...307 - Thursday at 10am Author: [……..] Due date: 3rd April Word limit: 1000 Date: 14th March 2014 Word count: 998 * Brief This assessment was commissioned to critically analyse two examples of Public Relation activities occurred in the chocolate bar industry. In a world where communication runs as the speed of the light, a good reputation plays a decisive role indeed. In fact, the company’s reputation can be considered as one of its biggest assets (Hayman, 2011). For this reason a critical analysis of PR examples, may help to pragmatically understand the effects of a good or bad use of PR activities. A good reputation not only makes a company stand out from the mass, but it also gives a competitive edge too (Samuelson et al., 2000). Furthermore, effective PR creates a positive impact on the company’s reputation by communicating and creating good connections with all the organisation’s stakeholders (Jobber, 2010). * Mars’s England Sponsorship Mars chocolate bars has been developing, around its slogan “Work - Rest - Play” created in 2008, a unique marketing strategy (Mars, 2014; Sweney, 2008). From that moment, Mars has been trying to associate itself as the chocolate bars for sport lovers and, since 2009, it is the official snack supplier of England’s football team (Mars, 2014). One of the most interesting campaign is the one called “Work, Rest and Play your Part in England”, ran in 2012. The PR aspect of this campaign, linked with...
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...I. Company Profile Company Background “Nourishing Filipino Dreams” Alaska Milk Corporation first started developing its products through a joint venture with Holland Milk Products, Inc. In 1972, the company offered Alaska Evaporada Filled, Sweetened and Chocolate Sweetened Condensed Milk to the market. Since then the company became the number one brand and continued to expand its reach into other segments of the industry. In 1976, Alaska Milk Corporation became widely known as it launched its advertising strategies which featured the “One-on-One” campaign where the famous line “wala pa rin tatalo sa Alaska” originated, making its way into every Filipino household all over the country. The company then continued to use well-loved by Filipino sports to widen its market reach and won the various advertising excellence awards in 1977. In 1982, the company decided to revamp their packaging and developed advertising campaigns to “encourage use of Alaska liquid mild in food preparations”. Not long after, Alaska Milk Corporation expanded its product portfolio line and added the powdered filled milk in 1985 then the Alaska Choco brand in 1987. Aside from that, strong marketing initiatives were also launched in 1986 when it fully invested into sports and partnered with the “Sprint Queen”, Lydia de Vega, as the ambassador for the brand. Also in the same year, the company acquired a franchise in the Philippine Basketball Association which also helped establish the company’s equity in...
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...so that they yield targeted profit growth. Nestlé Pakistan Limited is selected to study that how they have planned their marketing strategy for Nestlé Pure Life (water). Nestlé is a multinational food company and offering Fast Moving Consumer Goods (FMCG). The motto of Nestlé is “Good Food, Good Life”, so delivering the qualitative products to the customer is their main objective. It is offering 75 brands of bottled waters worldwide. Nestlé Pure Life (NPL) is one of them that was first offered in Pakistan by Nestlé Pakistan Limited in 1998. People felt need of Pure, safe and clean water because of impurities in water especially in the industrialized cities like Karachi, Lahore, Faisalabad etc. Nestlé identified this opportunity and lunched NPL that satisfied the customer needs and Nestlé become market leader in the water industry. The customers of NPL showed interest on NPL because of trust on Quality of Nestlé, at the heart of which there are qualitative products and its long term commitment to deliver better products to consumers. Being the market leader, the market share of NPL is 78% that is much higher than its competitors. NPL is passing through its Growth stage (of Product Life Cycle) i.e. its sales are increasing tremendously and competitors are entering in the market like Aqua Fina by Pepsi and Askari Waters. There...
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...My Little Bit of Country In the first clause, I will introduce the story “My Little Bit of Country”. The Authors name is Susan Cheever, she was an American writer who was born in 1943, who wrote the essay. She is the daughter of the famous novelist and short story writer John Cheever. The essay is from the selection called “Central Park”, which was released in 2012. The writer has written as a first person narrator through out the text. We met our main character Susan Cheever when she was very young. Her father has just returned home from the WW2. We are told by Susan that her family’s almost commonplace visits to Central Park Zoo and Central Park. Susan’s father started writing and because of the big success he had and the fact that they as parents wanted one more child, the family moved to the one of the suburbs of New York City. Susan was not very enamored of it, she loved to be in the enormous city, to skate on the ice rink and to visit the yak in Central Park Zoo. After they had moved, she eventually moved back the New York City and became an adult who raised her own kids, in the way that she wanted to be raised. In this analysis, we will focus on the writer’s use of contrast. We will also analyze the central- themes, which are explored in the text, and we will in the end put some comments on the title of the essay. In this paragraph, we will comment on the title. “My Little Bit of Country” was the title of the essay. The title was inspired by Andy Warhol, who Susan...
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...The Hershey Company Presents Bucket of Chocolate The Hershey Company Presents Bucket of Chocolate Table of Contents Situational Analysis Executive Summary 4-5 Introduction 5-6 Industry Analysis 7 Product Category 7 Nature of Demand 7 Product Life Cycle 8 Top Competitors 9 Company Analysis 9 The Hershey Company Background 9-10 The Hershey Company Mission Statement 10 The Hershey Company SWOT Analysis 10-16 Competition 17 Nestlé Background & SWOT Analysis 17-21 Mars Background & SWOT Analysis 21-25 Objectives for the New Product Plan 25-29 Segmenting, Targeting, Positioning 29 Segmenting 29-30 Demographic 30-32 Geographic 32-33 Psychographic 33 Behavioral 34 Target Market 34-35 Positioning 35 Marketing Mix Product Decisions 36 Product Description/Classification 36 Branding, Packaging, and Labeling 37 Hershey’s New Product vs. Hershey’s Existing Products 38 Hershey’s Bucket of Chocolate vs. Competitors 38-39 Price Decisions 39 Pricing Strategy 39-40 Hershey’s Bucket of Chocolate vs. Competitors 40-42 Place Decisions 43 Distribution Channel and Physical Distribution 43 Distribution Intensity 43-44 Placement Decisions Fit Positioning and Pricing Goals 44-45 Hershey’s In-Store Placement vs. Competitors...
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...Thanks for downloading a sample plan from Bplans.com A sample plan is a great way to get started, but you can’t just print this plan out and turn it into the bank. You’re still going to have to put in all your own information and do all of your own financial forecasts. With LivePlan, you can easily use this sample as inspiration and create your own plan, complete with financial tables and graphs. You’ll also be able to: • Save time with linked financial tables (the formulas are built in, so you don’t have to do the calculations!) • Benefit from tons of help, advice, and resources. • Present your plan with confidence, with automatic charts and graphs corresponding to your financial data. • Work on your plan anywhere, on any computer. “For 20 dollars I ended up getting a quarter of a million dollars of funding. That’s worth it!” – Todd C. Tablegate Click here to save 50% off the first month of LivePlan! Cover Page [pic] This sample business plan has been made available to users of Business Plan Pro®, business planning software published by Palo Alto Software. Names, locations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to reproduce, resell, publish, distribute or even copy this plan as it exists...
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...fair look at ’m shine Ten years of making Ten years of making chocolate 100% slave free chocolate 100% slave free we’re now nowyears on the way to to we’re ten ten years on the way 100% slave free free chocolate. We’ve been 100% slave chocolate. We’ve been supported, encouraged, challenged and and supported, encouraged, challenged eaten. We now now know how difficult it is eaten. We know how difficult it is to change an industry. We havehave grown to change an industry. We grown enormously and achieved results. enormously and achieved results. Here’s our timeline: Here’s our timeline: 2o10 2o10 2o09 2o09 Our bars are available in more more and Our bars are available in and We started the ‘Tony’s in We started the ‘Tony’s in more more stores, including supermarkets. Africa’ project: a study of stores, including supermarkets. Africa’ project: a study of Our revenue grows considerably from from cocoacocoa supply chain and Our revenue grows considerably the the supply chain and this pointpoint onward, which also this onward, which also ways ways to improve Fairtrade to improve Fairtrade sharply increases the amount of sharply increases the amount of certification. certification. cocoacocoa beans we need. beans we need. 2o11 2o11 2o05 2o05 2o06 2o06 2o08 2o08 2o07 2o07 The first Tony’s Chocolonely bar bar Tony’s goes official The first Tony’s Chocolonely Tony’s goes official comes on the market, after after...
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...Summary 4 Situation Analysis 7 Company 8 Who We Are 8 What we are known for 9 Competitive Advantage 9 Mission Statement 10 SWOT Analysis 11 Organizational Structure 14 Company’s Capabilities and Processes 14 Industry environment 15 Customers 15 Who are they 15 Any recent or expected changes in behavior, attitudes, composition of the customer base 16 What are they purchasing from your company 16 Why are they buying company’s product 16 Describe order qualifying and order winning characteristics of your company’s product(s) 17 Context 17 Industry 17 Economics 19 Technological 21 Societal 22 Legal 24 Competitors 25 Kind Healthy Snacks 25 Nature Valley 28 Kellogg’s 31 Financial Ratio 34 Collaborators 35 Growth Strategy 36 Detailed description of the growth strategy 37 Goals/Objectives 37 Segmentation 37 Targeting 38 Positioning 38 Strategy Execution 40 Product 41 Goals and Product Description 41 Process Description 42 Life Cycle Stage 43 Place 43 Goals and Market Exposure 43 Channels Used 44 Supply Chain System 45 Promotion 46 Goals 46 Promotional Blend 47 Price 50 Goals 50 Value Proposition and Price Sensitivity 50 Pricing Strategy (Short Term/Long Term) 51 Breakeven Analysis 52 Implementation and Control 53 Timing and Implementation Activities 54 Sales Estimates (Forecast) 54 Forecast/Estimates 56 Scenario Analysis and Discussion 57 Sensitivity Analysis and Discussion 59 ...
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...The Renal Diet A Guide to Eating Healthier for Hemodialysis Patients Table of Contents Introduction Controlling Your Phosphorus Controlling Your Potassium Controlling Your Sodium Controlling Your Protein Controlling Your Fluid Intake Grocery List Suggestions Fast Food Facts for the Renal Patient Dining Out for the Dialysis Patient Smart Snacking Choices Renal Friendly Holiday Food List Cookbooks for the Kidney Patient Renal References Sources Cited Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 11 Page 16 Page 18 Page 19 Page 22 Page 24 Page 25 This information is a guide for you and your family. The purpose is to help you learn more about your health. Be sure to follow any instructions your healthcare provider gives you for your special needs. If you have any questions, or there is anything you do not understand, please ask your doctor or dietician. 2 Introduction Eating well is an important part of your treatment and can help you feel better. A new diet is essential part to your treatment process. Not only will it help you feel better, it can also help you avoid complications of your renal disease such as fluid overload, high blood potassium, bone disease, and weight loss. Because every individual is different and their needs unique, the following dietary advice should be given depending on a number of factors and discussion with your renal dietician. These factors include: stage of your renal disease, type of treatment you are on, laboratory results,...
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...INTRODUCTION TO NESTLE: Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestle factories are operating in the region of: 1. Africa 2. America 3. Asia 4. Europe 5. Oceania Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the well being of its consumers. EANING OF NESTLE:[pic] Henri Nestlé endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Company's logo and a symbol of the Company's care and attitude to life-long nutrition. The Nestlé nest represents the nourishment, security and sense of family that are so essential to life. BRIEF HISTORY OF NESTLE: 1866 -1905 In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life, and soon, Farine Lactée Henri Nestlé was being sold in much of Europe. 1905-1918 ...
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...BY Muhammad Hayat Malik Amir Ali Adnan Rana Muhammad Ilyas Sami ullah Khan MBA (1st Semester) TO SUFIAN MASOOD AHMED SAN INSITITUTE OF MANAGEMENT SCIENCES LAHORE INTRODUCTION TO NESTLE: Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestle factories are operating in the region of: 1. Africa 2. America 3. Asia 4. Europe 5. Oceania Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the well being of its consumers. EANING OF NESTLE:[pic] Henri Nestlé endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Company's logo and a symbol of the Company's care and attitude to life-long nutrition. The Nestlé nest represents the nourishment, security and sense of family that are so essential to life. BRIEF HISTORY OF NESTLE: 1866 -1905 In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's...
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...Introduction to Cadbury’s chocolate | website | research | Cadbury’s worldhttp://www.cadburyworld.co.uk/http://uk.ask.com/question/who-are-cadburys-main-competitorshttp://www.google.com/search?site=imghp&tbm=isch&source=hp&biw=1440&bih=784&q=http://businesscasestudies.co.uk/cadbury-schweppes/ethical-business-practices/ethics-at-work.html#axzz2k38WIHdL | Cadbury is one of the world’s best chocolate brands they aspire to become the world best chocolate brands. Cadbury’s purpose The purpose of Cadburys is to sell chocolate and to survive by making sure they are known as the best confectionary company out there by constantly improving their chocolate and making new products they also survive by making sure their brands reaches all around the world and everyone knows about them and to satisfy’s customer’s needs by making surveys so they know what people like. Cadbury Schweppes is committed to providing a range of high quality treats, refreshments and confectionery based oral care products which are marketed truthfully, labeled clearly and meets the highest safety standards. The sectors. Cadburys operate in all the sectors because they extract coco beans from a different country Ghana then they make the coco beans into the product they need then they manufacture it. Cadbury’s aims and objectives Cadburys main aims and objectives would be to be the world’s most confectionary company they also aspire to make the world’s best chocolate and beat their competitors...
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...BY Muhammad Hayat Malik Amir Ali Adnan Rana Muhammad Ilyas Sami ullah Khan MBA (1st Semester) TO SUFIAN MASOOD AHMED SAN INSITITUTE OF MANAGEMENT SCIENCES LAHORE NESTLE PURE LIFE DRINKING WATER INTRODUCTION TO NESTLE: Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestle factories are operating in the region of: 1. 2. 3. 4. 5. Africa America Asia Europe Oceania Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the well being of its consumers. EANING OF NESTLE: Henri Nestlé endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Company's logo and a symbol of the Company's care and attitude to life-long nutrition. The Nestlé nest represents the nourishment, security and sense of family that are so essential to life. BRIEF HISTORY OF NESTLE: 1866 -1905 In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after...
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...A TEACHER’S GUIDE TO THE SIGNET CLASSIC EDITION OF WILLIAM SHAKESPEARE’S MACBETH LINDA NEAL UNDERWOOD S E R I E S E D I T O R S : W. GEIGER ELLIS, ED.D., ARTHEA J. S. REED, PH.D., UNIVERSITY OF GEORGIA, EMERITUS and UNIVERSITY OF NORTH CAROLINA, RETIRED A Teacher’s Guide to the Signet Classic Edition of William Shakespeare’s Macbeth 2 INTRODUCTION William Shakespeare developed many stories into excellent dramatizations for the Elizabethan stage. Shakespeare knew how to entertain and involve an audience with fast-paced plots, creative imagery, and multi-faceted characters. Macbeth is an action-packed, psychological thriller that has not lost its impact in nearly four hundred years. The politically ambitious character of Macbeth is as timely today as he was to Shakespeare's audience. Mary McCarthy says in her essay about Macbeth, "It is a troubling thought that Macbeth, of all Shakespeare's characters, should seem the most 'modern,' the only one you could transpose into contemporary battle dress or a sport shirt and slacks." (Signet Classic Macbeth) Audiences today quickly become interested in the plot of a blindly ambitious general with a strong-willed wife who must try to cope with the guilt engendered by their murder of an innocent king in order to further their power. The elements of superstition, ghosts, and witchcraft, though more readily a part of everyday life for the Renaissance audience, remain intriguing to modern teenagers. The action-packed...
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...For a while now, Nestlé had discussed carving out a part of Alcon for a public listing. The larger question then, that Reichenberger and Castañer wanted to discuss with Brabeck, was what effect a carve-out would have on Nestlé’s overall valuation. Assuming further that they did list Alcon, two other questions followed suit. First, how should they arrive at an appropriate valuation of Alcon? Second, on what stock exchange should they list their Texas-based, but Switzerland-incorporated, subsidiary: in New York or Zürich? Nestlé, The World’s Largest Food Company At the beginning of the new millennium, Nestlé was the world’s number one food company.1 It was the world leader in soluble coffee, mineral water, dairy, and infant nutrition, and also very active in the ice cream, chocolate, and pet food segments. (See Exhibit 1 for brand examples.) In 2000, net profits for the group were CHF 5.7 billion Swiss Francs (about $3.4 billion USD) on annual sales of CHF 81.4 billion (about $48.2...
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