Pitching

(1.) Who to target: initial target market, customer need/job, and market size estimate (zeros) From the African economic outlook report of 2014, Cameroon has shown a strong prospect of economic growth. With a stable political and economic atmosphere, the business environment is very conducive and has already set a pace for economic growth and investment.

Looking at the consulting sector, it is a very large industry with plenty of opportunities to explore. We have carried out a number of studies on the Business environment, and target market segment we would be focusing on. Here are our target Market: 1. The government;
The government of Cameroon has as of 2013 engaged in a number of investment programs. With expansion in the agricultural sector topping the list, this is expected to create a multi-billion dollar industry. The government is currently seeking for firms and corporations to work with in other to achieve is 2035 goals. According to the African economic outlook report, investment in energy is also top in the government’s agenda, road and other infrastructural development are also a priority. 2. Other Multinational consulting Firms.
We are putting into place every mechanism to work with other multinational consulting firms. This is a very important target because, most of the multinationals look for opportunities to work with smaller local consultants for the obvious reasons of their knowledge of the business environment. Outsourcing services will constitute a big part of our operations for two reasons: * To gain experience and an insight of the industry * To build the confidence we need to expand in other African countries in the region 3. Micro Finance institutions and other Credit Union organizations
From our research on the micro finance and credit union sector of Cameroon, we found out that this sector was