Led marketing directorIntroduction p. 3
II. Mission and objectives p. 4
III. Capabilities of our company p. 4
IV. Current Marketing Situation p. 5- 10
V. Positioning p. 10 - 11
VI. Marketing Strategy p .12 - 20
1. Product Strategy
2. Pricing strategy
3. Promotion strategy
4. Distribution strategy

VII. Budgets p. 20 - 21
VIII. Controls p. 21 -22
IX. Executive Summary p. 23 - 24
X. References p. 24

I. Introduction
What is LED light?
With a view to creating a better quality of light and saving energy LED light has entered the light industry. Full form of LED is light emitting diode. The concept of LED is pretty simple. Like every other diodes, LED is made of semiconductor filled with impurities from Group IIIA and GROUP VA elements, creating a p-n junction. As electricity flows from the p part to the n part, holes from the p part meet the electrons from the n part. When the holes and electrons meet, they radiate energy. In LED, this energy is used as light. Electroluminescence, the basic concept of LED was discovered in 1907 by H J Round. But until 1968, LEDs were very costly and inefficient for commercial and personal use. The Monsanto Company was the first industry to mass produce LED lights for indicators in 1968. After that, there had been quite some developments in LED technology resulting in the efficiency to rise exponentially with a doubling...
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Introduction p. 3
II. Mission and objectives p. 4
III. Capabilities of our company p. 4
IV. Current Marketing Situation p. 5- 10
V. Positioning p. 10 - 11
VI. Marketing Strategy p .12 - 20
1. Product Strategy
2. Pricing strategy
3. Promotion strategy
4. Distribution strategy

VII. Budgets p. 20 - 21
VIII. Controls p. 21 -22
IX. Executive Summary p. 23 - 24
X. References p. 24

I. Introduction
What is LED light?
With a view to creating a better quality of light and