Premium Essay

Live Nation

In:

Submitted By smartz8897
Words 421
Pages 2
Live Nation Live Nation costumers are those music and comedian lovers that want to see their favorite band, singer, or comedian perform live at a show. Live Nation was founded in 2005 with the mission to maximize the live concert experience by producing, marketing and selling live concerts for artists via their global concert pipe (livenation.com). Live nations want the fill the needs of consumers by offering various price ranges for their costumers but also by having a great costumer service with what they call their “fan guaranteed”. Their fan guaranteed options offers services such as a refund up to a week before the show in case there is the potential of a family emergency or they can’t make the show; also if the customer find the tickets at a lower price, live nation would match that price therefore letting the customer have the same price as the competitor but keeping their costumers by pleasing them. As mentioned before, Live Nation interacts with its customers by offering different price ranges on their tickets and merchandise on their website. The consumer needs that Live nation strives for are those that if they can get a venue and have the necessary means to take the show to a specific location they would as mention on the video. Based on the product/market grid, I believe Live Nation in pursuing the market development strategy. The market development strategy is based on the growth of a company by identifying and developing new market ideas for current company products. They are not creating new products they are just developing new market ideas from gathering feedback from the fans, which in turn allows the artists to continue to evolve to keep the experience fresh for the fans so that they will continue to connect with them (Kotler, Philip, and Gary Armstrong 44-45). To back the market development strategy, Live Nation is the largest producer of

Similar Documents

Free Essay

Live Nation

...Live Nation Is there a song or artist that you love to listen to? When that song/artist comes on the radio you can’t help but sing along; that familiar beat and those catchy lyrics bring back personal memories. It’s safe to say everyone at some point in his or her life was or is a “fan” of a particular song or artist. Live Nation’s goal and mission is to connect fans and artists. Anyone and everyone, from toddlers to grandparents and everything in between, people that enjoys listening, celebrating, and partaking in music can connect with Live Nation. Live Nation is meant to serve those fans. Live Nation’s customers are people that want to experience live music. Music fans are the crucial customers that allow Live Nation to be successful and thriving. Live Nation offers their consumers an opportunity to be apart of every aspect of the artist’s music journey. Live Nation recognizes that not every customer is the identical; they try to caterer to everyone’s needs, as their motto goes “Artist Powered, Fan Driven”. The company tries to make their services accessible to every fan. Live Nation’s mission statement is connecting fans and artists in everyway, shape, and form. Live Nation doesn’t just sell tickets they offer many other services. Their website offers merchandise, ticket deals, promotions, inside information on artists, and customer feedback to name some of the other amenities. Live Nation is eager to please customers; they want to get feedback to see what works for...

Words: 756 - Pages: 4

Free Essay

Interim Report

...the UK and Ireland. MCD owns and operates a number of venues including The Olympia, The Gaiety, The Ambassador, and The Academy and also holds a 50% stake in Abrakebabra Investments. MCD Productions Ltd. operates as a subsidiary of Gaiety Investments Limited and is based in Dun Laoghaire, Ireland. MCD has an extensive history in promoting and organizing major events across the UK and Ireland, which include: * 250,000+ attendances at three day U2 show. * 80,000+ attendances at annual three day Oxegen, Kildare festival since 2000. * 80,000+ attendances at annual three day T In The Park, Scotland festival. * 80,000+ attendances at annual Slane Castle, Meath concert. Recent Developments April 2005- MCD Productions and Live Nation UK formed a partnership company called Hamsard Ltd. with each owning 50.1% and 49.9% respectively, acquiring The Mean Fiddler Music Group, which had interests in Glastonbury, Reading and Leeds festivals. August 2007- The Mean Fiddler name was sold to the MAMA Group along with some small London venues and the company established the name Festival Republic along with a new festival; Latitude. April 2008- LN Gaiety Investments - another partnership...

Words: 791 - Pages: 4

Free Essay

Marketing

...Student Name: Samir Singh Date: 11/11/10 SWOT Analysis for: Live Nation Entertainment |Strengths |Weaknesses | | | | |Live Nation promotes 22,000 events annually with total attendance |Live Nation has been operating at a loss for the last eight fiscal | |exceeding 50 million. |quarters. | |Live Nation has now merged with Ticketmaster this year to become Live |Live Nation has been having a decline in attendance in the number of | |Nation entertainment |live music events, which has been affecting their operating income. | |One of Live Nation’s main assets are their artistes. |Live Nation has incurred net losses and may experience future net | | |losses. | |Opportunities |Threats | | ...

Words: 710 - Pages: 3

Free Essay

Madonna Timless Winner

...and fame. Madonna had very little musical background and no contacts when she arrived in New York. However, that did not stop her. Even with this lack of training she knew that she needed to meet more people and have more exposure to get ahead. She watched and listened to current trends in music and adjusted her career to the dance music industry that was becoming popular. Madonna was a great relationship builder and motivator. She used those skills to gain more exposure which eventually led to a very successful stint with Warner Records. Madonna also realized that she needed to expand beyond music; through movies, through children’s book publishing, through a distribution deal with Warner Records, and through a contract with Live Nation. She has always managed to stay just enough in the public eye without drawing too much attention, but was very aware that when needed she could turn it on and reinvent herself. She is a brand, and the quote by the London Telegraph says it best, “What doesn’t change and hopefully never will, is Ms. Ciccone’s hypercaffeineated zeal to make the world pay attention” (“Madonna mistress of metamorphosis,” 2008). As our book points out, strategy is about winning. Madonna has shown this through a continued understanding of what it takes to be a success. Madonna whether she realized it or not, was constantly performing SWOT throughout her career. She knew her strengths; developing relationships, understanding trends. She knew her weaknesses...

Words: 643 - Pages: 3

Premium Essay

Rocnation Change

...RocNation Change Management ISCOM 472 12-12-2015 RocNation Change Management Roc Nation is a full-service entertainment company, inclusive of artist, songwriter, producer and engineer management; music publishing; touring & merchandising; film & television; new business ventures; and a music label (RocNation, 2015). The company has added other entities since their initial startup. Roc Nation Sports, a division of Roc Nation, launched in spring 2013 (RocNation, 2015). The organization use the supply chain to gain competitive advantage within the entertainment industry and still considering three categories of improvement such as cycle time, quality, cost concerns and developments. Cycle time measures the amount of time according to the unit using minutes and customer hours adding and subtracting one from another will not provide an average value (International Six Sigma Institute, 2015). Quality reduces variation of processes surrounding targets to include goals, objectives, mission, and organizations vision eliminating faults, failures, and satisfying customer expectations (International Six Sigma Institute, 2015). Cost basis is the term used for the tax cost of an asset. It usually starts out as the purchase price (plus commissions and fees) but "stuff" happens that can cause it to change. Things called corporate actions occur such as stock spinoffs, mergers, splits, split-offs, rights, or return of capital, all of which affect your cost basis (CostBasis...

Words: 1194 - Pages: 5

Premium Essay

Live Nation Faces the Music

...Live Nation Faces the Music (Word Count: 421) The key to Live Nation’s growth strategy is the ability to connect to those millions of people who attend shows every year. By keeping a database that includes contact information for every fan that Live Nation has ever had, Live Nation will be able to connect fans to their artists with greater ease. By strengthening the artist to fan connection, the purchase of merchandise and tickets will be easier and will help Live Nation to keep growing and profiting. Live Nation should combine concentration and horizontal integration as their growth strategies. Vertical integration will help focuses in its primary line of business. Merging with Ticketmaster will help Live Nation obtain database that includes contact information for every fan that Live Nation has ever had. At the same time, the ticket service will help increase traffic to its website, track music fan’s spending habits, and gain e-mail access to millions of fans. This in turn, will increase the online sales of products and services offered in that primary business. Horizontal integration strategy where the corporation has combined with multiple other entities which assist in its operation such as, stadiums, theatres, etc. Using the horizontal integration growth strategy Live Nation will be able to eliminate competition and keep profit inside the company. Another growth strategy Live Nation should implement is to create a one-stop operation that would handle all the musical...

Words: 426 - Pages: 2

Premium Essay

Hmv Background

...HMV Group (http://www.hmvgroup.com/answers/our-businesses.aspx) Business What are the products you sell and who are your customers? HMV is one of the world’s leading retailers of entertainment products, with a fast-growing live and ticketing division. The HMV brand is synonymous with range authority, expertise, customer service and the most stimulating environments in which to buy and experience entertainment. Our typical customers are enthusiasts, who view each purchase as a high priority. HMV shares the passion of its most loyal customers, and also successfully caters to casual browsers and live music-goers. How many stores do you have? HMV operates from over 200 stores, predominantly in the UK, and a portfolio of over 15 live entertainment venues and festivals How many people are employed by HMV? Approximately 6,500 Why do consumers shop at HMV? Faced by infinite choice, customers look to trusted brands to guide them. HMV has established a reputation for unbeatable product range, stimulating environments in which to buy and experience entertainment, enthusiastic knowledgeable staff and value for money. Continuing innovation has enabled us to combine a strong heritage with contemporary appeal, and we intend to keep the brand and it all stands for fresh for our customers. Markets What impact is digital piracy having on the HMV business? The illegal downloading market has undoubtedly adversely affected the physical music market, whilst constraining the growth...

Words: 533 - Pages: 3

Premium Essay

Live Nation Entertainment Personal Statement

...I am currently a candidate for a Bachelor of Arts degree in Strategic Communication at High Point University in High Point, North Carolina, and I am writing to apply as a marketing intern with Live Nation Entertainment. I am eager to further my professional careers and am graduating early to enter the work force as soon as possible. I was encouraged by Reagan Gillette to apply for this exciting marketing intern position. Live Nation Entertainment is overtly successful and being the worlds leading live entertainment company, there is much to learn. Currently at Ascension 336, alongside my President, we recruited our largest set of clients in Ascension’s history including local and international clientele. On a daily basis, I would keep the employees on task and full of activity. Examples of the work we have accomplished in the past are enhancing social media outlets, designing physical marketing tools for promotional use, hosting events and much more....

Words: 442 - Pages: 2

Premium Essay

Nt1310 Unit 1 Assignment 2 Visual Analysis

...This photograph is of Ed Mirvish in front of his store, Honest Ed's, on the corner of Bathurst and Bloor St. West in Toronto and was taken in 1983. The photograph was taken by Tibor Kolley for the Globe and Mail and was sourced on their website from the news article on the history of Honest Ed's. This image interested me because of Honest Ed's recent closure, as well as because I find it visually interesting as there is something going on in the fore, middle, and background of the image. Reading Reflection #1: Barthes’ concepts of Connotation & Dennotation This image relates to Barthes concept of the photographic message, specifically in relation to the “denotation” and “connotation” of the messages that can be read from press images. To summarize, Barthes describes that a press photograph has both a denoted message and a connoted message. Essentially, the denoted message is whatever is in the image (Barthes 17). In the case of my own chosen photograph, it is an older male in a suit standing in front of a street corner with a gathering of people around a building behind him. Secondly, press photographs also have a connoted message, which the public decides based on what they see and what they can interpret from the denoted image (17). For example, assuming that the man owns (what might be) a store behind him is a connoted message. Or that the people behind him are lined up for a big sale is also a connoted message; it is making inferences about the image based on already...

Words: 896 - Pages: 4

Free Essay

Wdwdwdw

...Love is the first live album of the Filipino worship band Victory Worship, a worship team from Philippine church Victory[3] which is passionate about making music that honors God and inspires people to know and follow Jesus.[4] It was recorded live at Every Nation and contains 11 tracks written or co-written by the Victory Worship team, including the number one radio singles “Radical Love,” “Grace Changes Everything,” and “Jesus My Savior”. It was certified gold by Philippine Association of the Record Industry last February 11, 2015 for selling 7,500 units or more.[5] The title-track "Radical Love" has been nominated in the "Best Inspirational/Religious Recording" category of the 28th Awit Awards. Contents   [hide]  * 1Background * 2Reception * 3Chart performance * 4Tracklisting * 5Awards and nominations * 6Certifications * 7References * 8External links ------------------------------------------------- Background[edit] According to Joey Bonifacio, they want Radical Love to create: "Worship songs that communicate Bible truths, express our passion for Christ, and emphasize our values of lordship, evangelism, discipleship, leadership, and family, as we are part of the Every Nation Movement." and "World-class worship music. For us, every aspect of this ministry is our worship to God, so we bring a spirit of excellence into every area of production. From songwriting to song production, from packaging to distribution, from live events to merchandising...

Words: 1045 - Pages: 5

Premium Essay

The Dance

...involve and permit henceforth no secret understandings of any kind. The day of conquest and aggrandizement is gone by; so is also the day of secret covenants entered into in the interest of particular governments and likely at some unlooked-for moment to upset the peace of the world. It is this happy fact, now clear to the view of every public man whose thoughts do not still linger in an age that is dead and gone, which makes it possible for every nation whose purposes are consistent with justice and the peace of the world to avow nor or at any other time the objects it has in view. We entered this war because violations of right had occurred which touched us to the quick and made the life of our own people impossible unless they were corrected and the world secure once for all against their recurrence. What we demand in this war, therefore, is nothing peculiar to ourselves. It is that the world be made fit and safe to live in; and particularly that it be made safe for every peace-loving nation which, like our own, wishes to live its own life, determine its own institutions, be assured of justice and fair dealing by the other peoples of the world as against force and selfish aggression. All the peoples of the world are in effect partners in this interest, and for our own part we see very clearly that unless justice be done to others it will not be done to us. The programme of the world's peace, therefore, is our programme; and that programme, the only possible programme, as...

Words: 1513 - Pages: 7

Free Essay

Is Canada a Nation?

...Question: do you think of Canada just as your country, the place where you live, or do you think of Canada as a nation- people who share your values and beliefs? Is being Canadian part of your identity? Write a written response of 1 page double space. The concept of nationhood is a complex one. What makes a country a nation? What is a nation? In this essay, i will attempt to gain an understanding of what a nation is, and why Canada is in fact a nation, not merely because we meet certain criteria, but because we, as Canadians, believe it is so. To define the term “nation” is quite a challenging task. The Student’s Oxford Canadian Dictionary defines a nation as, “a community of people forming a state or inhabiting a territory”. Compared to other resources, this is fairly a simple one. The same dictionary defines a state as “an organized political community under one government” By these definitions, Canada clearly classifies as a nation.  Canada is without a doubt, a nation because the country has satisfied the dictionary’s requirement. Still, not all definitions are so clear. One of the most commonly accepted definitions of a nation is one that is ripe with complex and challenging requirements. These definitions often involve a group of people who share a common culture, ethnic origin and language, and they must either possess or be actively seeking an independent government. Even at a quick glance, we can see that Canada does not meet all of these...

Words: 256 - Pages: 2

Premium Essay

The Shadow Lines- the Significance of the Title

...imagined, come together in his mind until he arrives at an intricate, interconnected picture of the world where borders and boundaries mean nothing, mere shadow lines that we draw dividing people and nations. The title ‘The Shadow Lines’ is the author’s commentary on the artificial nature of cultural, ideological, geographical and psychological borders, which he asks us to disregard in favour of a broader humanism. The titular ‘shadow lines’ can refer to many different things, but I believe the fundamental allusion he makes is to the borders that separate nations from each other. Divisions between nations - shadow lines Amitav Ghosh asserts that the borders that separate nations are nothing more than artificial lines created by men. Thus, the ‘shadow lines’ of the title are the borders that divide people, and one of the main emphases of the novel is on the arbitrariness of such cartographic demarcations. Why are these lines ‘shadowy’ then? Because like shadows, they lack substance, they lack meaning. Ghosh believes that these ‘shadow lines’, these meaningless borders, can and should be crossed – if not physically, then at least mentally through our imagination and through open-minded acceptance of people, irrespective of nationality, religion or race. In the novel, the lives of the narrator's family have been irrevocably changed as a consequence of Bengal's Partition between India and Pakistan at the time of Independence and the subsequent experience of the...

Words: 2945 - Pages: 12

Premium Essay

Nation-State

...A Nation is a culture group living within a territory of a political state. A group of people are a nation if: They are a permanent resident of a defined territory, they have some form of government. They have a common culture, and they declare to be and are considered by others to be Sovereign (Perry, J. A., & Perry, E. K. (2009). For instance North American Native Indian peoples which consist of many diverse nations. The Cherokee Nation of Oklahoma is one example of this. Even though the Cherokee nation and other Native American nations live within the U.S. most have retained their own cultures apart from America and live in land areas or reservations within U.S. states. The definition of State is the abstract embodiment, or the symbol, of the political institution. The State is the formal representation of government. One example of State is Scotland. Scotland is a country and is part of the United Kingdom. A Nation-State is a state ruling over a territory containing all the people of a nation and no others. A nation-state has fixed territory, sovereignty, and common cultures. If it doesn’t have all three then it’s not a nation-state. One example of a nation-state is Iceland. Most of the inhabitants are related or are of Scandinavian decent. They have their own national culture and language that is only found in Iceland. Iceland has no cross border minorities this is because it’s not close to any other land, thus giving it fixed boarders. (Perry, J. A., &...

Words: 1950 - Pages: 8

Free Essay

Analyze How Regionalism and Nationalism Are Related to Different Modes of Listening to the Radio in the United States from 1920 to 1980.

...remarkable differences between different people. This essay will therefore focus on how the different modes of listening to the radio brought together different nation feelings to society in different timings and places. A Cornell scholar, Benedict Anderson, while reflecting about the emerge of nationalism in one country said one day that it had to be imagined, since all the nation elements and individuals may never meet one another and “yet in the mind of each lives the image of their communion”. The first notable change in general knowledge and feeling about a nation was conceived on the newspaper, that would allow several people to read the same stories about the nation and its people at the same time. The newspaper was the first proof of a country to a regular citizen that through it, would get to know people from distant lands with whom he would share his first sense of non-local community. The importance of the radio wasn’t shadowed by the newspaper’s prior timing. Radio added one more sense to the world of mass communication. The air around the device would tremble with different voices, different news and random noises. People’s imagination would flow easier and faster with a new fluent speaker that had its own timing of sharing content. And at the same time, people could move on with their lives while listening. They didn’t have to watch or concentrate, depending on what was on. Hearing...

Words: 1988 - Pages: 8