...Gender plays a significant role in family and societal traditions. Some families place such a large importance on that role that it is impossible for a person to achieve his or her goals or live his or her life. In Like Water for Chocolate, Tita De la Garza’s principle struggle steams from the fact that she has little control over her affairs. From the day she was born, her fate was already sealed, and she would be expected to acknowledge tradition. Her life was not hers to live. Her mother Mama Elena dictated everything that she did. Mama Elena De la Garza is a harsh, cruel woman who is far removed from the traditional view of mothers. Instead, Mama Elena is portrayed as an evil mother. An authoritarian, tyrannical, twisted woman, who takes...
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...As Shannon Thomas well said, “Giving in to a controlling person might feel like "keeping the peace" for the moment, but it's actually starting a very toxic pattern.” Like Water for Chocolate, written by Laura Esquirel, talks about a girl named Tita who is very submissive to her mother, Mama Elena, and the traditions that she follows even after the day she died. But when Tita finally set her foot down, she was able to experience the freedom she was deprived of. “If he intends to ask for your hand, tell him not to bother. He’ll be wasting his time and mine too. You know perfectly well that being the youngest daughter means you have to take care of me until the day I die.” Due to tradition Tita was not allowed to fall in love. Mama Elena decided...
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...Like Water for Chocolate by Laura Esquivel establishes a filter through which we the readers will experience the world of the novel. Like Water for Chocolate tells the story of the young and beautiful Tita De La Garza, whom is the youngest daughter of a Mexican family living in the twentieth century. Tita De La Garza and Mama Elena struggle against one another as the novel goes on. Tita, the combatant, fights for freedom, love, and above all individuality. Mama Elena, the adversary, is the reason why Tita does not fulfill these goals. Despite the struggle against each other, Mama Elena and Tita share many characteristics that define their ongoing struggles, as one suffered the pain of lost love, the other suffered constant dispossession. Gertrudis’, play’s the role of Tita's oldest sister who ultimately escapes the ranch after reacting to one of Tita's recipes, despite all odds against her, she returns as the head general of the revolutionary army. Throughout old literature, women were...
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...A Strong Character in Like Water for Chocolate A strong character stands for what they believe in, takes responsibility for their actions, and has integrity. Tita portrays many characteristics for being a strong character. As the main character, Tita has fortitude and faces the obstacles that stand in her way of achieving her goals. I believe Tita is a strong character because she is obedient, passionate for cooking, and stands up for what she believes in. Besides the fact that Mama Elena won’t allow Tita to marry, Tita still obeys her and stays respectful. Mama Elena treats Tita in a ominous manner yet Tita never shows any anger towards her. This is shown when Mama Elena judges Tita’s stitching and instead of showing inclement, Tita just starts over. “Then go and rip it out, baste it and sew it again and then come and show it to me”(6). Even though Tita’s work is better than her sisters, she never gets extoled for it. While reading, you will be able to see the favoritism that Mama Elena shows towards the sisters. This proves that Tita is treated differently yet she is obedient towards her mother....
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...“You know perfectly well that being the youngest daughter means you have to take care of me until the day I die”(10). In the novel Like Water by Chocolate or Como agua para chocolate, Laura Esquivel expresses the true meaning of De la Garza family tradition that the narrator receives from her great-aunt, Tita. This truly demonstrates the passion and grief of oneself for others. Deep thoughts and emotions are described through Tita’s life with the uses of magical realism of heat to represent passion, and cold to represent grief and bitter. Through the story, Tita’s feeling for Pedro is described by the heat that she sensates whenever Pedro expresses his love for her. She feels the heat, not outside, but from her heart of true love that strikes...
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...Those who criticize us are usually the people who care for us and have good intentions for our future. In Like Water for Chocolate, the protagonist's mother is often rude to her daughter. In Tita's eyes, Mama Elena is a vulgar and sour woman. However, Mama Elena possibly had her reasonings as to why she was constrictive towards Tita. Mama Elena's rude demeanor towards Tita was covered by her good intentions such as how she protected Chencha and Tita from being discovered by soldiers and protected Chencha from getting raped. One day, news traveled to the ranch that a troop of soldiers were going to inspect the place and rape any women that they see. Mama Elena ordered Chencha and Tita to go in the cellar, along with a pig. Mama Elena, however,...
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...My product is a brand new chocolate bar like the ones you can find everywhere (Snickers, Mars…) except that this one is improved with small capsules of liquid inside it. Its function is to provide our customers with something that can feed them and ease their thirst at the same time. Our range of products can be extended later by filling the capsules with different liquids, so we could have a chocolate bar filled with apple juice, milk, soda, or any drink we could imagine, except alcohol because we want it to be sold without restrictions. It can also be adapted for sports people who need to have snacks several times during the day. Then, the chocolate bar would be enriched with proteins to answer their needs. The last version of this product would be adapted for kids. It would be smaller, contain less sugar and be enriched in calcium, thanks to the pure milk in the capsules for example What problem or opportunity does it solve? We’ve all eaten a chocolate bar, and due to the large amount of sugar, felt thirsty. Thanks to this new product, customers won’t feel that thirst anymore and will really be able to bring it everywhere without a bottle of water What is its name / brand? The name of the chocolate bar would be Sipit. Thanks to this name, customers will have a verb related to drinking on a chocolate bar. A fun catchphrase for advertisement could be ‘’Sip me I’m famous’’ or ‘’ Double orgasm is possible. Sipit, drink while you eat chocolate’’. 2. Reaching your audience ...
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...In order to double or triple Roger’s Chocolates revenues in the next decade, the following strategic actions must be taken: More effectively utilize the company’s Website and the vast reach of the Internet to expand customer base. Current Internet sales represent only four percent of total sales. The Internet can create the largest increase in sales with the least amount of fixed costs all with tremendous contribution margin. The upcoming Olympic Games present an opportunity for Roger’s Chocolates (RC) to showcase itself as a uniquely Canadian treat to the people arriving from all over the world. The reach of the World Wide Web allows RC to stay accessible to the tourists even as they go back home. The only negative to focusing so heavily on Web sales is the high cost of shipping. However, negotiation and partnering with shippers can create discounted shipping rates. Increase the wholesale business of Roger’s Chocolates Margins have remained strong for RC. With these strong margins RC can afford to use two level distribution to further create demand without the costly expense of additional store fronts. While RC’s brand recognition is strong within the Victoria area, by utilizing distribution methods other than direct retail, RC can increase brand awareness outside the local geographic area. The main detractor of increased wholesale sales is the degradation in margin due to added channels of distribution. Nevertheless, increased revenue by expanded distribution...
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...The Hershey Company Presents Bucket of Chocolate The Hershey Company Presents Bucket of Chocolate Table of Contents Situational Analysis Executive Summary 4-5 Introduction 5-6 Industry Analysis 7 Product Category 7 Nature of Demand 7 Product Life Cycle 8 Top Competitors 9 Company Analysis 9 The Hershey Company Background 9-10 The Hershey Company Mission Statement 10 The Hershey Company SWOT Analysis 10-16 Competition 17 Nestlé Background & SWOT Analysis 17-21 Mars Background & SWOT Analysis 21-25 Objectives for the New Product Plan 25-29 Segmenting, Targeting, Positioning 29 Segmenting 29-30 Demographic 30-32 Geographic 32-33 Psychographic 33 Behavioral 34 Target Market 34-35 Positioning 35 Marketing Mix Product Decisions 36 Product Description/Classification 36 Branding, Packaging, and Labeling 37 Hershey’s New Product vs. Hershey’s Existing Products 38 Hershey’s Bucket of Chocolate vs. Competitors 38-39 Price Decisions 39 Pricing Strategy 39-40 Hershey’s Bucket of Chocolate vs. Competitors 40-42 Place Decisions 43 Distribution Channel and Physical Distribution 43 Distribution Intensity 43-44 Placement Decisions Fit Positioning and Pricing Goals 44-45 Hershey’s In-Store Placement vs. Competitors...
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...PHILIP KOTLER Philip Kotler (born May 27, 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University Why chocolate? I. According to a recent study conducted by a major chocolate brand in India the major consumers of chocolates apart from kids are teenagers and people between the age of 15 - 35. Most of the chocolate brands in India produce chocolates in different sizes that are priced according to their sizes. Chocolates like Diary Milk and Five Star can be got for just Rs 10. Chocolates in India are slowly and steadily substituting the mithai or traditional Indian sweets. Due to the increasing levels of social consciousness people prefer gifting well wrapped chocolate packets rather than sweets on occasions and festivals. Taking advantage of this situation GATHERING AND ANALYSING MARKET INFORMATION PRODUCTS Amul chocolates Parent Company Amul Category Chocolates Sector Food Products Tagline/ Slogan Taste of India USP Quality and affordability STP Segment Quality conscious children and adults Target Group Kids and youth Positioning Taste of India by giving them quality products SWOT Analysis Strength 1. Good product range which includes chocolates, toffees, syrups etc 2. Good quality and packaging 3. Excellent distribution network of Amul ensure availability 4. Branding and advertising through TVCs and print ads is popular 5. Pricing is good as it...
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...Cadbury 1 Introduction Cadbury Malaysia isn’t an anonymous name when it comes to chocolates and confectionary. In fact it is the world’s No.2 leading confectionary brand. In Malaysia, almost all of the households are aware of Cadbury and its delightful tagline, “Share the Happiness”. To further enrich and promote the brand , we came up with a new product with the name ‘Choco Pills’. 1.1 Objectives 1) To launch the product in the coming year in Kuala Lumpur, Johor Bahru and Kuala Lumpur. 2) To create brand awareness of the new product for 20% in 3 years. 3)To position the new product, choco pills in the Chocolate drinks market in Malaysia with 10% market share in the next 2 years. 1.2 Choco Pills The very idea of developing choco pills is unique and innovative. Choco pills are basically tablet like chocolates which dissolves in water to become chocolate drink. This product is primarily one of a kind as it has been only developed successfully by Cadbury Malaysia. To make this product stay in the mid of its consumer an unique and catchy tagline was created for it. The tagline for choco pills is, “Makes your Life Easy”. This tagline is suitable for a product like choco pills as it resembles to mobility and easiness of this product whereby it only takes about 10 seconds for it to dissolve in water to become a chocolate drink. Besides that, the tagline also depicts Choco Pills easiness to be carried anywhere and it is very suitable for people on the go. Figure 1: Choco...
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...1. Behind the Scenes: Nestlé Carola Trinkle • Andrea Restrepo • Christine Lee Jason Schron • Jesse C. Vaughan May 2, 2011 2. 3. Strategic Analysis 4. SWOT Analysis Internal Environment Strengths : Strong reputation, largest global food company, brand equity, historical expertise Weaknesses : labor condition controversy, coordination and communication problems External Environment Opportunities : health conscious consumers, organic markets, new technology Threats : rising commodity prices, many strong competitors for each brand product, government regulation 5. General Strategy Product Differentiation Strategy “ Renovation and Innovation” of products and brands. Their portfolio ranges from baby foods, bottled water, coffee, chocolate, drinks, ice cream, and petcare Mergers and Acquisitions with Peter, Cailler, Kohler Chocolats Suisses S.A and joint ventures with L’Oreal, Coca-Cola, and General Mills Low Cost Strategy Majority of products are produced in-house Operational Effectiveness Nestlé Continuous Excellence (NCE) program addresses increasing efficiency in standard operating procedures, consistency and manufacturing management 6. Current Strategy Premiumisation Promoting premium products like high-end coffee and chocolate brands Launched a new tea-brewing system called Tpresso Emerging Markets 45% of sales by 2020, $7 billion over 2 years Asia, Latin America and Africa Growing population, rising disposable income 7. (Cont.) Health Science & Nutrition Concerned...
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...report depends on the contribution of number of people specially my group members who have shared their thoughtful guidance and suggestions to complete this report First; we express our sincere gratitude to our honorable course teacher Mr. Mahabubur Rahman for his valuable contribution to the preparation of this report. He has been gracious enough to spare time out from his busy schedule for giving us all the necessary assistance throughout the entire period of the report writing time. Without his valuable suggestion and help this report might not have been a comprehensive one. We would like to give special thanks to Mr. Harunur Rashid, Head of finance & accounts of Agora for giving us time from their very busy office work to discuss the things & have guided us by giving useful suggestions and providing us data and relevant information for completing this report. We would also like to thank Mr. Bajan saha, accounts manager of Agora for giving us some important information about the official procedure and inspiration techniques of Agora to complete this report. They shared their practical experiences and talk about their loyalty and commitment towards the organization. .All of our group members supported each other, throughout the making of this report and completing it successfully. We have done some group discussions, where we shared each other‘s views on the different issues to complete this report. Executive Summary Agora is the largest retail superstore...
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...mixture of cow’s milk, flour and sugar. Nestlé’s first product was called Farine Lactée (“cornflour gruel” in French) Henri Nestlé. The product was first used on a premature baby who could not tolerate his mother’s milk or other alternative products of that time. Doctors gave up on treating the infant. Miraculously the baby tolerated Henri’s new formula and it provided the nourishment that saved his life. Within a few years the first Nestlé product was marketed in Europe. In 1874, Jules Monnerat purchased the Nestlé Company. Nestlé developed its own condensed milk to contend with its competitor, the Anglo-Swiss Condensed Milk Company. The Anglo-Swiss Condensed Milk Company made products like cheese and instant formulas. The two companies merged in 1905, the year after Nestlé added chocolate to its line of foods. The newly formed Nestlé and Anglo-Swiss Milk Company had factories in the United States, Britain, Spain and Germany. Soon the company was full-scale manufacturing in Australia with warehouses in Singapore, Hong Kong and Bombay. Most production still took place in Europe. The start of World War I made it difficult for Nestlé to buy raw ingredients and distribute products. Fresh milk was scarce in Europe, and factories had to sell milk for the public need instead of using it as an ingredient in foods. Nestlé purchased several factories in the U.S. to keep up with the increasing demand for condensed milk and...
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...in the world, providing customers with high quality products and services with added value at competitive prices, simultaneously ensuring the long term viability and profitability of the organization. Their mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. With their unique experience of anticipating consumer needs and creating solutions Nestle contributes to your well being and enhances your quality of life (source www.nestle.com). So according to their logo and mission statement it is fair to say that they are following the societal marketing concept which is a product mix. Nestle’s Pestle Analysis. Factors | Impact | Opportunities | Threats | P - Political | * Business decisions which are influenced by political and legal decisions. * Complying with The Food Safety Act in countries. | * If taxes decrease the likelihood is that consumers will buy more. * Consumers will be able to trust the product...
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