...Radical innovation at Philips Lighting 1.0 Introduction To state the obvious, radical innovation isn’t easy. It involves taking a leap into the unknown – and is particularly difficult for established organizations who have a track record of success which they don’t want to put at risk. So how does an organization jump the tracks? How can it switch off its immune system and open itself up to new – and potentially dangerous – inputs? How can it reframe, let go of its old ways of looking at the world and take on something which is very new – but by definition untried and risky? These are not academic challenges but the very stuff of innovation management – the essence of what it means to lead strategically. Put very simply, innovation is a survival imperative. If organizations don’t change what they offer the world – products and services – and the ways in which they create and deliver those offerings (processes) then they risk being left behind and at the limit disappearing. History shows us an almost Darwinian pattern of the rise of new entrepreneurial and agile organizations which mature, become comfortable and then fat and gradually lose their edge. Middle age gives way to a kind of sclerosis where change is reduced to smaller and smaller increments until one day the organization is upstaged by external events and unable to move fast enough to cope. It is the new kids on the block who exploit the new technology, pick up on the new market trends, and work out new...
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...(1) Cree’s profitability have significantly decreased as the following reasons: * As some of the markets, in which Cree’s LED chips are used, has reached a saturation point, LED firm’s growth has slowed. * As competition within the industry is intensified, the limited number of cell phone manufacturers squeezed prices. (2) The sale of LEDs in the general lighting market is challenging as the following reasons: * LED’s brightness could barely match either the traditional incandescent bulbs used residentially or the fluorescent tubes used in commercial and industrial applications. * LEDs were substantially more expensive to manufacture. * The limited number of LED SKUs available inhibits consumers’ replacement purchases. (3) Cree has difficulty in convincing the various players in the general lightning value chain to push LEDs as the following reasons: * Lighting fixture companies feared that LEDs would disrupt their supply chains or reopen their customers to competition. * Retailers are concerned that LED bulbs with a longer lifespan would lead to less sales. * Contractors are worried about having a low margin because LEDs fixtures incur more expensive up-front costs. (4) Cree has to overcome the technical challenges for LEDs, which is to increase brightness and reduce power demand, to advance LEDs into the general-lighting market. However, Cree can formulate new strategy to leverage business opportunities by * Directly selling...
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...an increased interest in sustainability, a market for high efficiency, environmentally friendly lighting has been created. This need can now be cost effectively met with LED lighting technology because of recent advances in LED manufacturing techniques in China combined with maturing LED technology. Currently, no one has successfully entered into the market place to fill this void. Craftmade is well positioned to step forward and fill this void. Recent legislation in Washington has paved the way for increased public uptake of more efficient CFL and LED lighting. While incandescent light bulbs have not been phased out yet, it is important for Craftmade as a lighting appliance manufacturer to lead the way in lighting technologies. Already, competitors such as GE Lumination, and Philips have begun to introduce innovative products that incorporate LED lighting, and have seen large returns as a result. Due to technological advances in LED manufacturing and increased consumer exposure on store shelving, LED light bulbs are increasing in quality and decreasing in price. In order to take advantage of these recent developments in the lighting industry it would behoove Craftmade to adjust current designs or introduce new designs that implement the use of LED technology. The most advantageous opportunity would involve re-introducing current designs with LED capabilities while still maintaining designs that utilize CFL and incandescent lighting. Mission Craftmade International Inc...
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...world in 2011. According to these data, Canada is at a high-income country among four stages of market development. Canada ranks among the highest in international measurements of education, government transparency, civil liberties, quality of life, and economic freedom. Table 2: GDP - per capita (PPP) (US$) Country 1999 2000 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Canada 722.3 774.7 923 958.7 1,023 1,111 1,178 1,271 1,300 1,277 1,330 1,414 Chart 1: Gross Domestic Product and Domestic Demand 2.2 Infrastructure Canada as the one of the richest countries in the world, its citizens have a high quality life. Canada devoted themselves to the infrastructure construction, especially in the education and public environment. Due to its large national territorial area, the government spends a large number of finical revenue to the infrastructures. Public lighting as one major part of the infrastructures, also won a great attention. It is clear that as long as the cost of LED lights reduce with the development of LED technology continues to improve , the energy-saving lamps and incandescent lamps will inevitably be replaced by LED lights. So increasing attention has been vigorously promoted to the use of LED lights by the Canada government, who attach importance to the energy-saving and environmental protection issues, Thus, the revolution of traditional lighting, the update of the older infrastructure is offer a...
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...July 2002 • NREL/TP-550-30769 A Literature Review of the Effects of Natural Light on Building Occupants L. Edwards and P. Torcellini National Renewable Energy Laboratory 1617 Cole Boulevard Golden, Colorado 80401-3393 NREL is a U.S. Department of Energy Laboratory Operated by Midwest Research Institute • Battelle • Bechtel Contract No. DE-AC36-99-GO10337 July 2002 • NREL/TP-550-30769 A Literature Review of the Effects of Natural Light on Building Occupants L. Edwards and P. Torcellini Prepared under Task No. BEC2.4002 National Renewable Energy Laboratory 1617 Cole Boulevard Golden, Colorado 80401-3393 NREL is a U.S. Department of Energy Laboratory Operated by Midwest Research Institute • Battelle • Bechtel Contract No. DE-AC36-99-GO10337 NOTICE This report was prepared as an account of work sponsored by an agency of the United States government. Neither the United States government nor any agency thereof, nor any of their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use would not infringe privately owned rights. Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer, or otherwise does not necessarily constitute or imply its endorsement, recommendation, or favoring by the United States...
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...INLITE PVT LTD. BANDRA, MUMBAI BY KIRAN UIKEY (roll no.171) (MMS 2012-14) IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE IN masters IN management studies (m.m.s) FROM MET – INSTITUTE OF MANAGEMENT, MUMBAI. ACKNOWLEDGEMENT It is my immense pleasure to present this report of summer training. I am grateful to Mr. Naresh Shahri (Managing Director) for allowing me to do summer internship in the sales department of Inlite Pvt Ltd. I would like to express my deep felt gratitude to my mentor Mr. Avinash Shahri (Head- Sales & Marketing) who has guided me from the inception till the successful completion of my project report. He has guided me through the 2months of the internship, taught me the basics of led lighting & the lighting industry and has helped me to comprehend the basics of my project. He was always open to suggestions and maintained a professional as well as friendly environment at the workplace. I would also like to express my heartfelt gratitude to Mr. Ashwin Dsouza (Business development manager) who has been immensely supportive, friendly and a great source of knowledge. I would like to thank the other staff members of Inlite Pvt Ltd for giving me their valuable time and constant support which made this project report a success. KIRAN UIKEY MMS (2012-14) DECLARATION I, Kiran Uikey, studying Masters In Management (MMS 2012-2014) in MET’s Institute Of Management, hereby declare that the project report is an original work done by me...
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...Section I: Situation Analysis Jasco is working to be the leader in plug-in lights by utilizing licensing agreements and partnerships with box stores. Jasco is looking to expand their online presence and distribution capacities to deliver value to the customer. The market that Jasco is in is the home lighting segment but more specifically the various categories of night lights. The motion night lights utilize the use of “enbrighten” which is a term Jasco uses to describe their long-lasting LED light bulb. The bulb is said to never have be replaced and since all of these are motion lights they do not have to be turned on either. To communicate this to the customer they utilize a well-designed website and also put this on the packaging. To help sell the product and to also further communicate value, Jasco has a licensing agreement with GE. The second category of plug-in lights are the Projectables. Projectables are an innovative way to market to kids. They project their favorite Disney, Nickelodeon, Marvel, or DC Comics character on the ceiling for a night light and entertainment utility. Jasco does not advertise so their primary way of reaching their consumer is to package the product nicely. With the licensing agreements with Disney, Nickelodeon, Marvel, and DC Comics, Jasco utilizes that recognition to help sell their products. Jasco utilizes video demonstrations on their website as well as YouTube. In the Jasco building there is a production studio to increase this unique...
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...affordable and significantly cheaper than most of the other LED torches available in the market today. It measures 1.5 by 1.5 inches and is only 8 ounces in weight. This means that it is small enough to disappear into your hand and light enough to confidently carry in your pocket. The Cree LED Technology Unlike the cheaper LED torches it uses the Cree LED bulbs. Other Cheap LED flashlights use poor technology to cut down cost. These cheap LEDs will loose their luminosity a very short period of time despite being very bright when it is still new. Sometimes the manufacturers of these substandard...
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...Guidelines Like traditional lighting equipment, solid-state lighting (SSL) products sold in the United States are subject to industry standards governing safety and performance. This fact sheet lists the key guidelines as well as performance and safety standards that are applicable to SSL products, including those utilizing light-emitting diodes (LEDs). The use of national standards and test methods improves consistency of performance and facilitates product comparisons, thereby increasing consumer confidence and satisfaction. As the technology matures, standards and guidelines are created or revised as needed. The documents listed here are those applicable in North America and completed as of October 2011.1 ANSI/ANSLG American National Standards Institute/American National Standard Lighting Group | www.ansi.org ANSI is responsible for establishing standards and conformity assessment systems within the United States. ANSLG was initially created through the ANSI organization to support development of appropriate and needed lighting standards through its own working group(s) or other organizations. C78.377-2008 C82.77-2002 C136.37-2011 Specifi cations for the Chromaticity of Solid State Lighting Products Specifi es chromaticity (an attribute of color) tolerances for white light LEDs intended to be used indoors based on nominal correlated color temperature (CCT) values. Harmonic Emission Limits – Related Power Quality Requirements for Lighting Summarizes harmonic limits...
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...Internship Report Submitted By: Poulami Dey MBA/June-July/2010 Semester 4th Roll no.: 50 Enrolment No: EIILMU/09/ F0741 Project A PROJECT REPORT ON CURRENT MARKET SENARIO AND FUTUREPROSPECT FOR SOLAR LAMPS AND LED PRODUCTS AT BAJAJ ELECTRICALS LTD Company ACKNOWLADGEMENT My summer internship or training with Bajaj Electricals Ltd is a life time experience that I will cherish throughout my carrier .This project has provided a great opportunity to experience the excellent and modern work culture and work process of Bajaj Electrical Ltd. I wish to thank my respective project guide at the organisation Mr. Kalyan Bhattacharya. His guidance was extremely useful throughout my project work in giving me the detailed understanding of the entire product portfolio and the overall industry overview. I would also wish to thank all the distributers and group of dealers who shared their extremely important time to equip me with the important and valuable organizational insights and helping me to prepare the project. Along with the corresponding people at the organisation, I am sincerely thankful to our internal guide Prof, Anirban Dutta, who has helped me with the adequate academic insight whenever it was required. I wish to give my warm regards to all the persons involved in the timely completion of my project, directly or indirectly. I would like...
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...Visible Light Communications: Recent Activities in Japan Shinichiro Haruyama, Professor The Graduate School of System Design and Management, Keio University, Yokohama, Japan Smart Spaces: A Smart Lighting ERC Industry - Academia Day at BU Photonics Center, Boston University February 8, 2011 Shinichiro Haruyama 1 Contents 1. Visible light communication 2. Methods of visible light communication 3. Areas to which visible light communication may be applied 4. Conclusion Shinichiro Haruyama 2 1. Visible light communication Shinichiro Haruyama 3 1. Visible light communication Visible Light communication is a wireless communication technology that uses light that is visible to humans. Typical example of visible light communication: the use of LED illumination as a transmitter LED Lights Receiver Why do we want to use visible light for communication? Shinichiro Haruyama 4 Reason 1: Visible light communication is not regulated. Radio Wave and Light Wave Frequency (Hz) Ultraviolet light Visible light Infrared light Light Wave Radio Wave 16 10 15 10 1014 13 10 3THz 12 1THz 10 11 10 1010 9 1GHz 10 108 Visible light communication Frequency above 3THz is NOT regulated by the Radio Regulation Law . Wireless LAN Cellular phone TV FM radio The use of radio frequency below 3THz is regulated by the Radio Regulation Law . 7 10 1MHz 106 AM radio Visible light communication is not regulated, so it is fairly easy to introduce new...
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...JAMIE TURNER AT MLI, INC.: • Jamie Turner reflected as he waited for his boss, Pat Cardullo, to arrive at office in September • At age 32, Turner was struggling in his 3rd marketing management position since completing his MBA 6 years earlier • Only 6 months into his current assignment at Modern Lighting Industries (MLI), he was starting to worry that his string of previous successes had hit a serious snag o Working for Cardullo had become as confusing, unpredictable, and frustrating as anything he’d ever experienced • Cardullo, President of MLI, had interviewed Turner and invited him to join the company as VP for Marketing and Sales o Turner found Cardullo smart, friendly, even charismatic o Cardullo offered him a free hand in reorganizing the market area, and had all but guaranteed Turner would take over as President within 2 years • Before long things began to go wrong: Cardullo started to seem distant and critical, and he intervened frequently in marketing decisions, sometimes undermining or even reversing Turner’s decisions • The turnaround Cardullo was attempting to engineer at MLI had stalled, sales were again declining and things in general were rapidly deteriorating • Turner felt it was critical to resolve his differences with Cardullo before Alan Oliver, CEO of Triple S (MLI’s parent company), arrived to review the situation in Chicago o Hoping to talk things out, he invited Cardullo on 3 different occasions to talk but Cardullo declined all 3 invitations ...
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...Observations: As per the preliminary investigation performed in CAPOL production units of CSPP, SE plant, Refinery and the boiler division. There are number of areas identified for the possible energy savings in the plant. It is further required to either perform field trials and case dependent data acquisition is needed to assess the feasibility of changing the particular component in the production line. 1. The plant at present using very large number of electrical motors ranging upto more than 100 HP for the power transmission requirements. Observations are that the motors are being rewinded number of times with in-house-technicians, it is more likely that the motor efficiency and performance characteristics may got detoriated. The gear boxes in use with the motors are also in service from number of years and they were serviced number of times during the plant operation. Replacement of the gear box with a new gear box is likely to provide energy conservation as well replacing the electric motor and the combination of the motor and the gear box also provide better energy savings to the plant operation. Remark: Field trails are needed to estimate the payback periods and possibility of scheduling the replacement. 2. There is need for the keeping insulation on all the steam lines – it is observed missing lagging in several locations, also required is complete replacement of steam lines in some of the locations of the steam passage. Also found are the steam leakages in...
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...promotion. b. The product is the LED (light-emitting diode), which is a semi-conductor diode that glows when a voltage is applied. c. The product can be used in outdoor lighting, mp3 players, DVD players, computers and televisions. III. A marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. a. LED modifications include, but not limited to: incandescent flashlight replacement bulbs (everLED). b. Use in the traffic lights and outdoor signs of some cities. c. Many automotive manufacturers are beginning to use LEDs for their headlights. d. Pricing- varies depending on the type of bulb. 1. Can cost anywhere from $20 to $75 for a bulb that projects the same amount of light as a normal 60 watt incandescent bulb. 2. The cost savings is noticed per year compared to the normal light bulbs. e. Promotional programs include, but not limited to; internet and television. f. Distribution channels and e-business- 1. Handing the business through a joint partner. 2. Manufacturing in China. 3. Formosa Epitaxy (FOREPI), LED chipmaker trying to gain more LED lighting distribution channels in China 4. Internet usage for ordering products...
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...ADAPTIVE STrEET LIGHTING GUIDE DIScLAImEr This BC Hydro Adaptive Street Lighting Information Brochure (the “Brochure”) has been produced by BC Hydro for the convenience and informational purposes of only those BC Hydro customers to whom BC Hydro has provided this Brochure and is not to be provided to any other party. Any information in this Brochure that is summarized or excerpted from specific studies, articles or other sources reflect the views of the authors of such studies, articles or other sources that are cited. All other information in this Brochure reflects the views of BC Hydro after reviewing and interpreting the foregoing cited sources and other sources. BC Hydro has not conducted any of its own research or other activities to verify its own views or the views of the authors of any of the cited sources. BC Hydro does not make any representations or warranties of any kind, whether express, implied or statutory, with respect to any of the information contained in this Brochure and any user of this Brochure is advised to use the information contained herein at their own risk. BC Hydro also does not accept any liability (including, without limitation, liability for any direct, indirect, consequential or any other type of damages) arising from or relating to any use of, or reliance upon, this Brochure for any purpose. If any information relating to a particular product or manufacturer is contained in this Brochure, BC Hydro will not be deemed to have endorsed or promoted...
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