A Project Case Analysis
Of Dell Corporation

A Case Analysis Project
Submitted to the Faculty of the
University of Perpetual Help System – Jonelta
City of Biñan, Laguna

In Partial Fulfilment
Of the Requirements for the Degree of
Bachelor of Science in Business Administration Major in Marketing Management

JOHN PHILIPP M. PE
March 2015

CASE TITLE: DELL INCORPORATION
INTRODUCTION: In 1984, Michael Dell invested $1,000 in start-up capital to register his business as Dell Computer Corporation, which was known as PC's limited. The company becomes the first in the industry to sell directly to end-users by passing the dominant system of using computers resellers to sell mass-produced computers. Dell Computer also pioneers the industry first thirty-day money back guarantee. It became the cornerstone of Dell's commitment to expand its service offerings, superior customer satisfaction, and the industry’s first on-site service program. It also established its first international subsidiary in the United Kingdom, and raised $30 million in its initial public offering.
STATEMENT OF THE PROBLEM:The problem with Dell Inc. was the rapid growth within the company in their beginning stages.
STATEMENT OF THE OBJECTIVES: The objective of this study is to know how Dell Corporation solve the problem of rapid growth within the company in their beginning stages and how they win over their competitors.
TIME FRAME: 24 Months
POINT OF VIEW: Business leaders such as Dell constantly face risk, changes and uncertainty. Success is not constant thing. A successful businessman like Dell always have to pay attention to competition, employees, consumer needs, wants as well as profit margins. Dynamic nature of business is always challenging. “Our business is about technology, yes. But it’s also about operations and customer relationships.”
–Michael Dell chief executive