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Life Needed

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Submitted By wing554300
Words 1026
Pages 5
Name: Leung Wing Yin Wing
Student no. 14606283
Date: 2014/11/8
Subject: Operations Management assignment#1

1) Yes, ASA enjoys competitive advantage or core competencies. It is also the ability of firm to produce a good or service at a lower cost than other competitors. This allows the firm to have the ability to sell the goods or services at a lower price than other competitors or to generate a larger profit on sales. Core competencies are the unique strengths or strategic advantage of a business. Core competencies are the combination of pool knowledge and technical capacities that allow a business to be competitive in the marketplace. ASA has the contract to provide food services for the entire campus of 6,000 students and 3,000 faculty, staff, and support personnel in that particular university. Second, it has been operating food services for the past 10 years, which gives it wide experiences in that particular food service. Having these experiences, it understand demand of the students market clearly.

2) Kershaw chose to use her pizza operation to compete with off-campus eateries because she believes that pizza operation is easy to manage and requires limited resources to operate. She is able to make full utilization of the existing personnel or staff to operate her pizza operation in the grill. she chose pizza operation to allow the students to have more varieties in food selection so that they can choose the pizza toppings and combinations that they desire. Competitive priorities are the critical operational dimensions a process or supply chain must possess to satisfy internal or external customers. Kershaw has a few competitive priorities when she chose pizza operation to compete with off-campus eateries. Following is competitive priorities that Kershaw has to compete with off-campus eateries which are the cost, time and flexibility of her pizza

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