...laparoscopic, microsurgical); and by the intended operating environment [e.g., in-scanner, conventional operating room (OR)], etc,[1]. Traditional surgery requires an incision large enough for the surgeon to see directly and place his or her fingers and instruments directly into the target operating site. Most often, the damage done to skin, muscle, connective tissue, and bone to reach the region of interest causes much greater injury than the curative procedure itself. This results in more pain to the patient, longer recovery times, and complications due to surgical trauma. The accelerating trend is toward minimally invasive surgery (MIS), in which unnecessary trauma is limited by reducing the size of incisions to less than about 1 cm or by using catheters or endoscopes threaded through vessels, the gastrointestinal tract, [2]. 1.2 The Fundamental Requirements From a Medical Robot In order to insure the success of a medical robot, three fundamental requirements must be fulfilled. The first and most crucial requirement is safety. The following seven criteria constitute the safety requirements,[3]. 1. Effective control: The robot must allow, in all configurations, effective control of the tool with both speed and force control schemes implemented. 2. Limited Workspace: The robot must have limited workspace in order to prevent hazardous collisions between its moving parts and the medical staff or the patient. 3. Limited Forces or Force feedback: In applications where the robot...
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...planning and performing marketing activities in order to satisfy the customers’ needs and wants. Today, marketing must not be interpreted by considering it in its old nature of "making and selling" but, instead, by referring to its new meaning which focuses on the satisfaction of customers' needs and wants. Sales cannot be performed before creating a product. Marketing starts long before a product is created by a company. It encompasses activities carried out by managers in order to assess the wants, define their scope, and find out whether profits are possible or not. Marketing activities continue over the entire lifetime of a product, trying to attract new clients and keep the existing ones by improving the product's quality and appeal, using the insights into sales results and the management of repeated orders. But what is Neuro-Marketing? To understand this, we shall look at the following research, which in a way formed the framework for Neuro-Marketing concepts and Techniques. Montague carried out an interesting research based on the fact that the Pepsi and Coca-Cola drinks have an almost identical chemical composition. They examined the influence of perception on the preferences of...
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...mechanical repairs. Satellite servicing has been done already in the past during manned space missions. The problem arises when the attempt is to be made on satellites outside of human intervention like those in High Earth Orbits (HEO). The ESA and d NASA have both put forth their ideas on how to service satellites in space. The Refueler/Depot idea suggested by NASA has the plan to launch a large satellite into space in two parts. One part is the Refueler, which is agile and movable and can dock with cooperating satellites. The other half is the Depot which stores the hydrazine fuel but remains in a constant orbit above the GEO belt. ESA’s idea is of a single satellite that will do it all: refueling, mechanical manipulation of satellites, and orbit manipulation. This idea may take longer to catch on because of the extra challenge of remotely operating a satellite to fix another satellite. Introduction The remoteness of satellites after launch is what makes them susceptible to failures before their designated end of life (EOL). Historically, data shows that there...
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...Network, the Institute of Physics, Institute of Physics Publishing and the Royal Astronomical Society. They would like to thank the study authors at the 1) Oxford Internet Institute, University of Oxford, 2) Department of Information Systems, London School of Economics, 3) UCL Centre for Digital Humanities and the Department of Information Studies, University College, London, 4) e-Humanities Group, Royal Netherlands Academy of Arts & Sciences (KNAW) and Maastricht University, and 5) Oxford e-Research Centre (OeRC), University of Oxford. The main authors for this report are: Eric T. Meyer, Monica Bulger, Avgousta Kyriakidou-Zacharoudiou, Lucy Power, Peter Williams, Will Venters, Melissa Terras, Sally Wyatt. For the full acknowledgements, please see the project website: www.rin.ac.uk/phys-sci-case contents executive summary Overview method cases Tools and practices of information Information sources 68 69 77 78 4 4 4 4 research software dissemination complexity conclusion and recommendations Information retrieval Information and data management data analysis citation practices dissemination practices collaboration Transformations in practice New questions New technologies recommendations 79 84 84 85 85 86 86 87 88 90 91 92 Glossary Information in the physical sciences background and related literature About the study Approach and methodology 14 16 16 18 18 Particle physics Astrophysics gamma ray burst Nuclear physics chemistry earth science...
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...How is the scientific method used to solve problems? Scientific method used to solve problems by keen observations, rational analysis, and experimentation. Observation: Closely observe the physical world around you. How is the scientific method used to solve problems? Scientific method used to solve problems by keen observations, rational analysis, and experimentation. Observation: Closely observe the physical world around you. Question: Recognize a question or a problem. Hypothesis: An educated guess or a reasonable explanation. When the hypothesis can be tested by experiment, it qualifies as a scientific hypothesis Prediction: Consequences that can be observed if the hypothesis is correct. The consequences should be absent if the hypothesis is not correct. Conclusion: Formulate the simplest general rule that organizes the hypothesis, predicted effects, and experimental findings. What is the principle of falsifiability? For a hypothesis to be considered scientific it must be testable?it must, in principle, be capable of being proven wrong. Fact: A phenomenon about which competent observers can agree. Theory: A synthesis of a large body of information that encompasses well-tested hypotheses about certain aspects of the natural world. Law: A general hypothesis or statement about the relationship of natural quantities that has been tested over and over again and has not been contradicted. Also known as a principle. Evidence: which...
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...NEURO-MARKETING Project work Paper No. – CH 6.3 (b) UNDER THE SUPERVISION OF MS. VARTIKA KHANDELWAL DECLARATION BY STUDENT This is to certify that the material embodied in this study entitled “NEURO-MARKETING” is based on my own research work and my indebtedness to other work/publications has been acknowledged at the relevant places. This study has not been submitted elsewhere either wholly or in part for award of any degree. DIVANSHU SAXENA DECLARATION BY TEACHER INCHARGE This is to certify that the project titled “NEURO - MARKETING” done by DIVANSHU SAXENA is a part of his/her academic curriculum for the degree of B.Com (H). It has no commercial implication and is done only for academic purpose. Ms.Vartika Khandelwal Ms. Aruna Jha (Mentor) (Teacher in charge) ACKNOWLEDGEMENT I express my deep sense of gratitude to my mentor Ms. Vartika Khandelwal for encouraging me to take the literature review on the topic of Neuro-Marketing as a part of my Bachelor of Commerce’s curriculum for semester VI. I am very much thankful to her for valuable guidance, keen interest and encouragement at various stages of my literature review work. I would further like to thank my Marketing teacher Ms. Monika Bansal whose guidance and suggestion contributed immensely to the evolution of my ideas on the project. I would also like to thank my friends and family without whom the project would have been a distant reality. Divanshu Saxena ...
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...The Mystery Behind the Spiritual Alien Agenda Beryl King 12 March 2012 The Search for Earth-like Planets December 5, 2011 must have been an exciting day for astronomers all over the world as NASA announced to the public the discovery of an Earth-like planet potentially able to support life. The planet, 2.4 times the size of the Earth, is six hundred light-years away in what astronomers call the “Goldilocks Zone”, an area in which a planet has an ideal temperature because of its distance from a star. It orbits around a star similar to the sun of the Earth, and the temperature of its surface is habitable at 77 degrees Fahrenheit. Scientists are hopeful that this planet might possess water and land, but they are not sure as of the moment if the majority of it is made up of solid, liquid or gas (Bloxham). Kepler 22-b is just one of the extrasolar planets observed by NASA that has a probability to be inhabited by extraterrestrial life forms. Since 1960, NASA has funded different exobiology projects, including Search for Extraterrestrial Intelligence (SETI), in hopes that astronomers can find evidences of life in outer space. Thinking that extraterrestrials would likely leave something behind to signal other intelligent beings during their exploration, astronomers of SETI previously tried to detect interstellar probes to be able send messages back to them, but until now, none have been discovered. Despite this, scientists working on SETI have not given up, focusing more on...
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...g Easier! Making Everythin ™ heory tring T S Learn: • The basic concepts of this controversial theory • How string theory builds on physics concepts • The different viewpoints in the field • String theory’s physical implications Andrew Zimmerman Jones Physics Guide, About.com with Daniel Robbins, PhD in Physics Get More and Do More at Dummies.com® Start with FREE Cheat Sheets Cheat Sheets include • Checklists • Charts • Common Instructions • And Other Good Stuff! To access the Cheat Sheet created specifically for this book, go to www.dummies.com/cheatsheet/stringtheory Get Smart at Dummies.com Dummies.com makes your life easier with 1,000s of answers on everything from removing wallpaper to using the latest version of Windows. Check out our • Videos • Illustrated Articles • Step-by-Step Instructions Plus, each month you can win valuable prizes by entering our Dummies.com sweepstakes. * Want a weekly dose of Dummies? Sign up for Newsletters on • Digital Photography • Microsoft Windows & Office • Personal Finance & Investing • Health & Wellness • Computing, iPods & Cell Phones • eBay • Internet • Food, Home & Garden Find out “HOW” at Dummies.com *Sweepstakes not currently available in all countries; visit Dummies.com for official rules. String Theory FOR DUMmIES ‰ by Andrew Zimmerman Jones with Daniel Robbins, PhD in Physics String Theory For Dummies® Published by Wiley Publishing, Inc. 111 River St. Hoboken, NJ 07030-5774 www...
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...Digital Image Processing Second Edition Rafael C. Gonzalez University of Tennessee Richard E. Woods MedData Interactive Prentice Hall Upper Saddle River, New Jersey 07458 Library of Congress Cataloging-in-Pubblication Data Gonzalez, Rafael C. Digital Image Processing / Richard E. Woods p. cm. Includes bibliographical references ISBN 0-201-18075-8 1. Digital Imaging. 2. Digital Techniques. I. Title. TA1632.G66 621.3—dc21 2001 2001035846 CIP Vice-President and Editorial Director, ECS: Marcia J. Horton Publisher: Tom Robbins Associate Editor: Alice Dworkin Editorial Assistant: Jody McDonnell Vice President and Director of Production and Manufacturing, ESM: David W. Riccardi Executive Managing Editor: Vince O’Brien Managing Editor: David A. George Production Editor: Rose Kernan Composition: Prepare, Inc. Director of Creative Services: Paul Belfanti Creative Director: Carole Anson Art Director and Cover Designer: Heather Scott Art Editor: Greg Dulles Manufacturing Manager: Trudy Pisciotti Manufacturing Buyer: Lisa McDowell Senior Marketing Manager: Jennie Burger © 2002 by Prentice-Hall, Inc. Upper Saddle River, New Jersey 07458 All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. The author and publisher of this book have used their best efforts in preparing this book. These efforts include the development, research, and testing of the theories and programs to determine their effectiveness...
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...CONTENTS 1 2 3 4 5 6 Abbreviations/Definitions Code of Conduct and Ethics for Students Important Academic Rules Scheme of Studies Important Notes Detailed Syllabus 1 2 3 17 19 20 Lingaya’s University, Faridabad ABBREVIATIONS/DEFINITIONS "AC" means, Academic Council of the University. "BOM" means, the Board of Management of the University. "BOS" means, the Board of Studies of the Department. “CAU/AUC-option” CAU/AUC means change from Credit to Audit option / change from Audit to Credit option "Class/Course Committee" means, the Class/Course Committee of a class/course. "Course" means, a specific subject usually identified by its course-number and course-title, with a specified syllabus / course-description, a set of references, taught by some teacher(s) / course- instructor(s) to a specific class (group of students) during a specific academic-semester / semester. “Course Instructor" means, the teacher or the Course Instructor of a Course. "Curriculum" means the set of Course-Structure and Course-Contents. "DAA" means, the Dean of Academic Affairs. “DAAB” means Departmental Academic Appeals Board. “DEC/PEC” means Dissertation Evaluation Committee / Project Evaluation committee. “Department” means a group in the University devoted to a specific discipline also called a School. Department and School are used interchangeably. "DSA" means, Dean Student Affairs. “ESE” means End-Semester Examination “EYE” means End-Year Examination. "Faculty Advisor/Class Counsellor”...
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...SENIOR SECONDARY COURSE PHYSICS 1 (CORE MODULES) Coordinators Dr. Oum Prakash Sharma Sh. R.S. Dass NATIONAL INSTITUTE OF OPEN SCHOOLING A-25, INSTITUTIONAL AREA, SECTOR-62, NOIDA-201301 (UP) COURSE DESIGN COMMITTEE CHAIRMAN Prof. S.C. Garg Former Pro-Vice Chancellor IGNOU, Maidan Garhi, Delhi MEMBERS Prof. A.R. Verma Former Director, National Physical Laboratory, Delhi, 160, Deepali Enclave Pitampura, Delhi-34 Dr. Naresh Kumar Reader (Rtd.) Deptt. of Physics Hindu College, D.U. Dr. Oum Prakash Sharma Asstt. Director (Academic) NIOS, Delhi Prof. L.S. Kothari Prof. of Physics (Retd.) Delhi University 71, Vaishali, Delhi-11008 Dr. Vajayshree Prof. of Physics IGNOU, Maidan Garhi Delhi Sh. R.S. Dass Vice Principal (Rtd.) BRMVB, Sr. Sec. School Lajpat Nagar, New Delhi-110024 Dr. G.S. Singh Prof. of Physics IIT Roorkee Sh. K.S. Upadhyaya Principal Jawahar Navodaya Vidyalaya Rohilla Mohammadabad (U.P.) Dr. V.B. Bhatia Prof. of Physics (Retd.) Delhi University 215, Sector-21, Faridabad COURSE DEVELOPMENT TEAM CHAIRMAN Prof. S.C. Garg Former Pro-Vice Chancellor IGNOU, Delhi MEMBERS Prof. V.B. Bhatia 215, Sector-21, Faridabad Prof. B.B. Tripathi Prof. of Physics (Retd.), IIT Delhi 9-A, Awadhpuri, Sarvodaya Nagar Lucknow-226016 Sh. K.S. Upadhyaya Principal Navodaya Vidyalaya Rohilla Mohammadabad, (U.P.) Dr. V.P. Shrivastava Reader (Physics) D.E.S.M., NCERT, Delhi EDITORS TEAM CHAIRMAN Prof. S.C. Garg Former Pro-Vice Chancellor IGNOU, Delhi MEMBERS Prof. B.B. Tripathi Prof...
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...Research Methods –STA630 VU Research Methods (STA630) Contents Lesson 1: INTRODUCTION, DEFINITION & VALUE OF RESEARCH ........................ 14 What is Research?................................................................................................................... 14 What is the value of Research? ............................................................................................... 14 Research helps in developing methodologies ......................................................................... 15 We are surrounded by research............................................................................................... 16 Lesson 2: SCIENTIFIC METHOD OF RESEARCH & ITS SPECIAL FEATURES ...... 17 Important Characteristics of Scientific Method ...................................................................... 17 1. Empirical......................................................................................................................... 17 2. Verifiable ........................................................................................................................ 18 3. Cumulative ..................................................................................................................... 18 4. Deterministic.................................................................................................................. 18 5. Ethical and Ideological Neutrality ............................................................
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...Philosophy and Design Pieter E. Vermaas • Peter Kroes Andrew Light • Steven A. Moore Philosophy and Design From Engineering to Architecture Pieter E. Vermaas Delft University of Technology Delft the Netherlands Andrew Light University of Washington Seattle USA Peter Kroes Delft University of Technology Delft the Netherlands Steven A. Moore University of Texas Austin USA ISBN 978-1-4020-6590-3 e-ISBN 978-1-4020-6591-0 Library of Congress Control Number: 2007937486 © 2008 Springer Science + Business Media B.V. No part of this work may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, microfilming, recording or otherwise, without written permission from the Publisher, with the exception of any material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Printed on acid-free paper. 9 8 7 6 5 4 3 2 1 springer.com Contents List of Contributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Design in Engineering and Architecture: Towards an Integrated Philosophical Understanding . . . . . . . . . . . . . . . . . Peter Kroes, Andrew Light, Steven A. Moore, and Pieter E. Vermaas Part I Engineering Design ix 1 Design, Use, and the Physical and Intentional Aspects of Technical Artifacts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...
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...Data, data everywhere Information has gone from scarce to superabundant. That brings huge new benefits, says Kenneth Cukier (interviewed here)—but also big headaches A special report on managing information Feb 25th 2010 WHEN the Sloan Digital Sky Survey started work in 2000, its telescope in New Mexico collected more data in its first few weeks than had been amassed in the entire history of astronomy. Now, a decade later, its archive contains a whopping 140 terabytes of information. A successor, the Large Synoptic Survey Telescope, due to come on stream in Chile in 2016, will acquire that quantity of data every five days. Such astronomical amounts of information can be found closer to Earth too. Wal-Mart, a retail giant, handles more than 1m customer transactions every hour, feeding databases estimated at more than 2.5 petabytes—the equivalent of 167 times the books in America’s Library of Congress. Facebook, a social-networking website, is home to 40 billion photos. And decoding the human genome involves analysing 3 billion base pairs—which took ten years the first time it was done, in 2003, but can now be achieved in one week. All these examples tell the same story: that the world contains an unimaginably vast amount of digital information which is getting ever vaster ever more rapidly. This makes it possible to do many things that previously could not be done: spot business trends, prevent diseases, combat crime and so on. Managed well, the data can be...
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...Vance Packard With an Introduction by Mark Crispin Miller PUBLISHING Brooklyn, New York Copyright © 1957, 1980 by Vance Packard Originally published by Pocket Books, a division of Simon & Schuster, Inc. Introduction Copyright 2007© by Mark Crispin Miller All rights reserved. Printed in Canada Reissue Edition 10 9 8 7 6 5 4 3 2 No part of this book may be used or reproduced in any manner without written permission of the publisher. Please direct inquiries to: Ig Publishing 178 Clinton Avenue Brooklyn, NY 11205 www.igpub.com Library of Congress Cataloging-in-Publication Data Packard, Vance Oakley, 1914The hidden persuaders / Vance Packard ; [new] introduction by Mark Crispin Miller. p. cm. Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. ISBN-13: 978-0-9788431-0-6 ISBN-10: 0-9788431-0-X 1. Advertising--Psychological aspects. 2. Consumers--Psychology. 3. Advertising, Political. 4. Propaganda. 5. Control (Psychology) I. Title. HF5822.P3 2007 659.101'9--dc22 2007027043 To Virginia CONTENTS Introduction by Mark Crispin Miller 1. The Depth Approach PERSUADING US AS CONSUMERS Z. The Trouble With People 3. So Ad Men become Depth Men 4. ....And The Hooks Are Lowered 5. Self-Images for Everybody 6. RX for Our Secret Distresses 1. Marketing Eight Hidden Needs 8. The Built-In Sexual Overtone 9. Back to the Breast, and Beyond 10. Babes In Consumerland 11. Class and Caste in the Salesroom 12. Selling Symbols...
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