...Harshada Wasade | PGP/18/119 | Yaman Rai | PGP/18/120 | Avinash J. | PGP/18/000 | Submitted by: Group 10 Vineet Prashant Toppo | PGP/18/116 | Harshada Wasade | PGP/18/119 | Yaman Rai | PGP/18/120 | Avinash J. | PGP/18/000 | Comparative Pricing and associated consumer behaviour Project on Pricing Comparative Pricing and associated consumer behaviour Project on Pricing Contents Executive Summary 2 Introduction 3 Comparative Pricing 3 Objective 4 Research Methodology 4 Literature Review 4 Case Study: Apple’s Pricing Strategy 5 Executive Summary This paper is an attempt to study the correlation between consumer behavior and consumer decision making cycle with pricing of a product or a service. Studies are made on comparative pricing through existing secondary sources. In order to understand the relative variations in consumer behavior across different variety of consumers primary research has been done. The findings have been interesting and the implications of findings have been found. Literature review has been done to identify the gaps in the existing literature. Learnings from literature review has also been incorporated. Case study of apple and the strategies used by them have been elaborately discussed. This insights from our study can be used for further scope of research in this domain. Introduction Pricing is an integral part of the Marketing Mix (4 P’s). Whereas all the other P’s (Product, Place & Promotion) affect the...
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...Management HR587 Managing Organization Change Course Project Draft - Prepared By: Preferred Organization: Apple Inc. - Organization Culture and Change Introduction/Organization: In this draft, we would like to discuss about Apple Inc.’s organization culture and major organization change happened in the organization and analysis of a successful organization change. Every organization has a culture of its own. And every organization undergoes organization change depending on the situation, change process is implemented by the organization for the benefits of employees, or change process may be implemented to satisfy customers or for the organization growth. The Apple Inc. story starts in 1976 with the birth of a company called Apple Computer around the creation of a system called the ‘Apple 1’ by Steven Wozniak and Steven Jobs. Apple Inc. went through a variety of dramatic changes to the company’s structure along with its performance and losses remained a continuing consistency. This project, we will discuss about organization change in Apple Inc., i.e. Restructuring of Apple Inc., implementing new technologies and shifting strategy. We believe this organization is a perfect example of undergoing major organizational change and it was a company where it started from nothing to become one of the top companies in computer and technological world. In near future we can only see rapid reaction of Apple Inc.’s growing tremendously. Approach: In this section...
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... AN INVESTIGATORY PROJECT PRESENTED TO THE FACULTY OF FIRST ASIA INSTITUTE OF TECHNOLOGY AND HUMANITIES MARK RYAN M. AQUINO JOSHUA MIGUEL M. BAUTISTA NOMAN RANWELL C. SALVADOR AIZZA JANELLE P. SEBASTIAN ALLYSSA MAE M.PEDRAJA JERICHO B. PAMPLONA JANUARY 2014 TABLE OF CONTENTS Title Page i. Dedication ii. Acknowledgement iii. Abstract Chapter I – Introduction 1.1 Background of the Study 1.2 Objectives 1.3 Significance of Study 1.4 Scope and Limitations of the Study 1.5 Definitions of Terms Chapter II – Review of Related Literature and Related Studies 2.1 Related Literature 2.2 Related Studies Chapter III – Methodology 3.1 Materials 3.2 Procedure Chapter IV – Results and Discussions Table 4.1 Table 4.2 Chapter V – Conclusion and Recommendations 5.1 Conclusion 5.2 Recommendation Bibliography Appendices Documentation Curriculum Vitae Dedication The researchers would like t offer and dedicate this project to the following persons: • Our teachers, in exchange for teaching us lessons we ought to know which made a great part for us to make/finish this project. • To our parents, to prove that we are capable of doing this project by applying what we have learned in school. • Friends and classmates, for the ideas they gave. • To God, by guiding/helping us in making this project. ...
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...Xi’an Jiaotong-Liverpool University 西 交 利 物 浦 大 学 Year 4 | | Homework Submission (First Draft) | | | | | | Homework Submission (Second Draft) | | | | X | | Course Work Submission | Put an X in the box to show whether this is homework or a credit-bearing coursework assignment Name | Gao | (Surname) | Xiang | (Other Names) | ID Number | 10113515 | Programme | Financial Mathematics | Module Title | Final Year Project (Phase 1) | Module Code | MTH301 | Assignment Title | An investigation and analysis of the factors that lead to Nokia’s declining market share. Lessons learned from Nokia’s decline. | Submission Deadline | week 13, Thursday, 05th of December, afternoon | Tutor Responsible | Ewout van der Schaft | I certify that: * I have read and understood the University’s definitions of COLLUSION and PLAGIARISM (available in the Academic Student Handbook (2008-9) of Xi’an Jiaotong-Liverpool University). With reference to these definitions, I certify that: * I have not colluded with any other student in the preparation and production of this work; * this document has been written solely by me and in my own words except where I have clearly indicated and acknowledged that I have quoted or used figures from published or unpublished sources (including the web); * where appropriate, I have provided an honest statement of the contributions made to my work by other people including technical and other support staff. I understand...
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...1. Introduction 1.1 Background of Apple Inc The corporate history of Apple Inc is considered as a history of passion (Schermerhorn 2010, p.438). It was begun by a pair of Stevens, i.e. Steven Wozniak and Steven Jobs together with Ronald Wayne, who combined their professional skills to create Apple Computer [1]on 1st April 1976 with the release of the Apple I, the first Apple computer, in the same year. Since the establishment, Apple has been focusing on the consumer electronics, computer software, and personal computers and the best-known products include Iphone, Ipad, Mac line of computers and other hardware and software products. And according one of the most recent brand study carried out by the global brands agency Millward Brown, Apple has overtaken Google as the world’s most valuable brand (Bbc.co.uk 2011). Figure 1 Steve Jobs and the most recent Iphone 4 in white Source: Yohe 2010 1.2 Industrial environment introduction As claimed by Hill and Jones (2008, p.100) that for the last 20 years, fast growth of the power of the computer has greatly attributed to the high extent of innovation and a turbulent environment in the personal computer industry. There are a number of players and potential entrants in the industry that drive up the competition and such fierce competition again is enhanced by the fast technological innovation resulting in the fact that no single company, no matter how large and power it is once, could maintain...
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...| | | | | | |RESUME | | | | | |Post Applied for : Lecture in Hindi | | ...
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...MY DREAM JOB A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF COMPUTER ENGINEERING/INFORMATION TECHNOLOGY TO RK UNIVERSITY, RAJKOT SUBMITTED BY Name of Student Enrollment No. Yagnik Virani 15SOEIT11024 UNDER THE GUIDANCE OF Internal Guide Prof. Jay Ghodasara (Assistant Professor) RK University August 2017 SCHOOL OF ENGINEERING, RK UNIVERSITY, RAJKOT DECLARATION I hereby certify that I am the sole author(s) of this project work and that neither any part of this project work nor the whole of the project work has been submitted for a degree to any other University or Institution. I certify that, to the best of my knowledge, my project work does not infringe upon anyone’s copyright nor violate...
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...In the late 1970s, Jobs, with Apple co-founder Steve Wozniak, Mike Markkula, and others, designed, developed, and marketed one of the first commercially successful lines of personal computers, the Apple II series. Steve Jobs is the CEO of Apple, which he co-founded in 1976. In the early 1980s, Jobs was among the first to see the commercial potential of the mouse-driven graphical user interface which led to the creation of the Macintosh. After losing a power struggle with the board of directors in 1985, Jobs resigned from Apple and founded NeXT, a computer platform development company specializing in the higher education and business markets. Apple's subsequent 1996 buyout of NeXT brought Jobs back to the company he co-founded, and he has served as its CEO since 1997. Steve also co-founded and was the CEO of Pixar Animation Studios, which created some of the most successful and beloved animated films of all time including Toy Story, A Bug's Life, Monsters, Inc., Finding Nemo, The Incredibles, Cars and Ratatouille. Pixar merged with The Walt Disney Company in 2006 and Steve now serves on Disney's board of directors. Jobs also previously served as chief executive of Pixar Animation Studios; he became a member of the board of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. With Steve Job , Apple commands a dedicated consumer base and is know for its premium brands like iPad, iPhone, iPod, iTunes etc . Apples success is known under Steve Jobs...
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...Exemplary Final Report Research on Understanding Microsoft’s Operating System’s Weak Smartphone Market Share Marketing Research Executive Summary – Background Smartphone ownership and usage is at an all-time high. Unfortunately, Microsoft’s operating system (OS) has never had a competitive market share in the cellular industry. Google’s Android and Apple’s iOS have dominated the market despite Microsoft’s efforts to increase their popularity—and ultimately their demand. Underlying reasoning for Microsoft’s shortfalls in the cellular industry were unclear at first. Predicted problems included Microsoft’s absence when the smartphone craze arose, and their inability to effectively market their competitive advantage over the competition. Today, Microsoft owns only roughly 4% of the U.S. smartphone market share (Lella.). Based on research, our group wanted to know what should be done to recover Microsoft’s awareness in the smartphone industry as a competitive smartphone operating system. Research objectives were aimed at discovering college students’ general perspectives concerning smartphone brands, and the major motives for students to purchase Android or iOS based smartphones. The last research objective was designed to learn the reasoning for Microsoft’s low popularity in the cellular market, and what could potentially be done to produce more demand. Executive Summary – Results After conducting research, the results coincided with the predictions...
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...The Future of Books Nearly 2,405,518,376 people in our world have access to the Internet; needless to say we live in a very technically inclined society. Almost every task that is preformed is done by using some sort of technological medium, whether that be a computer, smartphone, tablet, etc. We have the ability to access multitudes of information by the push of a button in something so small that it fits into the palm of our hands. I personally believe that technology is a great way to expand our knowledge, especially since we live in a climate that is centralized around such things. Like much of everything else in our world, the way we read has been technologically transformed. It used to be that if you wanted to read a novel you would have to go to a library or a book store and buy the ones that you were interest in reading. If you wanted more than one you had your satchel that you could put three of your 500 page novels into, which was kind of a hassle. Today there is a way to store millions of books on something no bigger than a sheet of printer paper. The integration of eBooks into our libraries, schools, and personal libraries is crucial to keep future generations reading. Technology is and will continue to be a very large part of our lives and if we are going to keep people interested in written words we must allow innovation to take place. Society and the way we do things drastically change from each passing decade. The very first computer took up a whole entire...
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...PROPOSED TOPIC: Examining the influence of Brand Image on consumer buying behaviour. The Case of Apple I-PHONE in the UK. INTRODUCTION OF TOPIC: Nowadays firms in all segments are probing for a new foundation of sustaining competitive advantage because the competition in the marketplace is getting more rigorous. However brand image has stand as one of the powerful tool of gaining comparative advantage. It is certain that firms with powerful brand image make a momentous progress in the marketplace. A strong brand will project a picture of superiority of a firm’s product or service. Apple Inc is an American multinational corporation that market and design personal computers, electronics and computer software. Apple Inc was founded in April 1976 in Cupertino California by the late Steve Jobs. Apple Inc is the largest technology company in the word by profit and revenue. Apple Inc has built a reputation as a consistent and trustworthy electronic company. Apple aspires to become the world leader in electronics, computer software and personal computer. RATIONALE FOR THE TOPIC: The rationale for my topic holds on the fact that brand is becoming the tool for absolute advantage for business in the twenty-first century. It is a challenge for organisation to survive in the constant and fierce battle of brands in the wallets, heart and mind of consumers. Though this study was premeditated for a course work, it will go beyond the purpose, the result of this study will assist existing...
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...Unit Three Nokia Case Study Analysis Kaplan University School of Business and Management MT460-01 Management Policy and Strategy Dr. Carrie A. O’Hare March 18, 2013 Unit Three Nokia Case Study Analysis Introduction (Do not remove these headings,;) Nokia conducted an in-depth analyst of it Cell Phone Company. It was losing in the marketing department due to the success of the Android. Under new management, the company started on a new venture to adopt Microsoft’s new unproven Window phones. It was going to be the primary operational system for the company. The market reacted poorly, and the company share price took a 14 percent dive as according to the company fourth quarter earnings report (nokia.com). To improve on their down fall, Nokia have to be able to compete with the rest of the big cell companies. To do this, they must adopt an alternate smartphone mobile operating system to get Nokia back on the right track. Nokia needs to conduct a Strength, Weakness, Opportunity and Threat analysis to ensure that they continue to stay afloat. By improving on their existing cell phone company and expanding their old style then they will be able to hang with the other big companies. Synopsis (Background) of the Situation Nokia is a Finland base company that had the hand on the market until the new cells phones came into play. The new leader of the company is Stephen Elop, which came over from Microsoft, to improve the company. Elop compared Nokia to man...
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...high-tech companies rose to prominence, then reinvented themselves once or more; to review the evolution of the personal computer industry, to obtain a glimpse of Intel's likely future as well as the future of the semi-conductor industry, and to outline approaches for building "learning organizations and lastly to appreciate the challenge of developing a complex-strategic-integration (CSI) capability through Intel and Apple Inc. case study reviews. Keywords: Innovation challenges in established firms, Intel and Apple Case Studies, Learning organizations Conclusion: Innovation Challenges in Established Firms Introduction In accordance with the Module 8 reading requirements and the textbook coverage’s from Strategic Management in Technology Innovation, Part Five on pages 1108 -1182. This research document will address specific questions that derived from these learning objectives which will conclude the term’s research on the study of technology and innovation by considering the innovation challenges facing established companies through examining the Apple Computer and Intel case studies. After researching online at various sites offering commentary on customer loyalty for the Apple’s products I found a Forbes’ articles on “If...
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...[pic] Apple Inc. SEC 10-K TABLE OF CONTENTS 1 Introduction 3 1.1 Executive Summary 3 1.2 History 3 2 financial analysis 4 2.1 Income statement 4 2.2 balance statement 4 2.3 cash flow statement 5 3 appendix 5 4 References 7 4.1 work cited 7 INTRODUCTION 1 Executive Summary In this report I will discuss my financial analysis of Apple Corporation along with a synopsis and display of the company’s financial documents and records. I have been a consumer of Apple products for many years. With their recent conference that reveal the new iPhone 6s, iPad pro ad Apple Watch they continue to incline with innovative products and financially. “The Company must continually introduce new products, services and technologies, enhance existing products and services, and effectively stimulate customer demand for new and upgraded products” (SEC 10-K, 2014). Apple continue to produce new products to stay ahead of the competition. 2 History Apple was established in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple produces, manufactures, designs and sale computers to schools, businesses, and government agency. In addition, Apple also sales personal computers, iPod and iPhone compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals...
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...Listed below is the detail regarding your Unit 3 Project grade: |Project Grading Criteria | |Grade |Content, Focus, Use of Text/Research |Analysis and Critical Thinking |Writing Style, Grammar, APA Format (when | | | | |assigned) | |% |50% of total points |30% of total points |20% of total points | |90-100% |Your score = 10 points |Your score = 6 points |Your Score = 4 points | | |Response successfully answers the |Response exhibits strong higher-order |Sentences are clear, concise, and direct; | | |assignment question(s); thoroughly uses|critical thinking and analysis (e.g., |tone is appropriate. Grammatical skills are | | |the text and other literature. |evaluation). |strong with almost no errors per page. | | | | |Correct use of APA format when assigned. | |80-89% |Response answers the assignment |Response generally exhibits higher-order|Sentences are generally clear...
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