis sentence for this essay. Although Kobe and Lebron are different in many ways, they can compare in Stats and greatness. 6) Conduct some preliminary research, and write the Works Cited citations for TWO websites that you could use for this assignment. Lebron became an immediate NBA star player, skipped college school and joined the Cleveland cavaliers straight out of high school. He led the Miami Heat to the championship two times in a row. (www.biography...
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...Kobe and LeBron are two of the best players in the NBA. They were both blessed with many talents. For many years Kobe and LeBron have sold out every NBA arena. Kobe Bryant’s determination, great footwork, and the ability to score the basketball made him into one of the great players in the league today. LeBron James strength, ability to lead a team, and his ways to change a game made him into a great player. Kobe has a killer jump shot and great post moves to make a defender struggle to guard him. LeBron’s strength makes him a mismatch for anybody to guard him. In the NBA people have a hard time guarding him because he is either too fast or too strong for opposing players. Hard work and dedication pays off so they can become the best players in the game of basketball. First, Kobe’s and LeBron’s high school years were the same. During Kobe’s junior year, averaged 31.1 points, 10.4 rebounds and 5.2 assists and was named,” Pennsylvania Player of the Year.” Colleges called him up to recruit him after his breakout year; but, when Kevin Garnett went in the first round of the 1995 NBA Draft, he began considering going straight to the league. In his senior year of high school, Bryant led the Aces to their first state championship in 53 years. During the run, he averaged 30.8 points, 12 rebounds, 6.5 assists, 4.0 steals, and 3.8 blocked shots in leading his high school to a 31–3 record. He ended his career as Pennsylvania's all-time leading scorer at 2,883 points. LeBron’s junior and...
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...up strong support along the way. Nike products are seen everywhere whether it be the actual product or an advertisement which means Nike is doing something right. Nike as a company is able to hold a strong ethos and a popular warrant in advertising their products. The Nike slogans appeal to a wide audience variety, and Nike’s appeal to one’s emotions through pathos may be the strongest aspect. The Nike Company has proven themselves well over the years with supporters such as Michael Jordan, LeBron James, and Kobe Bryant. All three of those names are applied to highly paid NBA basketball stars that everyone has at least heard of. Having supporters such as famous athletes gives Nike a strong ethos in their campaign because if the highest paid athletes are using Nike products, then the logical thinking is that Nike must be the best. For example, in a television commercial that aired in 2007, Nike gathered a variety of athletes such as Roger Federer, Rafael Nadal, Wayne Rooney, LeBron James and others supporting their product. In this commercial, having those star athletes all supporting and promoting the Nike Company gives Nike an exponentially stronger ethos when advertising to the audience. Plus, the audience will believe a...
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...Michael Jordan vs LeBron James This is one of the most controversial topics in the history of NBA today. I will finally put to rest all of the doubt that Michael Jordan is, was, and will always be the best player ever to play in the NBA. I know I sound bias but everyone in the world is comparing LeBron James to Michael Jordan. There are many similar traits about the two players but there are also many differences. I will cover as many as possible in both areas about both players and once you read the facts you will finally understand why Jordan is the King not James. Michael Jordan started his basketball career when he went to the University of North Carolina. While attending college he won a national championship and cemented that he was a great college player. Jordan was drafted into the League in 1984 and from there the rest is history. Michael Jordan was a Six-time NBA champion (1991-93, 1996-98); NBA MVP (1988, '91, '92, '96, '98); 10-time All-NBA First Team (1987-93, 1996-98); All-NBA Second Team (1985); Defensive Player of the Year (1988); Nine-time All-Defensive First Team (1988-93, 1996-98); Rookie of the Year (1985); 14-time All-Star; All-Star MVP (1988, '96, '98); Two-time Olympic gold medalist (1984, '92). He was also the all-time leader for average points per game with 30.1. LeBron James was drafted into the league straight out of high school in 2004. He has played in the NBA for ten years and for two teams. LeBron is a three-time NBA regular...
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...When Lebron James told the world that he was coming home, happiness and pride quickly escalated in the hearts of the Ohioans. They cheered as the king came back to his hometown ready to make history. James gave a short speech to Lee Jenkins who then published his heartwarming thoughts out for the world to hear. James would use rhetorical skills such as climax and repetition, speak in a simple language where everyone can understand, and total honesty to make readers around the nation, especially Ohio, proud to have him. James begins by introducing how much Ohio meant to him. He repeatedly uses the words, “It’s where I” which signifies his memories of what he has done there. He also uses climax as he states each sentence with a more dramatic catch, which grabs the attention of the readers. He his repetition mixed with the climax makes the introduction more appealing. James gives his reasoning for leaving the Cavaliers to join the Heat but he clarifies that he doesn’t regret a thing. He thanks everyone for all the support and truly appreciates his teammates for shaping the way he is for the past four years. James knows that everything will be different but he’s okay with that because he is...
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...Shortly after signing a four year, 45 million endorsement deal in June 2003, Kobe Bryant was accused of criminal sexual assault. Kobe Bryant was eventually cleared of all charges, but the stained on his image would remain on the minds of many. Nike had to decide whether or not to continue their contract with Kobe Bryant. Unlike many of the other companies whom had contracts with Kobe Bryant, Nike decided uphold their current contract while Bryant was in the midst of all of his legal troubles. In the article titled, “Nike relaunches Kobe Bryant after two years of prep work”, it discusses how Nike handled the situation and how they are trying to slowing make Bryant marketable once again. Until Kobe Bryant was cleared of all charges, Nike decided to endorse other athletes in place of Kobe in the public but kept Kobe’s name alive with the underground crowd. Nike had a strong, favorable response from the fans. The underground crowd interest in Kobe was remarkable and this plan kept Kobe’s name in the minds of fans. Nike had to strategize and work diligently to bring Bryant’s name back to the public. After waiting two years Nike decided it was time to reintroduce Kobe’s shoe line back to the mainstream stores. Many of the fans were excited but Nike did face some resistance from other critics. So to better understand how the public would respond, Nike decided to release some of Bryant’s shoes independently. The response Nike received from the public would assist them to know whether...
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...winged goddess of victory, symbolizing ‘honored conquest’ on the battlefield. Their main purpose of creating such mythical products was to help world’s greatest athletes find new levels of achievement, and to also create a new realm of athleticism for average individuals. Nike assures that each customer’s wish, needs, cravings, demands, and desires are taken care of. This guarantees that the customer’s wants are communicated by their willingness to buy their products. Nike’s marketing strategy is one of the main sources of their success. Their idea behind this incredible strategy is to get the best athletes in the world to endorse their product. People all around the world want Michael Jordan’s shoes, the want shoes worn by Tiger Woods, Lebron James, etc… Their store layout, segmentation, and mythical ideas promise customer purchases. The design of the Nike Store exploits usual in-store techniques to increase the chance of customer purchases. Each sport is given its own section, which is organized by product-type and color. It is made to show that there are tiny stores in one larger store. This is also accomplished by the wall and floor color schemes, which also changed depending on the sport shown. Segmentation serves 3 main purposes such as: belief of having different clothing for each sport, creating space that appeals to the imagination, and to create a maze-like atmosphere. These strategies are all intertwined...
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...Lebron ames marketing the king first paragraph tells you who you are (who what where when how) 5w’s in case: Who: maverick carter, CEO of LRMR What: which video game endorsement opportunity to choose for LBJ to get him to be a Global Icon and Billionaire: 1. Electronic Arts (EA) 2. 2K Games 3. Microsoft Where: Cleveland When: Late 2008 Why: Move from Goodwin (IMG) to Carter to May 2005 -> Need to prove value of agent How: 1. Partnerships 2. Ownership of brand Criteria for Evaluating Endorsements Criteria EA 2K Microsoft 4.Compensation 1x4=4 3x4=12 2x4=8 1.Time commitment 3 2 1 2.Level of exposure 3=6 2=4 1=2 3.Flexibility/control 1=3 2=6 3=9 Stage of career lifestyle Don’t adjust so that it fits your wants** -if there are numbers in the case you have to do the quantitative case. Total: EA: 16 2K:20 Microsoft:24 After changing the qualitative case it is Total: EA: 16 2K:24 Microsoft:20 -How would you describe the LBJ brand? -What would be your approach to marketing LBJ as Carter? -What are the challenges and risks associated with marketing athletes such as LBJ? Why would LBJ use LRMR? -trust -relationship -ownership: personal input and ability to control his own brand -larger profits for LBJ and equity ownership/profit sharing -carter worked with nike before -emphasis on partnerships vs transactions (eg. Kim kardashian) -focus and dedication to LBJ Cons: -lack of scale, resources and relationships with global companies -business...
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...Andre Paraiso English 12 Period 5 Personal Narrative Essay 25 November 2015 The Greatest Man That’s Ever Lived Michael Jordan, Michael Jackson, LeBron James, Kobe Bryant, Ronald Reagan. These are just some of the few men considered to be the greatest man that’s ever lived. When I think of the greatest man that ever lived I don’t think of those names. I think about my grandfather, Roberto Littaua, but I called him Lolo Bob. He died ten years ago, January 29, 2005, from a brain tumor in the Philippines. That was a tragedy for my family and I, especially for me because I was still young, and I could have done so much more with him. A memory I remember was how he would smile whenever he saw me at my happiest times like one Christmas day when I was playing with a new toy I got, as he sat in his rocking chair, and just smiled. If I recall clearly, the toy I was playing with was a Redbox Semi-Truck Goodyear toy that would carry 40 cars, with 20 cars on each side of the truck. I would drag the truck around, and even grab the cars off the truck. Lolo Bob didn’t really say much because he was not much of a talker, but I remember clearly how he looked like. He was dark skinned, bald headed, but often had a wig on, and roughly 5’10”. That was a good time to live through. So what is the other memory I remember? Well that’s simple. The time when he had taught my brother and I how to play basketball. Basketball is a big thing that runs on both sides of my parents’ family. First, it...
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...world champion Stephen Curry without bringing up his rise from an undersized, scrawny point guard to the baby-faced assassin of the Association. And in Kevin Pelton’s excellent article, he does just that, bringing Curry up as one of the prime examples of UPenn Professor Angela Duckworth’s new definition of “grit”: “passion and perseverance for long-term goals.” Indeed, he is deserving of the praise, overcoming the many doubts surrounding him entering the league and inspiring young players, showing them that you don’t need to be a freak athlete along the lines of LeBron James to have success at the highest level. But six-foot-three isn’t exactly short or undersized in the NBA at the point guard position. In fact, according to Draft King,...
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...Southern New Hampshire University Introduction to Marketing MKT-113-V6786 Compare and Contrast Essay on the Philosophy behind the 4 P's & 4 C's Tyronne Parrish The difference and similarities of the comparing and contrasting of the 4p’s and 4c’s of marketing, this includes the product, price, place and promotion. The product plays a major role for the average customer who is willing to purchase and perhaps utilize the product. The world has an acquired taste for the newest, the latest the most attractive offerings from appealing kids, in which events can be a dollar for a public viewing, offering free deserts to people of all ages. The price most of the time determines how well the product sells for example; you have a polo shirt for $14.00 and the same kind of shirt just as nice with strips for $12.00, the customer might lean in favor of the $12.00 shirt and perhaps show how saving $2.00 may go a long way for a single person or a family of 5. The place of the store, the physical location has determining factors such as the local traffic, walking, riding or on a bus route. The survival of the critical months of marketing and advertising a sticking by the budget can have a tremendous affect on the location of a business. Right now, you can have a physical store and also an on-line e-commerce retail store to sell your products. This path on-line retailing maybe the way some businesses might want to consider for the present and the future. The promotion has a...
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...Marketing There are many definitions of marketing and there are also what other people think marketing is. I know for me I never fully understood what marketing was until I looked at other definitions of marketing. There is also importance to marketing when it comes to success. I think that marketing is very important when it comes to success because without marketing there would be a lot to question and companies would not exactly know who their target customers are. I would say that my take on marketing involves advertising most if all. Marketing would be planning on how to sell your product which celebrities to use in your commercials and ads. I would also say that marketing involves research on who is more likely to buy your products compared to everyone else. According to “Definition of Marketing” (n.d.), “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing is the activities of a company associated with the buying and selling of a product or service which includes advertising, selling, and delivering products to people ("Marketing Definition ", n.d.). According to "Marketing Definition" (n.d.), “People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements, and general media exposure.” Even the...
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...NIKE strategy Nike is the most popular sports goods seller all over the world. A great company must have a great strategy for its market. The Nike’s strategy is most important for its sales. Advertising Recent year, Nike spends more 800 million on advertising. And this number will be increasing in the next years. Before the 1980s, there are a lot of sports goods advertising talking about the technology in the products and these makes these sports goods felt far away from human life. After a lot of reaches, Nike found that the product should have relationships with the real life. Nike began to put advertisements on the subway, buildings, TV shows, even the wall of community. The function of products is very important. The advertising is the way to deliver the message to the customers. The effects of sports star Most of Nike buyers are teenagers. The teenagers like sports. They respect the hero. They have a strong sense of make track for a star. They have a dream to be a star in the future. Nike knows how to attract these customers. The sports superstar makes it works. Nike almost produces the goods for all the area of sport. The company tries its best to sponsor the sport star to make them wear the Nike shoes and other goods. The superstars will also take part in the Nike commercial. These stars have some things in common. They are all good impression and popular in the teenagers. The Nike products make the customers fell close to their stars. The Nike tries to send...
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...PR Project 2014 I. Client: LeBron James II. Tactics: “Re-Established 2014” Beats by Dre commercial and “LeBron James’ First Home Game” commercial by Sprite a. The first of the two tactics I am covering is the “Re-Established 2014” Beats by Dre Commercial. The significance of this commercial is that it is advertising the new Wireless Beats, but it is telling a story far beyond the product. In my opinion, LeBron James is the product in this commercial and it directly corresponds to LeBron returning back home, not only to Cleveland, but also to his hometown, Akron. The commercial does this in an emotional way as LeBron returns and revisits Akron. It shows him entering his former High School, the basketball court he built, his mother, his old neighborhood, and the court in which he started playing basketball. b. The second tactic I will cover is the “First Home Game” Sprite commercial starring LeBron as well. This commercial also corresponds with LeBron returning home, but it has its own specific message. James makes a major statement throughout the commercial by making the notion that he was driven by his hometown fans more than anyone to return to Cleveland. During the commercial, LeBron states, ““Where does my thirst come from? It comes from here, from these people, because their passion, their love, drives me. They say home is where your heart is. My heart is here, it’s always been. This is my first home game.” What James is saying is that returning home is...
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