...Social Networks THE NEXT GENERATION David A. Smith Chief Executive Global Futures and Foresight November 2010 Social Networks The next generation Contents Foreword Introduction 2 Chris van der Kuyl 3 David Smith Executive summary 1. 2.1. 2.2. 3.4. 3.5. History of social networks in the digital age in the UK. The present state of social networks. Innovative uses of social networks in today’s society o B2C - Business to Consumer o B2B - Business to Business o P2P - Person to Person (Peer to Peer) o G2C - Government to Citizen Key trends shaping the future of social networks 1. Broadband penetration 2. Rise of mobile technologies 3. Ambient technology - the 'internet of things' 4. 24/7 lifestyle 5. Data expansion 6. The future of the net: web v apps 7. Geo-spatial and augmented reality technologies 8. New era of mass communication 9. New business era 10. Trust 11. Education 12. Older social networkers 13. Gaming and virtual reality 14. Government intervention Tomorrow’s consumer o B2C - Business to Consumer o E-Government and the 'Big Society' o Educational networking o Social studies o Gaming and virtual worlds The evolution of social networks o Technological progress o Business models and revenue streams o From the web to the street o Privacy/security/ permissive marketing o Digital Asset Management o Longevity of digital assets o Impact on advertising Changing...
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