...The lipstick effect is the theory that when facing an economic crisis consumers will be more willing to buy less costly luxury goods.[1] Instead of buying expensive fur coats, for example, people will buy expensive lipstick.[2] It has been rumored that lipstick sales doubled after the 9/11 attacks on the USA,[citation needed] however, other sources[who?] say this is an overstatement. In a New York Times article published May 1, 2008, Leonard Lauder is quoted as saying that he noted his company's sales of lipstick rose after the terrorist attacks.[3] He did not claim they doubled. The underlying assumption is that consumers will buy luxury goods even if there is a crisis. When consumer trust in the economy is dwindling, consumers will buy goods that have less impact on their available funds. Outside the cosmetics market, consumers could be tempted by expensive beer or smaller, less costly gadgets. Juliet Shor in her book The Over Spent American talks to consumer's purchase of higher-priced, more prestigious lipsticks, specifically Chanel, that are used in public, vs. lower-priced, less prestigious brands that are used in privacy of the bathroom. More recently, however, a more nuanced view of the effect has come to light, rooting it in a pre-historic urge to preserve the species. The Economist tested the lipstick effect in 2009 with statistical analysis. "Not everyone is convinced," said the newspaper. "Reliable historical figures on lipstick sales are hard to find,...
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...Annual retail sales were Cdn$500 million worldwide by 1999 a. 27% from professional make-up artists b. 23% from professional industry c. 50% from retail customers 3. Products sold in international market a. North America b. Europe c. Asia 4. Economic market – monopolistic competition B. Product 1. Cosmetics and related accessories a. Lipsticks b. Eye shadows c. Blush d. Foundation e. Brushes f. Make-up bags/cases g. Skin treatment products 2. M.A.C-PRO product line for professionals only a. Cream colors b. Primary colors c. Mixable lip-cream d. Professional tools (brushes, sponges, make-up cases) 3. Benefits a. Core – improve/enhance appearance b. Secondary 1) Social status 2) Have fun with various looks 3) Affordable 4) Boosts fashionability and self-esteem 5) Provides conformity and acceptance 4. PLC – maturity C. Price 1. Lower end of prestige market 2. Preferred Professional Industry Discount (PPID) card a. 40% for make-up artists b. 20% for models, actors, make-up students 3. Lipstick pricing a. M.A.C. $12 per lipstick b. Department stores $14 - $20 per lipstick c. Mass-market $4 - $8 per lipstick 4. Elasticity – relatively elastic to relatively inelastic D. Promotion 1. No advertising or in-store gift-with-purchase promotions 2. Socially/environmentally-conscious programs a. Back-to-M.A.C. rewards program for recyclable containers b. Viva Glam fundraiser for AIDS and HIV 3. Celebrity make-up artists employed at fashion shows/special...
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...they remove their masks. Despite the positive effect that makeup has on beauty, restraining from using cosmetics can help college girls attain a more successful college life. Media always has a huge effect on the way people think. In many fashion magazines, TV shows or advertisements, we can see most women wear makeup such as mascara, lipsticks, eye shadow, eye liners, and foundation. They tell us how they feel confident under the cosmetic condition. Eventually, they affect people’s perception of female’s beauty—if women want to show their attractiveness, they must wear makeup. Many college girls like fashion. Through the media, the images of those beautiful women plant an inaccurate message in college girls’ minds: cosmetics can make them as attractive as those models. Therefore, they intimate that women wear makeup in order to fit into the society’s ideal of beauty. However, many college girls put their lives at a risk while gaining this artificial beauty from wearing makeup. Many cosmetics are made of toxic chemicals that can cause some serious diseases such as breast cancer. According to the Breast Cancer Fund, cosmetic containers, lipsticks,...
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...BIRCHBOX Case Analysis BIRCHBOX Case Analysis Section One: The Ecosystem 1. What entities (market and non-market) are important for understanding Birchbox’s ecosystem? There are many important entities in the Birchbox ecosystem. Those directly involved with Birchbox include the following: Suppliers * Packaging companies | * Cosmetic and skincare companies (and testing facilities) | Birchbox Employees * Founders * Packaging designers * Creators of initial media and marketing campaign * Vendor relations/account managers | * Website managers * Data analysts/VI system designers * Makeup and grooming experts/product selectors | Vendors * On-line community builder and maintainer | * Marketing and promo campaign executer | Logistics * Warehouse staff, including shipping and packaging experts | * Shipping company | Consumers * Consumers who like to try new things * Consumers who don’t have time to shop, or test products in a physical store | * Consumers who are intimidated by makeup counters * General makeup users | *Other entities are less directly involved with Birchbox, but are still essential to the ecosystem. These include the following: Other Retailers (Substitutes) * Cosmetic specialty stores (e.g. Sephora) * Online retailers (e.g. Amazon) * Drug and bargain stores | * Businesses with the ability to scale up to include cosmetics * Department stores’ makeup counters | ...
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...Fili 132 Masining na Pagpapahayag MTWTh 1:30-3:45 Maikling Kwento “Lipstik” Nina June Borromeo, Nerissa Galicia, Noemi Gonzaga at Ysm Leano Tumunog ang kampana sa kanilang paaralan, hudyat na magsisimula na ang kanilang klase. Naguusap ang magkaibigang Michael at Jackson nang bumukas ang pinto at pumasok ang kanilang guro kasunod ang isang babae. Sa kabila ng misteryosong awra na taglay niya ay nakakabibighani ang ganda nito. Ang kutis nito ay tila gatas sa puti at kasing kinis ng seda. Alerto ngunit maamo ang mga mata niya, katamtaman lang ang tangos ng ilong at may kulay makopang labi at pisngi. Tumigil ang babae at tumingin sa kanyang kapiligiran. Napadpad ang kanyang mga mata sa makatawag pansing mga lalaki na nakatitig sa kanya. Ang isa ay animo’y walang pakialam sa mundo, lalaking lalaki ang hugis ng mukha, may matapang ngunit nangungusap na mga mata, matangos ang ilong at mapulang labi. Katabi niya naman ang isang binata na kapansinpansin ang matingkad na ngiti sa mala-rosas nitong labi, may nakakatunaw na titig, kasing tangos rin ang ilong nang una niyang nakita ngunit sa binatang ito ay makakaramdam ka ng gaan ng damdamin at kasiyahan. At makikita mo ring ang dalawa ang nagmula sa liping mahal. Napansin niya ang bakanteng upuan sa tabi ng magkaibigan. Tahimik siyang lumakad patungo sa silya at umupo. Natapos ang klase nang hindi man lang narinig ng magkaibigan ang tinig ng dalaga. Laking gulat nila ng biglang nagsalita ito. “Maari bang magtanong...
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...Market research on Consumer buying behavior Of Lipstick Submitted by Group 3 Shikha Ashwitha Harini Jayanth Pradeep Shreyas Index 1. CONCEPT * Consumer Behavior 2. RESEARCH METHODOLOGY 3. DATA ANALYSIS * Understanding Consumer Behavior * Understanding Brand Preference * Other observations 4. RECOMMENDATIONS 5. Bibliography CONCEPT CONSUMER BUYING BEHAVIOUR: What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer. When purchasing a product there are several processes, which consumers go through This model is important for anyone making marketing decisions. It forces the marketer to consider the whole buying process rather than just the purchase decision (when it may be too late for a business to influence the choice!) The model implies that customers pass through all stages in every purchase. However, in more routine purchases, customers often skip or reverse some of the stages. For example, a person buying a favourite hamburger would recognise the need (hunger) and go right to the purchase decision, skipping information search and evaluation. However, the model is very useful when it comes to understanding any purchase that requires some thought and deliberation. The buying process starts with need recognition. At this stage, the buyer recognises a problem or need (e...
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...CHAPTER 1 INTRODUCTION Most of people are striving to live a healthier lifestyle. Whether that means eating healthy food, exercising, and buying organic or natural products. People want to feel like they are doing their best they can to take care of themselves and the people they love. In recent years, the beauty industry has joined the wellness trend by selling products with terms like "organic," "natural" and even "chemical-free". The question is, what do these terms really mean? According to the U.S. Department of Agriculture (USDA), a product to be labeled as "natural," it must contain no artificial ingredients or added color, and must be only minimally processed. In addition, USDA defined minimal processing as a food product that was processed in a way that does not fundamentally alter the product. Furthermore, they also defined a product to be labeled "organic," products that have not been treated with synthetic pesticides or fertilizers, and animals raised organically are not given hormones or drugs to promote more rapid growth. Also, genetically modified organisms are not used on any organic farms. For lighter definition, "natural" ingredients are derived, in whole or in part, from natural sources with no synthetic compounds while "organic" ingredients are supposed to contain only plant-sourced ingredients that are cultivated without the use of synthetic chemicals, irradiation, or pesticides (PAULA’S CHOICE SKIN CARE). As time goes by some industries use these...
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...Lipstick Compare and Contrast “Ads sell more than just a product. They sell value, they sell images, the concept of love, and sexuality, of success, and perhaps most important, of normalcy” Jean Kilbourne stated in “Killing Us Softly 4.” Advertisement has taken over the daily lives of humans trying to sell products and trying to sell body images. In the United States, 180 billion dollars are spent on advertising, causing the average person sees over 3,000 ads every day (Killing Us Softly 3). Many factors and persuading go into selling an advertisement that is connected to personal levels. Every advertisement has its distant way to attract consumers to their product. Not only does advertisement try to sell the product of choice, but the meaning...
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...Does Beauty Have a Cost? The Ecological Footprint of the Cosmetics Industry Alexandra Noelle Penny Brown University 2008 Environmental Studies Senior Thesis May 8, 2008 1 Acknowledgements To Caroline Karp, my thesis advisor and primary reader, for her boundless suggestions, ideas, encouragement, and support as I attempted to creatively apply a structured environmental policy analysis to a new problem. To Catherine Goodall, Amit Sheth, and ShaSha at Environmental Packaging International for introducing me to the subject of packaging, guiding me carefully through various analytical techniques, and sparking my interest in redesigning consumerism. To Dave Murray and Joe Orchardo for their assistance running the spectrometer analyses in the Environmental Chemistry Lab as well as their vast patience and willingness to answer my many questions. To Daniela Quilliam and Bill Dundulis at the Rhode Island Department of Health for their honesty in answering my pointed questions and insights into government regulations when funding is a challenge. To my sister, Elena, for her endless patience and support, and especially for her late-night company in the Science Library Friedman Study Center. To my father, Luther, for advising me to work on my thesis early in the year, advice I listened to carefully, agreed with, but never quite followed through. To my mother, Joanne, for never doubting my ability to achieve goals that are seemingly out of reach...
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...Revlon-Chip-Resistant-Nail-Enamel-Clear-771-0-5-oz-2-ea.aspx 4. Revlon-Core-Nail-Enamel-Really-Rose-110-0-5-Oz-2-ea.aspx 5. Revlon-Core-Nail-Enamel-Plum-Attraction-762-0-5-Oz.aspx 6. Revlon-Illuminance-Creme-Quad-Eye-Shadow-Wild-Orchids-0-12-Oz-2-ea.aspx 7. Revlon-Illuminance-Creme-Quad-Eye-Shadow-Twilight-0-12-Oz-2-ea.aspx 8. Revlon-Illuminance-Creme-Quad-Eye-Shadow-Skinlights-0-12-oz-2-ea.aspx 9. Revlon-Moon-Drops-Lipstick-Love-That-Pink-575-0-2-oz-1-ea.aspx 10. Revlon-Moon-Drops-Lipstick-Sugar-Poppy-716-0-2-Oz.aspx 11. Revlon-Moon-Drops-Lipstick-Chinaglaze-Red-570-0-2-Oz.aspx 12. Revlon Color Stay Soft And Smooth Lip Color, Sensuous Spice - 0.1 Oz 13. Loreal skin expertise youth code day and night cream moisturizer - 1.6 oz 14. Revlon-Super-Lustrous-Cream-Lipstick-Certainly-Red-740-0-2-oz-2-ea.aspx 15. Revlon-Super-Lustrous-Cream-Lipstick-Highbeam-Tan-305-0-2-oz-2-ea.aspx 16. Revlon-Super-Lustrous-Cream-Lipstick-Rosedew-407-0-2-Oz-2-ea.aspx 17. Revlon-Super-Lustrous-Cream-Lipstick-Cocoa-Bronze-150-0-2-Oz-2-ea.aspx 18. Revlon-Super-Lustrous-Cream-Lipstick-Black-Cherry-477-0-2-Oz-2-ea.aspx 19. Revlon-New-Complexion-One-Step-Oil-Free-Makeup-With-SPF-15-Natural-Beige-0-35-Oz-2-ea.aspx 20. Olay-regenerist-night-resurfacing-moisture-elixir-advanced-antiaging-1-7-oz.aspx 21. Olay-Total-Effects-UV-Moisturizer-with-Touch-of-Foundation-UV-Cream-1-7-Oz.aspx 22. Olay-total-effects-night-firming-cream-for-face-and-neck-1-7-Oz.aspx 23....
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...Make up, distributed by many different companies with a lot of brands, is advertised an extreme amount of times in different areas like a store's wall, magazine ads, and the most popular television commercials. Drugstore make up seems to be the most advertised on television, and the two most advertised make up brand is Maybelline New York and Almay. Both of which are very popular and favorite brands of consumers, come up with so many different types of products for each feature of the women's face. Both brands also come up with really good and distinct commercials to promote their products, and though each distribution is a competitor, they are equally popular and sell. While Almay successfully advertises their products by using descriptive words, a simple background, and a tranquil, mood; Maybelline also successfully promotes their products by using different objects to symbolize their description, creating such edgy and fierce scenery for the set of the commercials. Currently, all of the commercials for Almay have the same actress to promote the makeup which is Kate Hudson. She is the voice behind the commercial and uses descriptive words to portray the makeup, which not only draws the consumer’s attention to give into the makeup, but also makes the product sound that it is a promising good quality. A cover up made to appeal to the beauties who don’t get enough beauty sleep, is advertised with its name, Almay Wake-up Make-Up. Hudson describes this cover up to have “hydrating...
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...Appearance is seemingly is one of the most important things we humans most care about. Cosmetic products today are part of our regular culture and fashion, but that was not always the case. Makeup has been used for many centuries, but over the years it has evolved like the way people use it and reasons why they use makeup. Makeup is just a few of the many changing elements of the American culture. During the 1910’s Max Factor helped develope cosmetics into a global mass market. He opened his first Los Angeles studio and this is where he saw the first mascara. Later in the 1920’s, stigma against women wearing make-up faded. Companies wanted to expand their markets towards men, so they came up with making cosmetics a unisex commodity. Makeup...
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...it. They reach out to different age group and target a current age or gender to make them want the product. The covergirl ad explicitly sells lipstick, but it implicitly sells beauty, luminous, and boldness to women. A “Covergirl” ad found in August 2014 issue of Glamour magazine features singer, songwriter, and actress Katy Perry in bright pink hot lipstick with hair flying to the side, silver star earrings and nails pink with tips of light grey and a gold unique ring. COVERGIRL easy breezy beautiful quoted at the top of the page. Words written in her hair say “Covergirl Katy Perry Stay luminous Iridescent new shaded that last up to 24 luminous hours. At the bottom of the page outlast illumina lipcolor 7 new shades, and then all the different colors you can buy it in. This covergirl advertisement wants to sell explicitly beauty and lipcolor. Furthermore, the ad implicitly sells Katy Perry to the women between ages 14 and 35....
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...Zenobia Royal Shannon Sinclair Honors Chemistry September 10th, 2012 Personal Biography Hazel Bishop was born in an urban area on August 17th, 1906 in Hobokon, New Jersey. The daughter of Henry and Mabel Bishop. Her parents were both jewish. Hazel lived amongst entrepreneurs, and business was the only thing discussed at the dinner table during her childhood. Hazels father owned many enterprises in Hoboken, and accommodating a motion picture company. Her mother always reminded her that the best way to have an independent life was to establish her own business someday. Hazel, a brilliant young lady, graduated from the Bergen School for Girls in New Jersey. In 1925, she was accepted into Barnard College in New York. She completed a pre-med program and graduated four years later with a bachelor's degree. Hazel persisted her medical studies at Columbia University to follow her career. In October, a stock market crash and economic depressions occurred, and this intruped her plans for medical school. She searched for a job, and she recieved the opportunity to work at the New York State Psychiatric Hospital and Institute in New York to become a biochemical technician, where she conducted routine analyses of medical samples. Hazel dedicated her time to skin care research, and she loved dabbling in cosmetics. In her kitchen, she created her own laboratory and invented products, such as an acne cream. In 1935, Hazel moved up to become a research assistant to Dr. A. Benson Cannon...
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...PYNK Lipstick Possible Articles Women in the workplace Sexism in the 21st Century 2011 Role Switch: The New Mr. Mom Tiger Mom oe vs. WAde/ dr charged with murder of fetuses Arizona shooting/ breeding of ignorance/ reptilian phase! The new stay at home dad/ unemployment MTV show / skins Mans world/ male dominance the workplace! Grading parents/Polk county Tiger mom own network Self image/ tv/ news 90 teens pregnant at one school Snookie book/ pure genius! Jailing females 4 male crimes / sex trafficking Benefit of having a professional site Good golly ms holly Letters to Sala Technology/Phone Credit cards The evolution of the IPOD/Apple Things to work on/ Contributor guidelines About us: PYNK Lipstick magazine is a publication for women, by women. Established in Orlando, Florida in 2011 as an online magazine, PYNK Lipstick is leading the way for setting new industry standards for women’s magazines by focusing on four core values which nourishes women’s minds, bodies, and souls. PYNK is Empowerment, Beauty, Intellect, and Philanthropy. PYNK is relevant, passionate, innovative, and at times controversial. Herstory: The idea for PYNK Lipstick started almost to years ago PYNK Picks!.. Editor Picks for items, services, etc. Precisely PYNK…Notable Quotes for the week. Tickeled PYNK! Notebale news about women I will be the first person to admit that I encouraged my husband to become a stay- at home dad. But now that this idea has become...
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