...background? Lebron James is one of the best basketball players. This wasn’t always so though. He was pretty good at basketball in high school. Yet his childhood was rough. You can say that Lebron James’ life has gone from poor to great. Lebron James faced hardships early in his life. He was born in December 30 1984 in Akron, Ohio (Nagelhout 9). His early life situation was common for millions of children in America-a life of poverty (Nagelhout 9). When James was 9 he played running back for his pop warner team in his hometown of Akron called the east dragons (Jenkins). He scored 18 touchdowns in 6 games (Jenkins). Then he said “That's when I knew I had talent”(Jenkins). By the time James was 7 he moved to 5 different houses (Jenkins). When he was getting out of the 5th grade, he had a passion for basketball (Jenkins). This is what Lebron James early life was like....
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...there was a picture of your favorite food on there and it looked really good, or maybe because you saw your favorite athlete on the page and got interested. These are all ways that companies will try to get your attention so you will read their advertisement. In this advertisement Lumosity uses a form of bandwagon and faulty cause and effect, and testimonial by having a celebrity advertise this product to grab your attention and encourage you to buy their product. A very famous way of getting your attention is by having professional athletes that are very famous be in the advertisement with the product to get your attention. In this part of the advertisement Lumosity uses bandwagoning to get you to like their product. Bandwaggoning is doing something or liking something because it is popular, or because someone you like is doing it to. In order to get more attention Lumosity has chosen 3 time NBA Champion and 2 time MVP LeBron James to advertise their product. LeBron James is one of the most popular NBA players that has ever...
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...Bienvenue Larsen 9/11/2014 Pre-Architecture Mr. Morey Thomas Edison the great inventor, once said this about all his inventions: “To invent something takes 1% inspiration, and 99% perspirations”. Many famous people took a lot of time and hard work to get to where they are. I personally believe it does take hard work to make a goal into reality. To begin with, with hard work it leads to money and success. For example, LeBron James had to go through a lot of obstacles and hard work to be the greatest basketball player in his time. LeBron was born in Akron, Ohio. LeBron mom gave birth to him at the age of sixteen and she raised him on her own because his father walked out on...
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...Charles Allen Mrs. Rogers Integrated Marketing 4/11/12 Kobe Vs. LeBron in the Market World Two of the biggest names in the NBA are Kobe Bryant and LeBron James. With both men playing in very lively cities, Los Angeles, California and Miami, Florida both Kobe and LeBron are very marketable players. Seeing them both in the cities on billboards, commercials, or hosting events or charities is very likely. Since both are the league’s biggest names, which one is the most marketable? Taking into consideration that does the most work in the community, commercials, billboards, and media interviews, will measure who is the more marketable player. Kobe and LeBron have been compared time after time, because they are both future hall of famer’s. Both have very respectful spots on Sports Illustrated’s Fortune 50 list. Kobe, was placed at number six with a total of 10 million from endorsements last year. But Kobe being a more “seasoned” veteran than LeBron, has had many endorsement deals. The Bleacherreport.com reports in February of 2001 Kobe signed a deal with McDonald’s for 10 million dollars (http://bleacherreport.com). McDonald’s was promoting a new meal called the Big N’ Tasty and Kobe was the front of it all. Kobe has had video games with Nintendo but he was more loved for his role in the world famous game Call of Duty: Black Ops in 2010. With Black Mamba written on the side of his gun, Kobe has his own featured scene. A very key endorsement for Kobe Bryant was Adidas. This...
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...Was Michael Jordan the most influential Player in the NBA? Michael Jordan was arguably the best basketball player ever but was he the most influential? That is a controversial question today. Jordan has 6 championship rings, and numerous MVP’s. He is 6’7 and couldn’t be stopped when he was in his prime. Michael Jordan’s story to me makes him the most influential player in basketball. Another reason that makes him so influential is his name. MJ is known worldwide and there are numerous statues around the world in his honor. Finally the way he entertained his audience on the court is a reason why he is influential (espn.com). Michael Jordan was born in Brooklyn but his home town was in Wilmington, NC. He attended Laney high school in Wilmington where he failed to make his school’s varsity basketball team. That did not stop him, he not only made his high school varsity team but he went to North Carolina University and led them to win the championship in 1983(nba.com). The next year he was drafted by the Chicago Bulls, that year he began his road to superstardom (nba.com). Michael Jordan’s name is one of the most popular names in the world. His name is behind numerous ads and sneaker lines. He has released his retro sneakers over and over and they are getting more popular by the year. His shoes are so popular that people are getting murdered over them. According to fox news Joshua Woods, 22, got one of the few vouchers to buy a pair of the latest shoes for himself and his...
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...Miami Heat If you like sports, you would like basketball. If you like basketball, you would enjoy watching NBA games. If you enjoy watching NBA games, then you must know the Miami Heat. The Miami Heat is a professional basketball team belonging to the beautiful city of Miami, Florida, United States. It is a member of the Southeast Division in the Eastern Conference of the National Basketball Association(NBA). The Miami Heat, along with the Charlotte Hornets, was established in 1988 when it was an expansion period of NBA. It is one of the two NBA teams (the other branch is the Orlando Magic) representing Florida. Because the team is located in the south beach, where it is warm and hot throughout the year, so the name of "Heat" was selected among the name lists, showing not only the local climate conditions but also the hope that they were seeking a thriving and booming future. The Heat's home is at American Airlines Arena in downtown Miami. Its current owner is Micky Arison, an Israeli-American businessman who is the CEO of Carnival Corporation, the world's largest cruise operator. Its current head coach is Erik Spoelstra, a Filipino-American who is the first Asian American head coach in the history of the four major American sports leagues. And its current general manager is Pat Riley, who is named one of the 10 greatest coaches in the NBA history. Since entering the league in 1988, the Heat has made the playoffs 16 out of 24 seasons, winning nine division titles, three...
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...In today world athletes are very popular and sometimes can be category as celebrities. Some even start in movies and TV commercials. Being and athlete can be fun and you get good benefits, but it can, also can be dangerous like being injury, which can cost you your whole career. When you hear the word athletes you automatically picture a person who plays a type of sport such as basketball, baseball, football, volleyball, soccer, and more. When you hear the word celebrities you think of a person who is famous for something they have done. Most athletes become celebrities from either sponsoring a brand or company also from just being an excellent player at the sport they play. For example, LeBron James is an athlete who plays for the Cleveland Cavaliers. He is a very well know player and is very good at basketball. He sponsors many companies such as, T-Mobile, Nike, McDonalds, Coca- Cola, State Farms, and more. Due to all the publicity that he receives LeBron James soon became a big celebrity appearing on the red carpet, BET Awards, VMA Awards, TV commercials, and more....
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...The Positive Effects of Basketball Athletes Endorsements by Aristotle Philip Rodriguez Villar October 2015 Chapter 1 The Problem and Its Background Introduction; The use of athletes in advertising campaigns is an ever growing trend. Marketers look for ways to have their products stand out from competing brands. While athletes have been found to endorse both high and low status products, measuring consumers’ attitudes and purchase intentions of these products endorsed by the athletes is important to the success of the product in the marketplace. The success of these endorsed products in the marketplace may also come from star power, which is characterized as unique characteristics possessed by the individual that makes them star worthy.The researcher is familiar with his chosen topic because since he was a little kid he has been a huge fan of basketball and the researcher watched how the basketball industry market and sell their names. He has been updated every releases such as their equipment and other stuff. The researcher preferred this topic because the basketball industry merchandisebecomes one of his collections since he was fond of playing basketball. The researcher findtheir selling items very easy, comfortable, versatile and fashionable to use. For example, a Nike LeBron 12 is very useful in his basketball games and also in fashion sense it is very appealing. One of the most effective and positive associates by transferring different qualities to the product...
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...Should professional athletes’ salaries be a limit? Should the professional athletes’ salaries be limited? This kind of question has been widespread and debated for a period of time. Why? It is because of the popularity of many sport competitions or simply sport fans around the world that support and make this happened. We have started to question about the appropriateness of the amount of salary the professional athletes are offered because the quantity is unbelievably rich and impossibly affordable in the view of common people. For instance, Gareth Bale, a Welsh soccer player, signed a world-record contract moving from his old club Tottenham Hotspur, London to Real Madrid, Spain. The contract is worth 100 million euros and has allowed him to earn 170,000 euros a week, and as we can see the amount of salary is highly beyond the average salary a person should get. This reason makes things understandable when we see our children writing in their articles that in the future they would like to be a professional athlete rather than a salary man. As a result, some people who view it as unfair would give recommendation that the athlete’s salary should be reduced and limited, so that that amount of money could be used for developing in other necessary fields. However, their opinions are likely ignored and taken no action because in the reality there are no such laws and regulations in the first place. In my opinion, there are three main reasons to support my viewpoint what the professional...
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...its athletic shoes with sales in the U.S. at 3.7 billion dollars. Nike also targets the market in well over 100 countries which include Europe, and Asia Pacific. Since Nike is such a large producer of many different products its targeting market varies. Nike athletic shoes have been very popular with both the younger crowd as well as adults. Its products are designed with quality this along with the ability to use marketing strategies has continued to keep this company at the top of the list. Nike has used athletes such as Michael Jordan, and Lebron James to promote their products. The strategy allows for the consumers to wear products that they believe in because of the superstar wearing them. Who wouldn’t want to be seen wearing a pair of Lebron James shoes. Many of the high school basketball teams will purchase these because of the quality of the shoe and sporty look that it offers. Nike lives up to its name when it comes to basketball shoes there are high tops, and low tops and not to mention the numerous colors that are offered. (Marketing Plan of Nike, 2011) The...
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...different than most common sleeping pillows. The fact that it is homemade can mean many different things. I said that the pillow is not indicative of economic status. One of the participants said that the owner could’ve been poor because they make their own pillows. This is not the case, but I can see why they said that. The difference in economic status is the only major difference in responses in the interview. Also, both participants said that the pillow would most likely have belonged to a male in their teen or young adult years. This is surprising considering most everyone in modern day times uses a pillow. The reason for this specificity is because of the theme of the pillow. Generally, basketball fans are mostly male. There are definitely some female basketball fans, but both participants stated that they thought the pillow belonged to a male. If I were to discover this pillow years from now I would still recognize the theme of the pillow. LeBron James is a very talented basketball player. His image and legacy will forever stay with him. People today still idolize great baseball players from way back in the early 20th century. I think I would be able to identify what kind of person would own this pillow even hundreds of years from now. One of the ways I would identify the person and time period the pillow belonged to would be to cross-reference the designs on the pillow with known facts from the past. I would know that the basketball on the back of the...
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...about the National Basketball Association (NBA). I will talk about information you need to know about how to play the game, talk about all the current and past players, and learn about the records . Before anyone can start to play the game they have to know the rules to the game. Let’s talk about a foul, a foul is when anyone cause unnecessary roughness to another player. If someone gets fouled in the act of shooting then they go to the free throw line. Each free throw is worth one point. They may be worth only one point, but they can be very crucial and nobody wants to miss them like some players, and it cost them the game. Now that we have gone over fouls we can go over turnovers. Anytime someone loses the ball and your team doesn’t recover the ball back that is considered a turnover. Examples are ball falls out of bounds, someone steals it from your team, and someone intercepts a pass. Last Is ejections, an ejection is where anyone can get thrown out of the game. A way to get ejected is to get into a fight with another player or referee....
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...Intro Paragraph: For many years people enjoy basketball for the positions and the rules. There are five positions Point Guard, Shooting guard, power forward, small forward, and center. The point guard is usually the smallest guy on the team, the best shooter and the most athletic. Also, the point guard runs the ball up the court. Next we have the shooting guard he is the most likely to a point guard and could take place for a point guard sometimes. Some famous shooting guards are Michael Jordan and James Harden. Next we will jump right into the power forward. A power forward is usually the second tallest guy behind the center and is in the low post. Probably the best power forward is Tim Duncan. Next we'll go to the small forward. The small...
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...greatest has been asked since the beginning of time. It is one of the most debated questions especially in the NBA. The conversation had gone on since the beginning of the game. The older fans of the game would say players like Bill Russell, Wilt Chamberlain while the younger fans would say players like Kobe Bryant and Lebron James. However there is always a silver lining in situations and one could say that the lining in this situation is Michael Jordan. The only time that Michael Jordan failed at basketball is when he did not make his high school team. After that he went on to have one of the most illustrious basketball careers ever. As you can see from his stats he was a dominant player throughout his fifteen year career....
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...Throughout this essay I hope to view and compare the appropriate theories and examples of arousal and anxiety in sports and discuss their effects on an athlete’s sporting performance. Arousal is the readiness, physically and mentally of an athlete to perform. In which the athlete reaches optimal arousal, there are a few ways in which certain teams or athletes reach this optimal level of arousal before a match or competition. An example would be the rugby team f New Zealand which use the famous Hakka dance in which they perform before every game, this dance helps them to get hyped up and energised for the game ahead and it also helps to sometimes take away the last minutes nerves that a member may have before starting the match. Listening...
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