Business Analysis III Robin Bailey MGT/521 July 22, 2012 Roberto Guzman

Citigroup Citigroup is an institution which connects 1,000 cities, 160 countries and millions of people. The institution is considered a global bank and strives to serve individuals, communities, institutions and nations (Citigroup, 2012). 2010 was a turning point for Citigroup and the organization achieved one again the return of profitability. In each quarter of 2010 Citigroup posted a positive net income. Citigroup has shown a steady increase in profitability and posting a full year profit of $10.6 billion and a 14.9 billion profit in the core businesses that will determine the company’s future (Citigroup, 2012). In 2010 Citigroup was included in the Dow Jones Sustainability Indexes and the FTSE4Good Index for the ninth year (Citigroup, 2012). Citigroup has gone through several transitions within the last ten years in all markets that they are involved with. Citibank which is part of Citigroup was one of the first foreign banks that obtained licenses to conduct a limited range of commercial activities in China (Citigroup, 2012). The company has made reductions in workforce and the company has also had changes in structure which the company has to make these changes. The changes involve adaption in operational adaption to the changing markets. The change in structure is driven by trends within the organization. The first one is the emerging and developed markets. Due to any type of recession that could have emerging market growth does not depend in the developed economies. The second one is consumer leverage in regards to a new wave of regulation in the national and international levels. The third is the customer’s expectation of technology within the organization. Citigroup offers consumer finance, retail banking