...Supply chain game – Lego game Supply chain game – Lego game XXXXXX Casper XXXXXX Casper Supply Chain Management Supply Chain Management Introduction First and foremost the game provided an understanding of the bullwhip effect and furthermore also insight to the challenges of distributing material and information within a supply chain. I have applied the cause-effect theory in order to obtain an understanding of the root causes, the reasons, to why the bullwhip effect, the result, occurred in the supply chain in the LEGO game (Slack, Chambers and Johnston, 2010). Hence the structure of this assignment will be based upon a cause-effect analysis which treats the experienced bullwhip effect as the result. Thus this assignment describe the causes of this effect identified through reflecting upon the LEGO supply chain game played September 25, 2015. Bullwhip effect The bullwhip effect is unexpected distortion of information observed in a supply chain and can be caused by demand fluctuations e.g. variability, which is processed and amplified through the companies in a supply chain. The demand fluctuations are amplified as they are processed upstream in the supply chain and hence the swings, the demand order variability, of the “bullwhip” can be expected to increase the farther upstream in the supply chain a company is located (Lee, Padmanabhan and Wheng, 1997). Reflections and learning outcome from the game I will divide this reflection and learning...
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...Introduction Since LEGOs inception in 1932, the company has not only experienced extreme pressure from competitors, but it has overcome numerous challenging obstacles from the external environment to become the world’s largest toy manufacturer (Financial Times, 2016). Upon analysis of LEGOs strengths through Institutional Theory (IT) and Resource-Based View (RBV), this essay aims to combine these two theories to explain LEGOs internationalisation process. Firstly, the two frameworks will be used to analyse the period (1932-1990s) where LEGO established a culture centred on product quality and innovation. As a result, the company achieved legitimacy within the institutional environment which spurred their international expansion. Within this analysis, the strategic decision to enter specific markets, and the methods they used to so will be outlined. Secondly, LEGOs recovery from their financial crisis in 2003, is an excellent example of how new capabilities can be made, and existing ones rebuilt to deploy resources using organisational processes to produce a desired effect. Institutional theory Institutional theory describes companies that operate in foreign markets conform to the institutional environments in order to gain legitimacy from the perspective of other institutional bodies. These institutions are the rules, norms and beliefs that define socially acceptable behaviour and therefore influence economic activity (Scott, 1995). The degree to which a company...
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...LEGO as we know it today first came into being in 1949 when Godtfred Kirk Christiansen used a “new” material – plastic – to create simple four and eight stud building blocks. Today, LEGO has turned into one of the most famous toy brands in the world. The aim of this case study essay is to asses the macro and micro environment in which LEGO is performing today. Micro Marketing Environment The micro marketing environment is defined as “the forces close to the company that affect its ability to serve its customers – the company, market channel, firms, customer markets, competitors and publics, which combine to make the firm’s value delivery system” (Kotler, Wong, Saunders and Armstrong, 2005) One of the most notable things concerning the micro environment of LEGO is that it is viewed as a strong brand. It been part of the toy market for so long, that grandparents and parents can remember playing with the toy as a child, and so often feel they have a relationship or bond with the product. The brand has also infiltrated many markets world-wide, and its fame is instrumental in its continued success. The case study states, it’s the only European company to enter the worlds Top Ten toy manufacturers. The product also has a unique selling point. The toy of LEGO is aiming to capture a creative imagination and also enable it to stand out in the market of dolls, cars, computer games etc. It is promoted as a “system of play”, which can be a strong selling point when trying to compete...
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...Articles Teaching Lean Manufacturing With Simulations and Games: A Survey and Future Directions Fazleena Badurdeen1, Philip Marksberry1, Arlie Hall1, and Bob Gregory1 Simulation & Gaming 41(4) 465–486 © 2010 SAGE Publications Reprints and permission: http://www. sagepub.com/journalsPermissions.nav DOI: 10.1177/1046878109334331 http://sg.sagepub.com Abstract Problem-based learning focuses on small groups using authentic problems as a means to help participants obtain knowledge and problem-solving skills. This approach makes problem-based learning ideal for teaching lean manufacturing, which is driven by a culture of problem solving that values learning as one key output of manufacturing production. Thus, simulations that organize participants in teams for realistic manufacturing production problem solving are widespread as a way to use problembased learning to teach lean manufacturing. But a critical assessment of existing simulations for lean manufacturing instruction has been lacking. Accordingly, a literature survey is conducted and existing simulations are classified according to their emphasis on lean tools or the overall lean system; the degree of their focus on soft skills, if any; and their area of application, whether academic or industry. Four gaps are found in existing simulation designs: lack of stress on soft skills, a mistaken focus on “linear lean,” misunderstanding of the key role of the facilitator, and lack of realism. Future directions for study and...
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...Gardner’s Multiple Intelligence Theory: A Reflection to a Personal Philosophy in Early Child Education Sharon Stone ECE 101 Professor Lawrence July 4, 2011 Gardner’s Multiple Intelligence Theory: A Reflection to a Personal Philosophy in Early Child Education "It is of the utmost importance that we recognize and nurture all the varied human intelligences, and all of the combinations of intelligences. We are all so different largely because we all have different combinations of intelligences. If we recognize this, I think we will have at least a better chance of dealing appreciatively with the many problems that we face in the world” (Gardner, 1987, first para.). Howard Gardner is recognized for his theory of multiple intelligences in the educational circuit in individualizing the curriculum and assessment for the student. As a teacher molding young minds, you need to understand how to utilize Gardner’s multiple intelligences in the classroom. To make the connection will take hard work, acceptance and the willingness to endure. (Morrison, 2009). In view to early childhood education and development, my philosophies are greatly affected by Howard Garner and his Multiple Intelligences Theory. His theories not only benefit the student and teacher, but also mirror my own philosophies of teaching. Howard Gardner created the concepts of Multiple Intelligences (MI) in 1983. The concepts questioned conventional acceptance in the area of education and cognitive ...
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...Sample Paper Professor Flores CD 125 07/10/11 PRESCHOOL OBSERVATION PAPER Part I Setting July 22, 2009, 3:30 PM, Pilgrim Lutheran Preschool Chula Vista, CA. Addie, almost 3 years old Each classroom was made up of two adults and a specific age group of preschoolers, from 2 ½, 3, 4, or 5 years old. In the classroom where I began my observation there were two teachers and nine children (we later moved to the playground). I felt that the preschool was a very safe environment for the children. The front yards of the school were completely fenced so no children can run off the property. It seemed to be a healthy place for the children to play both inside and out. The preschool is very spacious and it is across the parking lot from the elementary school it feeds into. Approaching the preschool you are greeted by large, blue letters, “PILGRIM LUTHERAN PRESCHOOL”. There is a gate in the middle of the fence with a handle so that only a certain height can reach. On either side of the path to enter the main building is a nice green lawn where the children can play with toys for outside. As the door is opened you hear an alarm beep which to me said this school is a safe place for these kids, the teachers are always aware when someone walks into the building. There is a spacious kitchen where the teachers prepare their snacks for their class. There are four classrooms for the four specific age groups. Each classroom was equipped with desks and chairs suitable for young children...
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...CHAPTER 4 Promoting Children’s School-Readiness Growth with Academic, Persistence, Social and Emotion Coaching I n the first chapters we have talked about the importance of teachers nurturing their students’ social and emotional growth by promoting positive relationships with their students and their families and by scaffolding a safe classroom learning environment by setting up predictable routines, clear rules, and effective limit setting. These are core teaching strategies that provide the foundation of the teaching pyramid described in Chapter One that supports early school age children’s learning growth and eventual academic achievement. Incredible Teachers: Nurturing Children's Social, Emotional, and Academic Competence. (Excerpt.) ©Carolyn Webster-Stratton 134 Incredible Teachers In this chapter we will discuss another foundational teaching tool; that is, scaffolding children’s learning interactions with peers and teachers with coaching methods that support their school readiness growth, academic success, and social emotional development. This coaching involves using descriptive comments to highlight specific learning skills such as persistence with learning something new, focused activity, cooperation, emotion regulation, and patience. This approach addresses the social, cognitive, emotional, behavioral, and academic elements of children’s school readiness. School readiness implies that students have made significant progress toward...
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...Work Placement Report Jose Ricardo De Sa B00532510 Computer Games Development British Telecommunications plc. June 2013 School of Computing & Intelligent Systems University of Ulster, Magee campus, Northland Road Londonderry BT48 7JL Table of Contents 1 Organisation and structure of BT 3 1.1 History and development of BT 3 1.2 Organisation chart 3 1.2.1 BT Technology, Service & Operations 3 1.2.2 Architecture and Global IT Platforms 4 1.2.3 Global Network Services 4 1.2.4 Global Infrastructure Services 5 1.2.5 Strategy, Service & Operations 5 1.2.6 Group Customer Experience 6 1.2.7 Research & Innovation 6 1.2.8 Finance & Commercial Management 7 1.2.9 HR & Comms 7 1.2.10 CIO BT Group 8 1.2.11 CIO BT Global Services 8 1.2.12 CIO Openreach 9 1.2.13 CIO BT Wholesale 9 1.2.14 CIO BT Retail 10 1.3 Function of BT’s Technology, Service & Operations 10 1.4 company management and department structure 10 2 MY role in BT 12 2.1 Job description 12 2.2 Technical skills needed (or acquired) 12 2.3 Diary outlining technical and other duties carried out 13 2.4 social aspects of placement 15 3 Learning undertaken and soft skills developed 16 3.1 Learning opportunities that the year provided 16 3.2 Expertise gained and skills developed during year 16 3.3 Personal development 17 4 Reflection 18 Organisation and structure of BT History and development of BT BT...
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...07-046 Rev: December 8, 2011 Sony's Battle for Video Game Supremacy John Sterman, Khan Jekarl, Cate Reavis As Sir Howard Stringer, CEO of Sony Corporation, settled in for his flight back to Japan from New York, a number of pressing issues occupied his mind about Sony’s future. At the forefront, Sony’s next generation video game console, the PlayStation 3 (PS3), was set to launch worldwide on November 17, 2006, a mere week away. Despite PlayStation 2’s (PS2) dominance in the last generation of gaming consoles, Stringer understood that past successes were no guarantee of future success in the intensely competitive game industry. Microsoft had launched the first volley in the last console war by releasing the Xbox 360 in the fall of 2005. Within one year, almost 4 million Xbox 360s had been sold worldwide, giving Microsoft a significant head-start in the race for market dominance. Meanwhile, Nintendo, a competitor thought to be dead due to the lackluster sales of its previous console, the Nintendo Gamecube, had generated significant “buzz” around its new entry, the Nintendo Wii (pronounced “we”). Targeting more of a mainstream audience than Sony and Microsoft, the Wii, scheduled to launch just two days after the PS3, posed a serious threat to Sony’s market share, particularly due to its $249.99 retail price, half the price of the PS3. Stringer also knew that there was much more at stake than winning the console war. The next generation of the DVD market was at stake as well...
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...Bibliography for Social Network Sites related thesis Aaltonen, S,, Kakderi, C,, Hausmann, V, and Heinze, A. (2013). Social media in Europe: Lessons from an online survey. In proceedings of the 18th UKAIS Annual Conference: Social Information Systems. (pp. Availalable online). USIR. , and 2013, , in: , 19-20 March 2013, Worcester College, Oxford, UK. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2006). Imagined Communities: Awareness, Information Sharing, and Privacy on the Facebook.In Golle, P. and Danezis, G. (Eds.), Proceedings of 6th Workshop on Privacy Enhancing Technologies. (pp. 36--58).Cambridge, U.K. Robinson College. June 28-30. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2009). Predicting Social Security numbers from public data. Proceedings of the National Academy of Sciences, 106 (27), 10975-10980. (journal article) Adamic, Lada, Buyukkokten,Orkut, and Eytan Adar. (2003). A social network caught in the Web. First Monday, 8 (6). (journal article) Adrien Guille, Hakim Hacid, Cécile Favre, and Djamel A. Zighed. (2013). Information diffusion in online social networks: a survey. SIGMOD Record, 42 (2). (journal article) Agarwal, S., and Mital, M.. (2009). Focus on Business Practices: An Exploratory Study of Indian University Students' Use of Social Networking Web Sites: Implications for the Workplace. Business Communication Quarterly. (journal article) Ahmed OH, Sullivan SJ, Schneiders AG, and McCrory P. (2010). iSupport:...
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...Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands today claim hundreds of thousands of Facebook friends, Twitter followers, online community members, and YouTube fans; yet, it is a lonely, scary time to be a brand manager. Despite marketers’ desires to leverage Web 2.0 technologies to their advantage, a stark truth presents itself: the Web was created not to sell branded products, but to link people together in collective conversational...
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...Business Horizons (2011) 54, 193—207 www.elsevier.com/locate/bushor The uninvited brand Susan Fournier a,*, Jill Avery b a b Boston University School of Management, 595 Commonwealth Avenue, Boston, MA 02215, U.S.A. Simmons School of Management, 300 The Fenway, M-336, Boston, MA 02115, U.S.A. KEYWORDS Branding; Brand management; Social media; Web 2.0; Co-creation Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands...
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...KARLSHOCHSCHULE INTERNATIONAL UNIVERSITY Seminar Paper Co-creation and its impacts on film tourism as reflected by The Lord of the Rings and Harry Potter Tours Nguyen Thi, Thu Thuy WS 2014 23.12.2014 Contents Introduction ................................................................. 3 I. Literature review ........................................................ 4 1.1 Studies on co-creation ....................................................................................4 1.2 Opportunities and challenges of co-creation .......................................5 1.2.1 Opportunities of co-creation ................................................................5 1.2.2Challenges of application co-creation ...............................................7 1.3The process of co-creation ............................................................................8 II. Impacts of the concept co-creation on film tourism. ........... 9 III. Case study: Co-creation in case of Studio Tour with examples Lord of the ring tours and Harry Potter tours ................... 12 IV. Conclusion ............................................................ 17 References ................................................................ 18 Page | 2 Introduction Globalization has had a great impact on economic activities, of course, including services. Wilson, Zeithaml et al (2012) explained that services are not tangible things that can be touched, seen and felt...
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...MANAGEMENT 12E KREITNER & CASSIDY INTERACTIVE ANNOTATIONS Annotation 1a It’s a Small World Question: How does this situation illustrate the pros and cons of economic globalization? Economic globalization provides manufacturers with access to parts from the around the world. With increased specialization comes increased efficiency and lower prices. However, this also leads to a higher level of dependence on a complex supply chain. When Iceland’s Eyjafjallajokull volcano erupted in April 2010 air traffic across Europe came to a standstill. This brought the supply chain to a halt as parts and supplies transported by plane were left sitting on the runway. The economic impact included costly manufacturing plant shutdowns and sales delays. Annotation 1b Back to the Opening Case Question: What evidence of the managerial functions and skills can you detect in the Zappos.com case? Reference figures 1.3 and 1.4. Of the eight functions of management there is clear evidence of Communicating as employees are invited to provide suggestions and feedback related to the core values. Staffing is also involved as they incorporate their core values into the hiring process, particularly the desire to hire people who are humble. Although less obvious, Leading and Motivating are present as well. Employees involved in defining the company’s core values are quite likely to find their work more satisfying and rewarding. Leadership is evident as there is a clear vision and...
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...SOCIAL INNOVATOR SERIES: WAYS TO DESIGN, DEVELOP AND GROW SOCIAL INNOVATION DANGER AND OPPORTUNITY CRISIS AND THE NEW SOCIAL ECONOMY Robin Murray 2 TITLE ACKNOWLEDGEMENTS This essay was written while the author was a Visiting Fellow at NESTA and forms part of a series of publications on methods of social innovation led by the Young Foundation with the support of NESTA. I would like to thank NESTA for their support, and in particular Dr Michael Harris, as well as my colleagues at the Young Foundation, Julie Caulier-Grice and Geoff Mulgan, all of whom have given valuable comments on the text. Published September 2009 CONTENTS 1 CONTENTS 1. The argument 2 5 9 23 39 52 54 55 2. The context of crisis 3. The emerging economic landscape 4. Can the new social economy respond? 5. Social innovation and the crisis of policy Bibliography Weblinks Endnotes 2 DANGER AND OPPORTUNITY CRISIS AND THE NEW SOCIAL ECONOMY 1 THE ARGUMENT The rise of the new social economy This pamphlet argues that the early years of the 21st century are witnessing the emergence of a new kind of economy that has profound implications for the future of public services as well as for the daily life of citizens. This emerging economy can be seen in many fields, including the environment, care, education, welfare, food and energy. It combines some old elements and many new ones. I describe it as a ‘social economy’ because it melds features...
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