...Business Opportunity Business Objectives Products and Services Management Plan Business Structure Marketing Plan Market Analysis Emphasis on the Bottom of the Pyramid Competitors Financial Plan Financial Strategy Sources of Finance Projected Profit and Loss References Pages 2 2 2 3 4 4 4 5 5 6 6 6 6 7 8 1 Team 53 Executive Summary INNOVATE Education and Training is a global education company that provides general education and formal skills training solutions to people at low income levels, living in less developed countries around the world. INNOVATE will supply basic portable DVD players, or PDPs, at very low cost to communities and individuals who require education and skills training to aid in their development and welfare. The implementation of an ongoing educational DVD distribution program, using the PDPs as the medium through which education and skills training programs can be delivered to its users, will make up the second element of INNOVATE’s range of product and service offerings. By leveraging alliances and partnerships with governments and other large multinational companies around the world, INNOVATE will be able to utilize a profitable business model, which at the same time will have the potential to benefit millions of people in developing countries. Business Overview Business Opportunity Importance of Education For many years, education has been widely regarded as the means to economic prosperity, the key to combating unemployment, and the...
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...Due to solid growth plans for the future, and evolving with continuous changes Starbucks Corporation has celebrated 40 years of success. Starbucks focuses on expanding to build a truly global consumer company “by harnessing a power portfolio of brands with a unique business model, combining a global retail footprint with a significant Consumer Products business, and leveraging direct customer engagement that drives growth across all channels globally” (Starbucks.com). Starbucks is constantly planning strategic initiatives on how to increase sales. According to Starbucks’ 2011 annual report, it has joined forces with popular companies in an effort to increase profit. Forming a relationship with well -known companies, such as Courtesy Products and Green Mountain Coffee Roasters will open the doors to other opportunities previously unavailable to Starbucks. Courtesy Products sells Tazo tea and provides other coffee services to hotels, which results in a logical working relationship with Starbucks. “The single-cup segment is already a $1.6 billion segment that represents a significant growth engine for the entire U.S. coffee category. We believe that over time we can generate K-Cup portion pack system sales in excess of $1 billion across all channels” (Starbucks.com). Starbucks and Courtesy Products plan on providing Starbucks products to 500,000 luxury and premium hotels in the United States by offering Starbucks coffee to the on-demand single cup brewing systems currently...
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...week, during the Perficient 2010 Q4 Earnings Call, our CEO Jeff Davis stated: “One of the things that you’re seeing…is a demand for transparency in healthcare, and consumerism in healthcare, and really focusing on the end consumer, and social media may well emerge as a strong play there.” Social media is atwitter with similar sentiment. Our previous post, “Why Social Media in Healthcare?” resulted in important conversations on the topic during the first days of HIMSS 11. We have created this series, “Responding to Healthcare Consumerism with Social Media” in order to continue this important conversation. This series aims to identify the benefits and drawbacks of using social media and collaboration tools in healthcare, explore the doctor and patient communities currently interacting online, outline social media’s impact on the quality of care, and use current innovations to predict the future of social media collaboration in the healthcare industry. We will begin this series by identifying the benefits and drawbacks of social media, and collaboration tools in general, for participating healthcare organizations. Ultimately, it is my hope that enthusiasm around these benefits, and problem solving around the drawbacks, will fuel creation of a more consumer-centric healthcare system. Benefits of Social Media in Healthcare Quick Dissemination of Medical Information: There is a lot of bad medical advice available online, and healthcare patients are consuming this information...
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...Groupe Danone is a French consumer-goods company headquartered in Paris. The multinational operates in all five continents, 120 countries, employing 90,000 people in four business lines: Fresh Dairy Products, Water and Beverages, Baby Food, and Clinical Nutrition. Its revenues in 2006 were 14 billion euros making it the third largest company in the sector only after Kraft and Nestle. The organizational structure at Groupe Danone is highly decentralized. The country Managing Directors are empowered with entrepreneurial autonomy to undertake business decisions and are responsible for profit and loss outcomes. The company has a unique Knowledge Management system leveraging the “Networking Attitude” to share good practices within Country Business Units (CBU’s). The executive vice president of HR at Groupe Dannone, Franck Mougin, and organizational development director, Benedikt Benenati identifies the groups Knowledge sharing system as its key comparative advantage, and has placed numerous techniques to foster growth through Knowledge sharing. Informal, yet highly structured knowledge management techniques such as the “Marketplace”, the “Message-in-a-bottle”, the “T-shirt”, the “Who’s Who” and the “Communities” approaches have been incorporated to build the human connection at Donone. While the abovementioned approaches focus on transfer of good practices within the organization, its suppliers and buyers, the newly placed “co-building ” networking approach interconnect departments...
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...Rajinda Jayasinghe A0090911 SPLASH CORPORATION: COMPETING WITH THE BIG BRANDS “We are at war with the multinational corporations, fighting for the hearts and minds of the Filipino consumers” With these simple words, Roland Hortaleza, Chairman and CEO of Splash Holdings, provides some key insights into how he views his company’s place in the highly competitive cosmetics and toiletries market in the Philippines. An underdog success story in the truest sense of the word, the rise of the Hortaleza family from their humble beginnings as civil servants, to the pioneers of the “next Unilever”, the story of Splash Corporation is an informative model for those who wish to study the marketing strategies that drive successful startups in competitive markets. Several years removed from its creation, Splash finds itself facing challenges that are quite different from those that it faced at the time of its inception. In many ways, the underdog mentality that so successfully fuelled Hortaleza’s initial strategies is now obsolete. Splash finds itself in something of an inconvenient middle-ground, competing for market share against emerging low-cost alternatives and fighting the big-budget multinationals that continue to dwarf the scope of Splash’s product lines and thee depth of its marketing budgets. The following case analysis looks at Splash’s current position in the Philippines cosmetics and toiletries industry, and attempts to draw conclusions on future opportunities and points...
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...multimedia business led by Telkom Metra, and infrastructure business led by Telkom Infra. Telkomsel PT. Telekomunikasi Selular, abbreviated as Telkomsel, was established in 1995, manifesting the spirit of innovation to develop Indonesian telecommunications into a successful leader. To achieve this vision, Telkomsel continue accelerating its expansion of telecommunications network throughout Indonesia by simultaneously empowering the people. Telkomsel, a pioneer of various cellular communication technologies in Indonesia, was the first to launch international roaming and 3G services in Indonesia. Entering the ICT (Information and Communication Technology) era, Telkomsel continues to optimize the development of services in Indonesia by leveraging potential synergies with our parent companies, namely Telkom (65%) and...
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...responsibility is a process which aims to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders. It is defined as a form of corporate self-regulation which is integrated into a business model. Company responsibilities functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. The term "corporate social responsibility" came into common use in the late 1960s and when many multinational corporations formed the term stakeholder, and organization's activities had a major impact on the stakeholders. There has been different views towards company responsiblities wherein Proponents argue that corporations make more long term profits by operating with a perspective, while critics argue that CSR distracts from the economic role of businesses. Others argue that it is an attempt to pre-empt the role of governments as a watchdog over powerful multinational corporations. CSR is titled to aid an organization's mission as well as a guide to what the company stands for and will uphold to its consumers. There are different approaches towards social responsiblities, they are broadly clasified into two, the primary approach is Philanthropy which includes monitary donations...
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...numerous other global firms. Soren previously led the internal strategy and innovation group at Hewlett-Packard (HP) during the roaring 1990’s in Silicon Valley and was a co-founder of iCohere, one of the first web collaboration platforms for online learning and communities of practice. He is an Adjunct Professor within the Imagineering Academy at NHTV Breda University of Applied Sciences in The Netherlands. He holds Master’s and Ph.D. degrees in Organizational Psychology and resides in the San Francisco Bay Area with his wife, two daughters, and hypo-allergenic cat. Learn more about his book Leapfrogging by visiting www.leapfrogging.com. Derrick Palmer consults on strategic innovation with global, Fortune 1000 and medium-sized businesses. His areas of focus include corporate strategy, consumer-inspired new product innovation, designing best-in-class innovation processes, and strategic innovation training. With 25 years of line management and consulting experience, Derrick brings a wealth of traditional and non-traditional consulting approaches. He has extensive experience leading crossfunctional and multi-cultural teams 'from chaos to clarity', and in fostering collaboration across organizational lines, brokering business relationships and facilitating...
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...Business Analysis Part 1 The company chosen for the business analysis is Humana, Inc. Humana, Inc is a health care company offering a wide range of insurance products from long-term care to well-being. Humana, Inc headquartered in Louisville, Kentucky. Humana defines their corporate social responsibility stating, “We are dedicated to making business decisions that reflect our commitment to improving the health and well-being of our members, our associates, the communities we serve, and our planet” (Humana, 2012) SWOT Analysis The SWOT analysis will cover Humana’s strengths, weaknesses, opportunities, threats, internal factors, and external factors. Humana’s internal factors are the strength and weaknesses of the company. Humana’s external factors are the opportunities and threats of the company. Humana’s strengths are the company has 400,000 -plus physicians on staff and 5,000 -plus hospitals throughout the United States and Puerto Rico. Humana offers a wide range of products to sell to the consumer. For individuals, the products are Humana One medical insurance, Humana dental, and vision insurance, financial protection plans, Rx drug plans, and Medicare plans. On the employer side of Humana’s products, they offer medical plans, spending accounts, dental and vision plans, disability coverage, life insurance plans, employer paid plans, and Rx drug plans. For the military Humana offers Humana Military Tricare programs. The military plans. The Tricare plans offer...
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...CUSTOMER RELATIONSHIP MANAGEMENT AND EBUSINESS John Muiga Wanjiku School of Human Resource Development, Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya Email: mjwanjiku@gmail.com, Abstract — These paper looks into customer relationship management which is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty and explores it in context to e- business. It goes ahead to relate social networking revolution and its implication to business both positively and negatively and its impact on electronic Customer Relationship Management. Index Terms - Customer Relationship Management, Electronic-business, Electronic Customer Relationship Management INTRODUCTION The effective management of the customer has become the dominant objective for firms seeking to sustain leadership in their markets and industries. With their expectations set by world class companies and interactive technologies, today’s customers are demanding to be treated as unique individuals and requiring their supply chains to consistently provide high-quality, configurable combinations of products, services, and information that are capable of evolving as their needs change. Companies know that unless they can structure agile infrastructures and supply chains that can guarantee personalization, quick-response delivery, and the ability to provide unique sources of marketplace value their customers will quickly...
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...market size. Starbucks strategy is also expanding market in globally to provide high quality coffee in convenient and visibility locations. They are continuing to innovate and extend the business with imaginative new ready-to-drink beverages and expanded packaged coffee offerings (Starbucks Financial release, 2007). Starbucks Corporation has established by purchasing high quality coffee beans and sells the customers along with a variety a specialty drinks and food that has met with an ever-increasing amount of success. Starbucks have succeeded several economic factors as well as price elasticity of demand. Price elasticity of demand can be determined by the percentage change in the quantity demanded with the percentage change in price. They should consider household income that people are willing to spend more on food and beverages when household income increases. Starbucks innovation in joint ventures has opened new markets and opportunities increasing product use among different demographics. Starbucks has proven to be highly innovative in business culture that offers prepaid cards, priced from $5 to $500. Joint ventures with Pepsi Company, Dreyer's Grand Ice Cream Inc and inspiring entertainment with the launch of "Hear Music" have developed Starbucks with great success. Starbucks has shown their values, leveraging market power, resources, and capabilities to achieve returns higher than their competition (Investment Group, 2001). Social and Culture The social factors that affect...
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...Samsung Case Analysis Lindsay Eddow Luxchmi Gill Jonathan Lee Carol Lin GBA 652: Marketing Seminar Professor Kevin Moncrief Fall 2014 California Polytechnic University Pomona Table of Contents I. Company Background 4 Values & Philosophy 4 Vision 5 Performance 5 History 5 The Samsung Philosophy 5 Samsung Electronics Co., LTD 6 Operations 6 Products 7 Design 7 Environmental Record 7 II. Issues / Problems 9 III. Company Goals, Objectives, or Drivers 14 IV. Constraints 17 Firm Specific 17 Industry Wide 19 V. SWOT Analysis 23 VI. Findings 27 GAPS 27 SHARED S/W 27 VII. Solution Options 28 1. Proposed Solution to Promotion Issue 28 2. Proposed Solution to Product Issue 28 3. Proposed Solution to Pricing Issue 28 VIII. Recommended Solution Option 30 Gantt Chart for Proposed Solution 31 References 32 I. Company Background Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate). Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next...
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...Matrix b. Boston Consulting Group Matrix c. Internal-External Matrix VIII. Strategy and Objective Recommendations IX. Recommended Implementation Plan X. Strategy Review and Evaluation References Appendixes I. Introduction Dell was founded in 1985 under the name, PCs Limited by Michael Dell who at the time was a college student of the University of Texas. In 1988 the company’s name was changed to Dell Computer Corporation. The company is headquartered in Round Rock, Texas and is the world's #3 supplier of Personal Computers (PC) behind HP who ranks as #2 and Lenovo who ranks as #1 (According to IDC worldwide quarterly PC tracker). Dell provides a broad range of technology products for the consumer, education, enterprise, and government sectors. In addition to its line of desktop and notebook PCs, Dell offers network servers, data storage systems, printers, ethernet switches, and peripherals, such as displays and projectors. It also markets third-party software and hardware. The company's services unit provides asset recovery, financing, infrastructure consulting, support, systems integration, and training, as well as hosted IT services. On September 12, 2013, Dell announced that it would be going private in a deal valued at nearly $25 billion dollars. (Hoovers, 2013) Their purpose as an organization...
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...Final Business Model and Strategic Plan BUS475 Final Business Model and Strategic Plan A company that has a clear vision and mission statement is setup to be successful. The mission of Magellan Health is to provide its customer’s with greater insights into their health, while keeping healthcare affordable, and returning value to its shareholders. Those are three very different goals. What may benefit their customers may not benefit their shareholders. Additionally by keeping costs lost their institutional plan members may benefit but at the expense of the patients or physicians. This paper will outline the various steps Magellan will take to deliver on all three of these principles. Target Outcomes and Measuring Results The most obvious thing a business can do to be successful is to maintain its profitability. Without turning a profit and maintaining cash flow the business would be forced to close its doors. Therefore, financial objectives are one of the most important considerations. With the recent passage of the Affordable Care Act, an insurer can no longer deny coverage for pre-existing conditions. Additionally all members of the public are required to be insured by 2014 as there are penalties for, not purchasing health insurance. This influx of new additional clients has created a boon for the healthcare industry, (La Monica 2015), insurance companies will face rising costs as more people join plans with pre-existing conditions. To ensure that the risks associated...
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...Brand Differentiation…………………………………………………………………………………………………………….….12 Networks…………………………………………………………………………………………………………………………………..12 Conclusion…………………………………………………………………………………………………………………………………………12 Works Cited……………………………………………………………………………………………………………………………………...13 Abstract The term ‘born global was birth in 1993 by Michael Rennie (Tanev, 2012). From that time the concept of born global firms emerged as a subject of empirical study in international business relations. Researchers watched and marked small international firms as they emerged and survived, though seeming to have done so outside of conventional theories of internationalization. It was not simply the rise of these firms that caught the interest of the international business community, rather it was that they were essentially breaking the rules of international engagement and surviving to tell the story. This phenomenon caused researcher to revisit age old internationalization models such as the Uppsala and Innovative Models. As research continued, and still does, born global firms have been defined as having a certain set of characteristics evident across the spectrum....
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