...We live in a world where advancements in technology are constantly changing, people are connected to each other almost every waking minute of the day, and our social lives are of the upmost importance. We can look throughout history and see how big business has always found its way into the next great technological advancement, and now is no exception. The sudden burst of social media websites onto the scene has created an avenue for business to target specific and large amounts of people. This literature review will discuss just how companies have altered their marketing ways to keep up with the times in an every growing industry where the competition level is set exceedingly high. It will then narrow down to how different marketing techniques can play as an advantage/disadvantage to consumers as well as the companies that implement these strategies and provide success stories of companies that took advantage of this new age. The name that was basically given to advertising through social media websites is viral marketing. A formal definition of this term would be the tactic of creating a process where interested people can market to each other—is therefore emerging as an important means to spread-the-word and stimulate the trial, adoption, and use of products and services (Subramani, 302). In the grand scheme the ultimate goal for marketers is to create a viral marketing program consisting of many viral messages. They try and make these messages appealing as possible to...
Words: 1848 - Pages: 8
...Literature Review Topic: Is transport, distribution and logistics in mainland China efficient? The distribution, transportation and logistics area of China is considered to be extremely intricate and complex as well as being very competitive. Companies far and wide continue to fight for a share within China as their market rapidly grows from time to time. Their economic growth has seen to have increased in the past years positioning them second to the United States. China’s current physical infrastructure has also been developing quickly over time although executives have realised that operational and regulatory processes have often hindered efficiency. This determines the fact that the logistics systems need to be enhanced and improved immensely therefore the distribution of products and services should be advocated by a reliable transportation system. However, China’s current logistics system has been met with many challenges making it exceedingly difficult. The existing infrastructure has aged over the years making it highly unlikely to meet certain demands, coupled with the lack of personnel and handling equipment. This automatically leads to higher logistics cost. Dekker, N. (2002) states that the proportion of logistics cost to total production cost is estimated at 20-30 per cent in China, compared to only 10 per cent in the developed countries. According to Speece and Kawahara (1995), Chinas railways and shipping were considered insufficient to meet certain standards...
Words: 495 - Pages: 2
...Literature Review Sean Benton Solomon Muhammad Duane Cash Loronzo Smith BUS 3006 4/12/2015 Doctor Brim There are a ton of variables now days to a business being effective. The earth of administration is pivotal for a business to last. The three parts to the earth of administration are overseeing differences, dealing with the worldwide environment, and administration morals. Each can give an overwhelming hit to a business in the event that it is not took care of legitimately. The work power is right now in a real change in light of the fact that differing qualities is at an untouched high for organizations. Assorted qualities organization is the best approach to improvement in today's fiercely forceful overall business focus. No more can America's ventures take cover behind their nonattendance of social mental aptitude. Affiliations that search for overall business significance must handle grouped qualities – by the way they think, act and make strides. Contrasting qualities can no all the more just be about making the numbers, however rather how an affiliation treats its family authentically down to the establishments of its arrangement of activity. Most importantly, differing qualities of administration doesn't simply include Caucasians and African Americans in the commonplace American business. Around 33% of new outsiders coming to America are from Asia. This incorporates various diverse nations like Pakistan, Vietnam, Korea, Japan, and India. Every single one...
Words: 1351 - Pages: 6
...| Analyzing How Businesses Develop Effective Marketing Strategies on Social Networking Sites Monisha S. Cunningham Mathew Boone Claflin University The impact that social media has had on business communication is nothing short of phenomenal. “Embracing social media is no longer a strategic business option, but a necessity, and a huge opportunity”, wrote Argenti (2011). Since the beginning of the age of technology, the internet has proven to be an effective way for business to communicate, whether it be with buyers, sellers, internal, or external staff. The internet is a gateway of information and a quick way to communicate with many different people simultaneously. Information can be sent to anyone, at any time, and at any place. Not long after the spike in the popularity of the internet came the emergence of social media. Social media generally refers to media used to enable social interaction. Social media usually takes place within a social networking site. As defined by Ellison (2008), social network sites are web-based services that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and converse with their list of connections and those made by others within the system. Since their emergence, social network sites such as MySpace, Facebook, and Twitter have attracted millions of users, many of whom use these sites on a daily basis. Furthermore, it is no...
Words: 1747 - Pages: 7
...Nutrition and Exercise and Their Effects on Obesity Management Roland Colburn AHS 401 Literature review Dr. Elder Abstract This study was important because it addressed the issues of obesity and what can be carried out to prevent it. Obesity has become cone of the nations most widespread epidemics and it continues to grow. In this study 20 peer-reviewed articles were chosen on obesity and nutrition, and then the articles were analyzed and broken down into a basic concept of obesity prevention. Most articles contained proper nutrition, exercise, and dietary guidance. After thorough research, it became evident that proper nutrition and exercise were basic necessities in combating the obesity epidemic. Introduction Obesity is one of the leading public concerns within the United States, and for a great reason, almost two-thirds of the population is either overweight or obese, and the numbers are continuously rising.(Carels et al. 2008). Obesity has been linked to many different health issues, including the number one killer in America, heart disease. Obesity has been a growing problem over the past few years, which has led many to try and reduce or reverse the incline in obesity. The programs implemented, as of late, to reduce the number considered obese have failed.(Crombie 1999). American society continues to grow in the obesity rates, which has in turn generated an increase...
Words: 2087 - Pages: 9
...Family Systems Amanda Blackmon Texas A&M University- Corpus Christi Family Systems During the second session, the client explains, based off her homework, the boundaries she has place between her Mother and the outcomes of each. She states she is wanting to live her life as an adult and her Mother projects feelings of anger, frustration, and guilt due to the fact she wants to be part of her daughter’s life in a way that is child- like to the client. In the session, the client analyzed her feelings when her Mother behaves in such a way and set goals to place boundaries and to be consistent with the boundaries, as well as being a positive influence for her Mother by sending her acclimations of positive encouragement. The client is processing through the feeling she has at times when her Mother’s behavior is in such a way, and feeling she is obligated to take care of her mother because she has “burned bridges” with other family members. She faces guilt in the situation and it continues to be a vicious cycle with each episode of behavior the mother portrays. Case Conceptualization Statement of Presenting Issue Client states working on the way she reacts to certain people in her life. She has a low tolerance level for her Mother and her behaviors toward the client as a Mother herself and wanting to live her own life. The client states her Mother is the one person she has not put the past to rest and the vicious cycle continues with each episode with her Mother...
Words: 1798 - Pages: 8
...Literature paper 2/27/14 A Simple Heart Trying to figure out how Flaubert wanted readers to view religion in his short story “A Simple Heart” is challenging at times. Felicite has been misunderstood by many regarding her representation of religion. Her innocence is not to be look at as a burden, it allows her to share a good relationship with the Holy Spirit. The Holy Spirit had been reduced to taxidermy as it portrayed as Felicite’s per parrot Loulou. Felicite’s spiritual world had been reduced to something not permanent made the story difficult to evaluate the seriousness in regards to religion. After reevaluating the role Loulou played on Felicite’s life. “A Simple Heart” becomes a spiritual journey. With an open mind it is apparent that Felicite is worthy of sainthood through her dedication to her religion, loved ones and hard work. Flaubert did not make religion obvious at all times during the story. Felicite was extremely selfless, illiterate maid who devoted most of her life to other people. “Felicite did protect her mistress and the children in the face of a charging bull, even staying in front of the bull until she knew her mistress and the children were safe on the other side of the fence”(1824-25). There were no remarkable measures that are standard in declaring saints but Felicite’s steady faith is enough. Everyone she is close to including her beloved parrot Loulou that she stuffs after its death eventually desert her. This pushes...
Words: 1317 - Pages: 6
...Genre Analysis: Standards of Learning Virginia Standards of Learning The Standards of Learning (SOL) is a program from the Commonwealth of Virginia. The program sets forth learning and achievement guidelines for grade K-12 in Virginia’s Public School system. These standards are what many teachers, principals, attendants, and the business community feel students should obtain before high school graduation. The SOL was a direct response to President George W. Bush’s “No Child Left Behind Law,” was signed into law on January 8, 2002. This law addresses student expected achievement in four major areas: English, Mathematics, Science, and History/Social Science. In 1998, the first year of SOL testing, two percent of commonwealth public schools met the standard for full accreditation. Standards of Learning are not administered in private schools, hear in lies one of the major issue topics for the SOL. Students will be held back if he or she doesn’t pass their SOL’s. A school’s allotted budget is mandated by it’s ability to meet achievement requirements and test school outputs by the students. The biggest issue with these required tests is students are deprived of a more hands on approach to learning and lesson plans are rushed to meet SOL deadlines. President Bush’s “No child left behind,” in the Henrico County school system simply this meant push every child through no matter what. Teachers and administrators were always working on a timeline to push...
Words: 1258 - Pages: 6
...I. Investigate global market 1. Defining global market In the aspect of marketing, global market is the set of many foreign markets which include every available buyer or potential buyer of a product or a service. This concept allows international company forecast the capacity of the market in an effective way. A country’s overseas market includes foreign customer market, industrial market and government market. 2. Investigate global market Investigate global market is the process of gathering materials and information about target market, compare and analyze these information, to withdraw the fluctuation tendency of global market in every production lines, production groups to build a foundation to every business strategy of international companies To investigate global market, we must study the environment of the target market, more specifically, study about every details of the region of this market. The term Business Environment is composed of two words ‘Business’ and ‘Environment’. In simple terms, the state in which a person remains busy is known as Business. The word Business in its economic sense means human activities like production, extraction or purchase or sales of goods that are performed for earning profits. On the other hand, the word ‘Environment’ refers to the aspects of surroundings. Therefore, Business Environment may be defined as a set of conditions – Social, Legal, Economical, Political or Institutional that are...
Words: 4923 - Pages: 20
...Literature Review Sample (note: this is taken from a complete paper and is an excerpt) This present study uses the research conducted by Conroy and Emerson (2004) as a model for investigation. Conroy and Emerson used surveys to elicit ordered responses regarding the acceptability of particular vignettes. These vignettes have been used by other researchers and were based largely on works by Longnecker et. al. (1989), Clark (1996), Fritzsche and Becker, (1982), and Harris (1991). Many studies evaluate the ethical attitudes of females versus males. Most of these studies, more than two thirds, report a significant gender effect. Interestingly, in every case, female participants were reported as being more ethical than males (Albaum and Peterson, 2006). Borkowski and Ugras (1998) completed a meta-analysis of 47 studies and concluded that female students exhibit “stronger ethical attitudes” than men. Beltramini, Peterson, and Kozmetsky (1984) determined that there was a “consistent tendency for the females in the sample to express more concern than the males in the sample, regardless of the issue” (p. 199). Peterson et al. (1991) replicated their previous study and corroborated the earlier findings and suggested that there was a “heightened level of concern” among college students with respect for ethical issues. Not all researchers agree that women in general have a higher ethical attitude than men. Some researchers concluded that men and women make ethical decisions...
Words: 913 - Pages: 4
...Review of Literature: Deanerys of Game of Thrones as a strong female television character There are some television programs that depict strong, hardworking women that want to prove themselves as equal as men and to show that they are not just women. Women have come a long way in todays society. Many women are now seen as strong, individual human beings that can take care of themselves and show society that they can do anything a man can do, if not better. Women crave equality, showmanship, and management. The television program, Game of Thrones, contains a character names Deanarys, that desires power and respect. She is seen as a mother figure, portrays examples of feminism, and is a character that develops into a strong woman with power. The character is a great example of women that desire to be equals. Female viewers will acknowledge the positivity and feministic lifestyle that the character portrays. The purpose of this review is to survey and overview the concepts of feministic characters on television. Women on television have been slowly transforming from generic, stereotypical women that are hardly a programs lead character. As times have been changing, women have been getting bigger, bolder roles on television programs. Female characters have transformed into women with power and control. Sharp explains that the character Jaime Sommers in the television program, The Bionic Woman, as a “new woman” in the new age of feminism. She continues to explain the character...
Words: 334 - Pages: 2
...Incidence of Counseling in Obese Adult Patients by Nurse Practitioners in the Primary Care Setting NaliniAnumula, Andrew Lebson, Katherine Wiggins Instructor: Dr. Colleen Carmody NURP 507 Simmons School of Nursing and Health Sciences Incidence of Counseling Obese Adult Patients by Nurse Practitioners in the Primary Care Setting Background Obesity is an increasing epidemic. In the United States, more than 60 million or one in every three adults are obese as defined by Body Mass Index (BMI). Obesity is defined as a BMI greater than or equal to 30 (CDC, 2015). Successful treatment methods have been identified for reducing weight which include increasing physical activity and decreasing caloric intake. Exercise and physical activity have been shown to not only lose weight, but also improve cardiovascular functioning, lower blood pressure, and lower serum cholesterol levels (Porth, 2011, p. 232). Exercise also lowers blood sugar levels, improves insulin response in the body, and can decrease stress and anxiety; the opposite of each has been associated with obesity. A diet low in saturated fat and simple carbohydrates can improve the body’s insulin response, decrease adipose tissue, increase the body’s metabolic functioning ability (Porth, 2011, p. 232) and thereby reduce one’s BMI. Though obesity may be preventable and treatable through diet changes and exercise, reducing the rates is proving to be very difficult (Briscoe & Berry, 2009, p. 164).Professional medical...
Words: 3570 - Pages: 15
...present paper, students find the discipline within science boring and hard. It is hypothesized that the role of the educator will have a greater effect on the student than the students past learning experiences. Also, Chidolue (1986) stated teachers’ attitudes towards Biology teaching is one of the major contributors towards explaining the variance in students’ cognitive achievement. While Odubunmi (1986) and Odunsi (1988) were able to confirm that teachers’ attitudes towards Integrated Science teaching affected their students’ attitudes and their ability to learn the subject and Oqunwuyi (2000) found significant causal relationships between the teachers’ attitude and students’ achievement in Integrated Science. The following literature reviews will make an effort to demonstrate and support the hypothesis. In the research article by Prokop, P., Tuncer, G., & Chuda, J. (2007) they address the following questions as a guide for their study. First, what are students’ attitudes towards Biology lessons? Is there any difference between the mean scores of boys and girls on the six dimensions of the Biology attitude questionnaire? Is there any difference between the mean scores of students’ of different age classes (grade levels) on the six dimensions of the Biology attitude questionnaire? Lastly, what...
Words: 4376 - Pages: 18
...of which are, police man charged for reportedly solicited $10,000 in order not to proffer charges to a motorist for breaching the Road Traffic Act (Policeman on Corruption, 2010). A policeman confessed to stealing a laptop computer from a home in Hellshire Heights (Policeman Arrested, 2012). Between the periods January – September, 2011 the JCF issue a release that reviled that 34 members of the JCF were dismissed for corruption, 7 members were dismissed for corruption and 18 civilians were charged with corrupting JCF staff (JCF Anti-Corruption, 2011). These corruption statistics damages the image of the Jamaican country which in turn discourages investors, tourist and lowers the confidence that citizens have in the JCF. This literature review was done to outline the technologies that can be implementing in the JCF to lower the corruption rate in the country and how beneficial those technologies can be to the country. As such we will discuss how the society has been impacted by the process of corruption of in JCF, how beneficial GPS, surveillance cameras and mini recording devices can be in the Jamaican society if they were implemented in the JCF and how will the implementation of GPS, surveillance cameras and mini recording devices assist in the change of behaviour of the officers on duty. How the society has been impacted by the process of corruption of in JCF. Jamaican citizens tend to overlook political corruption and the misuse of public power for private benefits...
Words: 3010 - Pages: 13
...Ever since you are of a young age, you are taught to work in groups and how to work in groups because throughout life you will always have to do some type of group work. Rather if it is in the classroom with the leaders of your class at school, in the office with the leaders and upper-level positions of your job, or if it is on an athletic team with all of your teammates you will eventually have to work in groups. This is where the term ‘groupthink’ comes into play. Group think is thinking as a group trying not to force your own individual opinions, biases, and creativity for sakes of the group. A mentality that says the group is more important than my individual self. The research conducted over this topic will give us a better understanding of groupthink and group decision making. This research will also argue and support if groupthink is said to be positive or negative according to many scholars. According to Richard West and Lynn H. Turner in their book called ‘Introducing Communication Theory Analysis and Application’ the definition of groupthink can be defined as: “… a way of deliberating that group members use when their desire for unanimity overrides their motivation to assess all available plans of action” (West & Turner, 2014, pp. 252). Irving Janis the man who coined the term groupthink and has done extensive research over the subject gives a bit of different but similar definition, which is defined as: “a mode of thinking that people engage in when they are deeply...
Words: 680 - Pages: 3