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Liberty Tax Swot Analysis

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Submitted By lornewrght
Words 1778
Pages 8
Liberty Tax
Service
S.W.O.T
Analysis

By: Lorne Wright
Term: Winter
Professor: Fairbrother

Introduction
Liberty Tax Service is a United States based business that specialize in the preparation of tax returns for both individuals and businesses. It originated in Canada in September 1997, when the Chief Executive Officer (CEO) John Hewitt acquired a Canadian tax franchisor, U& R Tax Depot. In 1998, the company became known as Liberty Tax Service and opened five offices in the U.S. The founder and CEO, Hewitt is nationally recognized within the tax industry. He is considered a veteran for his forty-four tax seasons of experience, founder of two top tax preparation firms, and for being a former regional director of H&R Block. His experience and prestige’s background landed him as one of the accounting profession’s top 100 most influential people eleven times.
Strength
Liberty Tax Service has several strengths. The major strength that this organization has is that it has a wide forum of accounting professionals. These accounting professional includes certified public accounting (CPA), chief financial officers (CFO), accounting students and community residents who have completed the liberty tax course. This enables liberty to serve all the members of the community effectively due to its professionally adequate structure of individuals. The ability to have all these professionals makes the organization look more attractive to the clients.
This organization is highly profitable. The tax preparers offer tax preparation services to individuals who are due a refund without requesting any form of payment up front. This helps the organization run by providing equity to cover overhead cost of the business. Knowledge is strength of this organization. The knowledge that preparer’s gain through vigorous training each year enhances the customer’s belief

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