...new funding round had given the company a $1 billion valuation and investors from Bain Capital Ventures purchased 5% stake in LinkedIn for $53 million which both allowed Nye to use the abundant resources to put towards accelerating the companies’ growth (ref 1) * signed up more than 23 million users for its service, which was increasing at a rate of 1.2 million new users per month (Exhibit 1) * Pressure to move away from the walled garden approach * Explosion of new online technologies and new business models under Web 2.0 service (social networking service and professional networking service) * In 2008, LinkedIn was the largest PNS in the world (ref 12) * Vision of LinkedIn – 3 premises * Value/purpose/services of LinkedIn * January 2008 new home page (LinkedIn news, customizable modules, status) * June 2008, to keep in align with the vision of LinkedIn being an “asset to corporations” the company launched products that facilitated companywide networking * 4 revenue sources that drove the LinkedIn business model in 2008 (Advertising, Subscriptions, Job posting, Corporate solutions), but planned to launch a “Primary research” product * October 2007, LinkedIn supports the new OpenSocial development platform by Google * December 2007, plans to open its own APIs to third-party developers * During 2007, LinkedIn doubled the size of its non-US membership; by early 2008, the company signed up more than 5 million members from Europe and nearly...
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...Case 1: LinkedIn YouTube is for video entertainment; iTunes services music lovers; Facebook is primarily for socializing; Flickr is for photo exchange; Second Life and World of Warcraft are for participating in virtual communities; Gamezone and Shockwave are for gamesters; and so on and so on. It would seem that the Web has anticipated all of our needs and responded. But wait, what’s out there for those of us who want to further our professional lives to visit with others in our field of expertise, to look at jobs that are available in other parts of the world, to find out what’s happening in the business world outside our own familiar circle, and to garner introductions to those who might help us succeed? LinkedIn is an online service that fills this niche. LinkedIn advertises itself as “an interconnected network of experienced professionals from around the world, representing 150 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.” As of 2010, LinkedIn had over 60 million members, half of whom were from countries outside the United States, and has executives from all Fortune 500 companies in its ranks. LinkedIn is growing rapidly, with a new member joining approximately every second. Reid Hoffman, a former executive vice president of PayPal, founded LinkedIn in 2002; the service was launched in May 2003. Hoffman remains chairman of the board at LinkedIn, which is based...
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...Introduction LinkedIn is a social networking website created specifically for connecting professionals and companies around the world. It has over 300 million members in over 200 countries. This includes executives from all members of 2013 Fortune 500. Their mission is “connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.” (Linkedin.com/about-us) LinkedIn was founded by Reid Hoffman in 2002 and officially launched to the world May 5, 2003 with its headquarters originally in Santa Monica, California. It has now moved to Mountain View, California and has over 6,000 employees in offices around the world. “LinkedIn is publicly held and has a diversified business model with revenues coming from member subscriptions, advertising sales, and talent solutions.” (Linkedin.com/about-us) LinkedIn recently reported its 3rd quarter revenue in 2014 at $568 million, up 45% compared to $393 million in 3q 2013. This company has gone through its ups and downs financially but it still has always strived to stay with their mission to give people access to jobs, news, updates, and insight. 2. Account Creation The initial account creation process is the same as most social networks. You need to give them your name, e-mail address, and create a password for your account. You also will need to access your email to confirm your account. LinkedIn will than...
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...are both students. Keeping in view the importance of LinkedIn they have selected to teach ‘How to create LinkedIn account’ to Beenish’s brother. LinkedIn is a key networking tool for professionals in virtually any field. It assists in connecting with potential employers, experts or consultants in the field and in finding job opportunities. About The Learner Hassan Bhatti is Beenish’s brother, he is currently in his final term at the University of Toronto (U of T). Hassan is going to graduate in September from U of T. In order to develop his network and look for job opportunities he needs to create a LinkedIn account which will assist him in job search and networking. NEEDS ASSESSMENT Concern The major concern for Hassan is that he is about to graduate from the university and needs to acquire a job. He does not have a professional network to assist him in finding any job opportunity. Importance By creating a business professional profile on LinkedIn Hassan will be able to build his network and connect with alumnus, other professionals, recruiters, professors and classmates. This will thus assist him in acquiring the job and finding opportunities. LinkedIn assists in connecting with professionals without any cost. Only an internet connection is required to create an account, connect to professionals and do networking. OBJECTIVE: * Given handout, lecture and behaviour modeling Hassan will be able to create a LinkedIn account and add connections to the extent that he has...
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...Reid Hoffman founded Linkedin, Inc. a social networking site in 2002 for professionals to network; however, Reid also had prestigious co-founders where on the journey with him. The company was incorporated in Delaware in March 2003 under the name LinkedIn, Ltd. and changed their name to LinkedIn Corporation in January 2005. Dan Nye was hired as CEO, but only stayed there 2 years and Deep Nishar was hired as VP of products, who is a form Google executive. This company client list was very diverse ranging with professionals from over 200 different countries along with executives from every 500 company (money.cnn.com). Hoffman learned the ropes from the best like Apple and Fujuitsu, so that he could launch his company properly. Hoffman actually financed the start-up of his company his self from the sale of his Paypal to eBay. The cornerstone of LinkedIn’s business strategy was to focus on the members first. They provided the majority of their solutions to their members at no cost. With the belief that this approach provides the best way to continue to build a critical mass of members, resulting in beneficial network effects that promote greater utilization of our solutions, higher levels of engagement and increased value for all of our members. Hoffman strategically planned each step to grow LinkedIn, in 2005, he launched 3 streams of revenue ~ job listings, subscriptions, and advertising. In 2011, LinkedIn decided to submit an underwritten IPO as a measure to raise...
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...[pic] LinkedIn: The Future By: Katarina Begonja Table of Contents Executive Summary...............................................1 Case Facts..............................................................2,3 Case Analysis.........................................................4,5,6 Recommendations.................................................7 Work Cited...............................................................8 Executive Summary Future of LinkedIn. Becoming more like Facebook. Despite being widely recognized as the undisputed champion of the professional networking industry, LinkedIn has made several recent changes to become more like the competition, most notably, Facebook. In an effort to attract daily users, LinkedIn has added many new features, such as, notifications and photo/video sharing. All of these features have long been available on Facebook. In addition to aiming for a similar user experience, LinkedIn also appears to be following in the footsteps of Facebook in regards to generating revenue. As users increasingly access these social networks via their mobile phone, LinkedIn has revamped their mobile app to include advertising. 1 Case Facts: -Updated version of their mobile app was launched in April. For the first time, it will have ads on the app, to generate revenue for LinkedIn. The CEO recognizes the task...
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...Quick Guide Job-Hunt ® Linkedin for new Graduates By Laura Smith-Proulx Executive Director of An Expert Resume US News & World Report Top Site for Finding Work Job-Hunt.org FOLLOW @JobHuntOrg Like JobHuntOrg JOin Linkedin Job-Hunt Help Group Forbes Best of the Web for Job Hunting Job-Hunt.org PC Magazine Best of the Internet for Careers Job-Hunt.org Job-Hunt® is a registered trademark of NETability, Inc. © 2012, NETability, Inc. All rights reserved. Not for commercial use or modification without prior written permission. Quick Guide: LinkedIn for New Graduates www.job-hunt.org Table of Contents Chapter 1: Why Use LinkedIn? .................................................................................................... 1 Chapter 2: Getting Started.............................................................................................................2 Chapter 3: Using LinkedIn Effectively .........................................................................................5 Chapter 4: How to Continually Leverage LinkedIn..................................................................12 Chapter 5: How to Maximize Your Use of LinkedIn.................................................................14 Chapter 6: LinkedIn for Your Career ..........................................................................................15 © 2012, NETability, Inc. All rights reserved. Not for commercial use or modification without prior written...
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...Optimizing Your LinkedIn Profile Contrary to popular belief, LinkedIn is not just your online resume. It can be so much more...if you take the time to use it as effectively as possible. Whether you’re a job seeker, consultant, business owner, networker—whatever— your LinkedIn Profile is a good way to give a terrific first impression. Think of it as your initial interview! Did you know that in 2011, HR and recruiting professionals plan to use LinkedIn 87% of the time to research potential candidates?1 Equally important is the fact that 70% of the time, recruiters reject candidates based on online information.2 Therefore, it’s critical to put your best foot forward and to do everything you can to raise yourself above other candidates. Follow the steps outlined in this document to optimize your LinkedIn profile. It’s very important that your LinkedIn profile matches your printed resume...to a point. The goal is to use your resume as a starting point, then go from there. If you’re not looking for a job, you still want to have your profile optimized as it’s a great business tool. Also, nearly 58% of HR and recruiting professionals reported that they found passive job candidates—people not actively seeking employment—via social networks (including LinkedIn).3 Basic Information For your first and last name, use your legal name. However, if you are more commonly known by a nickname, or have a former or maiden name, enter that in the “Former/Maiden Name” box. Enter your...
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...Monster.com on Monday issued its response to LinkedIn: BeKnown, a jobs network that resides within Facebook as an app. According to Darko Dejanovic, the chief information officer and head of product for Monster, over 700 million Facebook users could tap into the network. (Facebook officially says it has over 500 million users.) Users can download BeKnown at the Facebook apps site in one of 19 different languages. Monster, of course, is years behind LinkedIn, which started cultivating its network of people, their careers, employers, and other work-related social information in 2003 as a beta site. In May, launched a $9 billion public offering, launching at a share price of $45. On Friday, it closed at just under $70. For Facebook users, the most important aspect is probably the ability to create a network of professional contacts, which can be kept separate from the connections among friends and family which make up most Facebook social networks. Users will also be able to hunt for jobs and to see who in their professional network is connected to a job or a job opportunity, Monster said. BeKnown users can either create their own profile, or import a previous profile that they have on file with Monster.com. Users can also endorse other users, either with a general "thumbs up" or a more specific written endorsement, which the endorsee must approve before it can be added to his or her profile. But BeKnown will also add badges, which will let users compete amongst their contacts...
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...as well, which is what I would like to talk about in this essay. In the next few paragraphs, I will address a particular application that businesses and individuals have been using lately that has become quite popular because of all of its features and “social media-like” qualities: LinkedIn. The web-based application LinkedIn, founded and developed in 2002 by Reid Hoffman (formerly a board member of the company PayPal), is essentially a social networking tool for businesses and individual use that promotes professional networking. Once a user creates a profile, sort of like they would on Facebook, filing out any information they would like to share, they are now able to search and connect with other users whom they might know personally or have had a professional relationship with. Doing so grows those users “connections” which sort of follows a “six degrees of separation” logic: essentially that everybody is somehow connected through 6 people at most. This then creates a network of professionals and in turn promotes business and career opportunities. Users are able to view other users work/employment history, resumes, websites, etc. Fortune 500 companies have created company profiles on LinkedIn for promotion, advertising and even acquisitioning new talent for...
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...trading debut this week. LinkedIn Corp. LNKD, +0.36% will celebrate the second anniversary of its initial public offering on Sunday, a day after Facebook FB, -1.53% marks its first birthday as a public company. In LinkedIn’s case, “celebrate” is the appropriate word. “LinkedIn has been the belle of the social IPO ball,” analyst Roger Kay of Endpoint Technologies Associates told MarketWatch. While it didn’t attract the pop culture frenzy that Facebook enjoyed, the LinkedIn IPO will be remembered as one of the most successful social-media trading debuts in history. LinkedIn shares edged up by a fraction to close at $182.35 on Friday. That’s roughly four times their IPO price of $45. When it debuted on May 19, 2011, the stock more than doubled to close at $94.25. On the other hand, Facebook ended its debut trading day with a gain of 23 cents. LinkedIn’s debut was supposed to be just the first wave of social-media IPOs that was expected to reach a high point with Facebook. LinkedIn didn't just have a far more successful trading debut, it has maintained a solid momentum. ‘LinkedIn has tapped into a core set of jobs that professionals want to get done around managing your professional network, looking for a new job, refining your skills. They kind of disrupted the Rolodex.’ Crawford Del Prete, IDC analyst LinkedIn has more than 225 million members, much smaller than Facebook’s more than a billion users. But LinkedIn isn't just a social network....
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...many forms of technology available businesses have many options to suit their particular needs. Social Media As companies are growing, so is the technology that allows the businesses of today to expand and reach customers all over the world. Social media websites that really started the boom of online social networking included MySpace and Facebook. LinkedIn is an online social network site that has been developed for business professionals. The website allows business professionals to network with other business professionals. LinkedIn helps others find jobs, potential leads for sales, and potential business partners. LinkedIn was founded in 2003 and has become one of the fastest growing networks sites in the world with more than 15 million members by October 2007 ("How LinkedIn Works", 2007). In today’s online world there are always pros and cons. LinkedIn is high in content with extensive detailed company and individual backgrounds which is extremely useful when networking. LinkedIn also provides access to contacts all around the world and also provides the ability to an interactive section titled “Answers” ("How LinkedIn Works", 2007). One of the downsides to the site is the fact that they have two versions, the free version and the paid version. The free version keeps the individual from freely contacting anyone they want by restricting access. Also, the paid subscription is very costly and may not be affordable to the...
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...Hidden job Market Assignment The purpose of this assignment is to identify my own personal strategies to find unadvertised job opportunities. There are three networking techniques that I will be practical in assisting me in my desired job search and maintaining the contacts thereafter, they are Push, Pull, and Maintain. Part 1: Push: Reach Out to the “Hidden Job Market” Simply defined, this means to “reach out to potential employers and potential co-workers, but reach out socially as a student, colleague, business colleague, or mentor not as a job seeker.” (Job-hunt.org) It is said that most jobs are not advertised on the classified or Web job boards, which create the “Hidden Job Market.” In my strategic plan to Push I will consider the following ideas: Volunteering (Internships) I personally find volunteering one of the most beneficial strategies to reach out because not only will I gain skills and experience, but also the ability to network among peoples in the field that I find interest in. I currently hold a part time job and since I am getting near my graduation with in six months, it is a good time to seek an internship at a company that I am interested. I will inquire information in person or either calling or writing a letter to them and telling them why they would benefit from allowing me the opportunity to intern. If I am lucky I might even get paid a decent wage as an intern, that sounds cool to me, plus it will sound good in my resume also. ...
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...Computers in Human Behavior 29 (2013) A60–A68 Contents lists available at SciVerse ScienceDirect Computers in Human Behavior journal homepage: www.elsevier.com/locate/comphumbeh The role of social media in higher education classes (real and virtual) – A literature review Paul A. Tess Department of Educational Psychology, University of Minnesota, 56 East River Road, Suite 250, Minneapolis, MN 55455, United States a r t i c l e i n f o Article history: Available online 26 January 2013 Keywords: Social media Higher education Facebook Twitter Blogs Educational technology a b s t r a c t The ubiquity of social media (e.g., Facebook, Twitter) is no more apparent than at the university. Social media are increasingly visible in higher education settings as instructors look to technology to mediate and enhance their instruction as well as promote active learning for students. Many scholars argue for the purposeful integration of social media as an educational tool. Empirical evidence, however, has lagged in supporting the claim. Most of the existing research on the utility and effectiveness of social media in the higher education class is limited to self-reported data (e.g., surveys, questionnaires) and content analyses. This paper summarizes the scholarly writings as well as reviews the findings of empirical investigations. Some limitations are discussed, and future areas of research are proposed. Ó 2013 Elsevier Ltd. All rights reserved. 1. Introduction ...
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...FACEBOOK Facebook was founded in 2004 as a hobby of Mark Zuckerberg, in that moment a Harvard student, and as a service to the students of the university. In its first month of operation the subscription Facebook had more than half of Harvard students, and then expanded to universities MIT, Boston University and Boston College and more prestigious U.S. institutions. A year later, Facebook had more than one million users, an office in Palo Alto, California Facebook was created as an online version of the "face-books" of American universities. The "face-books" are publications that universities at the beginning of the academic year, containing the pictures and names of all students and aimed to help students to know each other. In 2006 Facebook was "made public", allowing not only students of certain universities or American schools participate in it, but all the people who have an e-mail can be part of your community. Facebook then became a community of communities, it will connect students, businesses and people can choose to participate in one or more networks. Is a community created by and based on members In February 2007 came to have the largest number of registered users compared to other web sites aimed at upper-level students, having over 19 million members around the world, because it was originally published in English only. TWITTER Twitter is a free microblogging, which serves as a social network that allows users to send micro-text based entries, called "tweets"...
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