...My product is a brand new chocolate bar like the ones you can find everywhere (Snickers, Mars…) except that this one is improved with small capsules of liquid inside it. Its function is to provide our customers with something that can feed them and ease their thirst at the same time. Our range of products can be extended later by filling the capsules with different liquids, so we could have a chocolate bar filled with apple juice, milk, soda, or any drink we could imagine, except alcohol because we want it to be sold without restrictions. It can also be adapted for sports people who need to have snacks several times during the day. Then, the chocolate bar would be enriched with proteins to answer their needs. The last version of this product would be adapted for kids. It would be smaller, contain less sugar and be enriched in calcium, thanks to the pure milk in the capsules for example What problem or opportunity does it solve? We’ve all eaten a chocolate bar, and due to the large amount of sugar, felt thirsty. Thanks to this new product, customers won’t feel that thirst anymore and will really be able to bring it everywhere without a bottle of water What is its name / brand? The name of the chocolate bar would be Sipit. Thanks to this name, customers will have a verb related to drinking on a chocolate bar. A fun catchphrase for advertisement could be ‘’Sip me I’m famous’’ or ‘’ Double orgasm is possible. Sipit, drink while you eat chocolate’’. 2. Reaching your audience ...
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... * Business Analysis i. Demand Estimation ii. Cot estimation iii. Capital estimation * Marketing Plan i. Customer analysis ii. Segmentation iii. Positioning * Marketing mix i. Product ii. Price iii. Place iv. Promotion * Production development * Market test * Commercialization ACKNOWLEDGEMENT All the Acclimations and Appreciation are for Almighty ALLAH, the Compassionate; the Benevolent. That knows the mysteries & secrets of universe. We would like to show the special gratitude to SIR IHSAN-U-REHMAN who provided with us knowledge Vision about the management. At the end, we would like to thank all who directly or indirectly help us in making the report DEDICATION: First of all we would like to thanks ALLAH ALMIGHTY for giving us opportunity to study in such a good institution. We feel pleasure to dedicate this project on BANANA CRISPS to our beloved PARENTS, then our subject instructor SIR HAFIZ IHSAN –UR-REHMAN and at the last to our university that is PUGC. Mission statement “Supporting our environment & community while maintaining a healthy responsibility to our customers through the food we serve Vision statement “Our vision is to provide healthy, crunchy, handsome & wholesome meals in form of snacks .we believe in being ethical in our all claims and dealings with the customers, dealers & organizations Industry Analysis: Industry...
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...Table of Contents Introduction 2 SWOT analysis 2 Strength 2 Weaknesses 3 Opportunities 3 Threats 3 Target segments 4 Marketing objectives 5 Marketing Mix 6 1 Product 6 2 Price 7 3 Place 7 4 Promotions: 7 Introduction This report involves the improvement of an advertising arrangement for the dispatch of another item. Moreover we can say that, this report consists of the marketing plan for “Mr.Daff” chocolate cream company to develop the company. Furthermore, I would like to give a small biffing about marketing plan. The marketing plan is a composed archive that diagrams in incredible point of interest what the association wants to achieve by taking after the arrangement. The arrangement ought to have particular systems when actualized and will help the association accomplish its objectives. SWOT analysis Strength • High-quality product in taste and nutrition. The strength of Mr.Daff is enjoyable breakfast to everyone. We already conduct on the distribution of a breakfast in Malaysia, because our product made as a snack to be fresh and fully feel the power in the morning. Mr.Daff positioned as unique and high-quality in taste and food. Ingredient including many hazelnuts but more chocolate which makes it tasty and most sold the product in grew nutrients. • Broad appeal to all kind of people Mr. Daff refers to big variety people, not only certain segments. Our product not only for children...
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...CUSTOMER SATISFACTION TOWARDS CADBURY’S CHOCOLATES ACKNOWLEDGEMENT The satisfaction and euphoria that accompany the successful completion of any task is incomplete without the mention of people who made it possible. So I take this as a great opportunity to pen down a few lines about the people to whom my acknowledgement is due. It is with the deepest sense of gratitude that I wish to place on record my sincere thanks …………………………………………………., my project guide for providing me inspiration, encouragement, guidance, help and valuable suggestions throughout the project. I would also like to thank all my respondent for giving me their valuable time and information. OBJECTIVE TO KNOW THE CUSTOMER PREFERENCE TOWARD THE CADBURY’S CHOCOLATES. TO KNOW THAT THE CONSUMERS ARE FULLY AWARE ABOUT THE CADBURY’S CHOCOLATES. Introduction The Cadbury’s Inc has taken the opportunity to offer us a broader view of chocolate category. The Cadbury India’s no.1 Chocolate is able to share with their market insights based upon unparalleled breath of chocolate experience. Cadbury has grown from strength to strength with new technologies being introduced to make the Cadbury confectionary business, one of the most efficient in the world. The merge in 1969 with Schweppes and the subsequent development of the business have led to Cadbury Schweppes taking the led in both, the confectionary and soft drink market in tech UK and becoming a major force in the international market. Cadbury Schweppes...
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...human communities Market is any structure that allows buyers and sellers to exchange any type of goods, services and information Market facilitates trade and enables the distribution and allocation of resources in a society Markets allow any tradable item to be evaluated and priced MARKET DEMOGAPHICS Population: 180,000,000 Growth rate: 1.828% Birth rate: 27.74 births/1,000 population Death rate: 8 deaths/1,000 population Net migration rate: -1.24 migrant(s)/1,000 populations 0-14 years: 40% (male 33,293,428; female 31,434,314) 15-64 years: 56.9% (male 48,214,298; female 46,062,933) 65 years and over: 4.1% (male 3,256,065; female 3,542,522) INDUSTRY ANALYSIS POPULATION 180000000 RURAL 116916480 URBAN 63083520 PEOPLE WITHOUT WATER 44% BOTTLE WATER USAGE 9% PEOPLE WITHOUT BOTTLE WATER 91728000 TOTAL TARGET MARKET 9072000 MISSION STATEMENT Nestlé is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers' needs and creating solutions, Nestlé contributes to your well-being and enhances your quality of life. VISION STATEMENT We envision Nestlé to grow in the shortest Possible time into the number one food company in Pakistan with the unique ability to meet the needs of consumers of every age group from infancy to old age, For nutrition and pleasure, through development of a large Variety of food categories of the...
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...Members: * Nimra Kasbati * Sidra Shaheen * Farheen Wasti ACKNOWLEDGEMENT: We have taken effort in this project. However it had not been possible without the kind support and help of many individuals. We would like it extend my sincere thanks to all of them. We are highly indebted to Sir Adnan Anwarfor his guidance and constant superior as well as providing necessary information regarding the project and also for his support. Thank You. EXECUTIVE SUMMARY: Cadbury is a British multinational confectionery company owned by Mondelēz International. It is the second largest confectionery brand in the world after Wrigley's. But its sub brand Perk is not that much successful as other sub brands. Due to its wrong and unstable positioning its market share 15%. We have made a marketing plan for Cadbury Perk. In our plan we have looked on Cadbury Perk Segmentation, Targeting, Positioning strategies and 4p’s. We have also looked around its competitors’ i.e. Kit Kat strategies and analysed SWOT. After looking through weaknesses and opportunities he have identified problem statement and made marketing objective. By following marketing objective we have launched a new product i.e. Cadbury Perk LOL. It is new innovative look of Cadbury perk in the form of chocolate balls. It contain oats which help in reducing calories. This new product has segmented a new market i.e. diabetic market. Hope this plan work and Cadbury Perk may be able to increase its shares. INTRODUCTION TO CADBURY: ...
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...Baskin Robbins Marketing Plan Final Outline Paper Lou Ann San Nicolas MKT 421 Marketing 1. Baskin Robbins Organizational Overview Baskin Robbins is a franchise based business operating in 35 countries for the last 65 years. The ice cream shops have more than 1,000 flavors since 1945. Baskin Robbins has more than 150 million consumers worldwide with 2,800 locations nationally and 5,800 stores globally. What began as a small business opportunity has grown into a solid business model for existing and future franchise business owners. Despite, by these two ice cream enthusiasts, whose passion leads to the creation of more than 1,000 ice creams flavors, and with a variety of delicious treats, such as nutty berry banana (Baskin & Robbins, 2011). The Baskin and Robbins business home office is situated in the area of Canton, Massachusetts. a. Organization Baskin Robbins Ice Cream Industry b. Mission Statement The philosophy and mission statement is eloquently put by a quote from co-founder Irv Robbins, “we sell fun, not just ice cream” (Robbins, 2011, p. 1). It is this statement that allowed Burt Baskins and Irv Robbins the opportunity to grow the business from one store to many. c. Geographic Locations The company had become an ice cream mega-empire, consisting of 5,800 stores in different geographical locations throughout the international. Exhibit 1.1 below shows the international geographic locations of Baskin Robbins industry (Baskin...
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...The Hershey Company Presents Bucket of Chocolate The Hershey Company Presents Bucket of Chocolate Table of Contents Situational Analysis Executive Summary 4-5 Introduction 5-6 Industry Analysis 7 Product Category 7 Nature of Demand 7 Product Life Cycle 8 Top Competitors 9 Company Analysis 9 The Hershey Company Background 9-10 The Hershey Company Mission Statement 10 The Hershey Company SWOT Analysis 10-16 Competition 17 Nestlé Background & SWOT Analysis 17-21 Mars Background & SWOT Analysis 21-25 Objectives for the New Product Plan 25-29 Segmenting, Targeting, Positioning 29 Segmenting 29-30 Demographic 30-32 Geographic 32-33 Psychographic 33 Behavioral 34 Target Market 34-35 Positioning 35 Marketing Mix Product Decisions 36 Product Description/Classification 36 Branding, Packaging, and Labeling 37 Hershey’s New Product vs. Hershey’s Existing Products 38 Hershey’s Bucket of Chocolate vs. Competitors 38-39 Price Decisions 39 Pricing Strategy 39-40 Hershey’s Bucket of Chocolate vs. Competitors 40-42 Place Decisions 43 Distribution Channel and Physical Distribution 43 Distribution Intensity 43-44 Placement Decisions Fit Positioning and Pricing Goals 44-45 Hershey’s In-Store Placement vs. Competitors...
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...Finally, the last name change that the company would endure was in 1977, where it adopted the name Nestle SA. Nestle had become the world’s biggest food and beverage company (English Tea Store, 2016). 1.2 Current product offerings Nestle product line is subset of the product mix. It can have a number of different type of products, so it will have similar number of product lines. Nestle current product offerings are baby foods such as Nestum, Gerber and Cerelac (Nestle Brands, 2016). Moreover, they are also offerings bottled water for example nestle pure life, Perrier and Poland spring. Besides, cereals is one of the product that Nestle offerings which are Honey Star and Koko Krunch and others. The most favourable product of Nestle is chocolate, for instance, KitKat. They are also offerings Nescafe coffee and dairy products like milkmaid. Milo is a very popular drinks, it also produces from Nestle Company. 2.1 Macro Environmental Analysis Macroenvironment consists of nonspecific aspects in the organization's surroundings that have the potential to affect the organization's strategies. For macro environment, the factors will affect our new product are natural forces and technological factors. Natural forces are the raw materials from natural resources or non-renewable resources which impact on the organisation’s production (Oxford, College of Marketing, 2014). For instance, puzzle...
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...University of the Fraser Valley A Marketing Analysis on Tim Hortons Company Diana Beedassy 200105312 Business 120 Mr. Richard Simon April 2, 2012 Table of Contents Cover Page...............................................................................................................................................1 - 2 Table of Contents…………………………………………………………………………………………………………………………………….3 Introduction and History………………………………………………………………………………………………..………………....4 - 5 SWOT Analysis……………………………………………………………………………………………………………….………………….6 – 7 Business Articles………………………………………………………………………………………………………………………………………8 Target Market…………………………………………………………………………………………………………………………………9 – 10 Tim Horton’s merging with Wendy’s Inc………………………………………………………………………………………………..11 Tim Horton’s as a convenient product……………………………………………………………………………………..…………...12 Channel of Distributions …………………………………………………………………………………………………………..…………...13 Promotional Strategies……………………………………………………………………………………………………………….…….....14 Socially Responsible Behaviour……………………………………………………………………………………………………..15 – 20 Recommendations – Part A (SWOT) ……………………………………………………………………………………………..21 – 22 Recommendations – Part B …………………………………………………………………………………………………………. ..23 Recommendations – Part C……………………………………………………………………………………………………………24 – 25 Gross Annual Sales & Market Share………………………………………………………………………………………………26 – 27 Appendix 1 – Timeline……………………………………………………………………………………………………… …………………..28 Appendix...
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...Desserts Buffet Restaurant A. Ruste Drive, San Jose Road, Zamboanga City A Feasibility Study Presented to The College Faculty of the Business Finance Administration Program Pilar College of Zamboanga City In Partial Fulfillment of the Requirements for the Subject TC105 – Entrepreneurship and Feasibility Study BY: ARCILLAS, EDEL JOY BAHANI, DONNA MARIE DULATRE, PRECIOUS MAE JUMAO-AS, MIKEE SHEEN PAMPORA, NIKKA A. Executive S ummary Proposed Subject Eat All You Can Desserts Buffet Restaurant Proposed Project Name Desserts Buffet Restaurant Location Ruste Drive, San Jose Road, Zamboanga City Project Proponents Arcillas, Edel Joy Bahani, Donna Marie Dulatre, Precious Mae Jumao-as, Mikee Sheen Pampora, Nikka Form of Business Organization Partnership Type of Industry Food Industry Project Objective Determine the Feasibility of Eat All You Can Desserts Buffet Restaurant in A. Ruste Drive, San Jose Road, Zamboanga City Project Beneficiaries The Proponents, the target market, the local residents of Zamboanga City and the Local Government Proposed Target Market Students of Pilar College Zamboanga City, Inc., Brent Hospital and Colleges, and Western Mindanao State University Proposed Potential Market High School and College Students of Zamboanga City, and others Proposed number of employees Ten (10) employees: Manager/Supervisor (1); Pâtissier (1); Commis (2); Steward (1); Cashier (1); Waiters (5);...
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...nutrition for mothers who were unable to breast feed and named it as Farine Lactee Nestle. He choose his surname “Nestle” as the name logo of the company which means a “little nest”. In 1904 Nestle introduced its chocolates in the market. But when the availability of raw materials reduced during the First World War, Nestle purchased lot of factories in U.S and increased their production to twice as their pre-war production. Immediately, after the end of the war consumers switched back their choice to fresh milk due to which Nestle recorded its first loss. However they updated their operations and brought production in line with sales and thereby dropping the debts. In 1930 Nestle introduced several new products like Milo and Nescafe. Nestle achieved considerable growth after the end of Second World War because of diversification within the food sector. The sales of Nescafe instant coffee quadrupled between 1960 and 1974. In 1980's Nestle drew criticism from many organizations on account of promotion of infant formula over breast feeding which allegedly led to death of infants in less developed countries. The boycott of Nestle products was suspended in 1984 after Nestle agreed to fulfill with the international code. Nestle had major acquisitions of the Italian mineral water company San Pellegrino, Spillers Pet Foods in UK in the year 1990's, and Ralston Purina in 2002. Nestle also formed a merger with Anglo-Swiss Condensed Milk Company with the aim of widening its product range and...
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...[pic][pic][pic][pic] Nestle-India-Mulls-To-Invest-Rs-350-Crore-To-Set-Up-New-Production-Facility ACKNOWLEDGEMENT We are highly grateful to our project mentor Prof. SANJAY MANGLA and Dr. S.R. Dash for his continuous support, supervision, motivation and guidance through out the tenure of our project in spite of his hectic schedule. he truly remained driving spirit in our project and his experience gave us the light in handling our research project and helped us in clarifying the concepts, requiring knowledge and perception, handling critical situations and in understanding the objective of our work. We will also not forget to thank all our faculty members and our friends who helped us in all the ways they could. Thanks to all. We would also like to express our heartiest thanks to all the respondents who took time for answering our questions INSTITUTE OF MANAGEMENT STUDIES Lal Quan,Ghaziabad(U.P) [pic] TO WHOMESOEVER IT MAY CONCERN This is to certify that we the students of PGDM Third semester of IMS lal kuan ghaziabad, have completed this project report on the topic of “A STUDY OF SATISFACTION OF EMPLOYEES IN HEALTH CARE CENTER” is correct to the best of our knowledge. AAKASH GAUR AKASH JAIN ANKUR DIXIT DEEPAK SHARMA...
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...GHAZIABAD Nestle-India-Mulls-To-Invest-Rs-350-Crore-To-Set-Up-New-Production-Facility ACKNOWLEDGEMENT We are highly grateful to our project mentor Prof. SANJAY MANGLA and Dr. S.R. Dash for his continuous support, supervision, motivation and guidance through out the tenure of our project in spite of his hectic schedule. he truly remained driving spirit in our project and his experience gave us the light in handling our research project and helped us in clarifying the concepts, requiring knowledge and perception, handling critical situations and in understanding the objective of our work. We will also not forget to thank all our faculty members and our friends who helped us in all the ways they could. Thanks to all. We would also like to express our heartiest thanks to all the respondents who took time for answering our questions INSTITUTE OF MANAGEMENT STUDIES Lal Quan,Ghaziabad(U.P) [pic] TO WHOMESOEVER IT MAY CONCERN This is to certify...
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...MARKET RESEARCH PLAN FOR HANGYO ICE CREAMS PVT. LTD. Prepared for Hangyo Ice Creams Pvt. Ltd. Mangalore – 575003 Karnataka, India Prepared by Group T2 Section 4 MNCN – 2 T. A. Pai Management Institute - 576104 March 26, 2014 Letter of Transmittal March 26, 2014 F.S. Miranda GM(Marketing) Hangyo Ice Creams Private Ltd. Hampankatta, Mangalore Karnataka 575001 India Dear Mr. Miranda As agreed in our meeting on February 13,2014, we are submitting the attached report entitled market research for Hangyo Ice Creams. This report examines the most preferred new ice-cream flavor in the market and its related parameters .This report illustrates the research method to find the viability and choice of a new flavor, its packaging and pricing for Hangyo Ice creams from within the regular customer pool in Manipal, Udupi and Mangalore. I hope you find this report satisfactory. Sincerely yours, Anish Sengupta Deepanwita Nandi Navonil Rahut Neha Poddar Sourav Mohapatra T. A. Pai Management Institute Manipal 576104 ACKNOWLEDGEMENTS The project was a success mainly due to the contributions from a number of people. First and foremost, we take this opportunity to thank Prof. Sridhar Telidevara, the faculty guide for the project, for his continuous support and valuable insights without which the project would not have been successful. We are also thankful to all the faculty members of T. A. Pai Management Institute for their guidance...
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