...com/reports/1874391/ LG Electronics Inc.: Company Profile and SWOT Analysis Description: Synopsis ICD Research's "LG Electronics Inc.: Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, financial ratios, competitor benchmarking data, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company. Summary This SWOT analysis and company profile is a crucial resource for industry executives and anyone looking to gain a better understanding of the company's business. ICD Research's "LG Electronics Inc.: Company Profile and SWOT Analysis" report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. ICD Research strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report. Scope - Examines and identifies key information and issues about LG Electronics Inc. for business intelligence requirements - Studies and presents the company's strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported - Provides analysis on financial ratios along with a competitor benchmarking section - The profile also contains...
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...ASSIGNMENT OF MARKETING MANAGEMENT { LG MUSIC SYSTEM} 1. CONSUMER BEHAVIOUR PROFILE 2. IDENTIFY THE FACTORS AFFECTING CONSUMER BEHAVIOUR 3. EXPLAIN HOW BUYING TAKE PLACE SUBMITTED TO SUBMITTED BY: MS.GURDEEP SILKY ROLL NO. 52 SEC 319 MBA 1ST SEM INDEX 1) INTRODUCTION TO LG AND LG’S MUSIC SYSTEM 2) CONSUMER BEHAVIOUR PROFILE OF LG MUSIC SYSTEM 3) FACTORS AFFECTING CONSUMER BEHAVIOUR 4) EXPLAIN HOW BUYING TAKE PLACE 5) BIBLIOGRAPHY • INTRODUCTION TO LG The history of LG Electronics has always been surrounded by the company's desire to create a happier, better life. LG Electronics was established in 1958 and has since led the way into the advanced digital era by manufacturing many home appliances such as radios and TVs. LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company. LG Electronics has set a new mid-term and long-term vision, aiming to achieve a position as one of the top three electronics, information, and telecommunication firms...
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...[pic] The trajectory of LG Electronics, its growth and diversification, has always been grounded in the company ethos of making our customers' lives ever better and easier-happier, even-through increased functionality and fun. Since its founding in 1958, LG Electronics has led the way to an ever-more advanced digital era. Along the way, our constantly evolving technological expertise has lent itself to many new products and applied technologies. Moving forward into the 21st century, LG continues to on its path to becoming the finest global electronics company, bar none. [pic] LG Electronics 50-year History [pic] Download (PDF, 21.0mb) [pic]1958 Founded as GoldStar [pic]1959 Produce Korea's first consumer radios [pic]1998 Introduce the 60-inch plasma TV [pic]1999 Forge joint venture with Philips [pic]2003 Enter UK GSM handset market [pic]2005 Develop 3G UMTS DMB handset [pic]2007 Launch HD disc-player and drive 1958 Founded as GoldStar 1960's Produces Korea's first consumer radios, TVs, refrigerators, washing machines, and air conditioners 1995 Renamed LG Electronics Acquires U.S.-based Zenith 1997 Introduces world's first CDMA digital mobile-handsets, supplied to Ameritech and GTE in the U.S. Achieves UL certification in U.S. ...
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...1.0 Introduction of LG Electronics Inc. LG Electronics Inc. is a South Korea multinational electronics company which is also known as the global leader and technology innovator in consumer electronics. The LG Company was a merger of two Korean companies, Lucky and Goldstar, from which the “LG” abbreviation was derived. (Mariush,2012) The company’s headquarter is located in Yeouido-dong, Seoul and the flagship subsidiary of the LG Group. LG has a global sales of KRW (Korean Won) 54.26 trillion which is equal to USD 49 billion in the year 2011. The company operates its business with four business units: mobile communication, air conditioning & energy solution, home entertainment and home appliance. (LG, 2012) It has 75 subsidiaries operates around the world that design and manufacture its products. LG is the world’s second largest flat screen television-set maker after Samsung Electronics Co. (Lee, 2012) Home Entertainment The LG Electronics which is also known as the top global players in home entertainment produces flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumers and also the commercial markets. LG is not only focusing on creating full-features devices but it is also emphasizing on following the technology boundaries to improve the products. Mobile Communication LG has committed to provide the best ever user experience to expand the next generation of communication by inventing new technologies...
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...LG Electronics’ Strategic Plan Analysis Greg McMillan TM583 Strategic Management of Technology Professor Woody Wu August 18, 2011 Introduction LG Electronics Inc. founded in 1958 and headquartered in Seoul, South Korea. The company is a major producer of consumer electronics and has over 70 subsidiaries that manufacture TVs, video and audio products, appliances, refrigerators, wireless phone handsets, air-conditioners, and communications devices. LG Electronics has annual revenue of about 23.8 trillion and employs about 66,600 people. LG Electronics’ mission is to be among the top five electronics brands in the Africa and the Middle East. This vision is simple and clear: venture into new markets and win the consumers by giving what they want. Capturing new markets and providing a strategic direction for all LG Electronics activities in the Middle East and Africa is the main target (Times of Oman, 2006). On the other side, many promising markets like Algeria, Sudan, Angola and some others whose economic power is growing strong are being neglected. LG Electronics is focusing again to regain those markets. The company will use a new marketing strategy such as using power retailers instead of using traditional channels of marketing like using dealers. Traditional dealers are losing their power whereas the power retailers are gaining market share like Carrefour (Times of Oman, 2006). The company is looking to achieve a turnover of $6 billion, to increase...
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...LG’s Michael Ahn on Becoming a Global Player in the Consumer Electronics Market: Knowledge@Wharton ( http://knowledge.wharton.upenn.edu/article.cfm?articleid=2667) LG’s Michael Ahn on Becoming a Global Player in the Consumer Electronics Market Published : January 06, 2011 in Knowledge@Wharton In 2000, executives at South Korea-based LG Electronics set the goal of becoming a top-three player globally by the close of the decade. One year early, in 2009, the company achieved its goal. Meanwhile, revenue has jumped from $5.6 billion in 2004 to more than $13 billion in 2010. Michael Ahn guided the branding effort for LG Electronics North America before stepping down as regional president and CEO last year to become a senior adviser at LG Electronics USA. In a recent conversation with Knowledge@Wharton, Ahn -- who was visiting the University of Pennsylvania to make a speech as part of the Wharton Leadership Lecture series -- named patience, consumer-targeted marketing and achieving synergy among the firm's different divisions as the factors catapulting LG Electronics from a relatively obscure maker of commodity goods to a premium global brand. An edited version of the conversation appears below. This is a single/personal use copy of Knowledge@Wharton. For multiple copies, custom reprints, e-prints, posters or plaques, please contact PARS International: reprints@parsintl.com P. (212) 221-9595 x407. Knowledge@Wharton I would love to start by talking about the consumer electronics...
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...LG electronics is a part of LG corportation. LG electronics which is called GoldStar at that time was founded by KOO IN-HWOI who was founder of LG corporation in 1st Oct 1958 at KOREA. At that time, radios were attracting interests as embodiments of civilization, bringing news of the world to their listeners. Mr. Koo thought, ‘we could make a radio by ourselves likes TOSHIBA, NATIONAL.’ So, he founded GoldStar. And finally, at 15th Nov 1959 they made the first Korean radio which is including more than 60% of domestic components. It was beginning of both LG electronics history and Korean electronic industry’s history. LG electronics started expanding their business to overseas by exporting radios to U.S at 29. Nov. 1962. LG electronics Singapore. Started business as the international purchasing office(IPO) in Singapore in October, 1989 for the first time in the Korean industry history. LG Electronics was able to purchase parts from the Singapore manufactures at lower cost and supplied to the plants of USA ,Europe, and Korea. They have 5 main business domains, which is Home Entertainment, Mobile Communications, Home Appliances, Air Conditioning and Business Solutions. LG Electronics Singapore Pte. Ltd.’s mode of entry is a wholly owned subsidiary. a wholly owned subsidiary is a means of entering new markets in which a firm fully owns its subsidiary in foreign countries. Because LG corporation which is holding company located in Korea owns all of the LG Electronics Singapore...
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...LG Electronics’ is the intercontinental Company which has a range of industrialized Units and sources. The company focus the international market for his product .the political environment nothing but how the law and government taxation policy influence an organization .There is a lot of political interaction has integrated in this business and it has operated between the political and legal factors. This factor may increase the cost of factor some time it decrease the product cost. The LG electronics facing lots of problem while its production and exporting goods to the overseas. Economic Analysis: LG has a very big competitive market in world and it have constant development in their innovation in electronics equipment , secondary products, planned process of LG etc.. it have leads to sell goods to other countries . The LG contribute the world wide STOCK MARKET and money market also. The LG have well and strong economic source and it has capable of introduce some new technology to the electronic market. LG leads the electronics market with enormous technology and economic resource. The below the table shows the financial highlight of LG electronics. The sale of the company is constantly increase the last seven year it possible by the good economic status The LG has introduce the product with satisfy the customer needs as well as safer environment. The product wont harmful to the environment and people .The LG try to produce green environment that mean it reduce the emission...
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...Korean MNEs and International Business (주)LG전자 김이현 문다인 문희재 1 LG 전자 기업 분석 기본 배경 - 대한민국에 본사를 둔 전자 제품을 생산하는 다국적 기업 - LG그룹의 대표 계열사 - 대한민국 시장 점유율 2위의 대기업 연혁 1958년 : 금성사(Goldstar)란 이름으로 설립 1960년대 : 대한민국 최초로 선풍기, 냉장고, 흑백 텔레비전, 에어컨 생산 1978년 : 수출액 1000억을 돌파 1984년 : 수출액 1조원 돌파 1995년 : 금성사에서 ‘LG전자’로 상호 변경 2004년 : 세계 최초로 지상파 DMB폰 개발 글로벌 기업으로서 LG - 1982년 : 미국 헌츠빌에 첫 번째 LG생산기지 설립 - 이후 중남부와 북부 아메리카, 유럽으로 글로벌 타겟 확장 - 현재 83개의 해외 자회사와 39개의 해외지점 2 LG 전자의 경쟁력 SWOT 분석 Strength - 국내 최대 규모의 ESS 통합 시험 설비 구축 - 기업용 보안 플랫폼 기술력 증명 Weakness - 스마트폰에 이어 TV역시 판매 부진 - 등돌린 투자자 SWOT 분석 Opportunity - 국내 시장을 넘어 해외 시장에서의 폴더형 스마트폰 수요 상승 - ‘안드로이드 페이’의 세력 확장 - 롯데 사태로 인한 반사 이익 Threat - 글로벌 환율 약세와 위완화 절하로 인한 수출 약세 - 단통법으로 인한 시장 침체 Michael Porter의 산업구조분석 기존 기업 간의 경쟁 및 잠재적 진입자의 위협 3 해외 진출 현황 & 글로벌 전략 해외 진출 현황 및 글로벌 전략 복잡한 유통구조 및 정부 규제 까다롭고 합리적인 국민 성향 해외 진출 현황 및 글로벌 전략 기업슬로건 전략 프리미엄 제품군 런칭 • 소비자가 원하는 기업상 반영 • 세탁기, 냉장고, 청소기, 디스플레이, 에어컨 • 호주인들의 인생관 반영 마케팅전략 • 지상파 방송 프로그램 ‘핫하우스’ 후원 • 호주의 인기 스포츠인 럭비와 축구팀 후원 해외 진출 현황 및 글로벌 전략 국내 가전 시장 포화상태 유명 기업들의 해외 시장 점령 해외 진출 현황 및 글로벌 전략 발로 뛰는 홍보 • 축제 기간의 신제품 전 시회와 로드쇼 개최 제품의 차별화 • 인도인의 니즈 파악 철저한 현지화 • 시장 진출 초기부터 제 품 개발과 판매 등 전 과 정에 현지인 채용 해외 진출 현황 및 글로벌 전략 한국 브랜드에 익숙하지 않음 현지 브랜드의 입지 거셈 해외 진출 현황 및 글로벌 전략 제품의 차별화 서비스의 차별화 • 인터넷 가전 및 첨단 제 품의 프리미엄시장 공략 + 기존 제품의 편리성 • 고객감동 서비스에 주력 마케팅의 차별화 • ‘로열티 포인트 프로그 ...
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...Alyssa Miller MKTG 320 SWOT Analysis Las Vegas The LVCVA has a strength with predicting trends and for the most part has been on top of changing their marketing techniques to suit those trends. Las Vegas is one of the most famous cities in the world and it is known for a great and crazy time. Las Vegas also has an enormous customer base. Las Vegas’s image is weak in the fact that it only appeals to some customers. The smaller audience it attracts and that there are almost no options for any other age group besides 21-50 year olds also weakens it. Las Vegas has an opportunity to expand and make it’s business and experience even bigger because almost no one is competing with them. There is also an opportunity to improve hotels, casinos, resorts, and other main attraction buildings with all the new technology that comes out every year. Las Vegas has an opportunity to expand their customer base and try to reach different and new demographics. The business also has an opportunity to try and make its large industry greener. They could find ways to save electricity and water at hotels and casinos and be sure that all public bathrooms in the city have automatic air hand dryers. A threat in Las Vegas’s microenvironment is that since they virtually have no competitors, it could eventually become a boring trend or a place that everyone’s already been to. On the other hand, places like Dubai are becoming trendy with new modern infrastructure and many opportunities to attract...
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...SURVEY Please read each of the following questions carefully. Please select the letter that most closely reflects your actual response to that question. Please just highlight your response and then UNDERLINE it. Please be honest with your responses. These responses will be held confidential and will not identify you in any way. Thank you for responding to these questions. You will note your responses can be from Strongly Disagree (SD), Disagree (D), Neutral (N), Agree (A), or Strongly Agree (SA). If you have no opinion, please select the N for Neutral. Again, please just highlight your response and then UNDERLINE it. Q1: I like a boss who watches my every move. SD D N A SA Q2. I like a boss who is there when I need them but allows me freedom to perform my duties independently. SD D N A SA Q3. I prefer a boss who allows me to be involved in the decision making process on issues that affect me directly. SD D N A SA Q4. I prefer a boss who inspires confidence and is charismatic. SD D N A SA Q5. I like a boss that has a passion for the work. SD D N A SA Q6. I prefer a boss who gives credit where credit is due. SD D N A SA Q7. I like a boss who feels that the company has a responsibility to society. SD D N A SA Q8. I prefer a boss that expects his or her orders to be carried out immediately. SD D N A SA Please...
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...Social Networking and Security Tips Unfortunately, we live in a world where some individuals think that causing virtual aggravation and loss of time and money is entertaining and productive. Ever since we have been connected to the digital highway through internet access, computers have been vulnerable to malicious intrusion by programs that were designed with intent to do harm. The amount of money that organizations and consumers have spent in securing their computer data and company networks is overwhelming. Everyone can protect himself or herself by making sure they have a security plan in place by equipping the computers with the necessary defense mechanisms. Social Engineering Awareness: One of the major elements of a security plan is to increase the knowledge of the common user and to make sure they are aware of the risks and how to take precautions. Consumers must be aware of the different methods that are used in order to breach the security system in place. Surprisingly, many of the tactics are not very technical at all. It is very important to know whether or not the sites you are visiting are secure and how your data is being used while you are visiting these sites. One should definitely use extra caution when downloading files and even clicking on links. Consumers should also beware of direct social engineering tactics used to persuade you to willingly give your information to unauthorized individuals. Never share your passwords with anyone. Do not be...
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...Market segmentation is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. Marketing segmentation has dividing a market into smaller group distinct needs, characteristic or behavior those might require separate products or marketing mixes. The purpose of market segmentation is to increase marketing efficiency by focusing marketing efforts to a particular group, maximize scarce marketing resources, find a market with limited competition and select the most profitable segment. It has four major market segmentation variables, there are geographic, demographic, psychographic and behavioral. Geographic segmentation tries to divide the market into different geographical units such as location, regions, population density, climate and countries. Demographic segmentation consists of dividing the market into groups based on variables such as gender, family size, family life cycle, income, occupation, education, religion, race and nationality. Psychographic segmentation divides buyers into different groups based on social class, lifestyle or personality characteristics. Behavioral segmentation divides buyers into groups based on their knowledge, attitudes, response to a product. There are four consumer and industrial product that we are going to discuss about their market segmentation, which are McDonald, Hugo Boss perfume, Mobil Nokia and magazine of National Geographic. Fast food: McDonalds Geographic segmentation ...
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...Galura The aim of this study is to describe and identify the most common types of coping strategy used by wives who were affected by the infidelity of their partner. It also sought to provide demographic profiles of these wives. The researchers’ motivation of choosing this topic had been influenced by the everyday situation of people they knew who had experienced being separated to their husbands due to infidelity. Also, the media had contributed to their choice because nowadays, infidelity has been featured to many movies, television shows and social media sites. In this study, the researchers have employed a descriptive design. The participants involved in this research were 40 wives, age ranging from 25 to 65 years old and coming from different cities and towns of Pampanga, who have experienced infidelity of their husbands. Their sample was gathered through snowball sampling. For their theoretical framework, the researchers used the Lazarus model of stress and model of behavioral self-regulation. To quantify it, they used the Coping Orientation to Problem Experienced (COPE) inventory of Carver, Scheier, and Weintraub (1989). With the help of a professor, they have translated the inventory for their Filipino participants. They have also developed a demographic profile checklist. There were five variables in the checklist which were age, socio economic status, educational attainment, religion and occupation. The results showed that majority of the wives used turning to...
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...technology on the Web. On the contrary, social networks had been studied from the beginning of 20th century with the aim to comprehend how the members of a certain community interact and which mechanism can determine the interaction itself. In shorter terms it’s the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself. In today’s social networking refers to all activities that are carried out with-in specific online services that provides free space and software tools which allows you to create networks of people. In other words social networking is a Web site that allows individuals to construct a public or semi-public profile. The mechanism following: social networking services enable users to create a profile for themselves, by inserting their personal data. Users’ data are not only constituted by vital statistics, but they include a lot of other information which pertains to user hobbies, passions, interests, professional background and so on. This kind of personal data, all spontaneously provided by the user her/himself, permit to create interconnected networks of people who decide to put in common their interests and to have an online identity which fully describes them. The great strength of social networking are the multiple ways the users have to interact. Below is a list of the main communication resources used to build social networks: chat; messaging; wiki; email; video; voice; ...
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