Brittany Gillum
Brenton J. Pabst
CTS: 115
5 November 2015
Case Study Assignment 2
2.) Industry trends, competitor information, and markets trends are used in order to maintain an advantage over competition. These are the internal organizational information and external information used to create a unique product for its customers, in essence, they are using business intelligence to formulate a calculated strategy that benefits their customers.
4.) Accuracy, consistency, timeliness, completeness, and uniqueness are all pivotal with regard to high quality information. Accuracy is the most important information. Having an incorrect value of information can damage a company’s reputation. Firstly, Zillow cannot provide a dependable service if information …show more content…
The absence of some listed homes may cause lost homeownership opportunities.
Finally, there is the necessity for unique information, if Zillow were continually pulling up the same outdated information or generating the same search results, the buyer or renter would not be able to have the full benefit they would have had they met with a real estate agent, which increases competition.
5.) Sales history, home, and mortgage are all entities and attributes of Zillow’s mortgage database. Business Intelligence:
If I had the opportunity to start a new business, it would be in online movie streaming. Instead of having just new or current films streaming, I would have it like a blockbuster store. All movie arrangement would be by category and in alphabetical order. Going to the Blockbuster store was fun. There was an array of movies to choose from that you could look at and see. I would want to give the same experience to customers online. Blockbuster and Redbox provide something similar, but they do not offer the expanse of movies I am referencing. Netflix and Hulu offer primarily more similar products and services since they stream, but they lack the type of organization and options I am referring to. In order to do business effectively, I need to gain