...Identification of Community Originally called the Tri-City, Westminster is in Orange County, California. “Westminster is landlocked and bordered by Seal Beach on the west, by Garden Grove on the north and east, and by Huntington Beach and Fountain Valley on the south”, (Westminster Wikipedia entry, 2014). Westminster is also called Little Saigon. “The 2010 United States Census reported that Westminster had a population of 89,701 with a population density was 8,926.5 people per square mile”, (Westminster Wikipedia entry, 2014). 29.6% of the population is between the ages of 35-54. "Most people were hospitalized due to diseases and disorders of the circulatory system", (OC Health Info, 2011). Industry overview of Westminster is comprised of small businesses and services. Majority of adult population reported that their health was good, very good, or excellent. Summary of Assessment Population Economic Status Assessment The total population of Westminster in 2010 was 89,701 people. “The 2010 census shows racial makeup of Westminster was 32,037 White, 849 African American, 397 Native American, 42,597 Asian, 361 Pacific Islander, 10,229 from other races, Hispanic or Latino of any race were 21,176 persons, and 3,231 from two or more races”, (Westminster Wikipedia entry, 2014). “40.2% of the population is comprised if Vietnamese Americans making Westminster the highest concentration of Vietnamese Americans in the country” (Westminster Wikipedia entry, 2014). Westminster’s...
Words: 2406 - Pages: 10
...Berkeley: U of California P, 1969). In this paper I will explain the rhetorical situation where I used the rhetorical situation to help Same Day Restaurant Distribution, Inc. establish their business in the Vietnamese community. I will be explaining the Exigence of the problem that needs to be solved, the Audience will be the people that I need to address in order to solve the problem, and the Constraint that inhibit my ability to persuade the audience. I am currently interning at a restaurant distribution supply company called Same Day Restaurant Distribution, Inc. located in the heart of Westminster. Westminster has the biggest Vietnamese population second to the country of Vietnam. The area is called Little Saigon. There are many restaurants and mom and pop shops in Little Saigon, none of which Same Day distributes to. The Vietnamese community will only work with other Asians or Vietnamese businesses; Same Day does not have any Vietnamese employees. Because I had come to America as a refugee and have lived in Westminster for the pass 35 years, I understand the community very well. I can relate to their experiences and their needs. The majority of the Vietnamese people who came to America in the 80’s were refugees. The main reason the Vietnamese...
Words: 701 - Pages: 3
...dish of Vietnam and is present in many countries around the world. Noodles rolled, hot broth, served with slices of beef or chicken with some spices, creating delicious dishes. Although noodle derives from the North, but in any provinces that we go through can easily find this dish. We have to eat more than a bowl because of its great taste. The natives often eat breakfast while we are eating at noon, sometimes dark. There, the delicious noodle shop in the city are usually closed before 11pm. The best phở in Saigon depends upon your mood Perhaps, today you want to sit comfortably in a high-back chair and enjoy your phở in an air-conditioned eatery. Or, let’s jump off the motorbike, or stroll down a narrow alley, and slurp our phở squatting on a stool in front of a one-table street vendor. Luckily, buddha help us, you prefer to consume your Mc-Phở at one of the fast-food chains-with-a-number, e.g., Phở 2000, Phở 24, that are spreading like wildfire throughout Saigon But, I must admit, it would be a cop-out on my part not to take a stand on such an important question – Where is the best phở in Vietnam? Let me try to appease...
Words: 2076 - Pages: 9
...Operations of The Saigon Catering Company Introduction This paper sets out to look at the operational problem of a catering business called The Saigon Catering Company (SCC). SCC is a small event catering company based in Ho Chi Minh City, Vietnam which caters for parties hosted by expatriates (non-Vietnamese) either at their offices or their homes. The enterprise was started about three years ago with $100,000 capital. The owners are two businessmen, an Australian & New Zealander, who are involved in a number of different catering and restaurant ventures which operates as a group called the Saigon Gourmet Group. SCC employs a General Manager who is a talented and well trained Chef from the UK who has a lot of experience in hospitality and party catering. The business also employs four full-time staff and around 12 casual staff who work on a rotation basis on events. When needed additional staff (i.e. managers, chefs & waiters) can support from other businesses within the group. Production & Problem SCC can produce very high quality food and delivers a high level of customer service. The General Manager is the main customer contact person, who meets each client and offer them a very wide variety of menu options (the current selection covers approximately 40 pages) and can even write menus for each individual party or dinner. He also can offer a choice of wine glasses, tableware, uniforms etc and a wine list with over 120 different wines. The company...
Words: 1545 - Pages: 7
...REPORT | Contents BACKGROUND OF COMPANY 2 AUSTRALIAN MARKET BACKGROUND 4 Market overview 4 Market opportunity 7 COMPETITORS 8 BUSINESS MODEL CONSIDERATION 9 International Joint Venture (IJV) 9 Exporting 10 Wholly Owned Subsidiaries (WOS) 10 PEST ANALYSIS 11 Political 11 Economics 11 Social 12 Technology 13 CRITICAL RISK 14 CONCLUSION 14 REFERENCE LIST 15 BACKGROUND OF COMPANY Saigon Beer Alcohol and Beverage Corporation (SABECO) has a developing history going along with the raise of the brand Saigon Beer. SABECO was officially established in 2003 and the head office is located in 06 Hai Ba Trung Street, District 1, Ho Chi Minh City. Before officially getting in with the current name of SABECO, company had been through several stages of developing and merging. In 1977, Southern Beer Alcohol Company took in charge Cho Lon Beer Company from BGI and then established Saigon Beer Company. In the years from 1988 to 1993, company had 20 branches over Vietnam and took up Saigon Ice Cube Manufacturing Factory, Dakai Mineral Water Factory, Saigon CarnaudMetalbox Joint-venture Company (tin can manufacturer) and Vietnam Malaya Glass Joint-venture...
Words: 3647 - Pages: 15
...s3344164 WORD COUNT 1914 WORDS RMIT International University Vietnam Assignment Cover Page Subject code | BP212 | Subject name | Degree in Fashion & Textiles Merchandising | Location / campus | RMIT Vietnam SGS Campus | Title of assignment | GRAP2541 Major Assignment Section A | Student name | Szu Ting LiuQuyen Nguyen Le Ngoc Thao | Student number | S3461534S3344164 | Lecturer name | Van Luong (Vivian) | Date of submission | Dec 9th 2013 | Number of pages | 18 | Word count | 1914 words | Table of Contents Executive Summary 1 Introduction 2 Target market 3 One word overall perceptions 4 Consumer awareness of the website 5 Consumer perceptions of visual display 6 Factors affecting consumer choice 7 Advertising 8 Possible product opportunity: 9 Competitors 10 References 11 Appendices 12 In-store visual merchandising 15 Consumers Survey Results 16 Executive Summary CHARLES & KEITH, a popular woman’s footwear and accessories brand from Singapore was established in 1996 by brothers Charles and Keith Wong. Also a parent company for the luxury brand Pedro. CHARLES & KEITH has built up a triumphant brand image throughout the years. It has captured the interest of consumers for their brand loyalty. It has been regarded as one of the most successful high-street fashion brand on an international scale. With its rapid growth in revenue, CHARLES & KEITH shops are now available in 26 countries, more than 190...
Words: 3023 - Pages: 13
...The Lover-Duras The Lover (French title: L'Amant) is an autobiographical novel by Marguerite Duras, published in 1984 by Les Éditions de Minuit. It has been translated to 43 languages. It was awarded the 1984 Prix Goncourt. The Lover is also a 1992 movie based on this novel, directed by Jean-Jacques Annaud and starring Jane March and Tony Leung Ka Fai. The cast also included Lisa Faulkner. The film was nominated for the Academy Award for Best Cinematography. Summary of the movie Set against the backdrop of French colonial Vietnam, The Lover reveals the intimacies and intricacies of a clandestine romance between a pubescent girl (Jane March), from a financially strapped French family and an older, wealthy Chinese man (Tony Leung Ka-Fai). The story is narrated by Jeanne Moreau, portraying a writer looking back on her youth. In 1929, a 15 year old nameless girl is traveling by ferry across the Mekong Delta, returning from a holiday at her family home in the village of Sadec, to her boarding school in Saigon. She attracts the attention of a 32 year old son of a Chinese business magnate, a young man of wealth and heir to a tidy fortune. He strikes up a conversation with the girl; she accepts a ride back to town in his chauffeured limousine. Compelled by the circumstances of her upbringing, this girl, the daughter of a bankrupt, manic-depressive widow, is newly awakened to the impending and all-too-real task of making her way alone in the world. Thus, she becomes his lover, until...
Words: 2835 - Pages: 12
...Windshield Survey Summary and Reflection I have lived in the neighborhood of Fruitridge Manor in Sacramento for the past three years. Being able to enjoy the proximity to downtown and Tahoe Park has been a perk, because the housing in this area is affordable. When I decided to interview one of my neighbors for this project, I came to the realization that I have not taken the time to enjoy what we have around us. By conducting this windshield survey, I was able to understand why most of the neighbors that live in this area have stayed through the years. Some of the areas that would be covered in this document are the family’s community and their environment, as well as the diversity in community. I will also be defining the following terms; community, community health, community as client, and partnerships. Family’s Community and Environment A community can be defined as the interaction of individuals in a social network, usually focused in a defined territory according to our textbook (Stanhope & Lancaster, 2014, p.190). When interviewing the Doe’s family, it was evident the closeness of their community. Mr. Doe was able to point out each neighbor in the street he lives on and how long they have been living in the community. The pride of ownership is apparent by how the streets are free of clutter, trash and the maintenance of a their front yards. Although the neighborhood has changed through the years, the most visible changed one can see is the aging of members...
Words: 932 - Pages: 4
...The Vietnam War was the longest lasting military conflict in American History. What was originally fear of communist expansion became one of America’s most expensive and strenuous efforts, consuming over fifty eight thousand American lives. As casualties increased throughout the 1960’s, so did the domestic opposition to the war. In turn, large-scale protests and a lack of trust between government and its people rose. Today many of the war’s details remain unclear; however, Hollywood has had its hand at depicting what occurred. This paper provides an analysis of the Vietnam War, as well as its depiction in the 21st century film industry. “The Deer Hunter,” “Born on the 4th of July” and “Casualties of War” are three different interpretations of the war in both foreign and domestic settings. Each film offers a different point of view, varying from social, political, and military perspectives. Following the Second World War, the French set forth an effort to regain their former colonial possession of Indo-China, which had been occupied by the Japanese throughout the war. After nearly a decade, the French were unable to establish a presence in what they called their “inheritance”, and as a result withdrew under the Geneva Accord in 1954. Meanwhile conflict within the regions of Vietnam created instability. A communist regime called the Peoples Army of Vietnam (PAVN), headed by Ho Chi Minh obtained power of the North. In contrast Ngo Dinh Diem established an interim government that...
Words: 2039 - Pages: 9
...The Vietnam War was the longest lasting military conflict in American History. What was originally fear of communist expansion became one of America’s most expensive and strenuous efforts, consuming over fifty eight thousand American lives. As casualties increased throughout the 1960’s, so did the domestic opposition to the war. In turn, large-scale protests and a lack of trust between government and its people rose. Today many of the war’s details remain unclear; however, Hollywood has had its hand at depicting what occurred. This paper provides an analysis of the Vietnam War, as well as its depiction in the 21st century film industry. “The Deer Hunter,” “Born on the 4th of July” and “Casualties of War” are three different interpretations of the war in both foreign and domestic settings. Each film offers a different point of view, varying from social, political, and military perspectives. Following the Second World War, the French set forth an effort to regain their former colonial possession of Indo-China, which had been occupied by the Japanese throughout the war. After nearly a decade, the French were unable to establish a presence in what they called their “inheritance”, and as a result withdrew under the Geneva Accord in 1954. Meanwhile conflict within the regions of Vietnam created instability. A communist regime called the Peoples Army of Vietnam (PAVN), headed by Ho Chi Minh obtained power of the North. In contrast Ngo Dinh Diem established an interim government that...
Words: 2039 - Pages: 9
...Recently, Vietnam is attracting increasing interest from international investors as a promising emerging market. Some of the largest U.S. corporations such as Intel, IBM, Wells Fargo, Citigroup, to name a few, started to set foot in the country with confidence. However, investing in Vietnam still constitutes a conundrum for outsiders and horror stories have been told by former entrepreneurs who lost their fortunes and even almost lost their lives dealing with the Vietnamese Communist Party. Case in point: Trinh Vinh Binh, a Vietnamese Dutch investor who escaped from Vietnam and later sued the Vietnamese government for breach of contract and for confiscating his assets in Vietnam. The case was eventually settled for an undisclosed amount of award in 2007. The initial claim was $150 million (UNCTAD, 2007). The crucial question remains: “under the current market conditions, is it worth to invest in Vietnam?” S.W.O.T analysis Strengths. 1. A fairly large customer base of more than 86 million and growing at a rate of 1% annually. 60% of the population are young, born after 1975 and aspire to become a consumer society with higher standards of life. Wages in Vietnam are among the least expensive in all Asia. Vietnam has a high rate of literacy. 90.3% of the population aged 15 years and older are literate (CIA World Factbook, 2009). 2. Significant reserves of energy and mineral resources such as oil (Vietnam is ranked 33 worldwide among oil producing countries), bauxite...
Words: 3767 - Pages: 16
...Introduction In these days, people are working in such a fast pace. Therefore, coffee has become one of the most favorite kinds of drinks. Many people drink coffee to be able to work or study more effectively. When they feel so tired, some employees or students will need a five or ten minutes break just to drink a cup of coffee. Moreover, someone even have drinking coffee as one of their hobbies. Therefore, in these days, it is quite easy for consumers to buy a cup of coffee at one coffee shop, a can of coffee from the vending machine, or just get some instant coffee sachets at the supermarket. When people think about coffee, they will think of some popular brands, such as, Nescafe, Starbucks, Gloria Jeans, etc. However, it is the fact that, according to the BBC News in 2012, Vietnam has just surpassed Brazil to be the world’s largest coffee exporter. (BBC , 2012). Furthermore, G7 Coffee– the major product from Trung Nguyen Group – the greatest coffee company in Vietnam – also has high quality like the coffee of those brands. And thus, there are some questions arising from this fact, “Why doesn’t the G7 Coffee from Vietnam become as famous as the coffee from those popular brands, in all over the world?”, “Can it be?” and “How can it?” Background Trung Nguyen Group was established in June 16th, 1996. At that time, it was just a small company in Buon Me Thuot, which is one of the three main highlands for growing coffee in Vietnam. Nowadays, according to Trung Nguyen’s home page...
Words: 3826 - Pages: 16
...REVIEW OF THE VIETNAMESE TELECOM SECTOR Disclaimer The authors' views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government. ACKNOWLEDGEMENTS This report was prepared by Nguyen Thanh Ha and Pham Quang Thanh of Vietbid and Jacob Gullish of the VNCI, with substantive technical input from John Davis of the USAID-funded STAR project. Following the completion of the first draft of the report, the results were disseminated at a public workshop hosted by the Central Institute for Economic Management on 10 November 2004. Feedback from this workshop was then incorporated into the final report. VNCI would like to thank Huynh Thanh Tung of Saigon Postel, Nguyen Manh Bang of VP Telecom and the other managers of the surveyed firms for their responsiveness to our questions and inquiries. Other acknowledgements include Steve Parker (STAR project) and Fred Burke (Baker and McKenzie) for their input and advice, and Ngo Thi Minh of Vietbid for data processing.This report also benefited from the guidance and support provided by Dennis Zvinakis,Vietnam Country Manager of USAID. All the remaining errors and omissions, and of course interpretations and opinions expressed in this report, are the sole responsibility of VNCI. * * * The Vietnam Competitiveness Initiative (VNCI) is an economic growth...
Words: 13120 - Pages: 53
...Vu Hoang Travel Tourist Marketing Plan MBA 652 Professor Julia Cronin-Gilmore Bellevue University Winter 2011 Sunlight Travel Tourist Marketing Plan 1. Executive Summary This document contains the marketing plan for an international travel of Sunlight Travel Tourist, a company located in California that offers a travel packages with upscale accommodations, gourmet foods to middle class and wealthy customers who seek to travel internationally. The tours will educate customers about the new environment, give them knowledge in that country and introduce them to new social environment. Initially, the tours will focus on promising markets in Viet Nam. Starting in the second year of business, Sunlight will start to enlarge its destinations to include primary business centers in Southeast Asia. This opportunity exist for two reasons: tourism is a growing industry and within industry international travel to Asia is growing much better, and there are very few providers of international travel to upscale customers. Sunlight’s target customers are high income (min. $70,000 for single person), health-conscious folks interested in popular adventure sports. They can be lawyers, bankers, executives, doctors, etc. The key buyers are located in urban areas within San Jose city of United States. Sunlight’s customers are more expected to be married. 55% are men and 47% are women. There is fast growth in the market and raising demand. In addition, more niche markets are...
Words: 5267 - Pages: 22
...RMIT International University Vietnam Bachelor of Commerce Program Assignment Cover Page SERVICE AUDIT REPORT SERVICE AUDIT REPORT Executive summary This report will provide analysis about Lygon’s service and also recommendations to solves limitations and weakness of that service through apply theory and knowledge of service quality courses. In the first part, background information about Lygon service is presented. Lygon café is a restaurant established in 2004 at RMIT Vietnam in Ho Chi Minh City. It provides eating experience for customers includes RMIT’s staff, teachers and also students. It face to four competitors located at RMIT VN involve Highland Coffee, Bobby Café, Global Café and Shabu Sushi. The average revenue is above VND 100 million in month and decrease on Tet or semester break. Similar to Shabu Sushi, Lygon stays on high performance and price on positioning map. In the second part, through blueprint chart, processes will be displays clearly to help reader more understand. Then, based on this chart, failing and waiting point will be analyzed to find way to solve by using poka-yoke. Next, analyze current strategies Lygon uses to manage capacity and demand. Also, some limitations exist in those areas. The main problem is that capacity excess demand because Lygon does not provide effective promotion to attract customer buy more. Moving to look at how Russell's model, the restaurant tries to create relaxing feeling to customer though less features, greener...
Words: 4105 - Pages: 17
