Premium Essay

Leter

In:

Submitted By helpme11111
Words 333
Pages 2
January 5, 2016

Subject: Moving ahead with evaluation plan
Dear :
Thank you for meeting with me earlier today. I believe the time was well spent for both Tailspin Toys and my company.
We discussed the following:
Your primary critical issue is lost revenue due to reordering delays by your channel partners on hot seasonal products. You indicated that these missed opportunities were putting you up to $10 million below plan.
More specifically, you cited these reasons for the revenue shortfall: • Channel partners were required to place all reorders via their Tailspin Toys salesperson rather than online.
• Partners are shifting seasonal buying to more online-enabled competitors.
• Tailspin Toys sales force is unable to focus on new business while handling reorders.
This is my understanding of the capabilities that you’re looking for in a secure, partners-only Tailspin Web site:
• Your channel partners could enable their in-house inventory systems to automatically reorder when stock got low, could get questions answered through a FAQ menu, could be notified of special promotions, and could receive shipping confirmation.
• Prior to accepting an order, your Web site could alert your customer to outstanding credit issues that needed to be resolved and could offer the opportunity to speak to someone in your accounting department.
• You could automatically update your accounting and manufacturing systems in real time, with e-mail alerts automatically generated to the relevant individuals.
You indicated that if you had these capabilities you could meet or exceed your revenue targets within 9-12 months, and could reduce operating expenses by increasing efficiencies in order processing and manufacturing capacity utilization.
Our Next Steps
When I told you that I was confident our company could help you integrate our e-commerce solution with your existing internal accounting and

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