...The insight that sparks innovation appears to occur randomly. After all, the iconic shorthand for innovation is a light bulb, implying that ideas come from sudden flashes of inspiration. While such flashes are surely good things, it is hard to depend on them, particularly if you are at a company that needs to introduce a steady stream of innovative ideas. Steve Jobs once said, “It is not the customer’s job to know what they want.” That’s absolutely right. It is yours. And don’t think you don’t have a customer because you work in an internal support function or for a company that provides components or services. Everyone has a customer, whether it is a purchaser, user, or co-worker. "More than 50 years ago Peter Drucker wrote, 'The customer rarely buys what the company thinks it sells him.'" The quest to identify opportunities for innovation starts with pinpointing problems customers can’t adequately solve today. More than 50 years ago Peter Drucker wrote, “The customer rarely buys what the company thinks it sells him. One reason for this is, of course, that nobody pays for a ‘product.’ What is paid for is satisfaction.” Companies think they are selling products and services, but in reality people hire those products and services to get jobs done in their lives. As marketing guru Ted Levitt quipped to his students a generation ago, “People don’t want quarter-inch drills--they want quarter-inch holes.” A problem arises, and the customer looks around and chooses the solution...
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...Eddie Liu committed the theft to satisfy his selfish needs, but in the process, all parties concerned had to bear the consequences. First, Lee and Li’s reputation was seriously affected in Taiwan and abroad. The firm’s core principles of excellence in quality and client service were jeopardized since Liu used Sandisk’s shares to perpetuate the fraud. Prospective clients might find it difficult to trust the firm and would prefer taking their business elsewhere. Besides losing important clients, Lee and Li would have to make extra effort to restore its tarnished image. Second, apart from the fact that Lee and Li had no insurance to cover the embezzlement, partners in Taiwan shared unlimited liability. Therefore, lawyers like Paul Hsu, C.V Chen and Kwan-Tao Li were more vulnerable in this situation: they faced the possibility of loosing all of their possessions and professional livelihood. Third, Lee and Li could face bankruptcy and might be forced to close down. Consequently, lawyers and staff working at the firm would lose their jobs and would not be able to provide for their families until they found another job. After being informed about the embezzlement, Lee and Li should take corrective decisions and act quickly to ensure that the firm survives. Since news of the fraud hadn’t made the headlines yet, senior partners should first try to handle the situation internally. In this scenario, it is crucial that they are surrounded by highly-trusted people to help bring the...
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...leaders that are well-rounded and well-informed, leaders that are charismatic and driven, leaders that know for certain what they are doing. Mr. Lee Kun Hee, as the new leader of Samsung Electronics on 1987, after having replaced his late father in managing the corporation, was described as a person- and a leader- very much in tuned with himself. With his self-proclaimed fixation to race cars, fast-and-bordering-to-dangerous driving, movies, and canine friends, Mr. Lee can be described as a person very comfortable in his own skin. A graduate of top-calibre universities from Japan and the United States, Mr. Lee’s knowledge of business and management can be claimed as having been gotten from the world’s best sources. One would think that his unique personality—described by his preferences—along with his family and educational background would make him a leader so charismatic that immediate compliance from his people is a given. However, this can hardly be the description for Mr. Lee’s journey in making Samsung Electronics the ‘Technological Powerhouse’ that it is today; quite the opposite, in fact, if we would be forced to describe. Now one of the leading names when it comes to technological consumer goods, one would never imagine the challenges that this conglomerate has undergone in order to achieve its place today. Samsung, before Mr. Lee Kun Hee’s commencement of management way back in 1987, was described as a company...
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...“How Does Harper Lee Present Her Ideas About Childhood in the Novel ‘To Kill A Mockingbird’?” In the novel ‘‘‘To Kill a Mockingbird’’’ written by Harper Lee, childhood is expressed throughout the story. The narrator of ‘‘‘To Kill a Mockingbird’’’ is Scout, an adult when the book was written, but a child when the story was lived, with this narration Harper Lee, uses Scout to portray the events which, normally would have had a biased review by adults at the time, but because it is written by a child it has non-judgemental views. Therefore, because of the child narrator, and the other main characters being children, this shows that childhood in ‘‘‘To Kill a Mockingbird’’’ is important and crucial. In the chapters 1 to 12, childhood is presented by friendship, gullibility, pride, questioning and fear. The fear element, is a major part through ‘‘To Kill a Mockingbird’’, because at different stages of the novel at least one of the main characters is scared. The Finch children first experience real friendship in ‘‘‘To Kill a Mockingbird’’’, when they meet Charles Baker Harris – Dill. Before Dill has passed the ‘Jem test’, Dill boasts to Scout and Jem that he can read. Which was not usually common in Maycomb at the time, but Jem and Scout could both read, which meant that they thought Dill was showing off and they wouldn’t want to be friends with him. Also what makes Dill become an issue about friendship, is how he introduces himself. He recites his entire name, and makes fun of...
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...The impression shapes our nature Obviously, when it comes to the talking subject of superheroes, boys are always the more exciting ones in our childhood. They admire their power and are wild about acting as one of them when doing the games. In contrast, girls are typically ones who have paid more attention to fairy tale that express friendship, love or whatever sentimental feelings. And when I memorize to consider that if there is a superhero that affects my childhood, or what we say, the formative years, I cannot even remember a superhero’s name except Monkey King, who is the character in one of great Chinese masterpiece and is famous enough for every child in China to know. So the point here is clear. It is definitely not a big part of my childhood and I wasn’t affected by it that much, at least not more than the influence The Little Mermaid had on me. I conclude the reasons why most of girls, at least in my age, don’t have such deep connect with superheroes are various. One of the reasons is that heroes are always male. And since kids prefer to substitute themselves into the stories they read and imagine that they are the protagonists, the fact of less or no female superheroes in most of stories prevents that action and leads to less sense of emotion resonance. And in some degree, the fact of less or no female superheroes does give us the hint that male should be the ones who protect and female should be the ones being protected. So, does it shape my perception of gender...
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...BUS 568 Marketing Communications April 6, 2014 I selected to write my article about Evian when I came across their advertisement in Adweek.com. The article caught my attention because it was featured as Adweek’s ad of the day titled “Evian Spins a Familiar Web with a Dancing Baby Spider-Man BETC gets heroic in the latest outing”. The title grabbed my attention and I was curious to read the article and of course watch the YouTube video. I have always been a fan of the Evian commercials and their use of Computer Generated Imagery (CGI) babies coming together in a group to swim, dance, roller skate, etc. and therefore I was curious to learn more. I’m sure most people have the same reaction as I do when I see a cute baby, but a cute one year old performing in the commercials is even better. I hadn’t seen The Amazing Spider Man 2 commercial but after viewing the YouTube video, I was even more in love with Evian’s marketing by using the CGI babies, however, I do agree with the author Emma Bazilian in that the Spider Man 2 commercial is very similar to Evian’s “Baby & Me” commercial just different characters. “Baby & Me” starts when pedestrians walk by a man dancing in front of a mirror to the song “Here Comes the Hotstepper” except his reflection is not of him as an adult but as a baby. All the other pedestrians that come to observe also see their reflection when they were a child and they all join in on the party. Since music is universal and it’s a great way...
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...around seventy-five teenagers at the party, along with loud music and dancing. What I thought was going to be a great night, turned out to be the night my courage would be tested. As I was talking to some of my friends I noticed something was wrong with them. Shortly after, I noticed that their behavior was different, I realized that I was smelling the scent of marijuana. Before I knew it I was being offered some of their drugs. I thought about the consequences that were to come if I had said yes to their offer. I felt that if I had said yes, I would have let down so many people, but most importantly myself. Having courage gave me the will to say no to the drugs and walk away from the peer pressure. In the novel To Kill a Mockingbird by Harper Lee, both Atticus Finch and Mrs. Dubose exemplify moral courage. Throughout the novel Atticus was portrayed as a man of great courage and integrity. Atticus had to discuss concepts with his daughter Scout when they were at Finch Landing. Scout wanted to know why Atticus was going to defend Tom Robinson if he already knew he was going to be defeated. Atticus then explained to Scout that, " simply because [Atticus and Scout] were licked a hundred years before [Atticus and Scout] started is no reason for [Atticus and Scout] not to try to win" (76). Atticus was demonstrating his courage by proving that no matter how hard things get, you should never give up, and that you should always fight for what you believe in. Atticus...
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...Analysis by: Pravin Deva Film: The Crow (1994) Director: Alex Proyas The Crow Analysis The film, The Crow, is a magnificent film that portrays an unhappy spirit who is on a vendetta to find and kill the criminals responsible for his and his fiancée, Shelly played by Sofia Shinas, death of Hollows Eve. The film takes place in city that is at a dismal state and one that is vulnerable to heinous crimes, such as the murder of Eric and Shelly. Murder is a big part of the film and is something that the director, Alex Proyas, wants to portray throughout the movie. I believe that Proyas wanted to show murder is a big issue in our society and that no one is safe, even people who are loving and harmless as Eric and Shelly were. When Eric says “Victims aren’t we all” right before he stabs Tin-Tin, explains how no one is safe from murder, whether you the good guy or the bad guy, it is almost a given. This film was filled with many symbols but the one that stood out the most was the crow. I believe that the crow symbolizes life’s mysteries; such as something which we cannot simply explain happens, we may just say that it was part of God’s plan or it was simply a twist of faith. Whatever the case may be, the crow was the reason Eric was resurrected and given a chance to get back those who ended his and Shelly’s lives. Not only does the crow show destiny but it also portrays life. For example when Eric was resurrected, he was virtually indestructible and nothing could...
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...The town of Holcomb is the perfect place to set the stage for murder. In the opening of “In Cold Blood”, Truman Capote paints a picture of Holcomb that is nothing more than a dull, boring, and desolate small town. He develops his view thought specific detail selection which depicts visual imagery, a detached and repetitious tone, accompanied with a specialized sentence structure. In a town that is as dreary as Holcomb, no one would ever expect a quadruple murder. Through his details, Capote attempts to place Holcomb as an extremely desolate and lonesome a area. He refers to Holcomb as a place that “other Kansans call ‘out there’”. He also depicts that the small town is surrounded by rivers, prairies, and wheat fields which gives the reader a feeling of loneliness. Several times he mentions the decaying paint among the “aimless congregation of buildings”, which shows how he views that Holcomb is dull and unchanging. Capote also uses broad terms to describe the inhabitants. He has them all “barbed with a prairie twang [accent]”, and wearing trousers and “boots with pointed toes”. He focuses on the superficial and outward appearance of all of the townsfolk of Holcomb, while describing one specific towns person as “[she] wears a rawhide jacket, denims, and cowboy boots”. That is another way of saying trousers and pointed toe boots. He never really develops any unique insight into any of the inhabitants. This overgeneralization proves Capote’s view that Holcomb is one-dimensional...
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...Analysis of «To Kill a Mockingbird» written by Harper Lee The story under consideration is called « To Kill a Mockingbird» written by Harper Lee. Nelle Harper Lee was born on April 28, 1926. Harper Lee grew up in the small southwestern Alabama town of Monroeville. Lee published her first and only novel, To Kill a Mockingbird, in 1960 after a two-year period of revising and rewriting under the guidance of her editor, Tay Hohoff, of the J. B. Lippincott Company. To Kill a Mockingbird won the 1961 Pulitzer Prize despite mixed critical reviews. The novel was highly popular, selling more than fifteen million copies. Though in composing the novel she delved into her own experiences as a child in Monroeville, Lee intended that the book impart the sense of any small town in the Deep South, as well as the universal characteristics of human beings. The book was made into a successful movie in 1962. The text under analysis belongs to the group of fictional texts. The literary trend is realism. The style prevailed in the extract is oratorical. Its main function is persuasion of the audience. The main problem raised by the author is an issue of justice. The message of Hapter Lee is that in the face of court each and every human should be treated honestly, no matter what his social status, education or colour of skin is. In the novel the scene is laid in a small American town in Alabama. The given extract depicts a trial of Tom Robinson, a Negro, who is in the criminal dock on a capital...
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...Nelle Harper Lee was born on April 28, 1926, to Amasa Coleman Lee and Frances Cunningham Finch Lee. Harper Lee grew up in the small southwestern Alabama town of Monroeville. Her father,was a lawyer who also served on the state legislature. As a child, Lee was a tomboy and a precocious reader. In 1944, at the age of 18, Harper Lee enrolled in Huntingdon College in Montgomery, Alabama. From 1945 to 1949 she studied law at the University of Alabama. She transferred to Oxford University in England as an exchange student for a year, but six months before completing her studies, Lee decided to move to New York and worked as a reservation clerk for Eastern Airlines until the late 1950s, when she decided to devote herself to writing. Lee published her first novel, To Kill a Mockingbird, in 1960 after a two year period of revising and rewriting under the guidance of her editor, Tay Hohoff, of the J. B. Lippincott Company. To Kill a Mockingbird won the 1961 Pulitzer Prize despite mixed critical reviews. The novel was highly popular, selling more than fifteen million copies. The book was even made into a successful movie in 1962. She wrote a few magazine articles after To Kill A Mockingbird was published, but never another novel. President Johnson named Lee to the National Council of Arts in June 1966, and since then she has received numerous honorary doctorates. Now in her 80s, Lee lives with her sister, Louise and prefers a more private life declining all publicity , interview requests...
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...Choose any 3 characters from the first half of the novel and discuss how they have a positive influence in Maycomb. In To Kill A Mockingbird, Harper Lee portrays a very distinct difference in the character that are “good” and those that are “bad” this often comes over in the way Scout or Atticus view a certain character. There are many positive influences in Maycomb and one of them is Calpurnia. Although Atticus does not see her as a motherly figure, I believe that she views herself as the womanly influence in their lives as she is loving towards the children, but often, can be strict and firm to teach them what is right or wrong. She has always been there for both children, especially Scout because they lost their mother early in their lives and because of this I feel that Scout and Jem do not Calpurnia as either black or white and this means that they respect her and love her a lot. An example of this is in Chapter twelve when Calpurnia is taking the children to church with her and she refers to them as “my children” and wants people to know that she looks after them. She also makes sure that they are clean before church however, this is partly showing self interest as she wants to be seen as motherly towards the children and if they look nice, it will reflect well on her peers. Another example of Calpurnia showing her love for the children is when there is a “mad dog” and she tells them to go inside because she is worried about them and wants them to be safe. Calpurnia...
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... PATIENCE: THE WAY TO COMBAT ANGER Chad Hobbs GENE 150: The True, Good, & Beautiful 3/10/2018 Anger: The deadly vice When somebody thinks of wrath, they think of destruction, or of the wrath of their parents finding out that they snuck out of the house at 2 a.m. on a school night and having to listen to the father screaming, or being punished because of his wrath. They may even think of the devastation that was caused by the hurricanes, or the wildfires, or even the school shootings. Instead of taking revenge, or getting angry with someone, we can learn to combat that wrath, or anger, with patience and forgiveness. We can see, even, where anger can be used to glorify God and be used for good. Dr. Martin Luther King Jr. used his anger of racial injustice for good. Dr. King focused his energy on making a change for the African Americans to no longer be segregated. His famous words, in his “I Have a Dream” speech will never be forgotten, “Free at last, free at last, Thank God Almighty we are free at last.” Dr. King used his wrath for good to glorify God. Even God was full of wrath and even Jesus flipped a table. “For the Lord your God among you is a jealous God; lest the anger of the Lord your God be kindled against you, and he destroy you from off the face of the earth.” God is slow to anger and he tells us to be as well. “Whoever is slow to anger has great understanding, but he who has a hasty temper exalts folly.” One example of God’s anger being justified...
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...Jean Louise “Scout” Finch - The narrator and protagonist of the story. Scout lives with her father, Atticus, her brother, Jem, and their black cook, Calpurnia, in Maycomb. She is intelligent and, by the standards of her time and place, a tomboy. Scout has a combative streak and a basic faith in the goodness of the people in her community. As the novel progresses, this faith is tested by the hatred and prejudice that emerge during Tom Robinson’s trial. Scout eventually develops a more grown-up perspective that enables her to appreciate human goodness without ignoring human evil. Atticus Finch - Scout and Jem’s father, a lawyer in Maycomb descended from an old local family. A widower with a dry sense of humor, Atticus has instilled in his children his strong sense of morality and justice. He is one of the few residents of Maycomb committed to racial equality. When he agrees to defend Tom Robinson, a black man charged with raping a white woman, he exposes himself and his family to the anger of the white community. With his strongly held convictions, wisdom, and empathy, Atticus functions as the novel’s moral backbone. Jeremy Atticus “Jem” Finch - Scout’s brother and constant playmate at the beginning of the story. Jem is something of a typical American boy, refusing to back down from dares and fantasizing about playing football. Four years older than Scout, he gradually separates himself from her games, but he remains her close companion and protector throughout the novel. Jem...
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...A Modern Day Allusion The Elizabethan era, once filled with long dresses, courtship and theatre has now transitioned into a time when less clothing is considered better and with some teenagers, dating is a quick as a game of musical chairs, switching partners when the music stops. Teenagers are more interested in social media and texting than interacting with other people. There a two allusions that can be switched into Hamlet to allow it to appeal to a young and modern audience. Updating the term Termagant and Hercules could appeal to a more modern audience. Termagant was originally “a deity erroneously ascribed to Islam by medieval European Christians and represented in early English drama as a violent character.” This original allusion is used to describe a nasty or violent person and in Hamlet is it used in Act III Scene ii, before Hamlet performs his play. It is used in the context of “I would have such a fellow whipped for o'erdoing Termagant. It out-Herods Herod.” Hamlet was telling the actors not to overdo their performance and to not have violent outbursts. Many teenagers would not know what this word meant unless they had to look it up for a project. The word bully would be a better fit for a modern audience, because for years, teenagers and kids have been taught about the definition of a bully and what it means to bully another person. The new line would read as “I would have such a fellow whipped for o’erdoing a bully. It out-Herods Herod“ By making this replacement...
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