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Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

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Assignment 3:

Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

Samuel Morgan

Professor: Christina JG Williams, Esq.

LEG 500 – Law, Ethics, and Corporate Governance

May 21, 2015

Abstract The relationship between legal and ethics has long been strained and confusing to understand. In today’s business, ethics actually consist of a subset of major life values learned since birth. Many in business use these life values to make decisions that have been passed down from family, educational and religious institutions. However, the message is not the same and each business person will apply their own unique interpretation. Nevertheless, everyone must have an ethical base that applies to conduct in the business world and in personal life.

Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

Legal and Ethical considerations are a viable element in marketing, product safety and intellectual property, yet there continues to be the secret and unpredictable element that each organization cannot control, the employee. Ethical or unethical behavior is not entirely an issue of the character of the employee; it is determined by a lot of factors. Employees or people are influenced by the forces surrounding them – their peers, their superiors, the reward system, group norms, and organizational policies and values. In this assignment, we will revisit the organization PharmaCARE and how legal and ethical considerations affected their decision making in marketing, product safety, and the intellectual property of Colberia.

Ethical issues

There are many ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety. We will look closely at a few and how these have a common component that must be included for an

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