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Identify the stakeholders in the case and the impact of the operations/ethical issues on the stakeholders.
Business ethics, issues, and conflicts revolve around relationships. Customers, investors and shareholders, employees, suppliers, government agencies, communities, and many others who have a stake, or claim, in some aspect of a company’s product, operations, markets, industry, and outcomes are known as stakeholders. They are both influenced by and have the ability to affect businesses. Stakeholders provide both, tangible and intangible recourses that are more or less critical to a firm’s long term success.
The key stakeholders in this scenario are
a) The customers who are mainly US male teenagers between 13 -19 years of age that would be exposed to nudity through a video game that with increased levels of intensity revealing nudity of a female game character.
b) The Broadway Corporation is a stakeholder that is affected if the “Lucky” game development and introduction would be stalled or entirely taken off the market. Since “Broadway” is a corporation, the outcome of this scenario will affect the company as a whole. The consequences could be that the company would lay off employees due to the lack of revenue. The shareholders would start selling their shares if dissatisfied which would eventually cause the company’s stock price to fall. Suppliers that build the arcade equipment would be affected as well as the entire surrounding infrastructure since Broadway is one of the largest employers in the Las Cruces.
Ethical Analysis:
The key ethical issues in this scenario are the possible exposure or teenagers to nudity in a video game and to increase the company’s profit through intensified game levels that require a second coin to continue the game. The importance to demonstrate and maintain the social responsibility of the firm that is developing the game

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