...Do you think that Keith was justified in insisting that the job, not the person be evaluated? Explain your answer. I believe Keith was extremely justified in insisting that the job, not the person be evaluated. As the Chairperson of the company’s job reevaluation committee he was responsible for evaluating jobs in order to determine if the jobs are still viable and if they need to be increased to better achieve the company’s business strategy. When Keith sent out the jobs list to the committee members Bob and Rita both knew what jobs were going to be discussed during the meeting but because they had personal feelings toward the employee they felt though the person and not the job should be considered. After Keith was so rudely interrupted by Bob to talk about Geneva who worked as a receptionist for the company for more than 12 years, and was liked by all the executives for her performance and demeanor. Keith calmly reinstated to Bob that they were there to talk about the three receptionist’s jobs and not the person. The three new receptionist’s positions were all set up at the same pay band, which Bob and Rita thought Geneva should be paid more money for her time and service to the company. What Bob quickly forgot is that the purpose of the committee is to determine the value of the positions and not talk about the employees, which could be conducted through other company channels. Keith could have been brasher as the Chairperson and excused Bob from the meeting...
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...Assignment 1 “Victoria's Secret, currently a household name is a retail brand of lingerie and beauty products which is owned and run by the Limited Brands Company. On average Victoria's Secret accumulates more than $4 Billion in sales a year. With over 1000 retail stores around the United States it contributes 42% of corporate profits of Limited Brand (Victoria Secret)”. Victoria’s Secret is a unique brand. With sensual supermodels, world renowned photographers, and daring advertising, it combines mass-market access with prestige products. Based on the large market size of its home country, Victoria’s Secret has been so far tied up almost solely in the domestic business. “The United States is the birth place of Victoria Secret where the brand as well as the company has thrived to hold a sort of like monopoly status in the industry. They state that advertising and promotion is one of the main reasons as to why they are where they are. In an industry where the physical exterior is about everything, the business that sells an image and lifestyle advertising is critical. Victoria's Secret spends $66 million each year on advertising, essentially defining beauty and packaging it for consumers (McAfee, 2004)”. Victoria’s Secret’s customer satisfaction in receiving merchandise from its catalogs and Web site is critical to customer loyalty. “Being one of the United States leading sellers of lingerie, it is important for the Victoria’s Secret brand name to continue to produce the newest...
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...Victoria’s Secret Pink: Keeping the Brand Hot Synopsis This case illustrates the general strategy employed by Victoria’s Secret to acquire a new segment of customers through the introduction of its brand Pink. Pink is a line of “loungewear” (sweatpants, T-shirts, pajamas, bras and panties, pillows and bedding) targeted toward 18-30 year old females. The garments feature comfortable cuts and mostly cotton fabrics in bright colors. New garments are introduced every three or four weeks. The image is one of “cute and playful” versus the more overtly sexy image of the core brand. The case highlights the different promotional approaches that Pink managers are taking in contrast to those of the core brand. This is a lifestyle brand. The Victoria’s Secret chain has been a big driver of financial success for Limited Brands (parent company), and Pink is expected to be a big part of Victoria’s Secret’s sustained growth. Not only does it give the chain a new set of customers, but it brings in customers at a younger age who will then “graduate” up to the Victoria’s Secret core brands. The ethics of the Pink strategy are considered in detail. Discussion Questions 1. Analyze the buyer decision process of a typical Pink customer. Need recognition: This can come from internal stimuli (basic needs such as hunger, thirst, protection) or external stimuli. Considering that people do not purchase fashion brands based on such needs as, “I am cold/naked and need protective...
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... o Demographic Context: Women between the ages of 18 and 44. Victoria’s Secret segmented its audience demographically, and delivers specific messages while refining strategy throughout the campaign. o Economic Context: Healthy finances, $5,307 million net income, comparable store sales: 6%, selling square feet: 6,063,000, sales per average selling square foot: $581, average store size (selling square feet): 5,830. o Technological Context: The industry expanded into new techno-fabrics and stretch laces with better overall comfort, better fit, and added flexibility in designing new silhouettes to accommodate a wider range of customers. Innovations such as the water bra, the air bra, and seamless products, the industry made lingerie more varied and customizable destinations on the Internet. o Ecological: Victoria’s Secret is committed to reducing its footprint by promoting sustainable materials, reducing its energy usage and reducing waste. The Victoria’s Secret catalog is printed entirely on Forest Stewardship Council certified paper, which promotes...
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...Market Growth Wal-Mart, Target, and Kohls are the company's largest customers, accounting for 24%, 17%, and 5% of 2014 sales, respectively. Mass merchandise stores are vital to the company's performance, accounting for about half of Hanesbrands' total sales. Hanesbrands also allies with mid-tier stores, including J. C. Penney, Macy's, and Kohls, which are adding its lower-priced labels. It's L'eggs and Hanes brand underwear are also sold in food, drug, and variety stores. Hanesbrands also sell apparel to the US military for sale to soldiers and through discount chains, including Dollar General and Family Dollar Stores. Looking to grow abroad in 2014, Hanesbrands acquired DBApparel Group of France, a maker of intimate apparel in Europe, from investment firm Sun Capital Partners. DBApparel holds the license to manufacture and sell apparel under the Wonderbra and Playtex trademarks in the European Union, as well as several other nations in Europe and South Africa ("Hanes Brands Inc.", n.d). Hanesbrands hopes to identify and capitalize on the long-term megatrends related to their top product lines over the next five to 10 years. To this end, in early 2015, the company purchased Knights Apparel to expand its sports licensed collegiate apparel business with a goal of appealing to college students as that market grows over the next years and decades. In 2012, after success with its Tagless undershirts, Hanesbrands brought its Tagless platform to its male underwear bottom products...
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...603-646-0899. Rev. 11/04. Case #6-0014 Victoria’s Secret Amid some of the toughest retail conditions in years, Victoria’s Secret announced a 9% gain in first half-year 2002 sales and a 30% gain in operating income. With huge brand recognition, Victoria’s Secret had well established itself as the leading retailer in women’s lingerie. However, market growth was slowing down and profit margins for the company’s Direct division, which focused on catalogues and Internet sales, had been declining over the past several years. Catalogue production and other mailing costs jumped significantly, and while Internet sales had experienced tremendous growth since the company’s web site launch in 1998, the web also added costs to the business. Company History Leslie Wexner founded the Limited, Inc. in 1963 in Columbus, Ohio with two women’s apparel stores. The Limited grew organically and through acquisition to include 4,600 specialty stores by the end of 2001, with brands such as Bath & Body Works, Express, Lerner New York, Limited Stores, White Barn Candle Co., and Henri Bendel. In 1982, Wexner purchased a small San Francisco-based women’s lingerie chain, named Victoria’s...
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...Market: Victoria’s Secret is a retail brand product of lingerie, clothes and beauty products, which is owned by the Limited Brands Company. It has thousands of retail stores opened in the United States and few in Canada. The Products are available through the retail stores, catalogue and online business. Such fast growing market was established by Roy Raymond in San Francisco during the 1970s. Raymond went beyond from just providing the traditional white cotton piece for underwear that sold in department stores, because he offered different colours, patterns and style that created sexiness. Such sexiness is created by combining European elegance and luxury. A market is defined as the set of actual and potential buyers of a product or service (reference). The current market of Victoria’s Secret consists of woman ranging from different ages, especially the younger women age early 20s to mid-30s will buy and prefer to wear luxuries lingerie in order to feel sexy and impress their partners. Other potential buyers are teenage girls going through puberty (age 13+), because they are becoming more aware of their changing body and feeling more mature. Also, some women would buy other type of products beside the lingerie, such as the Pink product line of clothing or the beauty products. In countries such as Canada and United States, the culture is so diverse that the market consists of different ethnic groups. Other buyers are men who would give gifts to their girlfriend or wife. Such...
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...Context: o Demographic Context: Women between the ages of 18 and 44. Victoria’s Secret segmented its audience demographically, and delivers specific messages while refining strategy throughout the campaign. o Economic Context: Healthy finances, $5,307 million net income, comparable store sales: 6%, selling square feet: 6,063,000, sales per average selling square foot: $581, average store size (selling square feet): 5,830. o Technological Context: The industry expanded into new techno-fabrics and stretch laces with better overall comfort, better fit, and added flexibility in designing new silhouettes to accommodate a wider range of customers. Innovations such as the water bra, the air bra, and seamless products, the industry made lingerie more varied and customizable destinations on the Internet. o Ecological: Victoria’s Secret is committed to reducing its footprint by promoting sustainable materials, reducing its energy usage and reducing waste. The Victoria’s Secret catalog is printed entirely on Forest Stewardship Council certified paper,...
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...pieces that push up our assets and enhance our beauty. From lacy, racy little numbers that will have the men drooling to cute, feminine combinations that are comfortable and flirty, Victoria's Secret has something for every type of person and personal preference. The Victoria's Secret label encourages women to show off their bodies. They do this by designing amazing pieces that show off what we like about our bodies and hide what we don't. What would we do without a label like this? This is my contribution to introduce a women's dream brand in India where individuals are increasingly considering good dressing, Victoria makes a difference. BRAND HERITAGE Ronald Raymond had an idea to make lingerie shopping a more “personalized” experience. He came up with this concept after having a bad lingerie shopping experience in a dept. store Raymond's store in Stanford Shopping Mall had wood-paneled walls, Victorian details and helpful sales staff. He stressed personalization above all else. The original “Victoria” was imagined to be a sophisticated, elegant, and well-traveled English woman who preferred luxurious items. VS still uses Raymond's concept of personalization and describes the brand as sophisticated and elegant. CORE VALUES The customer rules!: Fulfilling customer needs. Passion leads to success: Emotional and intellectual commitment from employee. Inclusion makes us stronger: Valuing and cherishing diversity. It matters how we play the game: Doing the right thing all...
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...Favorite Brand Paper – Victoria’s Secret F Valdez MKT/421 February 9, 2015 David Rubenstein Victoria Secret Victoria Secret is a company known for its lingerie, woman's wear, perfume, and accessories. Victoria's Secret was created by Roy Raymond to have beautiful lingerie that men could purchase for their wives without feeling uncomfortable or being looked at as a pervert. Victoria's Secret displays and sells items that are high-quality beautiful products. Raymond had a failing company that he sold to Leslie Wexner and the Limited. The perfumes are a wondrous smell that hit you as you enter the store. The lingerie and woman's wear line the walls with a variety for every woman. The accessories area carries a variety of displays from lip gloss to bags. Perfumes The perfumes, lotions, and body creams are displayed within the center section of the store and can be smelled as you enter the store. Fragrances made to appeal to every woman and man for that special gift, daily wear, or a night out. I prefer the Victoria's Secret perfume because they are light and airy, and they last the entire day. The perfume and lotions are not so high that they fill the entire room, but when you are wearing the fragrance others can smell it as you walk by them. I always am complimented that I feel good when I am wearing my favorite Victoria's Secret perfumes. Bras When it comes to feeling good about you, what you wear helps to bring a certain kind of confidence to a person. Victoria's...
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...Company Orientation Towards the Marketplace Victoria’s Secret. It’s probably not the company name you were expecting to read about when you picked up this paper. While it may not come right out and scream “something for everyone” it really does appeal to almost all. Women love the lingerie, beauty products and other apparel. Teenage girls are drawn to the trendy PINK line. While men will begrudgingly walk into a store with their significant other or make an extremely quick trip in for a gift card at Christmas, they’ll be the first to check out the wife’s catalog when it arrives in the mail. When I first started thinking about using Victoria’s Secret as an example, I was sure I was going to be writing about how they fall into the marketing concept. The television ads with beauty queens, catalogs, online store and annual runway show all screamed write about how they market to attract customers. As I re-read the chapter though, one line grabbed my attention. “The job is to not find the right customers for your products, but the right products for your customers”. In Victoria’s Secret, products they have aplenty. I’ve had a long-term relationship with Victoria’s Secret. I remember as a little girl going into the English boudoir style stores with my mom on shopping trips. I flipped through the catalog when it arrived in the mail thinking supermodels like Helena Christensen were the most beautiful women on the planet and who I wanted to be like when I grew up...
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...A. Introduction As the name suggests, underwear or undergarments are clothes wore under the typical outerwear such as shirts, dresses jeans, breeches among others. Some, especially to those provocatively sexy in nature, opt to use these as outerwear. Examples of these are nightwear, swimwear and corsets. However, it is dictated that they be of suitable material for propriety, functionality and safety. Likewise, pieces of underwear are typically worn next to the skin. Brasseries, knickers, boy shorts and other pieces of lingerie. These are only some examples of female underwear commonly used today. It’s not outlandish to be very well acquainted and in possession of such garments; thus, the female underwear has always been subject to much ubiquity. But just like most other mundane object in this world, these pieces of underwear have undergone an evolution. In the western world, these pieces of underwear have transformed not only in terms of their personal appearance, but in their functions, as well. With regard to its physical appearance, the most striking difference is the size. The past’s underwear was gargantuan compared to today’s. For instance, the corsets back then covered even the abdominal area along with the bust while our brasseries today provide only ample support for the bosoms and leaves the abdomen completely exposed. Moreover, the bulky crinolines, farthingales, bustles and petticoats have been completely disregarded, except...
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...4. Marketing Objectives 9 5. Basic Marketing Strategy 10 5.1 Research 10 5.2 Target Market Identification 10 5.3 Positioning Strategy 11 5.4 Marketing Mix 11 5.4.1 Products 11 5.4.2 Price 12 5.4.3 Place / Dsitribution 12 5.4.4 Promotion 12 6. Co-branding 13 7. Competitive Advantage 13 8. Action Plan 15 9. Controls 17 1. Executive Summary Victoria’s Secret is one of, if not the most popular women’s lingerie and clothing store in the United States. They are known for their higher priced, sexy, and sometimes promiscuous clothing. Victoria’s Secret has come up with many different innovations after first opening their door, such as a make-up line, body care line, and PINK teenage line. Victoria's Secret is a globally recognized brand with its stunning models known as Runway Angels, and signature pink colour of choice for everything from logo to store décor. Founded in 1977 in San Francisco, Victoria's Secret has become a leader in the intimate apparel industry where a dazzling assortment of lingerie, beauty products, and loungewear can be purchased. The fashion shows, models, stores, and products are the favourites of men and women alike. Nonetheless, Victoria’s Secret stores could only be found throughout the U.S. until very recently with new introductions in Canada, Kuwait and the United Arab Emirates. Despite the on-going global economic recession, Victoria’s Secret is continuing with its growth strategy. The next logical step is for...
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...Graduate School of Business alumnus Roy Raymond, and his wife Gaye,[8] in San Francisco, California on June 12, 1977.[9] Eight years prior to founding Victoria's Secret, Raymond had been embarrassed when purchasing lingerie for his wife at a department store. Newsweek reported him looking back on the incident from the vantage of 1981: "When I tried to buy lingerie for my wife," he recalls, "I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department-store saleswomen thought I was an unwelcome intruder."[10] During the 1970s and 1980s most women in America purchased "dowdy", "pragmatic" "foundation garments" by Fruit of the Loom, Hanes, and Jockey in packs of three from department stores and saved "fancier items" for "special occasions" like honeymoons.[11] "Lacy thongs and padded push-up bras" were niche products during this period found "alongside feathered boas and provocative pirate costumes at Frederick's of Hollywood" outside of the main stream product offerings available at department stores.[11] Raymond studied the lingerie market for eight years[12] before borrowing $40,000 from his parents and $40,000 from a bank to establish Victoria's Secret: a store men could feel comfortable buying lingerie.[9][13] The company's first store was located in Stanford Shopping Center in Palo Alto, California.[14][15] 1977–1980: The early years[edit] Victoria's Secret grossed $500,000 in its first year of business,[15]...
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...our survey showed that most males wanted a partner wearing a black or red, lace, push-up bra. There was a consensus among our male respondents that they wanted to see their partner in lingerie in intimate moments. We found that the black and red colors were the most arousing to our male respondents. In an interview with an industry expert, we found that our initial assumption mentioned earlier was correct; women wear certain bras to please their partners. So females do keep their male partner’s in mind when they shop for brassieres. In fact, they mention women buying lace bras to please their partners. We learned, through secondary data, that 47% of men found black to be their favourite color bra on their significant other. (Beckmann) We also found secondary data that reinforced the importance of push-up bras in arousing males. An experiment placed a young woman with size A breasts in two locations wearing various levels of push-up bras, the amount of males who approached her was documented. The results showed that when the bra pushed her breasts up from an A cup to a C cup, the woman got more than triple the amount of male approaches. Considering our findings, we recommended that Limited Brands Inc. launch a “For Him” brassiere collection by Empreinte Lingerie. The “For Him” collection would target women who are looking to...
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