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Lemonade Stand Part 1

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The creative name I have chosen for my lemonade stand is Tasty Lemons. The name of your business is important because it is the first impression for all of your customers. A good name will stick inside the minds of customers allowing your company to stand out from the competition.

Mission Statement: Our goal is to provide our customers with the absolute freshest lemons possible to give them the best lemonade on the market. A mission statement is important to a company because it gives information about the business and its goals to the consumer.

Our goal lies with the environment first allowing for our customers to have purchase our product knowing that the lemonade they are drinking was made as eco-friendly as possible.

The pricing strategy I chose to use with the lemonade stand will be dynamic pricing.

Dynamic pricing will enable the company to adjust the pricing levels to gain the most profits while still thinking about the customer. It will also let the company to keep making profit even if the market for lemons or sugar changes. Although this will allow the company to change the prices whenever they want they should not change it too often to avoid customers getting upset because you used to be cheaper yesterday than you are today.

I chose to pick this strategy since it is the best choice for the business and the consumer.

In order for a company to go global and have an online presence they must first conduct proper research in the marketplace. One example of this would be to check for direct competitors as well as indirect competitors and see what they are offering and what their presence is like. Along with this, research will also need to be done in order to find out if the profits outweigh the costs. Additional research should also be done to find out if consumers would be interested in ordering a beverage like lemonade online or if they

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