...A Case Analysis of Bally Total Fitness’s External Environment Group 2: Meghan Cree, Sarah Medve, Rachel Hamrick, Jacob Rath, James Wallerstedt, Samuel Kube Due: 01/27/15 Word Count: 2039 Case: Bally Total Fitness By 2004, Bally Total Fitness was a major leader in the $14.1 billion health club industry. With over 400 million facilities worldwide, Bally was the “largest publicly traded health club operator in the United States in 2003” (Wells, John R., 1-7). Bally’s success was fueled by many components including membership revenue, various products and programs, and their recognizable, worldwide image; however, in 2004, Bally faced a major shock to its reputation. Fraudulent accounting practices were discovered and examined, resulting in an uproar from shareholders, complaining of financial misrepresentation. As a result, Bally Total Fitness faced a drop in their stock price, lawsuits from current shareholders, and a damaged repute. The following analysis will evaluate how the general external environment affects Bally Total Fitness, examine Bally Total Fitness’s current standing in the health club industry, options on how to rebuild its status in this industry, and solutions to implement for eliminating any skepticism among shareholders and increasing membership numbers. Macro–Environment Analysis Gym and exercise equipment manufacturers are constantly upgrading current models of exercise machines as well as developing innovative designs...
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...Comparative Analysis on Gender difference of students on motivational factors to study Hospitality management in National University Motivational Factors 1. Social Status 2. Job opportunities 3. Modern major 4. Special interest 5. Attractive major 6. Ease in studying 7. Fulfill dreams Female Male First, this Conceptual Framework is made up the two journals I had: “Motivation of Students to study Tourism Hospitality programs.” By Bashar Aref Alhaj Mohammad and Hamam Talal Alsaleh and “Students Motivation and Preference of Studying Hospitality and Tourism Management Programmes in Polytechnics: A Case Study Ho Polytechnic” By Appaw-Agbola Esther Theresa. It explains the different motivational factors that the students may get if they took Hospitality as their preferred journey. These factors can provide students some motivations that will help them why they study Hospitality Management. This framework is also made because as a researcher, we want to see the difference between the motivational factors which are the following: Social status, Job opportunities, Modern major, Special interest, Attractive major, Ease in studying and Fulfillment of dreams, of both male and female students that are going to be in the hospitality management in National University. Significance of the study This study aims to motivate the incoming freshmen who will take Hospitality management at National University. It also helps the...
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...Numeracy Advancing Education in Quantitative Literacy Volume 7 | Issue 1 Article 8 1-2-2014 Review of Financial Intelligence for Entrepreneurs: What You Really Need to Know about the Numbers by Karen Berman and Joe Knight, with John Case. H. L. Vacher University of South Florida, vacher@usf.edu Recommended Citation Vacher, H. L. (2014) "Review of Financial Intelligence for Entrepreneurs: What You Really Need to Know about the Numbers by Karen Berman and Joe Knight, with John Case.," Numeracy: Vol. 7: Iss. 1, Article 8. DOI: http://dx.doi.org/10.5038/1936-4660.7.1.8 Available at: http://scholarcommons.usf.edu/numeracy/vol7/iss1/art8 Authors retain copyright of their material under a Creative Commons Non-Commercial Attribution 4.0 License. Review of Financial Intelligence for Entrepreneurs: What You Really Need to Know about the Numbers by Karen Berman and Joe Knight, with John Case. Abstract Berman, Karen and Knight, Joe, with John Case. Financial Intelligence for Entrepreneurs: What You Really Need to Know about the Numbers, (Boston MA: Harvard Business Press, 2008). 285 pp. ISBN 978-1-4221-1915-0. From “The art of finance (and why it matters)” (Part One) through “Creating a financially intelligent company” (Part Eight), Financial Intelligence for Entrepreneurs is an engaging explanation and appreciation of financial statements and financial ratios. Short, easily digested chapters; just-in-time boxes to introduce terminology; easy, direct, in-text calculations...
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...TOMS Public Relations Plan 3025 Olympic Avenue - Suite C Santa Monica, CA 90404 www.TOMS.com Presented by: Averi Ahsmann May 10, 2011 IMC 740 Table of Contents Executive Summary……………….2 Situation Analysis………………….3 Product & Service Analysis……4-5 Target Market Analysis………...6 Distribution Network…………...7 Competitive Analysis………..….8-9 Current Financial Situation….10 Historical Results……………….11-13 Macroenvironment……………..14 SWOT……………………………..15 Objectives & Issues……………...16 Financial Objectives Marketing Objectives Critical Issues Marketing Strategy Target Markets…………………17-18 Positioning……………………...19 Marketing Mix………………….20 Marketing Research…………..21 Creative Strategy………………..22 Creative Brief Overall MC Strategy………….….23 PR Strategies & Tactics…..….…24-27 Schedule…………………………..28 Budget……………………………..29 Measurement & Evaluation…...30 Conclusion………………………..30 Works Cited………………………31-32 Executive Summary As an international brand, TOMS is looking to gain a strong foothold with new and existing customers by targeting men and women 18-24 years old, as well as 25-34 years old, specifically in the United States. Through this plan, TOMS will actively move forward to define a thriving market within which the brand can prosper. With extensive primary and secondary research, TOMS will accurately define and target challenges that they face. With this information, new objectives will be proposed for the TOMS brand that will define and reflect the market trends, which will in turn resonate...
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...* 2 BRAND ANALYSIS OF ROYAL ENFIELD Acknowledgement We would like to thank all the people who were involved with this project and whose support and encouragement helped us complete the project. Indeed working on this project has been a truly enriching experience for us as a team. We are extremely grateful to Professor R.Kamle for entrusting our group with this huge responsibility. We wish to express a profound sense of gratitude to Professor Kamle for his generous suggestions and valuable insights, without which this project would not have been a success. Last but not the least, we would like to thank all our team members who participated and contributed towards the successful completion of this project. Entire Group * 3. Brand Analysis of Royal Enfield 3 Table Of Content 1. Executive Summary 2. Introduction 3. Product Line 4. Change In Strategy After Year 2000 5. Communication & Distribution 6. Missing Communication 7. Brand Analysis of Iconic Brand 8. Conclusion & Recommendation Executive Summary Executive Summary * 4. 4 BRAND ANALYSIS OF ROYAL ENFIELD Executive Summary The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to study...
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...Marcus Thigpen Grand Champions Resort is a new trend setting resort that will take vacation spots and family tourism to a whole new level. The property will be trend setting and state of the art for anything of its quality. The property will be a 5 star resort with 300 rooms and will 24 hour service. The property will be like any other 5 star properties as far as department make up, with all the departments that are essential in making a hotel hold a 5 star rate. In addition to our room revenue we will have dining options in the hotel that are unique in different ways so our clients will have a choice of a wide array food and beverage. Some of the bar options will include two bars, a wine bar named Eno and Sports Bar and a bar named Champions Lounge. Choices we will have two bars one wine bar called Eno and Sports bar called Champions Lounge. The dining options will include Gibson’s Steak House and Shaw’s Crab House. We will have several different rooms with different layout so we are able to satisfy everyone taste. There will be an assortment of rooms with different styles that will satisfy everyone's individual tastes. Grand Champions Resort anticipates room revenue of $150,000 a year. The room revenue will be used to calculate the Average Daily Rate (ADR), which is the room revenue divided by the number of rooms occupied during the year in the hotel (Investing Answer, 2012). The ADR basically tells you what the average amount paid for a room over the...
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...Suzumiya Haruhi: Volume One: The Melancholy of Suzumiya Haruhi Colour Illustrations These are color illustrations that were included in volume 1. Cover Page Inside Flap Chapter 1 "Normal humans don't interest me." Chapter 2 Haruhi gets Mikuru into a bunny outfit. Chapter 7 "Hey Kyon, what's that giant?" Prologue Flap The Melancholy of Suzumiya Haruhi Prologue Prologue When did I stop believing in Santa Claus? In truth, this sort of silly question holds no real significance for me. However, if you were to ask me when I stopped believing that the old man wearing the red costume was Santa, then I can confidently say: I have never believed in Santa, ever. I knew that the Santa who appeared at my preschool Christmas party was a fraud, and now that I think about it, every one of my classmates shared the same look of disbelief watching our teacher pretend to be Santa. Although I had never seen mommy kissing Santa Claus, I was already wise enough to be suspicious about the existence of an old man who worked only on Christmas Eve. However, it took me quite a bit longer to realize that the aliens, time-travelers, ghosts, monsters and espers in those effects-filled 'good guys versus evil organization' cartoons didn't actually exist either. No, wait, I probably did realize, I just didn't want to admit it. Deep inside my heart I still wanted those aliens, time-travelers, ghosts, monsters, espers and evil organizations to suddenly appear. Compared to this boring, normal...
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...called for engineers to look beyond the technical side of manufacturing and become involved in the economizing of efforts within the factory itself. The greatest player in the scientific management era being Frederick W. Taylor whom was a central figure in the development of management thought. Taylor gave a push and provided credibility to the idea of management. Taylor and others promoted systematic management with its popularized label of scientific management. It was characterized by advancing technology, market growth, labor unrest, and a lack of knowledge about management, industry in the United States was ripe for methods, systems, and better ways to produce and market products. To meet this need, Taylor provided a voice. Taylor's book 'Shop Management' provided the text for the teaching of industrial management to a growing body of college students who sought positions in industry. Frederick Taylor’s theory focuses on individual worker-machine relationships in manufacturing plants, while Henri Fayol focuses on the top managers and their actions. This is the basic difference that Taylor reviewed the organization from the bottom and Fayol view it from the top (George, 1968). Frederick Taylor’s scientific management theory analyzed work using scientific methods to determine the one best way to...
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...Dining Theatre Executive Summary The establishment of a restaurant like the Dining Theatre as a unique place where people can go there to enjoy quality food, undisputed customer service, the tasty drinks, to enjoy the themed shows and to breath in the serene 1990’s experience is a creative thought whose implementation in Brisbane will not only capture a large market share but also leave the customers satisfied and always wanting more. Following the business proposal in part A of the assignment, this paper will expound further into the details of the business. The paper will discuss particular issues on human resource, marketing and public experience, who exactly are the customers and the ideal experience, partnership and alliances, demand and capacity management, finance doing with the budgetary requirements of the start-up, the forecast and its relevant tables, legal compliance, sustainability management and then draws a conclusion. Title.....................................................................................................................................1 Executive Summary...............................................................................................................2 PART B: Human Resources 1. Director: Mark Williams....................................................................................................5 2. Marketing Manager: Jessica Douglas...............................................................................5 ...
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...Project One Activity 1 The four countries I have selected from the given groups include China, United Kingdom, United States and Nigeria. Group 1~ China Demographics China has the largest population in the world. “One Child Policy” has been implemented in China since 1979 which have helped to prevent an extra 400 million births to the country. According to the fifth Census, China’s population was 1.3 billion. China has 1 majority which is called “Han” and 55 minorities. Economic system In the first 30 years after the founding of the PRC in 1949, China’s economic system was planned economy. In 1978, the household contract responsibility system was introduced in the rural area. In 1984, the economic restructuring shifted from the rural areas to the cities. In 1992, China established the socialist market economic system. Culture and Social Structure China’s history is more than 5000 years with diverse customs and traditions. Every ethnic group has its own culture, even some have their own languages and words. There are many dialects in China, and the main language is Mandarin. People’s tastes are varied as well. People from the South prefer sweet, people from the North prefer salty, while Eastern people like spicy and Western people like sour. Legislative System China's legislation includes the legislation of the National People's Congress and its Standing Committee, regulation making by the State Council and its relevant departments, as well as the legislation...
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... My experience during the research period has been very exciting and knowledgeable. Now I have a broader idea about the subject and my vision has expanded which will be helpful for me in my professional and personal life. In this report I describe the history and hazards of smoking shisha culture and why it increase in youth of Pakistan. ACKNOWLEDGEMENT First of all, I would like to say Alhamdulillah, for giving me the strength and health to do this report work until it done not forgotten to my family for providing everything, such as money, to buy anything that are related to this research report and their advise, which is the most needed for this research report. Internets, books, computers and all that as my sources to complete research report. They also supported me and encouraged me to complete this task so that I will not procrastinate in doing it. Then I would like to thank my teacher Sir Mehmood Qasim, for guiding me and my friends throughout this research report. We had some difficulties in doing this task, but he taught us patiently until we knew what to do. He tried and tried to teach us until we understand what we supposed to do with the report work. I would also like...
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...Watch The IMC Plan in Brazil, Japan, and Switzerland 1 Statement of Purpose Swatch (‗Swiss‘ + ‗watch‘) watches, created under the management of Nicolas Hayek, are fashion statements and pop-culture icons. They feature witty, outlandish designs that use intense colors and are youthful, provocative, stylish, and unpredictable. The mission of the IMC campaign is to tie the brand image with creative art in order to tell the brand story, strengthen Swatch‘s brand identity among the target audience (young students or professionals, aged 18-25) globally, and consistently incorporate different and relevant mediums (print ad, website, MTV – user-generated content, and online communities) to reach the target audience. The multi-country marketing analysis of The Swatch Group will aid in developing the IMC strategy and campaign for Swatch‘s CreArt (‗creativity‘ + ‗art‘) Collection in the following three countries: Brazil, Japan and Switzerland. When reading this, please be aware that Swatch did not impose an integrated marketing campaign in Brazil; rather, they only held one event and communicated to customers through Twitter. Therefore, the Brazil section is composed mostly of what The Swatch Group should do in order to meet their objectives. Furthermore, the cultural dimensions and components that will affect consumers shopping intention in each country will also be analyzed. Finally, based on the differences or similarities among the three countries, recommendations, including the cost-efficiency...
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... My experience during the research period has been very exciting and knowledgeable. Now I have a broader idea about the subject and my vision has expanded which will be helpful for me in my professional and personal life. In this report I describe the history and hazards of smoking shisha culture and why it increase in youth of Pakistan. ACKNOWLEDGEMENT First of all, I would like to say Alhamdulillah, for giving me the strength and health to do this report work until it done not forgotten to my family for providing everything, such as money, to buy anything that are related to this research report and their advise, which is the most needed for this research report. Internets, books, computers and all that as my sources to complete research report. They also supported me and encouraged me to complete this task so that I will not procrastinate in doing it. Then I would like to thank my teacher Sir Mehmood Qasim, for guiding me and my friends throughout this research report. We had some difficulties in doing this task, but he taught us patiently until we knew what to do. He tried and tried to teach us until we...
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...FRANK WOOD’S business accounting TENTH EDITION 1 FRANK WOOD & ALAN SANGSTER Additional student support at www.pearsoned.co.uk/wood FRANK WOOD’S business accounting 1 Visit the Business Accounting, tenth edition Companion Website at www.pearsoned.co.uk/wood to find valuable student learning material including: l l l l l l Learning objectives for each chapter Multiple choice questions to help test your learning Review questions and answers Links to relevant sites on the web Searchable online glossary Flashcards to test your knowledge of key terms and definitions Frank Wood 1926–2000 FRANK WOOD’S business accounting TENTH EDITION 1 FRANK WOOD BSc (Econ), FCA and ALAN SANGSTER BA, MSc, Cert TESOL, CA Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE and Associated Companies throughout the world. Visit us on the World Wide Web at www.pearsoned.co.uk First edition published in 1967 Second edition published under the Longman imprint in 1972 Third edition published in 1979 Fourth edition published in 1984 Fifth edition published in 1989 Sixth edition published in 1993 Seventh edition published in 1996 Eighth edition published under the Financial Times Pitman Publishing imprint in 1999 Ninth edition published in 2002 Tenth edition published 2005 © Frank Wood 1967 © Longman Group UK Limited 1972, 1979, 1984, 1989, 1993 © Pearson Professional Limited 1996 © Financial Times Professional Limited 1999 © Pearson Education Limited...
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...TABLE OF CONTENTS Executive Summary ............................................................................................................................................... 1 The problem .............................................................................................................................................................. 2 Background ............................................................................................................................................................... 3 Research ..................................................................................................................................................................... 4 PMB................................................................................................................................................................ 4 Primary data survey .............................................................................................................................. 5 Industry overview .................................................................................................................................. 7 Costs ............................................................................................................................................................. 7 Revenues ..................................................................................................................................................... 8 The...
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