...Marketing Simulation- Final Analysis MBAS 831 - Marketing Fundamentals Professor Peter Dacin Friday June 5th, 2015 MBA Team 346 Team Member | Student ID-id | Altaaz Dhanani | 10176433 | Anika Sharma | 10168757 | Brennan Jones | 10165416 | Conrad Lee | 10088793 | Penny Peng | 10185530 | Rogel Wang | 10177236 | Table of Contents Final Achievements 5 Analysis 5 Month 4: Business As Usual 5 Month 5 & 6: Market Leader 5 Month 7 & 8: The Balance 6 Learnings 6 What Works 6 What Could Be Improved 7 Why Invest in Firm 5? 7 Appendix A: Performance & Results 9 Appendix B: Monthly Performance Comparison 11 Appendix C: Month 4 Price Sensitivity Analysis 11 Appendix D: Snapshots of Month 5 Competitive Analysis 12 Appendix E: Marketing Budget and Allocation Mix 12 Appendix F: Industry and Firm Sales 13 Appendix G: Monthly and Cumulative Financials 14 Appendix H: Firm and Industry Stocks Prices 14 Appendix I: Industry Cumulative Earnings and Dividends 15 Appendix J: Simulation Decision Memo 1 15 Appendix K: Simulation Decision Memo 2 17 Appendix L: Simulation Decision Memo 3 20 Appendix M: Simulation Decision Memo 4 23 Final Achievements Team 346, represented as Firm 5, achieved very impressive results for the simulation as of Month 8. Many of our results were either industry best or very close to being so. Net Income to Revenue was 7.89% which was the industry best. This was the result of increased sales and margins...
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...MGMT 410 ALL ASSIGNMENTS WEEK 1 TO 7 To purchase this visit following link: http://www.activitymode.com/product/mgmt-410-all-assignments-week-1-to-7/ Contact us at: SUPPORT@ACTIVITYMODE.COM MGMT 410 ALL ASSIGNMENTS WEEK 1 TO 7 MGMT 410 All Assignments Week 1 To 7 MGMT 410 Week 1 Strategic Linkages Assignment MGMT 410 Week 2 Case Study; Off-the-Job Behaviors MGMT 410 Week 3 Web Exercise; Understanding Job Analysis MGMT 410 Week 5 Simulation; JVA Corporation MGMT 410 Week 6 Case Study; A Perky Way to Productivity MGMT 410 Week 7 Case Study; Collective Bargaining at West University Activity mode aims to provide quality study notes and tutorials to the students of MGMT 410 All Assignments Week 1 To 7 in order to ace their studies. MGMT 410 ALL ASSIGNMENTS WEEK 1 TO 7 To purchase this visit following link: http://www.activitymode.com/product/mgmt-410-all-assignments-week-1-to-7/ Contact us at: SUPPORT@ACTIVITYMODE.COM MGMT 410 ALL ASSIGNMENTS WEEK 1 TO 7 MGMT 410 All Assignments Week 1 To 7 MGMT 410 Week 1 Strategic Linkages Assignment MGMT 410 Week 2 Case Study; Off-the-Job Behaviors MGMT 410 Week 3 Web Exercise; Understanding Job Analysis MGMT 410 Week 5 Simulation; JVA Corporation MGMT 410 Week 6 Case Study; A Perky Way to Productivity MGMT 410 Week 7 Case Study; Collective Bargaining at West University Activity mode aims to provide quality study notes and tutorials to the students of MGMT 410 All Assignments Week 1 To 7 in order to ace their studies...
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...EXPERIMENTAL SETUP AND RESULTS This chapter provides an overview of network simulation and different VANET simulators that can be used to simulate different VANET algorithms to analyze the performance of the network without the need of real systems. This not only saves cost but also provides opportunity to test new protocols and algorithms in a controlled environment which otherwise would have not been possible. 6.I INTRODUCTION A network simulator is a software program that models the working of a computer network and its communications. It can be a software or hardware that helps to predict the behavior of a network, without need of any actual network. It imitates the working of a network such that the performance of the network can be analyzed without...
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...systems. This operations guide helps you start the simulation and also provides more detailed descriptions of each of the reports and decision screens. The StratSim simulation contains all the marketing, competitive, and financial reports for your industry. After reviewing these reports, you will make decisions that are automatically saved on the Interpretive website. Once your decisions (and those of your competitors) are completed, Interpretive will advance the simulation, update the results, and you will be able to view the outcomes. Getting Started StratSim is compatible with all the recent Microsoft Windows operating systems and requires a hard drive and Internet connection. The minimum requirements are: • Windows Vista or XP • Internet access (Broadband recommended, dial-up acceptable) and a web-browser • 4 MB of hard disk space (or zip drive / memory stick) Accessing the Simulation To use StratSim, first login at the student login page at www.interpretive.com. You will receive your login information either from your instructor or directly from Interpretive. After logging in and placing your order, click on Simulation at the top, and Access Simulation in the left hand column to see the following page. Click here to see simulation related information Help and FAQs Support materials for your event Information about your order Comparative Results From this screen, click on StratSimManagement Installation Program link to open or save the program to your hard drive. ...
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...Course Design Guide HCS/405 Version 5 1 Course Design Guide College of Natural Sciences HCS/405 Version 5 Health Care Financial Accounting Copyright © 2012, 2010, 2007, 2005, 2004, 2002, 1999 by University of Phoenix. All rights reserved. Course Description This course provides an understanding of the general principles of accounting applied in the health care environment. It includes an overview of sources of revenue for various health care entities. The fundamentals of financial planning, cost concepts, capital budgeting, and management analysis are applied in the health care environment. Issues surrounding the development and management of budgets are also examined. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Baker, J. J., & Baker, R. W. (2011). Health care finance: Basic tools for nonfinancial managers (3rd ed.). Sudbury, MA: Jones & Bartlett Publishers. All electronic materials are available on the...
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...traffic, background traffic, and hybrid traffic. The network used in the lab is a model of a company that provides video-on-demand services to 100 users. The company would like to introduce three classes of service for its clients: gold (ToS = 3), silver (ToS = 2) and bronze (ToS = 1). To provide differentiated treatment for the different service classes, Weighted Fair Queuing (WFQ) has been configured on the access router. In this lab, we will predict the delay for each class of service and compare the results obtained using the different traffic modeling approaches. Objectives and Methodology * Create a simple network with explicit traffic and run a simulation. * Replace explicit traffic with background traffic and rerun the simulation. * Replace background traffic with hybrid traffic and rerun the simulation. * Assess and compare the speed and accuracy of the three traffic-modeling approaches. Explanation and Background In the real world, one of the most important jobs a network manager can do is manage the traffic on the network. If the traffic doesn’t flow, the network is not exactly a credit to its operators. In addition, we now deal with many different types of traffic that are particular to certain applications and architectures, the most obvious examples being voice and video traffic. In these applications, the number one demand is for low delay. Other applications may have different demands, such as high throughput, high reliability, or high security...
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...Marketing Simulation Performance (50 points) There will be six required decision periods. Unfortunately with our class size, no extensions can be given to the due date of each simulation decision period. You will have a full week in between decision periods to complete your work. |Simulation Decision Due Dates* | |Quarter 1 |Quarter 2 |Quarter 3 |Quarter 4 |Quarter 5 |Quarter 6 | |Mon, Oct 26th, 11:45pm|Mon, Nov 2nd, 11:45pm |Mon, Nov 9th, 11:45pm |Mon, Nov 16th, 11:45pm|Mon, Nov 23rd, 11:45pm|Mon, Nov 30th, 11:45pm| *Each late decision will automatically result in a 5 point deduction from your total; this will turn into a 10-point deduction if that quarter’s decisions are more than a week late Your simulation performance will be graded based on your actual performance with respect to your cumulative balanced scorecard total (CBS) and your final quarter (Q6) total. I will add your CBS to your Q6 scores to determine your points. I will use the following scale – if you achieve this level of CBS+Q6 points, you will receive at least the following points: CBS+Q6 > 175 50/50 points CBS+Q6 > 163 48/50 points CBS+Q6 > 151 46/50 points CBS+Q6 > 139 44/50 points CBS+Q6 > 127 42/50 points CBS+Q6 > 115 40/50 points CBS+Q6 > 103 38/50 points CBS+Q6 > 91 36/50 points CBS+Q6 > 80...
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...Network is an emerging area. Its standards are defined by IETF. MANET is a self generated, self organized and self handled network consisting of collection of independent nodes. MANETs Presents several desirable properties like dynamic topology, Easy of deployment and robustness, which are qualify them as an attractive topic for the research community. Providing QoS routing is a major issue in MANETs. Media Access Control layer plays crucial role in Ad hoc networks. Several routing protocols have already been proposed for MANETs. This paper describes the impact of MAC layer protocols like 802.11 and CSMA on the various routing protocols like AODV, DSR, ODMRP and Fisheye. Numbers of simulation scenarios were carried out by using Glomosim-2.03. The QoS parameters used are Throughput, Delay and PDR. Simulation results found that AODV performs better in 802.11 and CSMA, DSR and ODMRP performs better in only under 802.11. Keywords— MANET, AODV, DSR, FSR, GloMoSim, ODMRP I. INTRODUCTION Wireless communication networks are basically two types as shown in Fig.1. One is infrastructure based and other one is infrastructure less. Infrastructure based is cellular communications whereas infrastructure less is ad hoc networks. Fig.1 Classification of wireless communication networks A. Cellular Networks A Cellular Network is a wireless network distributed over areas called cells, each served by at least one fixed location known as a cell site or base station. The presence of base stations...
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...Principles of Marketing Simulation NewShoes Willbann T. Terpening, Gonzaga University James G. Helgeson, Gonzaga University Michael L. Ursic, Gonzaga University Charlottesville, Virginia, USA COPYRIGHT NOTICE This manual and the simulation described in it are copyrighted with all rights reserved by Interpretive Software, Inc. Under the copyright laws, neither this manual nor the simulation may be copied, in whole or in part, without written consent of the authors, except in the normal use of the simulation for educational purposes, and then only by those with a valid license for use. The same proprietary and copyright notices must be affixed to any permitted copies as were affixed to the original. This exception does not allow copies to be made for others, whether or not sold. Under the law, copying includes translating into another language or format. Purchasing the simulation experience gives the owner the right to participate in a unique learning event. Each student or participant must purchase the simulation to take part in the event or the institution sponsoring the event must purchase for the entire group participating in the event. Limited Warranty on Media and Manuals In no event, will Interpretive Software, Inc. be liable for direct, indirect, special, incidental, or consequential damages resulting from any defect in the software or its documentation, even if advised of the possibility of such damages. In particular, the authors shall have no liability for...
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...A1- Explain how you determined your product design decisions in the simulation. In the simulation we had to start a computer company from the ground. Initially, we were given a 2 million dollar investment to start with. We had to choose 2 out of 3 markets in 4 different major cities each with their individual need. We had to design computers that will respond to their needs based on the market report that was provided. We did not have a report or review of our products to rely on to build new computers since we were a new company. Therefore, we analyzed the market research to see what our targeted market wanted and the price they were willing to pay. Then we build computers based on them. Mercedes, a very well-known car company, wants a computers that is fast and powerful, has engineering features and can connect with other computers. In response to their needs, we manufactured the GCS 100, a powerful, fast computer with engineering capacity that can link to other computers. We chose the GCS100 name because it is our acronym plus 100. We added the 100 in case we came with an updated version we can change the number and keep the GCS. After a quarter of deceptive result we decide to stop manufacturing the GCS100 and replaced it with Global Power computers which we later updated to global power 1. Workhorse has the largest market. They wanted an easy and fun to use computer with office application that can link with other computers. Therefore we manufactured the GCS with the characteristics...
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...Complete a simulation and then write a paper that analyzes the decisions you made. You are in charge of fictitious health care organization facing financial difficulties. In the simulation, you will complete the following tasks: • Bridge a working capital shortage. • Evaluate funding options for acquiring medical equipment. • Evaluate funding options for capital expansion. Part I below explains how to successfully complete the simulation and prepare for writing the paper. Part II explains the paper requirements. Part I Complete the following tasks before beginning the simulation: • Save this document to your desktop. You will need to reference it as you complete the simulation. • Print this document before beginning the simulation for easy reference. • Review the paper requirements listed in Part II and have an extra sheet of paper ready for taking notes as you complete the simulation. Complete the Health Care Financial Accounting simulation. A link is provided on the student website. To get the most out of the simulation, consider the following tips: • The minimize icon ( ), shown in the upper-right side of the simulation may not function on your computer. Once you begin the simulation, you may not be able to access your desktop or other applications without ending the simulation. To end the simulation, click on the exit icon ( ), shown in the upper-right side of the screen. • The decision-making portion of the simulation begins on the...
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...capacity planning, by changing the link speed between a home LAN and its ISP. Overview OPNET’s IT Guru provides a Virtual Network Environment that models the behavior of networks, including its routers, switches, protocols, servers, and individual applications. The Virtual Network Environment allows IT managers, network and system planners, and operation’s staff to more effectively diagnose difficult problems, validate changes before they are implemented, and plan for future scenarios such as traffic growth and network failures. You can do “what if” analyses (called scenarios in IT Guru) on network designs, just as you can on spreadsheets with financial business models. However, instead of looking at “bottom line” financial numbers, you will be looking at how response times, latency (delays) and other network performance measures will change under different network design approaches. To create a network simulation (called a project in IT Guru), you specify the nodes (computers, switches, routers, etc.) in your network, the links between nodes, and the applications that will be running on the nodes. In this exercise, the initial simulation (project) has been built for you. It models a family’s ITCE 416: OPNET IT Guru Lab, Page 1 home PC network, which has three PCs connected to the Internet for game playing; web browsing, E-mail, audio streaming, and FTP (file transfer protocol). Your objective will be to conduct a series of what-if simulations (scenarios) to see how performance...
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...collision avoidance, it is imperative to implement a broadcast network which will ensure minimum delay in transmission of messages between the nodes. In this paper, we primarily implement a multi-hop broadcast vehicular network for collision avoidance. We consider the mobility and traffic density of vehicles and simulate the end-to-end delay in message transmission for a sparse and dense network scenario. In order to ensure high reliability and get the optimum delay, we extend the scenario to include three different routing protocols – AODV, Cluster-based routing and OSPF – and perform a comparison based on the end-to-end transmission delay to determine the optimum routing algorithm. In order to account for all possibilities, the case of link failure as a consequence of sparse network scenario is also considered. Introduction Broadcasting is an integral communication technique that can be widely implemented in vehicular ad hoc networks. In particular, ad-hoc networks depend largely on the MAC layer’s broadcast for routing, neighbor discovery...
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...Freeway capacity, saturation flow and the car following behavioural algorithm of the VISSIM microsimulation software Freeway capacity, saturation flow and the car following behavioural algorithm of the VISSIM microsimulation software Julian Laufer Maunsell Australia, Sydney, NSW, Australia 1 Introduction Freeways represent the best example of an unconstrained traffic flow system with high speed operations, limited access and egress opportunities and few factors to inhibit traffic flow. This road type can typically achieve the highest throughput of traffic per hour per lane across most metropolitan networks. As most regular limitations to free flow traffic conditions are removed from freeways, the achievable throughput is subject to regulatory constraints such as speeds and societal limitations such as headways between vehicles. Historical traffic volumes indicate that hourly throughputs per lane are generally increasing over time. This reflects a reduction in headways between vehicles as motorists’ acceptable and safe gaps between vehicles become smaller. As a direct consequence, the capacity of freeways has been observed to increase over time. The most recent edition of the US Highway Capacity Manual indicates a ceiling value significantly higher than that applied fifteen years prior. This paper has set out to identify the changing values of capacities over time as applied to freeway traffic conditions. The paper examines capacity in the context of observed volumes...
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...changes, such as adding indexes or materialized views. •Refreshing optimizer statistics. •Creating or changing SQL profiles. Unlike Database Replay, the SQL Performance Analyzer does not try and replicate the workload on the system. It just plugs through each statement gathering performance statistics. The SQL Performance Analyzer can be run manually using the DBMS_SQLPA package or using Enterprise Manager. This article gives an overview of both methods. •Setting Up the Test •Creating SQL Tuning Sets using the DBMS_SQLTUNE Package •Running the SQL Performance Analyzer using the DBMS_SQLPA Package •Creating SQL Tuning Sets using Enterprise Manager •Running the SQL Performance Analyzer using Enterprise Manager •Optimizer Upgrade Simulation •Parameter Change •Transferring SQL Tuning Sets Setting Up the Test The SQL performance analyzer requires SQL tuning sets, and SQL tuning sets are pointless unless they contain SQL, so the first task should be to issue some SQL statements. We are only trying to demonstrate the technology, so the example can be really simple. The following code creates a test user called SPA_TEST_USER. CONN / AS SYSDBA CREATE USER spa_test_user IDENTIFIED BY spa_test_user QUOTA...
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