...Alcohol Industry In India Indian Spirits Sector - OverviewIndian Liquor Industry with estimated market value of INR 340 bn is growing at 12-15% over the last two years. The industry is estimated to have sold 115 mn cases of IMFL last year. Thesector is expected to maintain its CAGR of ~15% while the premium segment Wine and Vodkais expected to grow at a higher rate. With consolidation and foreign acquisitions gaining steamthe sector is about to witness next phase with realization rising in line with that of their foreigncounterparts. There are 325 distilleries in India, with an installed capacity of about 3.58 billion litres of liquor.However, production rate is about 40% of total licensed capacity as total requirement of liquor stands at 1.3 billion liters. Major National Players United spirits with about 60 % of market share in IMFL is the undisputed leader. Radico Khaitanwho entered the IMFL space some 8 years back has already cornered 12 % market share andgaining. Other players include Mohan Meakin (9%), Jagatjit (8.5%), etc. International players The major international players are Pernod Richard, Remy Cointreau, and Diageo (Diageo hastied up with Radico for entering Indian markets in brown spirits) Investment Rationale Inherent Potential, Deregulation, western cultural influence and high entry barriers has helpedthe industry in notching up higher sales growth. Alcohol sale is driven by the high GDP growthand more people entering the drinking club with...
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...RESEARCH PAPER A Comparative Study of BTL in Building up the Brand In Indian Spirit Market In Case Of Royal Challenge against Royal Stag Whisky Praveer Gupta The main objective of the working paper is to understand the performance of Royal Challenge Whisky since its inception and to measure the potential of Royal Challenge brand as a premium segment whisky. This also explains the role of BTL strategies carried out so far and a few consumer insights about the market so as to forecast its position. Page | 1 RESEARCH PAPER Abstract Royal Challenge Whisky brand was launched in 1886 by Shaw Wallace & company. The brand had a healthy growth of about 10 percent till 2005 when the company was bought by the country’s largest spirit maker United Spirits Limited. RC had sales above one million cases in the year 2003-04 with a market share of 56 percent in the premium segment whisky which had grown to 65 percent at the end of December 2003 in competition with UB Spirits Division’s Signature Whisky and Seagram’s Blenders Pride. Over the year, UB kept working on the brand to bring up the same position by various marketing activities like linking the brand with IPL cricket Team (Royal Challengers Bangalore) and an associate sponsor of India's first Formula 1 team Force India etc. In 2014, Diageo bought majority stake in USL and came up with pricing strategy to decrease the prices in order to retain the market share, while other companies such as Pernod Ricard...
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...http://topcompaniesindia.com/liquor-companies-in-india/ Liquor companies In India are not only doing well in the country but they have huge market share in the international market as well. Many renowned liquor brands across the globe are supplied by these Indian Companies. Here is the list of top liquor companies in India based on their market capitalization. United Spirits Limited USL is the leading players in the liquor industry and is not only the best in India but it is known as one of the best in the world. With more than 140 brands of liquors, the company is known globally for McDowell’s No.1, Royal Challenge, Black Dog, and Signature Antiquity. The company has 59% market share. * Owner- Vijay Mallya * Address- UB Tower, #24, Vittal Mallya Road Bangalore- 560 001, Phone no- 91-80-39856500, +91-80-39856959 * Website http://unitedspirits.in * Email: contactus@ubmail.com United Breweries The largest selling beer in India, Kingfisher is the flagship brand of United Breweries. The brand is won many awards and has been considered as one of the largest selling beers in the international market as well. This is one of the top 10 fastest growing brand in the UK. * Owner- Vijay Mallya * Address- Level 3, 4 & 5, UB Towers, UB City, 24 Vittal Mallya Road, Bangalore – 560 001, India. * Phone no- +91-80-22293333/22272807 * Website- http://unitedbreweries.com Email enquiries@ub-global.com Radico Khaitan One of the oldest and largest liquor manufacturers...
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...ME PROJECT REPORT | | ON INDIAN LIQUOR INDUSTRY Table of Contents 1. INTRODUCTION…………………………………………………………………….4 2. INDUSTRY OVERVIEW…………………………………………………………..5 3. EVOLUTION OF MARKET STRUCTURE…………………………………..8 4. MARKET PLAYERS AND STRATEGIES…………………………………….10 5. NATURE OF COMPETITION……………………………………………………16 6. ENTRY BARRIERS FOR POTENTIAL ENTRANTS…………………….19 7. CONCLUSION………………………………………………………………………… 21 LIQUOR INDUSTRY IN INDIA INTRODUCTION The Indian alcoholic beverages market is gradually opening up as quantitative restrictions are being lifted, import duties are being lowered and domestic regulations are being simplified. These developments are attracting the attention of foreign players, who are faced with a slowdown in developed markets. According to some recent reports, by 2005, the total supply of liquor in the world will be close to 282 hl but consumption will be only about 198 hl. In such a scenario, India would be an attractive market for international players. An estimated 10 million people consume alcohol in India, out of a population of about 1.2 billion. The liquor industry in India is highly government regulated in terms of constraints on manufacturing, storage as well as distribution. The industry faces threat of prohibition in several states, high taxes, restrictions on advertising, restrictions on inter-state movement, etc. However, the deep-rooted social conditioning against alcohol consumption is gradually starting to...
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...Due to strong entry barriers and numerous taxes, existing liquor manufacturers are likely to enjoy undiminished strength over the medium to long term. Brands with a strong sub-segmentation strategy (expansion of product categories by leveraging brand strength) are expected to gain market share as, due to the ban on liquor ads, there are few ways to build new brands. However, pricing power in the face of volatile raw material costs is a concern, as state governments allow price hikes only once a year. Top picks: Tilaknagar & Globus Spirits. Strong entry barriers protect incumbents. Several entry barriers exist for new companies and new brands. These include the ban on liquor ads, limited potential for stock-keeping units (SKUs), ‘import’ duties on interstate transfer of molasses and liquor, limited distribution networks due to the various licenses required and stringent government controls. Sub-segmentation to offset limited brand-building and volatile income trends. With limits on brand creation, companies are leveraging their existing brands with a sub-segmentation strategy. This also caters to consumers who are likely to change products to match volatile per capita income growth. We expect brands that have products at all price points and segments to do well. Pricing power hit by volatile raw material cost & government curbs. Pricing power is a concern for the sector. Most state governments permit price hikes only once a year. The sector also faces...
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...Product Synopsis A detailed market research report on the India beer industry. Researched and published by Canadean. Introduction and Landscape Why was the report written? This report comprises of high level market research data on the India beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. What is the current market landscape and what is changing? After high growth in 2010, the beer market slumped in early 2011, with some revival in the second half of the year What are the key drivers behind recent market changes? Steep tax increases across all Indian states in early summer 2011 decreased demand in the hot summer months and, as the overall level of alcohol has not significantly declined, it can be surmised that beer drinkers are moving back to spirits What makes this report unique and essential to read? The India Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers. Key Features and Benefits This report provides...
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...Liquor industry-In 2013… * India is the 3rd largest liquor market in the world. * One of the fastest growing markets in the world, on the back of demographics & economy. * The overall retail market size of liquor is ~$35 billion per annum. * Strong MNC presence with Diageo, Beam Global, Pernod Ricard, Heineken, SAB Miller, Carlsberg and more. * There are 3 broad categories – IMFL (Indian Manufactured Foreign Liquor which includes whiskey, rum, brandy, vodka & gin), Beer and Country Liquor (cheaper, spiced liquor). * Each of these segments has a volume of between 230-260 million cases per annum. Hence, the market is divided almost equally by volume. * Overall growth of the market is ~8% per annum, mainly driven by IMFL and beer, Country liquor is a slow growth market. * Beer has been consistently growing at over 15% per annum over the last few years. * However, the IMFL market is much larger in terms of value – by the sheer difference in price per bottle. Hence, the IMFL market would be over 65% by value and beer would be ~15% by value. * FDI – 100% FDI is permitted in the alcoholic beverages sector. * Taxation is high, Price is controlled – Excise duties, sales tax, VAT and various intermediary margins contribute bulk of the retail price. * In most states, the government tightly controls the retail price of liquor; a tender process is used to determine prices and volumes that will be bought by the distributors. * It...
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...least knows someone who is in love with chocolate. The production of the chocolate became one of the most competitive industries last century. First of all, harvesting the cacao pods is usually done by hand. It involves removing pods from the trees and opening them each by each to get the seeds. (50-60seeds) Cacao seeds are left to ferment for about 5 days on the sun -flavour development -white-yellow seeds turn to brown cocoa beans Cocoa beans undergo drying process (7 days) before they are ready to ship to chocolate manufactories worldwide. At chocolate factories, cocoa beans are inspected and approved to insure that only the high quality cocoa beans will be used. After successful inspection beans are cleaned and sorted. Cocoa beans are roasted in large rotating cylinders (30min - 2hours) to develop the aroma, flavour and colour of the chocolate. As soon as beans are cooled, a machine removes the shells. Cleaned beans are turned in chocolate liquor, which set the main integrant for every chocolate product. To produce cocoa powder, the chocolate liquor is pumped into giant hydraulic press. Cocoa powder is removed from the filters, then cooled and grind on cocoa powder. Production of chocolate consists of carefully mixing the variety of integrants like sugar, milk, cocoa butter and chocolate liquor. The ready chocolate mixture is ground by passing between series of heavy rollers, then undergoes stirring (few hours...
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...The smell of Desmondji's Pure Cane is heavy, sweet and slightly rancid, like the deteriorating debris of a sugar-cane juice vendor's stall. Which is pretty accurate since this colourless spirit is distilled from fermented sugarcane juice. It is not rum, which is made from molasses, but like Brazilian cachaca or Caribbean rhum agricole, both fiery spirits made straight from sugarcane. For a country that grows so much sugarcane, this is strangely the first spirit made directly from it - legal and above board, that it is.Pure Cane, which has just been launched by the Goa-based Desmondji, is also an example of a new trend in the Indian spirits industry - the move towards spirits made from authentic source materials, in traditional ways. This is counter to the way the oddly named Indian Made Foreign Liquor (IMFL) category was conceived in the past. These were made by flavouring and colouring extra neutral alcohol that was derived from molasses, cheaply available as a by-product of sugar manufacture. Nearly all Indian versions of whisky, brandy, gin, vodka were originally made from molasses. Second After Agave Spirit Which meant that by international standards, Indian whisky was not really whisky, since real whisky had to be made from malted grains. It was, at best, a strange kind of rum, which is the one spirit really made from molasses. Pure Cane is, in fact, the second authentic spirit that the company has launched, after it started with Agave Spirit, made from the same...
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...The confectionery industry in the UK includes of selling of chocolate, cereal bar, gum, and sugar confectionery. The target of this report will focus on the Western Europe market which used in the data have been calculated using 2012, especially in the UK market . As the result of recent years, the UK confectionary industry has steady decreased in the value growth and marginal volume. It predicts to continue towards 2017. According to Marketline (2012) determined that "The UK confectionery market had total revenues of £6.9bn with a compound annual growth rate of 2.1% between 2008 and 2012. In comparison, the French and German markets grew with CAGRs of 2.2% and 1.7% respectively, over the same period, to reach respective values of £4.29bn and £6.9bn in 2012". Beside this, the mass of the market consumption was dropped with a compound rate of change -0.3% between 2008 and 2012 as the total of 867.5 million kg in 2012. This is forecast to fall to 857.2 million kg by the end of 2017 about -0.2% of a compound annual rate of change. In the segmentation of this market, the chocolate segment is the largest of confectionery in the UK, about 69.5% of the market total value. The sugar confectionery segment is in accounts about 16.3% of the market. And the cereal bars and gum have the same amount of total value about 7.1% Analyse The UK confectionery market is concentrated, with the top three players holding 70.5% of the total market value. The presence of large players such as Mondelez...
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...Introduction A major problem in the world today would be alcohol. Alcohol contributes to a number of things that can ruin a person’s life. In this essay I am going to discuss some of the problems that come with alcohol abuse. Problems Analysis Alcohol is a major common denominator with physical and verbal abuse to loved ones. Often when people abuse alcohol they their tempers and there is no reasoning with them, they are not thinking about the fact that the person they are hurting is their wife/husband, lose child/children or even their mother and/or father. Violence in general derives from alcohol. Most of the public disturbances among strangers are because someone has had too much too drink – hence the charge of public intoxication. Then there are automobile accidents; According to the National Highway Traffic Safety Administration (NHTSA) 33,561 people died in traffic crashes in 2012 in the United States (latest figures available), including an estimated 10,322 people who died in drunk driving crashes, accounting for 31% of all traffic deaths that year. Losing employment; there are people who have lost their jobs due to their terrible habit of drinking on the job. Another problem with alcohol abuse would be health problems. Too much alcohol abuse will kill your liver. In 2013 there were 15,990 deaths from liver disease losing assets like your home or car. I personally feel like alcohol is from abusing alcohol. In my opinion alcohol is just as bad as drugs if not worse...
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...theory and will show that the principles of the case are acting morally. Summary of Case Mary Davis was an associate vice president for Whitewater Brewing Company. Her husband was working on his MBA and convinced her to take a night class with him. She enrolled in the class and had to write a term paper. She decided to write her term paper on the study of wine and beer marketing. In her paper, Mary spoke about the marketing of malt liquor, which is a beer brewed with sugar for stronger alcohol content. Malt liquor was bottled in a 40 ounce container and was sold for two dollars. The popularity of the 40s grew and became a favorite of the inner-city teenagers and the popularity later grew to suburbs. Malt liquor had strong alcohol content and the teenage drinkers fell in love with the quick drunk. It earned nicknames such as, “liquid crack” and “date rape brew”. Mary Davis’ paper was adored by her instructor and encouraged her to publish it in the newspaper. However, she was working for Whitewater Brewing Company and it brewed malt liquor also, called Rafter. The CEO of Whitewater claimed that Mary acted irresponsible and her paper damaged the company’s image. The CEO then ordered Mary not to comment publicly on the issue. She talked to her colleague about the situation and told her colleague that her paper contained true information. Two days later Mary received an ultimatum from the CEO, either she keeps quiet on the issue or resigns from her...
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...Analysis of the Macroenvironment The purpose of this paper is to describe and explain the macro environment of a company in the marketing setting, and to outline the macro environment of Cadbury Chocolate. In their book Principles of marketing (Armstrong 2010), the authors give six factors that are the macro environment of a trading entity. They are 1. the demographic environment, 2. the economic environment, 3. the natural environment, 4. the technological environment, 5. the political and social environment and 6. the cultural environment. The demographic environment. Demogrophy refers to the science of vital and social statistics (Delbridge 1997) These statistics of a population will determine the products that the population need or desire, and the type of marketing that will be effective. Australia and other first world countries that are the target market for Cadbury, are countries with a large middle class, that earn a good wage or salary and have a reasonable amount of disposable income. Cadbury chocolate produce a product that is a delicacy and is affordable by a large portion of that population. The economic environment Australia has a strong economy, compared to other first world countries. Unemployment remains in the low five percent range. Confidence in the future, although not high, is not dismal. People who have disposable income are prepared to spend it rather than save. Cadbury Choclate have marketed their product such that it is desirable by, and affordable...
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...GLOBAL MARKETING Marketing Plan Of Y&S CANDY ‘s : Twizzlers 1. Christin Rondonuwu 110613154 2. Stevani Mottoh 110613071 3. Cindy Tambunu 110613031 4. Sutria Manorek 110613184 5. Carmela Manoppo 110613033 6. Tri Sutrisno Kangiden 090613166 A. Executive Summary Product : Type : Brand Category : Food Brands, Snacks and Candy Brands , Healthy Candy , Flavors and Variants : Twizzler Nibs Twizzzler is a Fashion Candy that manufactured by Y&S candy . This candy is already popular in North America and Canada . Y&S Candies, is one of the first confectionery firms in North America. The company was established in 1845 as Young and Smylie and adopted Y&S as its trade-mark in 1870. Twizzler Candy is made by natural ingredients like Fruits , and sugar less . Price : Twizzlers Rainbow : 1 Pack ( O,435 Kilogram ) : 180.000 6 Pack ( 0,453 Kilogram ) : 1.050.000 Flavor : America Strawberry , California Orange , Washington Orange , Special Watermelon , Blue Raspberry and Americano Grape . Twizzlers Strawberry Signature 1 Pack ( 0,453 Kilogram ) : 225.000 6 Pack ( 0,453 Kilogram ) : 1.320.000 Twizzlers Cherry Signature 1 Pack ( 0,336 Kilogram ) : 225.000 6 pack ( 0 , 336 Kilogram ) : 1.320.000 Twizzlers Chocolate Signature : 1 Pack ( 0 , 34 Kilogram ) : 225.000 6 Pack ( 0,34 Kilogram ) : 1.320.000 Place : We decided to sell this product by using social media , Such as Twitter , Facebook , Web...
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...the alcohol content of the new product, but also the main consumers the new product targeting are those who are inner-city, and lower-income blacks and this population group suffered disproportionately from alcohol-related disease. Eventually, in face of continuing protest from community and regulatory pressure, Heileman had to give up the paln to introduce its Colt 45 PowerMaster brand. Heileman was one of America’s oldest and most venerable brewing companies. However, in the mid-eighties, Heileman met some financial problems and even faced the crisis of bankruptcy. According to the research, Heileman marketing director found that higher alcohol content malt liquor category is where the consumer is going and low-income blacks are main consumers in this category. At this point, the company decided to focus on malt liquor segment, offer a higher alcohol content product called Colt 45 PowerMaster and primarily focus on the black, inner-city, and lower-income consumers. However, the market strategy of the new product was not as good as Heilemnet expected. In contrast, the strategy results in a lot of the controversies. Protesters assailed the Heileman for targeting its products at low-income, inner-city blacks who suffered disproportionately from alcohol-related disease. The Wall Street Journal also denounced that Heileman Company is no sense of moral or social responsibility. Health groups, as well as United States Surgeon General Antonia Novello, had publicly called on heilemen...
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