...THE LIFE AND LEGACY OF RICHARD BAXTER Introduction It is often described that the 20th century, and consequently the 21st century, theologians “stand on the shoulders of giants.” By that we mean that we have great treasures of literary works by theologians and scholars from the past whose ministry and legacy are just as influential and relative today. What really is new under the sun? We turn to the newest “literary genius” and the New York Time’s Best Seller list and find that the content is no doubt a translation—a re-print of material and genius from ages past in colloquial ear-tickling. One of my personal favorite authors of the 20th century was C. S. Lewis. He was an apologetic for non-apologetics and in many ways, was unlike any other...
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...The response of the agri-food industry to severe changes of the global economic climate Professor Michael Bourlakis Kent Business School m.bourlakis@kent.ac.uk Six winds of change (Denney-Finch, 2011) • Great correction: prosperity built on credit • Demographic timebomb: avrg no of children per woman –1.5 • New superpowers: Brazil, China, India. • Battle for resources: energy, water, food consumption • Volatile climate: floods, heat waves, forest fires • Digital revolution: Internet, mobile phones Challenges for food firms (Denney-Finch, 2011) • Return to sales growth in Europe • Win a big share of emerging markets • Manage input costs • Make supply chains more sustainable & resilient to shocks • Build a stronger relationship with society Key challenge Building a strong relationship with society (& key stakeholders) • Getting closer to consumers / shoppers • Scepticism about large companies - CSR practices dunnhumby initiative Structure 2005: Joint venture between KBS and dunnhumby Mission To help small food and drink producers improve their businesses by developing a better understanding of consumer preferences Delivery Model PhD studentships, funded by government and industry Capacity building to facilitate business planning and marketing decision-making that is driven by consumer insight Shoppers focusing more on value for money Store choice Product choice 1. Price 2. Fat content Improvements 1. Price 2...
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...VIDEO GUIDE Advertising: Principles and Practice, 8th Edition Moriarty/Mitchell/Wells Segment 1: AFLAC Summary That wacky, quacky duck brought AFLAC to a high spot among most-recognizable ads and brand names. The insurance company is growing quickly as a result of this greater name recognition. It achieved 89 percent brand recognition in a relatively short time, resulting in $10 billion in sales and about a 25 percent compound growth rate. AFLAC had spent millions of dollars on advertising with little or no effect and almost no market awareness. Clearly, the current strategy was not working. This led the management team to decide to try something bold to increase market awareness. The advertising agency came up with many different ideas, but one crazy one—a duck. AFLAC tested the ad concepts and, as we know today, the duck yielded the highest results. The goal of advertising is to create awareness, while the actual sale comes from the agents selling the complicated insurance products. Discussion Questions 1. What other industries, products, or brands have used humor in advertising to help position themselves in the marketplace? Do you think the strategies have worked? Where wouldn’t humor work? Humor wouldn’t work all that well with serious purchases (e.g., health), but one might think it wouldn’t have worked with something as serious (boring?) as insurance. Might that be because the humor is associated only with the name and not the insurance company’s attributes...
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...My Philosophy of Life 1 Final Paper: My Philosophy of Life Amber DeNooy Colorado Christian University HUM 425 Professor: David Mullaney June 7, 2003 My Philosophy of Life 2 Over the past 13 months that I have been attending CCU, I have learned a great deal about myself. This has been especially true during the past five weeks while in the Personal and Social Ethics course. Our philosophy of life greatly influences our ethical decision- making. This paper will discuss several areas related to my philosophy of life, including my character traits, worldview, theory of knowledge and truth, and principals and values that direct my life. Section 1: Character Traits Who am I? The complete answer to this question would be far too long to discuss in the context of this paper. Therefore, in this section, I will focus on one of my most defining characteristics and two other areas that define who I am. I consider being a Christian my most defining characteristic. My beliefs impact everything in my life. Because my beliefs impact my view on life, they will be discussed in greater detail in section two of this paper. Over the course of this Management of Human Resources (MHR) program, I have learned more about two other areas that define who I am. In one of the MHR courses, we took the Myers-Briggs Type Indicator (MBTI) (Myers & Briggs, 1993). The MBTI measures personality preferences in four different areas: extraversion (E) versus introversion (I), sensing (S) versus intuition (N)...
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...For other uses, see Fiction (disambiguation). An illustration from Lewis Carroll's Alice's Adventures in Wonderland, depicting the fictional protagonist, Alice, playing afantastical game of croquet. Fiction is the form of any narrative or informative work that deals, in part or in whole, with information or events that are not factual, but rather, imaginary—that is, invented by the author. Although fiction describes a major branch of literary work, it may also refer to theatrical, cinematic or musical work. Fiction contrasts with non-fiction, which deals exclusively with factual (or, at least, assumed factual) events, descriptions, observations, etc. (e.g.,biographies, histories). Contents [hide] * 1 Types of fiction * 1.1 Realistic fiction * 1.2 Non-realistic fiction * 1.3 Semi-Fiction * 2 Elements of fiction * 2.1 Plot * 2.2 Exposition * 2.3 Foreshadowing * 2.4 Rising action * 2.5 Climax * 2.6 Falling action * 2.7 Resolution * 2.8 Conflict * 2.8.1 Types of conflict * 2.8.1.1 Person vs. self * 2.8.1.2 Person vs. person * 2.8.1.3 Person vs. society * 2.8.1.4 Person vs. nature * 2.8.1.5 Person vs. supernatural * 2.8.1.6 Person vs. machine/technology * 2.9 Character * 2.10 Methods of developing characters * 2.11 Symbolism * 2.12 Metaphor * 3 Types of plots * 3.1 Chronological order * 3.2 Flashback * 3.3 Setting...
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...Exclusive Summary The Los Angels Lakers Club (LAL) is one of the most well-known basketball clubs of National Basketball Association (NBA). It has followed clear mission, which is to win NBA Championships, to attract new fans, strive tor providing good services for club members and also to promote NBA basketball to Communities. By following the strategic direction, the club had detailed analyses of its own existing situation as well as the environmental analyses. The strategies were made upon these analyses, such as prescriptive approach that indicated the club should have a plan in advance. On the other hand, it used emergent approach, which could support the club to maintain its sustainability development. Finally, the club evaluated their strategies frequently. Through the evaluation process, the club reflected itself. And then, it could provide useful information for them to sustain competitive advantage. For keeping the club running effectively, they should consider more activities and events to entertain the members. 1. Introduction An awareness of the importance of the strategy to the sport organization has been recognized over these years. According to Johnson and Scholes (2002), strategy decided the direction and scope of an organization’s activities, and connects its external environment. In addition, as Hoye et al (2009) state, strategy can be an explanation of how sports organizations survive with competitions and sustentation. As Forster (2006: 72)...
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...main concern for every hotel and resort. Customers are now more valued and every effort is being made to keep them loyal to the resort and make them permanent visitors. The hotel industry believes that higher level of customer satisfaction may result in higher levels of repurchase. Repeat purchasing is essential to a continued stream of profitability through achieving higher levels of customer satisfaction (Oliver, 1997). The customers' satisfaction can be defined as “the fulfillment response” which they feel towards given service. It has been a judgment that a product or service feature, or the product or service itself, provides (or is providing) a pleasurable level of consumption-related fulfillment, including levels of underfulfilment or overfulfilment” (Oliver, 1996, p. 14). The concept of consumer satisfaction occupies a central position in marketing thought and practice. Conceptually, satisfaction is an outcome of purchase and use results from the buyer's comparison of the rewards and costs of the purchase in relation to the anticipated consequences. Operationally, satisfaction is similar to attitude in that it can be assessed as the sum of the satisfactions with the various attributes of the product or service. With due consideration of this marketing approach, every effort is being made to provide the customers with better services in order to keep them loyal and make them a repeat visitor. The customer' behaviour is considered as the ultimate success scale within the industry...
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... Cars clogged the short, black rock road from the highway to the mine, cars bearing curious spectators and relatives and friends of the men entombed. State troopers and deputy sheriffs and the prosecuting attorney came, and officials from the company, the Federal Bureau of Mines, the Illinois Department of Mines and Minerals. Ambulances ar- rived, and doctors and nurses and Red Cross workers and soldiers with stretchers from Scott Field. Mine res- cue teams came, and a federal rescue unit, experts bur- dened with masks and oxygen tanks and other awkward paraphernalia of disaster. . . . One hundred and eleven men were killed in that explosion. Killed needlessly, for almost everybody concerned had known for months, even years, that the mine was dangerous. Yet nobody had done any- thing effective about it. Why not? Let us examine the background of the explosion. Let us study the mine and the miners, Joe Bryant and Bill Rowekamp and some others, and also the numerous people who might have saved the miners’ lives but did not. The miners had appealed in various directions for help but got none, not from their state government nor their federal government nor their employer nor their own union. (In threading the maze of official- dom we must bear in mind four agencies in author- ity: The State of Illinois, the United States Government, the Centralia Coal Company, and the United Mine Workers of America, that is, the UMWA of John L. Lewis.) Let us seek to fix...
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...International Journal of Commerce and Management Emerald Article: Towards an integrated model of customer service skills and customer loyalty: The mediating role of customer satisfaction Amjad A. Abu-ELSamen, Mamoun N. Akroush, Fayez M. Al-Khawaldeh, Motteh S. Al-Shibly Article information: To cite this document: Amjad A. Abu-ELSamen, Mamoun N. Akroush, Fayez M. Al-Khawaldeh, Motteh S. Al-Shibly, (2011),"Towards an integrated model of customer service skills and customer loyalty: The mediating role of customer satisfaction", International Journal of Commerce and Management, Vol. 21 Iss: 4 pp. 349 - 380 Permanent link to this document: http://dx.doi.org/10.1108/10569211111189365 Downloaded on: 31-03-2012 References: This document contains references to 129 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 404 times. Access to this document was granted through an Emerald subscription provided by GERMAN JORDANIAN UNIVERSITY For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Additional help for authors is available for Emerald subscribers. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years' experience, Emerald Group Publishing is a leading independent publisher...
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...Introduction The familiarity with the love tradition makes it easily mistakable for a natural and universal phenomenon and even brings a laxity of enquiring into its origins. However, it is difficult of not impossible to show love to be anything more than an artistic phenomenon or construct- a literary per formative innovation of Middle Ages. Courtly love was a medieval European formation of nobly, and politely expressing love and admiration. Courtly love was secret and between members of the nobility. (Simpson). The term "courtly love" was first popularized by Gaston Paris in 1883. It has since come under a wide variety of definitions and uses, even being brushed off as nineteenth-century romantic fiction. Its understanding, beginning, and weight persist as an issue of significant question. Origin of the term ‘courtly love’ The term courtly love was given its original definition by Gaston Paris in 1883 in the journal Romania in the article "Études sur les romans de la Table Ronde: Lancelot du Lac, II: Le conte de la charrette" a treatise inspecting Chretien de Troyes's Lancelot, the Knight of the Cart (1177). The term courtly was derived from the term ‘amour courtis’ which according to Paris was an admiration and an ennobling discipline. The lover accepts the autonomy of his mistress and tries to make himself worthy of her attention by trying to act bravely and doing whatever deed she desires. In order to prove to her his passion and his unwavering commitment and, he...
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...Brannigan Foods: Strategic Marketing Planning Advanced Marketing Management October 26, 2014 Table of Contents Introduction………………………………………………………………………………………..3 Soup Industry……………………………………………………………………………………...3 Brannigan Foods…………………………………………………………………………………..5 Competition………………………………………………………………………………………..7 Buyer Behavior……………………………………………………………………………………8 Segment Analysis………………………………………………………………………………….9 SWOT Analysis………………………………………………………………………………….11 Product Life Cycle……………………………………………………………………………….12 Growth-Share Matrix…………………………………………………………………………….14 Srikant Tipha, Category Manager - Simple Meals, “Heart Healthy” Soups Dry Soups………...15 Claire Mackey, Director of Finance and Planning……………………………………………….17 Anna Chong, Chief Innovation Officer………………………………………………………….20 Bob Pugh, VP Sales and Marketing……………………………………………………………...21 Ansoff Matrix…………………………………………………………………………………….22 Exhibits………………………………………………………………………………………..…25 References………………………………………………………………………………………..35 Introduction The following is an analysis of Brannigan Foods’ Soup Division. The analysis begins by giving the overview of the industry and Brannigan’s position within the industry. Next, a thorough breakdown of all pertinent factors is conducted to highlight the main issues regarding the soup division. The analysis concludes with a focused statement presenting Brannigan’s most significant problem. The Soup Industry Overall soup consumption in the U.S. is on the decline....
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...Brand Image: Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand. In short, it is nothing but the consumers’ perception about the product. It is the manner in which a specific brand is positioned in the market. Brand image conveys emotional value and not just a mental image. Brand image is nothing but an organization’s character. It is an accumulation of contact and observation by people external to an organization. It should highlight an organization’s mission and vision to all. The main elements of positive brand image are- unique logo reflecting organization’s image, slogan describing organization’s business in brief and brand identifier supporting the key values.Brand image is the overall impression in consumers’ mind that is formed from all sources. Consumers develop various associations with the brand. Based...
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...1 Proseminar “Born to be wild”: The 1960s in British and American Cinema in their Socio-Cultural Contexts A Cultural Studies Analysis of Alfie Table of Contents Introduction: Michael Caine - the phenomenon of stardom 1. 2. 3. 4. Great Britain in the Swinging Sixties British Cinema in the 60s Production background to Alfie Socio-gender situation of the Characters 2 3 5 6 7 7 9 11 13 14 4.1. Gilda 4.2. Lily 4.3. Ruby Conclusion: Alfie as an indicator for the cultural history of the 60s Secondary Sources: Filmography, Bibliography and Electronic Sources 2 Introduction „What’s it all about?“ is not only the famous last question of the protagonist in Alfie but also the title of Michael Caine’s autobiography. Born 1933 in London’s poor East End as Maurice Joseph Micklewhite, he started acting in the late 1940s and soon became Michael Caine. Though he changed his name he never tried to hide his past and his Cockney accent gives away his working class origin. It was a hard and long journey to fame for Caine. His first steps into show business were acting with amateur groups, then playing some parts in provincial theatres and later some appearances on British television. It was only after more than 20 years that he got the audiences’ and critics’ attention for his role in Zulu. But it brought him rather critical notice than the hoped for éclat. In 1967 Caine’s career got a considerable boost when he was representing the main character in Alfie - a role that seemed...
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...Tolkien’s novel. Based on a biographically and historically opinion, one might talk about the World Wars’ effect on Tolkien and his novels. Another approach that could be taken is one based on the archetypes seen in The Hobbit; the hero, Bilbo Baggins, and the villain, the dragon Smaug. One could connect the archetypes and events of The Hobbit to those of Beowulf. The Hobbit could also be seen as a novel of the genre bildungsroman, which means “coming-of-age” and focuses on the emotional and physical development of the main character. The use of mythological criticism in the analysis of J.R.R Tolkien’s first novel The Hobbit is by far the most popular among renowned literature critics – one of whom was CS Lewis, an author of children’s fantasy novels himself. It is easy to explain the story from a mythological point of view; many ancient texts have themes similar to those of The Hobbit, including those of both a physical and emotional journey. The first of many works that are said to have influenced Tolkien’s work on The Hobbit is the Elder Edda from ancient Norse mythology. Tolkien got many of the names for his dwarf characters from the Poetic Edda, and he even named the mountain range over which the company had to cross to get to the dwarves’...
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...De Montfort University | General Motors Report | Joel Adu | | P11260353 | Word Count: 4303 | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Contents Executive Summary – Page 3 Introduction – Page 4 – 5 Critical Literature Review – Page 6 – 7 Methodology – Page 8 – 9 Data Analysis – Page 10 – 11 Conclusion – Page 11 Bibliography – Page 12 Appendices – Page 13 - 13 Executive Summary The aim of this report is to discover whether General Motors have improved since their bankruptcy in June 2009 and how? With the aid of primary research appearing in the form of questionnaires and secondary research deriving from articles and other various published documents which discuss the topic of General Motors and their bankruptcy. The result of the research finds us with the findings that General Motors have not only upheld their infamous reputation which they once possessed but they also have increased it by recording their highest profits in their history three years after filing for bankruptcy. Overall this led to the conclusion that it was the transformation of management which assisted General Motors on their route back to the glory days of the company – ‘As late as the 1990s, it was the leading company in the US light vehicle market’ (Maction, 2013) Introduction General...
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