...Case Analysis- IPhone Becomes ITrack Weiwen Yang MBA 520: Managing with Technology Instructor: John Stager City University of Seattle Apr 28th , 2015 Introduction Where there is a will there is a way that with the development of science and technology in the 21st century, there are many unbelievable achievements and inventions. Smart-phone is one of the most useful and significant inventions which gains its popularity for people to use. People not only use smart-phone to make phone calls and text messages, but also use their smart-phones to surf the Internet, send or receive E-mails, listen to music, play games, take pictures, etc. The functions of today’s smart-phone are unbelievable and amazing that almost everyone use smart-phones because of the convenience. People can also use smart-phone as basic camera, video and music player which invisibly saved people’s money. In addition, the true value of smart-phones is more than these. There are two most popular operating system using in smart-phones which are Apple’s iOS and Google’s Android. Based on these two major operating system, customers could download and run thousands of applications on their smart-phones. Apple, for example, added software to its products as extra value to make profit from customers. “Users spent $10 billion last year in the App Store, with $1 billion coming in December alone.” (Brustein, J, 2014). Customers are willing to pay the applications on App Store; however, they have...
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