... The company’s main purpose is “Working together to create brands people love" capture the spirit of what we are trying to achieve as a business. We collaborate and work as team to convert products into brand. Simply, “we spread happiness”! Currently Cadbury India operates in three sectors viz. Chocolate Confectionery, Milk Food Drinks and in the Candy category. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and Celebrations. Cadbury enjoys a value market share of over 70% - the highest Cadbury brand share in the world! Cadbury is the "gold standard" for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer. 1.1 In the Milk Food drinks segment our main product is Bourn vita - the leading Malted Food Drink (MFD) in the country. Similarly in the medicated candy category Halls is the undisputed leader. The Cadbury India Brand Strategy has received consistent support through simple but imaginative extensions to product categories and distribution. A good example of this is the development of Bytes. Crispy wafers filled with coca cream in the form of a bagged snack, Bytes is positioned as "The new concept of sweet...
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...Tartalom Introduction 2 Methodology 2 Steeple Analysis 3 Porter 5 forces 4 Attractiveness of the industry sector 4 Performance driver of critical Success Factor 5 Conclusion 5 Paper outline 5 Bibliography 6 Introduction Danish cheese manufacturing originates from 500-1100 when Viking started producing Rennet cheese, which they have “exported” and shared the know-how of producing around their territories, in late 1800 the first diary cooperative was found and trough 1900 the cheese engineering and producing developed to the today’s applicable high industry level (Yiva Ardo). In 1999 the Arla foods diary company was founded (Yiva Ardo), which today is the largest diary company in the Europe (William Reed) ‘and it commands 51% value share’ (Euro Monitor) of Danish cheese market the rest of market share is saturated with thirty smaller diary companies (Danish Agriculture & Food Council). The Danish cheese market is marketed by domestic diary production, imported cheese and dairy products measures approximately 25% of domestic consumption, on the other hand the value of the dairy export totals to EUR 1.8 billion annually (Danish Agriculture & Food Council). As the EU cheese market including Danish market stepped in a mature life cycle, the activities became more competitive and volatile; the main task of current players should be to consolidate current market positions (The Diary Site), on the other hand the maturity of the cheese market and high volume...
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...PROJECT FOR THE SUBJECT, MARKETING APPLICATION AND PRACTICES PROJECT ON, “Amul Milk” FOR THE ACADEMIC YEAR 2014-15 [pic] | | | |LOGO | [pic] | |PARENT COMPANY | Amul | |SECTOR | FMCG | |SWOT Analysis | |Strength |1. Largest food brand in india | | |2. High quality, low price | | |3. World’s largest pouched milk brand | | |4. Highly diverse product mix | | ...
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...my LEARNING CENTRE : Shah Alam Learning Centre TABLE OF CONTENTS PAGE NUMBER 1. INTRODUCTION OF THE SELECTED COMPANY ................... 2 2. LITERATURE REVIEW ON THE VARIOUS STAGES IN A PRODUCT LIFE CYCLE …………………………………………………......... 3 3. ANALYSIS OF THE SELECTED PRODUCT ACCORDING TO THE STAGES IN THE PRODUCT LIFE CYCLE .......................................................................................... 5 4. RECOMMENDATIONS TO THE COMPANY ON HOW THE COMPETITIVENESS OF THE SELECTED PRODUCT CAN BE IMPROVED ................................. 8 5. CONCLUSION ......................................................................................... 8 6. REFERENCES ......................................................................................... 9 1. INTRODUCTION OF THE SELECTED COMPANY 1. The Nestlé company history The history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. In Vevey, Switzerland, our founder Henri Nestlé, a German pharmacist, launched his Farine lactée, a combination of cow’s milk, wheat flour and sugar, saving the life of a neighbor’s child. Nutrition has been the cornerstone of our company ever since. “Henri Nestlé, himself an immigrant from Germany, was instrumental in turning his Company towards international expansion from the...
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...Assignment 1: Product Assessment Foday Sesay MKT 100-Principles of Marketing Strayer University Introduction Milk as a dairy product is one of the most highly consumed product but it consumption in the market is dropping as compared to bottle water and other changing taste products. Barrett (2012 stated blame it on bottled water or changing tastes, but the sales of milk as a beverage have fallen t the lowest level in nearly thirty years and the US adults are no longer consuming the dairy industry iconic product. This is a fact as most people nowadays prefer water than milk and even many complain of stomach problems or improper indigestion. These are reasons best known to them but it seems that milk consumption, though it is vital in our life has considerable been dropping. Unless marketers could think of a better way to refine the product and add flavors or provide consumers with new and attractive product, the decline in milk consumption will continue. The target market for milk is adults and children. However, the dairy products do target a significant population of older people who need milk for many reason to strengthen their bones, add more vitamins, and for other healthy reasons. Barret (2012 pointed out that even in the milk-thirsty Great Lakes region, that is the leader in milk consumption are struggling with the downward trend gripping the dairy industry for many years. This trend has to be looked into from the perspective of the industry not redefining itself...
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...Introduction 2. Current marketing situation • Market analysis • Competitor analysis • Customer analysis • Company analysis • SWOT analysis 3. Recommendation • Marketing objectives • Recommended target market • Recommended position Introduction This marketing plan examines capitalize on the production line extension – sport milk into the Hong Kong market, and makes recommendations regarding its launch. Kowloon Dairy is a supplier of milk products. It has 450 employees and more than 30 fleet of refrigerated delivery trucks that guarantees the integrity of the cold chain is not broken. Milk are sold in 236ml single-use and 946ml single-use paper box. Kowloon Dairy also sold other functional milk and coffee milk from Australia. Kowloon Dairy was established in 1940. It has prospered to be the concept of everyday fresh milk, and production in Hong Kong. Further expansion of its products like ice cream and other kinds of milk. The company independently purchases the material milk from different source, after packaging and production from the factory, which are offered as the affordable, good, fresh, everyday drinking milk. The dairy industry in Hong Kong is very competitive, especially for a big company like Kowloon Dairy. To ensure sustainable, Kowloon Dairy is looking to extend its product line to attract more customers in Hong Kong, based on the availability of cheap, good quality and fresh milk. Strategies to achieve this are set out below. ...
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...Introduction Each year FCV produces 1.5 billion servings of high quality milk In 15 years, the company has invested $135 million in Vietnam Each year 24 billion VND in training and human resources This research is performed at FrieslandCampina Vietnam. FrieslandCampina Vietnam is a milk processing company, with two factories in Vietnam. The head office and biggest factory are in the South of Vietnam, near Ho Chi Minh City in Binh Duong. The second factory is in Ha Nam, near Hanoi in the North of Vietnam. Dutch Lady Vietnam was established in 1924, when the first 150 cartons with sweetened milk were imported and sold in Vietnam. This all was part of a dream, “to build a healthy community”. This dream can still be seen in the current vision: “Improve life”. To accomplish this vision the mission statement is: “develop, produce and market a broad range of reliable, natural and nutritious dairy products that should contribute to the well-being and vitality of life”. Supply chain management includes the planning and management of all activities involved in sourcing and procurement, conversion, and logistics management Supply chain is life blood of any business They connect suppliers, producers, and final customers into a network Inventory management is considering and controlling of the ordering, storage and use of components that a company will use in the production; also considering and controlling of quantities of finished products After looking into different...
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...YAKULT: A Probiotic Drink The onset of lifestyle-related diseases because of dietary habits, poor exercise, alcohol intake, stress and the like, is an issue Yakult is trying to prevent. The research and development team of Yakult put its efforts in the prevention of lifestyle-related diseases by promoting foods with beneficial materials and based on scientific evidence. Yakult is a probiotic drink which improves digestion and helps build immunity. Yakult is derived from the word "Jahurto", meaning "yoghurt" in Esperanto, a constructed international auxiliary language. Yakult contains 6.5 billion beneficial bacteria which is Lactobacillus casei strain Shirota. The bacteria in Yakult are resistant to gastric juices and bile. These bacteria reach our intestines alive to balance the amount of good bacteria in the gut. Yakult is advised for daily consumption to improve intestinal health and immunity. Lactobacillus casei strain Shirota in Yakult was discovered by Dr. Minoru Shirota in 1930. More than 80 years of research backed Yakult to ensure safety and efficacy of this product. Scientific benefits of Yakult proved to: * Improve bowel movement and aid digestion * Maintain balance of good and bad bacteria * Reduce toxins in our body * Help build the immune system (reduce risk of infections) The term Probiotics is derived from probiosis— a symbiotic relationship between two organisms. It is a live microbial culture that beneficially affects the host animal (humans)...
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... For the complete fulfillment of the requirements for the degree of MASTER OF SCIENCE (MS) In BIOTECHNOLOGY AND INFORMATICS By AEMAL TAREEN Supervisor Dr. DOST MUHAMMAD BALOCH Faculty of Biotechnology and Informatics, BUITEMS, Quetta Co-Supervisor PROFESSOR Dr. MUHAMMAD AZAM KHAN KAKAR Faculty of Biotechnology and Informatics, BUITEMS, Quetta PREVALENCE OF ZOONOTIC DISEASES (TUBERCULOSIS AND BRUCELLOSIS) IN ANIMALS DOMOISTICATED IN PISHIN DISTRICT (BALOCHISTAN) Abstract This report presents a combined epidemiological and economic framework for assessing zoonoses using a ‘‘one health’’ concept. The framework allows for an understanding of the cross-sector economic influence of zoonoses using improved risk analysis and listing a range of analytical tools. The goal of the framework is to link the check outputs of animal and human disease transmission models, economic influence models and assessment of risk management options to gain improved understanding of factors affecting the acceptance of risk management plans so that investment planning includes the most promising interventions (or sets of interventions in an integrated fashion). A more complete understanding of the costs of the disease and the costs and benefits of control measures would promote broader application of the most efficient and effective control measures, contributing to improved animal and human health, better livelihood outcomes for the poor and macroeconomic growth. Keywords:...
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... 1. INDUSTRY PROFILE 1.1 Dairy Industry-An overview In 1965, National Dairy Development Board (NDDB) was set up with the object of meeting the demand of milk, especially in urban areas.as well as developing the rural economy through the enhancement of the milk production of the country. In 1970 national dairy development board took up operation flood program in order to organize milk producers co-operative in several places in India taking the Khera district (Anand)co-operative milk producers union limited (AMUL) of Anand, Gujarat as a model with the object in view. 1.2 HISTORY OF DAIRY CO-OPERATIVE IN INDIA: The co-operative movement started in India in the last of the 19th century with two objects in view, i.e., to protect the farmers from the hands of the private money lenders and to improve their economic conditions. The history of dairy development movement in India is a new one. The most notable of this venture was a Khera District to Co-operative Milk Producer Union Limited of Anand, Gujarat. But after Independence, the national government took great initiative in setting up new dairy co-operative in many parts of India. The National Dairy Development Board was setup to make ambitious project a success. Dairy Industry is playing a vital role in providing quality and hygienic milk and other milk products at a competitive price to the consumer as well as it is offering / providing employment opportunities to rural folk. In June 1974 an integrated project was...
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...Course Title: Principals of Marketing (MKT 101) Prepared For Kashfia Ahmed Senior Lecture Department of Business Administration East West University Prepared By Name of Students | ID | * Jahid Hasan Rajib * F M Alif Hossain | 2010-3-13-0592010-2-10-096 | Program : Bachelor of Business Administration (BBA) Semester : Spring-2011 Course Name : Principal of Marketing Course Code : Mkt101 Section : 1 East West University Date of Submission August 4, 2011. EAST WEST UNIVERSITY In writing this term paper, we are extremely indebted to almighty Allah who creates us is this transitory world along with concerned with this Term Paper. It could not possibly thank all of those marvelous people who have contributed a lot of this assignment. There are, of course some very special people who could not go without mention. First of all, we would like to convey our felt gratitude and regards to “Kashfia Ahmed” honorable Senior lecture, Department of Business Administration, East West University whose enthusiastic guidance and help during the entire study period made it possible for us to prepare this report. We are grateful to some prominent authors worldwide whose book I have consulted in the preparation of the assignment. We also thank to our course mates for their advice and comments to the success of the report. Thank You, Jahid Hasan Rajib Id- 2010-3-13-059 On Behalf of the Group September 28, 2012 Kashfia...
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...Course Title: Principals of Marketing (MKT 101) Prepared For Kashfia Ahmed Senior Lecture Department of Business Administration East West University Prepared By Name of Students | ID | * Jahid Hasan Rajib * F M Alif Hossain | 2010-3-13-0592010-2-10-096 | Program : Bachelor of Business Administration (BBA) Semester : Spring-2011 Course Name : Principal of Marketing Course Code : Mkt101 Section : 1 East West University Date of Submission August 4, 2011. EAST WEST UNIVERSITY In writing this term paper, we are extremely indebted to almighty Allah who creates us is this transitory world along with concerned with this Term Paper. It could not possibly thank all of those marvelous people who have contributed a lot of this assignment. There are, of course some very special people who could not go without mention. First of all, we would like to convey our felt gratitude and regards to “Kashfia Ahmed” honorable Senior lecture, Department of Business Administration, East West University whose enthusiastic guidance and help during the entire study period made it possible for us to prepare this report. We are grateful to some prominent authors worldwide whose book I have consulted in the preparation of the assignment. We also thank to our course mates for their advice and comments to the success of the report. Thank You, Jahid Hasan Rajib Id- 2010-3-13-059 On Behalf of the Group September 28, 2012 Kashfia...
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...TITLE PAGE Case study analysis AZA2040 - Issues, crises and social responsibility. Analyse and critique issue identification and management in a case study Done by: Fungai Dingani Contents Page 1. Issues and crises 3 2. The issue development lifecycle 3 3. DESTEP and SWOT analysis tools 5 3.1.1 Strengths of DETI 5 3.1.2 Weaknesses of DETI 6 3.1.3 Threats of DETI 6 3.1.4 Opportunities of DETI 6 3.2.1Demographic Macro environmental factors affecting DETI 6 3.2.2 Economic Macro environmental factors affecting DETI 7 3.2.3 Political Macro environmental factors affecting DETI 7 3.2.4 Social Macro environmental factors affecting DETI 7 3.2.5 Ecological Macro environmental factors affecting DETI 8 4. Importance of Issue management 9 5. Reference List 10 Identify some of the negative issues within DETI as highlighted in the case study. Start your discussion by defining an issue and in so doing, discuss the difference between an issue and a crisis. Use academic references to substantiate your points. (20) An issue could be described as a focused conflict or an occurrence that is in a dispute that develops gradually between an organisation and another party such as a stakeholder between them and develop into an opinion in differences between them. it usually boils up from a discrepancy in expectations and decisions between a company and its various stakeholders (Sellnow & Seeger; 2013)...
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...| “ CADBURY DAIRY MILK ‘’ “Working together to create brands people love.” A Project submitted in partial fulfillment of the degree Mba course Managerial Economics. Submitted by:- Submitted to:- Faculty of Manegerial Economics. Preface: Enthused with the overwhelming performance of Dairy Milk in such a competitive market, this project is specifically made to have a deep and thorough understanding of various aspects of Microeconomics such as demand and supple analysis of my domain product Cadbury Dairy Milk. Since last 50 yrs Dairy Milk is in the maturity level of it life cycle. And here are some of the facts that display the market condition and working of Dairy Milk. The various graphs and data used are partly hypothetical but true when the whole chocolate industry is taken into consideration. Special attempts have been taken to use figures and facts as close to the actual one. The graphs drawn have been created keeping in mind the overall market scenario at a large. Acknowledgements: The mammoth project of this nature calls for intellectual nourishment, professional help, and encouragement from many quarters. I would like to express my Gratitude to : My school “IBS” who has given me this opportunity to have an insight on such a crucial subject. My Microeconomics faculty “Mr” who trusted me to do justice with this project. And also his...
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...Biendima Patricia Malapit Cabatit Submitted to the Department of Biology College of Arts and Sciences University of the Philippines Manila Padre Faura, Ermita, Manila In partial fulfilment of the requirements for Undergraduate Thesis (BIO 200) TABLE OF CONTENTS Title Page1 Table of Contents2 Introduction3 Review of Related Literature6 Proposed Methodology14 Presentation of Results20 Literature Cited22 Line Item Budget26 Project Timeline27 1.0 INTRODUCTION 1.1 Background of the Study Cases of intramammary infections such as mastitis in water buffaloes contribute to large annual losses in milk production and net profit for smallholder farmers in the Philippines. Social and economic factors might prevent households from diagnosing, treating, and eliminating from circulation those animals or animal products, such as milk, that are afflicted with mastitis or which came from individuals afflicted with mastitis; this is especially true in the case of the asymptomatic subclinical mastitis, which tends to become chronic and difficult to eradicate by conventional antimicrobial therapies (Brouillette & Malouin, 2005; Ng et al., 2010). With the advent of technology comes new techniques in identifying and treating diseases such as mastitis through more rapid, accurate, and efficient means, such as fluorescent dye staining or the utilization of electrical fields (Dohoo & Meek, 1982). By far, genetic approaches to the treatment of this disease...
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