...* What were LEGO’s fundamental problems? Consider both external and internal factors. Fad toys rising, product life cycles declining; less unscheduled time to play, demand shift towards technology, give up traditional toys for videogame & online activities 2 “the impact of new product introductions was muted by rapid imitation and limited protection of intellectual property” 2 “retailers focused on profit per square foot and consequently considered margin, turn, and product space requirements” 2 “Kjeld felt that the company’s sustained growth required new bricks” 3 Before had a trip on the market and unmet demand so graduatlly added new products and could control sales growth 3 Birth rates in core markets declined, household spending on toyus declined, retail channels consolidated, mass discounters featured toys more aggressively, less unstructured play, shorter attention spans, want instant gratification 4 Potential seemed to be everywhere; felt had huge untapped potential; tailred products to different untapped markets ilke southern Europe 4 Branched out to family leisure park, videogame software, children’s ware, watches, robotic bricks “There seemed to be potential everywhere” “our brand must have huge untapped potential” 4 Ploughman: moved managers around, “’Fitness Program’ included measures to steamline production, reduce organizational layers, and increase responsibility and customer focus, all to build a simpler, more responsive, global business system”...
Words: 1846 - Pages: 8
...Table of contents Abstract……………………………………………………………………….page 1 Introduction…………………………………………………………………...page 2 Basic green concept…………………………………………………...page 3 The importance of green business………………………...…………….page 3 Methodology…………………………………………………………………..page 4 Results…………………………………………………………………………page 5 Company 1……………………………………………………………..page 6 Company 2……………………………………………………………..page 7 Company 3……………………………………………………………..page 8 Company 4……………………………………………………………..page 9 Company 5……………………………………………………………..page 10 Discussion……………………………………………………………………...page 11 How a company be green to the environment?......................................page 12 Do a company have obligation to be green?...........................................page 14 Can a company become “green” while gaining...
Words: 2518 - Pages: 11
...business applications the journal do not compete directly with journals of Library Sciences or State/National or Military Intelligence studies. The journal do publish articles on Knowledge Management and Knowledge Transfer even though these are well developed areas with their own journals. JISIB occupies a niche. It currently caters to a defined group of scholars of some 400+ active individuals. It is supported by some estimated 5.000+ practitioners. It caters to specific conferences (ECIS,SIIE, VSST, SCIP, ITICTI, EBRF, ICI, ECKM, INOSA) where both academics and practitioners meet regularly. These conferences turn out some 300+ articles annually, of which some estimated 50+ can be considered potential full length scientific articles. JISIB will have 3 issues a year with about 5-10 articles in each. To strengthen the tie to practitioners a special independent Management Board of practitioners has been created, callled "Friends of JISIB". You can post research topics and discuss the journal at JISIB at Linkedin. Another place to discuss anything related to the fields covered by this journal is at the Competitive Intelligence group at Ning with more than 2.000+ members. There are many portals for Intelligence Studies which can be...
Words: 4172 - Pages: 17
...ACKNOWLEDGEMENT We gratefully record here our indebtedness to our dear madam who has always been supportive and inspiring. Without her guideline, this(Productivity & Job design) wouldn’t have been possible. We also demonstrate our heartiest appreciation to them for being helpful to us in presenting the plan successfully. If this assignment makes her satisfied then, it would be the fulfillment of our heart and we would feel that our hard work has been worth of whatever we did! "I would like to thank my supervisor, Mr. _______, for the valuable advice and support he has given me in the writing of this report. I would also like to thank my teachers, Mrs. _______ and Mr. _______ for their encouragement and guidance. Thanks also to my typist, Ms. _______, for her immaculate job and her suggestions. My deepest thanks go to my wife/husband, for her/his love, understanding and support." Table of Content |No. |Contents |Page | |1 |Background | | |2 |Technological Definition | | |3 |Application | | |4 |Classification | | |5 |Future Prospects | | |6 |Business Value | | |7 |Limitation | | |8 |Conclusion | | |9 |References | | ...
Words: 3648 - Pages: 15
...DesIgnIng the OrganIzatIOn fOr User InnOvatIOn Peter Keinz • ChristoPh hienerth • ChristoPher LettL Abstract: there is increasing consensus among practitioners and academics alike that we are in the midst of a paradigm shift from producer-centered and internal innovation processes toward user-centered and open innovation processes. This paradigm shift induces significant changes to the design of organizations. Even though the research field of user innovation has been developing over a period of more than four decades, there have been only occasional intersections with the research field of organizational design. In this article, we aim to provide an integrated perspective of the two fields. We first identify major user innovation strategies. We then derive the implications for each user innovation strategy on key dimensions of organizational design. Keywords: User innovation; organization design the point of departure for this article is the growing literature around the phenomenon that companies are in the midst of a paradigm shift from closed, producer-centered ways of innovating to open, user-centered innovation processes (Chesbrough, 2003; von hippel, 2005). to improve innovation performance and increase competitiveness, more and more firms are employing user innovation strategies (von Hippel, 2005). Such strategies have proven to be of high value to almost every type of company; both start-ups and wellestablished companies, irrespective of the industry they are operating...
Words: 10831 - Pages: 44
...Define and discuss the nature of organization design. Outline the main structural choices available to organizations. Explain the limitations of the organizational chart in describing activity within an organization. Case problem: What is organizational structure and why do large organizations need continually to consider the designs of their organization? What may be the consequences of a good or bad design for a specific organization? Personal Products Company Body Shop www.thebodyshop.com Founded in 1976 by Anita Roddick, The Body Shop International plc, known as The Body Shop, has 2,400 stores in 61 countries, and is the second largest cosmetic franchise in the world. The Body Shop is headquartered in England and is now part of the L'Oréal corporate group. The Body Shop International plc is a global manufacturer and retailer of naturally‐inspired, ethically‐ produced beauty and cosmetics products. Body Shop went public in 1985. Leading up to its takeover by L’Oreal (In March 2006, L’Oreal acquired The Body Shop International a U.K. based...
Words: 4449 - Pages: 18
...Hasbro, Inc Strategic Management Project MBA 670 Executive Summary & Introduction Corporate Description Company & Industry Description History of the Firm In 1923, two brothers who migrated from Poland started a small business by selling textile remnants. In 1926, the Hassenfeld’s officially organized what is known today as Hasbro Inc. In the 1940’s, the brother duo expanded by offering pencil boxes and school supplies. By 1950, they were ready to leap into another market by introducing its novelty toy, “Mr. Potato Head”. GI Joe was introduced in 1963 producing revenue sells in excess of 28 million dollars the next two years after Hasbro spent nearly 2 million in TV ads (Miller 1998). In addition to toys, Hasbro develops games most notably Monopoly which was first introduced in 1935. Decades later, Hasbro continues to be innovative with product design, introduction of new products, developing brand recognition to maintain being a leader in the game and toy industry. Ownership Characteristics Hasbro Inc is a publicly traded company in the NYSE. Alan Hassenfeld, Chairman of the Board of Hasbro Inc., owns about 4% in shares of the company; while other corporations such as The State Street Corporation and Barkley’s Global Investors UK Holding LTD are the major institutional stockholders and each own approximately 6% of the company. While there are other private stockholders owning significant amount of shares in the company, most of the...
Words: 2268 - Pages: 10
...students and teachers the opportunity to quickly access various application platforms and resources through the web pages on-demand. N.NGQAYANA 2851522 9/27/2012 TABLE OF CONTENT Abstract…………………………………………………………………..3 Introduction…………………………………………………………..3 Overview………………………………………………………………3 Universities Implement Cloud Computing……………..............4 Software as a Service (SaaS)……………………………………...6 Platform as a Service (PaaS)………………………………………6 IBM cloud computing……………………………………………….7 Advantages…………………………………………………….8 Disadvantage: Unused resources……………………………………..9 Disadvantage: Interoperability issues………………………………..9 Challenges of cloud computing…………………………………………………………10 Security concerns………………………………………………………..10.1 Disaster recovery………………………………………………………..10.2 Data protection……………………………………………………………10.3 Examples and Experiences OF Universities and IBM …………11 Why Cloud Computing is Important for Business……………..11 Conclusion……………………………………………………………..13 References……………………………………………………………..14 Abstract Cloud computing is a significant alternative in today’s educational perspective. The technology gives the students and teachers the opportunity to quickly access various application platforms and resources through the web pages on-demand. Unfortunately, not all educational institutions often have an ability to take full advantages of the newest information technology. The paper analyzes possibilities of the cloud computing technology that...
Words: 4394 - Pages: 18
...Professor Roger Palmer, Head of the School of Management, Henley Business School, UK The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications. • Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking. • Brand new case studies focus on globally recognized brands and companies operating in a number of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren and Sony Music Entertainment. • Global Marketing ‘Svend Hollensen writes with real authority and insight having been...
Words: 33515 - Pages: 135
...BRAND MANAGEMENT Student: Drobnjak Anja, K-5050 Professor: Prof. dr David Jones Warsaw, 22.01.2014. Contents Introduction 4 Branding 5 The Laws of Branding 6 Branding and its components 8 Brand implementation 9 Brand awareness 9 Brand recognition 10 Brand equity 10 Brand elements 11 Brand Bubble Trouble 12 Strategic brand management 13 Adidas - a brand that identifies with its performance 15 Coca-Cola as Number One 17 Disney world 18 Conclusion 18 Abstract One of the most valuable intangible assets of a firm is its brand, and building a strong brand is both an art and a science. It requires careful planning, a deep long-term commitment and creatively designed and executed marketing and management. This paper will try to show that brand management is a communication function which includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at and maintaining a desired reputation of the brand. Attention will also be directed on the tangible elements of brand management such as a product itself; look, price, the packaging, etc. It will include some components of brand management, laws of brending, strategic brand management and its importance, and also examples of well known companies, in order to show nowadays rising role of brands and made some conclusions. Key Words: brand management, brand, strategic brand management, brand...
Words: 5941 - Pages: 24
...Summary Global Marketing A market-responsive approach Svend Hollensen Second Edition 2001 ISBN 0-273-64644-3 -1- PART 1 Chapter 1 THE DECISION WHETHER TO INTERNATIONALIZE Global marketing in the firm SME: small medium sized enterprises LSE: large scale enterprises Companies wit little international experience and a weak position in their home market have little reason to try to perform on global markets. Instead they should try to establish a stronger position on their home market. A firm that finds itself as a dwarf on the global market may seek ways to increase their net worth by seeking partners, suited for a buy-out on longterm. If a firm already has international competences, it can overcome some of it’s competitive disadvantages by going into alliances with companies representing complementary competences. If you are ready for global marketing or not is bases on two things: 1. The industry of your business (how global is / can it be) 2. The preparedness for internationalisation 1 can be divided into mature; adolescent; immature 2 can be divided in local; potentially global; global Given the character of a company in both segments, one of the nine possible strategies can be chosen. You can find these in figure 1.1 on page 4 of Global Marketing. Difference between management styles of LSE and SME: Many LSE have begun downsizing their companies operations, so in reality, many LSE act like a lot of small differ operations. It can be...
Words: 23992 - Pages: 96
...ESSENTIALS OF MARKETING THIRD EDITION JIM BLYTHE Essentials of Marketing ii Marketing Planning: principles in practice We work with leading authors to develop the strongest educational materials in marketing, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times Prentice Hall, we craft high quality print and electronic publications which help readers to understand and apply their content, whether studying or at work. To find out more about the complete range of our publishing please visit us on the World Wide Web at: www.pearsoned.co.uk Last A Head on Spread 000 Jim Blythe University of Glamorgan Essentials of Marketing Third Edition Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearsoned.co.uk First published under the Financial Times Pitman Publishing imprint 1998 Second edition 2001 Third edition 2005 © Financial Times Professional Limited 1998 © Pearson Education Limited 2001, 2005 The right of Jim Blythe to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written...
Words: 127555 - Pages: 511
...Note: This report is far more comprehensive than would be expected from a candidate in exam conditions. It is more detailed for teaching purposes. T4- Part B – Case Study Jot – toy case – March 2012 REPORT To: Jon Grun, Managing Director, Jot From: Management Accountant Date: 28 February 2012 Review of issues facing Jot Contents 1.0 2.0 3.0 4.0 5.0 6.0 7.0 Introduction Terms of reference Prioritisation of the issues facing Jot Discussion of the issues facing Jot Ethical issues and recommendations on ethical issues Recommendations Conclusions Appendices Appendix 1 Appendix 2 Appendix 3 Appendix 4 Appendix 5 Appendix 6 Appendix 7 SWOT analysis PEST analysis Selection of new outsourced manufacturer for products YY and ZZ VP “own brand” proposal Inventory valuation Calculations for outsourced manufacturers P and Q for licensed action figures Email on the key criteria for the selection of outsourced manufacturers 1.0 Introduction Jot is a small unlisted company which designs and outsources the manufacture of a range of children’s toys. It has grown rapidly since it was established in 1998. It is currently experiencing manufacturing problems due to an earthquake affecting 2 of its outsourced manufacturers and also quality problems with another outsourced manufacturer. The quality of the company’s products, upon which its reputation is based, must not be compromised. The Jot brand name is known for quality toys but it is important that its products appeal to costconscious...
Words: 9953 - Pages: 40
...  Note: This report is far more comprehensive than would be expected from a candidate in exam conditions. It is more detailed for teaching purposes.  T4- Part B – Case Study Jot – toy case – March 2012 REPORT To: Jon Grun, Managing Director, Jot From: Management Accountant Date: 28 February 2012 Review of issues facing Jot Contents 1.0 Introduction 2.0 Terms of reference 3.0 Prioritisation of the issues facing Jot 4.0 Discussion of the issues facing Jot 5.0 Ethical issues and recommendations on ethical issues 6.0 Recommendations 7.0 Conclusions Appendices Appendix 1 Appendix 2 Appendix 3 Appendix 4 Appendix 5 Appendix 6 Appendix 7 SWOT analysis PEST analysis Selection of new outsourced manufacturer for products YY and ZZ VP “own brand” proposal Inventory valuation Calculations for outsourced manufacturers P and Q for licensed action figures Email on the key criteria for the selection of outsourced manufacturers 1.0 Introduction Jot is a small unlisted company which designs and outsources the manufacture of a range of children’s toys. It has grown rapidly since it was established in 1998. It is currently experiencing manufacturing problems due to an earthquake affecting 2 of its outsourced manufacturers and also quality problems with another outsourced manufacturer. The quality of the company’s products, upon which its reputation is based, must not be compromised. The Jot brand name is known for quality toys but it...
Words: 9917 - Pages: 40
...MCNABB, chairman and CEO, Vanguard HARLEY MANNING KERRY BODINE FORRESTER RESEARCH THE POWER of PUTTING CUSTOMERS at the CENTER of YOUR BUSINESS OUTSIDE IN THE POWER of PUTTING CUSTOMERS at the CENTER of YOUR BUSINESS HARLEY MANNING KERRY BODINE FORRESTER RESEARCH New Harvest Houghton Mifflin Harcourt BOSTON NEW YORK 2012 Copyright © 2012 Forrester Research, Inc. All rights reserved This edition published by special arrangement with Amazon Publishing Forrester and Technographics are registered trademarks of Forrester Research, Inc. FedEx is a registered trademark of Federal Express Corporation. FedEx World Service Center and FedEx Office are registered trademarks of Federal Express Corporation. LEGO is a registered trademark of the LEGO Company. All other trademarks are the property of their respective owners. ® ® ® ® ® ® For information about permission to reproduce selections from this book, write to Permissions, Houghton Mifflin Harcourt Publishing Company, 215 Park Avenue South, New York, New York 10003. www.hmhbooks.com Library of Congress Cataloging-in-Publication Data Manning, Harley. Outside in : the power of putting customers at the center of your business / Harley Manning, Kerry Bodine, Forrester Research. p. cm. “New Harvest Books.” Includes bibliographical references and index. ISBN 978-0-547-91398-8 1. Customer relations. 2. Customer services. I. Bodine, Kerry. II. Forrester (Firm) III. Title. HF5415.5.M1645 2012 658.8’12 —...
Words: 10622 - Pages: 43
