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Literature Guide

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Submitted By aysesya
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Dear all,
Here is a guide to complete Part 1 Literature synthesis and analysis.

The literature review should relate to relevant information in your written report to support your proposed strategies.
You need at least six articles to support your written report. You can use this style in your report, refer to the author name(s) with year and the key findings. For example, Taylor, Shankab and Pope (2004) highlight the limited research in the area of the relationship between international higher education and tourism in VFR visits to international students. They also highlight the economic contribution of this specific market in Australia. The study was conducted at one public university in Western Australia from undergraduate and graduate international students during the 2000 academic year. The results show two third of sample have at least one visit from families during their studies. These visits are varied from once or twice to four to five times. Moreover, a quarter of sample travel within the region and other rural areas.

You should include at least 6 journal articles. Please see the given template in eLearning. The literature review from journal articles is to support your proposed international marketing plan, which can be put in any part of your report. For example, you can add one or two article/s in the consumer behaviour part, marketing mix, or target market. Marking Criteria:
• Presented at least 6 journal article and/or sources of information – literature review supported marketing strategies proposed.
• Critically analysed and synthesised the information gathered showing depth of knowledge and insight with clearly defined key findings based on the review.
• Discussions have a clear relationship with the strategies presented.
• Found information relevant to the task through a good range of high quality journal articles.
• A

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