...Lenovo Group Limited is today the fourth largest personal computer manufacturer in the world Lenovo produces desktops, laptops, servers, handheld computers, imaging equipment, and mobile phone handsets. Lenovo also provides information technology integration and support services Lenovo is a spinoff of the Legend Group, which was established in 1984 by a group of eleven Chinese computer scientists in 1984 in China On 23 June 1988, Lenovo was incorporated in Hong Kong. New technology development company and Chinese technology transfer company co-founded Lenovo of Hong Kong. Lenovo Group used Legend as its English name. The "Lenovo" name was used for the first time. In November 1989, Lenovo Group was formed and Lenovo became the company name. In 1990, the first Lenovo computer was introduced. Lenovo began to manufacture and supply personal computers. Lenovo financed its formation by listing on the Hong Kong stock market in 1994, raising nearly $30 million. Lenovo was traded in overseas financial markets for the first time. In 2004, Lenovo Group changed its English name to Lenovo Group Limited and also became the first Chinese enterprise to join the Olympic Partner Programme of the International Olympic Committee (IOC) as its worldwide computer equipment. On 8 December 2005, Lenovo and IBM signed the contract to buy IBM's PC business. A restructuring followed Lenovo's IBM purchase, which created the world's third largest PC manufacturer after Dell and Hewlett-Packard...
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...RA G PC+ E IN E RM TH FO OR NS O F RA OV T N LE ual Ann 3 2 /1 2 2 01 Code 99 ck Sto o nov t Le or Rep ited Lim up Gro ov rso NV L e n R : L ion pe any – to l ( A D 34 bil comp o PC ted $ dica siness g y p t w and e US nolo to bu s. D ld h ng t e c o f t h e he wor P l u s untrie novo’s d stro e o n M t o n e ers in n g P C 160 c vices, L chain a rmer IB d i mak m e r g re than rnet de supply f the fo ures an s e t o ct te lobal o an ufac odu ition ile in nm rs i d mob ficient g acquis s, man logy pr ercial e ’s tom an mm no -ef op s, cus d PCs highly Group devel e tech ed co tation d s o ng ere a y s i n, Lenov an -to-u -bran work serv gine mp atio y k , er – ally en t innov ed by the Co nd eas ry Thin ervers a lead ption oduc Form ion, da l as s en r ure e . exc ilt on p cution g Divis ty, sec ude leg as wel e l e l u in quali inc obi Cs, is b egic ex mput ho t ig ct lines mer P y o f m ding stra onal C able, h odu u mil inclu s. i ons r s Per ets rel . Its p ded c d a f a evices, phone e s k n rt n a n net d mar service ea-bra ortu sma r Id inte ts and lobal F major d an and g e tabl vo, a ny, has mato, PCs eno ompa rs in Ya ghai L c te an 500 rch cen ng, Sh a; and in ea Beiji . res n; lina , Ch pa enzhen h Caro Ja Sh ort and igh, N e Ral O NOV 2 ) LE 9 OUT K S E : 9 i s a B A ) H o ( nal GY N ENT REHE P EM TAT COM E S OF T OM ITY INC EMEN HEET QU TED STAT CE S ENT S IN E DA D LI AN TEM NGE SO IDATE BAL STA A ON D OW OF CH NTS 2 C NSOL IDATE T FL 11 CO E OL...
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...RA G PC+ E IN E RM TH FO OR NS O F RA OV T N LE ual Ann 3 2 /1 2 2 01 Code 99 ck Sto o nov t Le or Rep ited Lim up Gro ov rso NV L e n R : L ion pe any – to l ( A D 34 bil comp o PC ted $ dica siness g y p t w and e US nolo to bu s. D ld h ng t e c o f t h e he wor P l u s untrie novo’s d stro e o n M t o n e ers in n g P C 160 c vices, L chain a rmer IB d i mak m e r g re than rnet de supply f the fo ures an s e t o ct te lobal o an ufac odu ition ile in nm rs i d mob ficient g acquis s, man logy pr ercial e ’s tom an mm no -ef op s, cus d PCs highly Group devel e tech ed co tation d s o ng ere a y s i n, Lenov an -to-u -bran work serv gine mp atio y k , er – ally en t innov ed by the Co nd eas ry Thin ervers a lead ption oduc Form ion, da l as s en r ure e . exc ilt on p cution g Divis ty, sec ude leg as wel e l e l u in quali inc obi Cs, is b egic ex mput ho t ig ct lines mer P y o f m ding stra onal C able, h odu u mil inclu s. i ons r s Per ets rel . Its p ded c d a f a evices, phone e s k n rt n a n net d mar service ea-bra ortu sma r Id inte ts and lobal F major d an and g e tabl vo, a ny, has mato, PCs eno ompa rs in Ya ghai L c te an 500 rch cen ng, Sh a; and in ea Beiji . res n; lina , Ch pa enzhen h Caro Ja Sh ort and igh, N e Ral O NOV 2 ) LE 9 OUT K S E : 9 i s a B A ) H o ( nal GY N ENT REHE P EM TAT COM E S OF T OM ITY INC EMEN HEET QU TED STAT CE S ENT S IN E DA D LI AN TEM NGE SO IDATE BAL STA A ON D OW OF CH NTS 2 C NSOL IDATE T FL 11 CO E OL...
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...COURSE: MKT. 2500*08 Semester: Spring 2010 Professor: Prof. Vaccaro Company Name: Lenovo Group Limited STUDENT NAME& EMAIL& PHONE #: LENOVO CASE PAPER For Principles of Marketing MKT. 2500 With Citations & References Table of Contents I. Background a. The Industry b. The Company c. Product/Services d. Target Market II. Key Issues/Problems III. Alternative Solutions a. Alternative #1 b. Alternative #2 c. Alternative #3 IV. Key Recommendation Ⅴ. Bibliography/References Pg. 3-5 Pg. 3 Pg. 3-4 Pg. 4 Pg. 5 Pg. 5-8 Pg. 9-10 Pg. 9 Pg. 9 Pg. 10 Pg. 11 Pg.12 I. Background a. The Industry “The global PCs market has seen a shift in consumer preference to the budget range PC, from the PC at the cutting edge of technology. Consequently, despite increasing volume sales, the majority of PC markets have lost value in recent years. Strong growth in the Asia-Pacific markets have somewhat buoyed the global market. The global PCs market reached a value of $142.9 billion in 2003, having grown with a compound annual growth rate (CAGR) of 0.7% in the 1999-2003 periods. The leading revenue source for the global PCs market in 2003 was the desktop sector, which accounted for 69.3% of the market’s value. In value terms, this sector was worth $99 billion in 2003. During the next five years, the market is expected to experience steadily growing...
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...Lenovo Over Company [online] Available from: http://www.lenovo.com/lenovo/us/en/our_company.html [Accessed : 19th April 2015] Gartner (2015) Gartner Says Worldwide PC Shipments Grew 1 Percent in Fourth Quarter of 2014 [online] Available from: http://www.gartner.com/newsroom/id/2960125 [Accessed : 19th April 2015] Lenovo (2014) Lenovo Group Limited 2013/14 Annual Report [online] Available from: http://www.lenovo.com/ww/lenovo/pdf/report/E_099220140529a.pdf [Accessed : 19th April 2015] Lenovo (2014) Lenovo Statement on January 2014 Reorganization [online] Available from: http://news.lenovo.com/article_display.cfm?article_id=1763 [Accessed : 19th April 2015] Becker, J. ( 2000) The Chinese Oxford University Press Kirzner, I M. (2008) The Alert and Creative Entrepreneur: A Clarification [online]Available from: http://www.ifn.se/wfiles/wp/wp760.pdf [Accessed : 19th April 2015] Deakins, D & Freel, M. (2009) Entrepreneurship and small firms. 5thEd. Maidenhead: McGraw-Hill Higher Education Chao, L. (2012) As Rivals Outsource, Lenovo Keeps Production In-House [online]Available from: http://www.wsj.com/articles/SB10001424052702303302504577325522699291362 [Accessed : 19th April 2015] Klincewicz , K. & Ujwary-Gil, A. (2013) Perspectives on innovations management – environmental, social and public sector innovations [online]Available from: http://jemi.edu.pl/uploadedFiles/file/all-issues/vol10/issue2/JEMI_Vol10_Issue2_2014.pdf [Accessed : 19th April 2015] ...
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...BUS383 Managing Global Business Essay 1 Executive Summary: Using Lenovo as an international business, discuss the impact & role of culture in its business activities in different economies such as the United States & China in terms of political, economic, social & ethical factors. 2 Table of Contents Executive Summary:..............................................................................................................................2 Introduction...........................................................................................................................................4 Conducting Business Internationally..................................................................................................5 Impact & Role of Culture...................................................................................................................7 Difference between Western & Eastern cultures...............................................................................8 Lenovo in China / Eastern Culture....................................................................................................10 Lenovo in USA / Western Culture....................................................................................................12 Current Affairs.................................................................................................................................13 Conclusion:............................................
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...The Globalization and IHRM of Lenovo ⅠIntroduction Lenovo Group Limited is a Chinese multinational personal technology company that develops, manufactures and markets desktop and notebook computers, workstations, servers, storage drives, IT management software, and other related products and services. Lenovo was incorporated in Hong Kong in 1988 under its previous name, Legend.[1] Lenovo's principal operations are located in Morrisville, North Carolina, Beijing, China and Singapore. (Global Headquarters : The United States Raleigh ( North Carolina Research Triangle Park ) (The main R & D centers: Beijing, China, Japan and Japan, Shanghai, Shenzhen and the United States, North Carolina, Raleigh (Production base and assembly facilities: Beijing, Shanghai, Huiyang and Shenzhen; India's Pontiac Lee (Pondicherry,); Monterrey, Mexico (Monterrey,); the United States Greensboro (in Greensboro); and in the global contract manufacturing and OEM Lenovo is the world's second largest PC maker and markets the ThinkPad line of notebook PCs and ThinkCentre line of desktops. These brands became part of Lenovo's offerings after its 2005 acquisition of IBM's personal computer business. Lenovo also sells the IdeaPad line of notebook computers. Lenovo markets its products directly to consumers, small to medium size businesses, and large enterprises, as well as through online sales, company-owned stores, chain retailers, and major technology distributors and vendors. 1.Joint ventures,...
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...Lenovo to Acquire IBM Personal Computing Division ARMONK, N.Y. and BEIJING — Dec. 7, 2004 — IBM and Lenovo Group Limited • Creates world's third-largest PC business with approximately US$12 billion annual revenue for 2003 • Global business with worldwide reach, powerful brand name, balanced product offerings and leading R&D capabilities • Long-term strategic alliances between Lenovo and IBM in PC sales, service and financing worldwide • Worldwide headquarters in New York; principal operations in Beijing and Raleigh, North Carolina • Transaction of US$1.25 billion in cash, equity; total transaction consideration of approximately US$1.75 billion • IBM to take 18.9 percent equity stake in Lenovo; transaction expected to be completed in second quarter 2005 Lenovo Group Limited, the leading Personal Computer brand in China and across Asia, and IBM today announced a definitive agreement under which Lenovo will acquire IBM's Personal Computing Division to form the world's third-largest PC business, bringing IBM's leading enterprise-class PC technologies to the consumer market and giving Lenovo global market reach beyond China and Asia. Lenovo will have combined annual PC revenue of approximately US$12 billion and volume of 11.9 million units, based on 2003 business results — a fourfold increase in Lenovo's current PC business. Lenovo's new PC business will benefit from a powerful worldwide distribution and sales network covering 160 countries, global brand recognition through the...
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...Lenovo Group Limited is the world's fourth largest personal computer manufacturer after Hewlett-Packard and Dell of the U.S. and Acer of Taiwan.In 2005, it purchased IBM's PC division. Lenovo produces desktops, laptops, servers, handheld computers, imaging equipment, and mobile phone handsets. Lenovo also provides information technology integration and support services, and its QDI unit offers contract manufacturing. Its executive headquarters are located in Beijing, China and in Morrisville, North Carolina, USA. It is incorporated in Hong Kong. Lenovo makes a variety of products for world wide sale.These products include: Lenovo ThinkCentre desktops Lenovo ThinkPad laptops and tablets Lenovo ThinkStation workstations Lenovo ThinkServer servers IdeaCentre desktops IdeaPad consumer-oriented laptops Lenovo 3000 J Series desktops Lenovo 3000 C, N, and V Series laptops LCD and CRT monitors ThinkVision projectors and monitors An agreement allows Lenovo to sell IBM-branded desktops and laptops until 2010. Ownership As of October 31, 2008, 50.4% of Lenovo is owned by public shareholders, 42.3% by Legend Holdings Limited...
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...Lenovo Group Limited Background: Lenovo Group Limited is a technology company that is principally engaged in the sales of personal computers, tablets, smartphones and other cutting-edge technology. It is the global leader in personal computer sales.i While it operates in over 160 countries, 38% of its sales (over 68% of adjusted pre-tax income) come from China.ii Lenovo trades on the US OTC market (LNGVY) at $31.10 a share and trades on the Hong Kong stock exchange (0992:HK) at HKD11.94 a share. Its total market capitalization as of 9/19/2014 is about $16.2B with around 520.4M shares outstanding. Lenovo operates in over 160 countries and has a global headcount of 54,000. Lenovo breaks its performance into four geographic regions in its annual report: China, Asia Pacific (AP), Americas (AG), and Europe-Middle East-Africa (EMEA). In the fiscal year ended March 31, 2014, China accounted for 38% of total revenue, AP accounted for 16% of total revenue, AG accounted for 21% of total revenue, and EMEA accounted for 25% of total revenue. Additionally, revenue is broken up as follows: 51% is in notebook sales, 28% is in desktop sales, 15% is in mobile internet devices, and the rest is in other areas.iii Cost of Equity: Re=Rf + CRP + β (MRP) = 2.59% + .90% + .76 (3.07%) = 5.82% To calculate Lenovo’s cost of equity, I used a method of CAPM in which I added a country risk premium to the standard CAPM equation. Rf =2.59% In order to maintain consistency between cash flows and the risk free...
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...Market Research 14 II. SWOT Analysis 22 Part II 23 Entry Strategy: 23 Segmentation, Targeting & Positioning 23 ϖ Segmentation 23 ϖ Targeting 26 ϖ Positioning 28 Part III 30 Marketing Communication Plan 30 Conclusion & Recommendations 31 ϖ Conclusion 31 ϖ Recommendations 31 References 33 Part I Executive Summary This report has been carried out by the board of directors of Lenovo. The purpose of this report is to illustrate the export management plan of Lenovo. Lenovo Group Limited is a Chinese-based multinational computer technology corporation that develops, manufactures and markets desktops and notebook personal computers, workstations, servers, storage drives, IT management software, and related services. The report analyzes the environment and market which Lenovo will have to operate in. We start out giving some background information about the Netherlands. Then we move on to doing a PESTEL analysis. After that we explore the market research we have done and take a look at the SWOT analysis of Lenovo. In the section after the SWOT we take a look at the Entry Strategy, which entails segmentation, positioning and targeting. Then we immediately switch over to the marketing communications plan. Lastly the report ends with a clear conclusion and recommendation. Introduction We would like to welcome you, the reader, to this report on the “Export...
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...When we talk about Lenovo, IBM is an inevitable subject. This company is definitely one of the most famous computer firms in the world. The company has got a nickname "big blue" for its innovative culture and the product branding. In 1981, IBM has introduced its first PC to the market. In 1992, ThinkPad series and ThinkCenters began to enter the market, which has gained a very good reputation by its quality service and innovative design. In December 2004, the PC division of IBM including the "Think" series was sold to Lenovo Group, which is the biggest PC manufacturer in China. This acquisition has been considered as an important step for Lenovo's going global. Today, Lenovo has become one of biggest PC makers in the world. ▪ Important Issues 1. the global market outside of China Lenovo has been the leader in Chinese PC market since 1996. It announced the entering into global market by taking over IBM PC in 2004. If we look at Lenovo's annual reports of the recent years, about half of the sales have always been completed in China. Although Lenovo has got a quite good performance in this biggest PC market in the world, in other countries, the influence of this brand is still limited. taking the world's second PC market - America for example, after IBM PC has been sold, the five biggest PC market share became HP, Dell, Apple, Toshiba and Acer. Lenovo has not been able to entered the main PC market in US yet, while IBM has already quit the competition. Table 1: Top 5...
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...Annual Report Project | Lenovo, Fiscal Year 2012/13 | Accounting I Professor Jerome Newman By: Min Ki Kim August 24th 2013 | Lenovo is a Chinese computer company that primarily specializes in laptop computers, workstations and various other consumer electronics with an emphasis on catering to businesses, and government agencies with their Think line of durable laptops. Their 2012/2013 annual statement includes a quick business review from their management team that is composed of an: audit committee that independently review financial statements, internal controls, and risk management systems; compensation committee which decides compensation policy for the CEO and other senior management, nomination and governance committee whom help the board of directors organize and review the corporate governance principles and policies and finally the CEO who is responsible for the management and implementation of Lenovo’s strategy and policy (P.36). For the fiscal year of 2012/13 Lenovo boasted a 15.5% share in the PC market due to their PC+ strategy and achieved an overall number 3 ranking for total global market share in the smart connected device category (P.16). Lenovo has also begun penetrating into the smartphone market and is rapidly making headway into China, India, Indonesia, the Philippines, Russia and Vietnam. How successful this venture will be remains to be seen but initial impressions are showing promise. Tablet sales have been showing steady...
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...FULL NAME : LINH PHUONG TRAN STUDENT ID : BH12027 UOG ID : 000792235 MODULE CODE : BUSI1317 MODULE TUTOR : HA NGUYEN MODULE NAME : STRATEGIC MANAGEMENT COURSE : BA ( HON) BUSINESS MANAGEMENT INTAKE : MARCH 2013 TITLE : LENOVO EAST MEETS WEST OUTLINE TABLE CONTENTS I. INTRODUCTION 4 II. LENOVO HISTORY AND VISION STATEMENT 4 III. LENOVO SWOT ANALYSIS 6 1. External factors (O- opportunity and T-threat) 6 2. Internal factors ( S- strength and W-weakness) 9 IV. LENOVO STRATEGIC CHOICES 13 V. CONCLUSION AND RECOMMENDATION 14 List of figure Figure | Name | page | 1 | The Lenovo history timeline | 4 | 2 | Lenovo vision statement | 5 | 3 | Porter’s Diamond model | 6 | 4 | Lenovo Porter’s Diamond model | 7 | 5 | Strength in Lenovo’s structure | 10 | 6 | Lenovo CAGE framework | 11 | 7 | Lenovo strategic implementation | 13 | 8 | strategic triangle | 14 | I. INTRODUCTION Thomas L.Friedman reminded to the term "Flat world" as the way to describe to an era of new World economy. Which including the globalization, intense competition, a big market without borders, the variety and combination of cultures in the World (Thomas L. Friedman, 2005; Victor K. Fung, el, at 2007; Ronald Aronica and Mtetwa Ramdoo, 2006). In fact, The change, updates, innovation and competition in technology industry are taking a level higher, because it happening every days, every hours (Jeffrey T. Macher, David C. Mowery; 2004). Factors...
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...of Lenovo Group Wang, Wen Cheng, Dept. of Business Management, Hwa Hsia Institute of Technology, Taiwan Chu, Ying Chien, Department of Tourism and Leisure, National Penghu University,Taiwan Chen, Ying Chang, Department of Hotel and Restaurant Management, Ching Kuo Institute of Management and Health ABSTRACT In recent years, market competition in the market economy is fierce, the different economic performances and behaviors based on the enterprises’ own interests, to enhance their own economic strength and to achieve the exclusion of similar economic agents. Competition in the IT market is to drive their own material interests, because of the inherent dynamic of all economic actors, as well as the loss of their material interests are similar in the market by crowding out of economic actors. But How a newly established global brand build its brand awareness and be a successful global brand become a critical issue. 2005, Lenovo PC merge IBM computer and become the No.3 computer company in the world. As for Lenovo Group, in order to achieve success in the fierce competition of the products market it needs effective marketing strategy to attain profit and improve its development in Chinese IT market. The Lenovo Group operating activities are often completed through marketing products, producing, research, marketing portfolio. The Lenovo Group product and the quality of products constrain the results of pricing, promotion, and marketing. Therefore, the Lenovo Group...
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