...INTRODUCTION Forever 21 is an American chain of fashion retailers with its headquarters in Los Angeles and sales of $3.7 billion in 2013. Forever 21 began as a 900 square foot store in Los Angeles in 1984, and has grown to sell their clothing lines Forever 21, XXI Forever, Love 21, and Heritage in over 600 stores in the Americas, Asia, the Middle East, and the UK. More than 60% of its apparel is manufactured in China and the average store size is 38,000 square feet. According to Adrienne Tennant, an analyst at Wedbush Morgan Securities, and Andrea Chang of the Los Angeles Times, Forever 21 is known for its trendy offerings and its economical pricing. The company sells clothing, accessories, and beauty products for women, men, and girls. The company has been involved in various controversies, ranging from labor practice issues and copyright infraction accusations to religion. HISTORY Forever 21 founders Do “Don” Won Chang and his wife Jin Sook Chang emigrated from South Korea to the United States in 1981.The luxurious cars of those in the retail industry influenced Don to enter the garment industry and so Fashion 21, later renamed Forever 21, was established. Don is the Chief Executive Officer and Jin Sook the Chief Merchandising Officer, with a combined net worth of $5 billion. As of September 2013, the couple ranked 264 in Forbes’ World’s Billionaires list and 90 amongst America’s wealthiest. Their two daughters joined the business in 2009, Linda leading the Marketing...
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...Forever 21, Inc. Private Apparel Founded 1984 Headquarters Los Angeles, California[1] Number of locations 480 (2011) Key people Do Won Chang Founder & CEO Jin Sook Chang Chief Merchandising Officer Linda Chang Chief Marketing Officer Esther Chang Chief Visual Officer Products Clothing, Accessories Revenue increase US$2.6 billion Total assets $1.40 billion Employees 27,228 Forever 21 is an American chain of clothing retailers with branches in major cities in the United States, Puerto Rico, Canada, Europe, Asia, Latin America, and the Middle East that offers trendy clothing and accessories for young women, men, and girls at low, affordable prices. Forever 21's marketing image is based around made-in-the-USA merchandise produced in California, however most product pages indicate items are imported. It sources its designs from hundreds of Southern California suppliers. Forever 21’s merchandise does not have uniform specifications, quality, patterns or even sizes; these details vary by supplier. Contents 1 History 2 Stores 2.1 Conversions 2.2 International 2.2.1 Europe 2.2.2 Asia 2.2.3 Latin America 3 Controversy 4 References 5 External links History Forever 21, Briarwood Mall, in Ann Arbor, Michigan The chain, originally known as Fashion 21, was intended at first mostly for middle-aged women. The store was founded in Los Angeles, California in 1984 by Do Won Chang...
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...1901 Harder Road Hayward, CA 94542 December 9, 2013 Cely Pichay 2005 W. Olive Avenue Porterville, CA 93257 Dear Ms. Pichay: I am writing to inform you about how it is hard for filipinos in the city of Porterville to be accepted into society. It is hard for any race to be socially accepted in this country. There are so much criteria that you have to pass to even be considered into society. You have to look a certain way, act a certain way, talk a certain way, etc. To be honest, I don't even know if I am socially accepted because I don't pass a certain criteria. If it's hard for me, then I can't imagine what it must feel like for another person in my race. If you are filipino, it is especially hard to get accepted into society because we're different from other people. We have different values and outlooks on life. I want to know what you are going to do to fix this issue in the city of Porterville. There are a lot of filipinos, teenagers especially, that will do anything to get accepted into society. We want to be accepted by everyone because we want them to like us. We care about what other people think about us because that's just how we are. I know I am like that because if someone doesn't like me, then I will do anything to get them to like me. Filipinos have a difficult time getting accepted because we look or act differently compared to other races. When someone looks at me, I feel their eyes judging me and I don't want to feel like that anymore because I get really...
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...Sports Fans Sports fans are a definitely a different breed of people. When their team or teams are playing their mentality is they better win this game and if they lose its then end of the world and puts a lot of the people in bad moods. This happens on the daily basis. Sports fans thrive for the excitement of the games. The excitement of the games and the atmosphere of the stadium bring them in to a whole different world. The fans that take it the most seriously are definitely soccer, baseball, hockey and football fans the most. The die-hard fans care about every game that is played by their team. Most of the time they will take the hard fought loss as if they are part of the team. People are crazy about sports, they’re die-hard fanatics, which sometimes care more about sports then their actual life. The biggest sports fans would have to be football; they go all out for their team. People plan their day around the game by getting to the field to barbeque and tailgate before the game. Most of the time it will be two to three hours before the game. Even some times people will just get to the stadium to tailgate and be in the atmosphere of everyone else and not go into the game because they don’t have tickets. Football fans are crazy they will throw parties in the parking lot before and after the games. They also have fans that paint their bodies and stand out in the freezing cold when normal people would be bulled up in cloths. Football Fans are crazy but that is just the...
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...Forever 21 a Global Company The global retailer that I have chosen is Forever 21 because they are a well-known retailer. Forever 21 is a well-known chain store and mostly targets young teenage to college age women. The store was founded in Los Angeles, California in 1984 by Do Won Chang and his wife Jin Sook Chang. The first fast fashion store opened in April 21 in 1984 and has grown nationally and globally since then. The market for Forever 21 has grown drastically within the past couple of years and they have ventured from just women and men’s clothes. Forever 21 carries a very wide assortment of merchandise and now caters to children and plus size women. The fashions of Forever 21 have a lower price point than most other chain stores so the fact that they are affordable items to attain and manufacturing is cheaper it is easier to expand their stores across the globe. Forever reaches its audience mobile all across the glove via the Forever 21 app because the CRM enables the brand to research their consumers by knowing their demographics and what they like and catering to the consumer and allowing interactions with the brand to be easier. “We’re looking to scale our online and mobile business faster, drive more return on ad spend and increase revenue through paid channels. Sociomantic and AdX are helping us accomplish these goals.”( Gerard Florendo) Forever 21’s consumers is very technology savvy and looks convenience so I think this approach works well for them along with...
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...Killa Tay-K Taymor Travon McIntyre better known as Tay-K is a seventeen year old rapper from Arlington, Texas. He burst on to the rap scene with his song “The Race”. Tay-K started his career by posting songs on Soundcloud. His songs got thousands of plays on Soundcloud and his music video posted on Youtube got 76 million views. Tay-K’s songs had violent and vulgar lyrics which reflected choices he made that landed him in jail. Tay-K has violated federal crimes and those crimes are murder and assault. On July 26th, 2016 Tay-k went and did a house invasion and homeowner Ethan Walker dead. Tay-K then found guilty and was arrested for murder and then let out and was put on house arrest. Tay-K had a separate killing in San Antonio, Texas and...
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...Professor Wilson September 6, 2015 “Eleanor Rigby” This song was written for many purposes in my opinion. I can see numerous themes as I read through the lyrics. The first theme that I noticed is the literal meaning. I could evaluate this from the very first line of the song. It states, “ah look at all the lonely people” (Beatles). Literally, I interpret this as meaning that there are many lonely people in this world. People who have no one to share their lives with but also people who choose to keep all their feelings inside of them. These lonely people shelter themselves from others emotionally and won’t let anyone get the chance to know them. I have seen this quite often growing up. I feel as if The Beatles may have been referring to both of these types of people: physically alone and emotionally drawn people. I believe that there are more meanings to the lyrics in this song though. I can see this song referring to religion as well. This song states that, “Father McKenzie, writing the words of a sermon that no one will hear no one comes near” and “no one was saved” (Beatles). I feel as if a powerful message is said here to the religious listeners of this song. Do I think this song is attacking the religious values of some? That might possibly be the case, however, I can see the argument in an array of spectrums. Lastly, a theme that stood out to me is when the song stated, “wearing the face that she keeps in a jar by the door” (Beatles). I think that some people...
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...could not learn what it had to teach, and not, when I came to die, discover that I had not lived" (Thoreau 1028). Thoreau was an educated man who chose to live in poverty to explain to his readers that life can be as simple as nature. According to some critics, life cannot be as simple for various reasons: “This is contrasted to the human society from which he isolated himself, of whose utilitarianism, materialism, and consumerism he was extremely critical” (Environmental). In order to agree with Thoreau, one would need to have the same open mind and the ability to see and think outside the norm of society. Those who disagree with Thoreau do not believe that one can still “live deliberately” (Thoreau 1028). The critics clearly see that living such a simple life as Thoreau writes about is impossible. Life cannot be as simple as nature for many reasons. One reason is the outcome of life is not always simple. Thoreau wrote about the outcome of planting a seed: “Many think seeds improve with age. I have no doubt that time discriminates between the good and the bad; and when at last I shall plant, I shall be less likely to be disappointed” (Thoreau 1024). In this quote, Thoreau explains that if he plants his own seeds, whether the outcome is good or bad, he would less likely to be disappointed....
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...Management 303 SWOT Analysis DreamWorks DreamWorks animation is one of best companies in their field. Leading the way in family animation films, DreamWorks has many positive qualities that cause their rivals to worry. Since their creation in 1994 this company has produced 23 amazing films. Some films reaching record breaking numbers in sales. “In 2010 DreamWorks Animation became the first company to produce three animated films in a single year. Those three films were “How to Train Your Dragon”, “Shrek Forever After” and “Megamind”, which were all in 3D. In 2009, they announced that every two years a total of five animated feature films would be released”. DreamWorks mission statement “DreamWorks Animation SKG is devoted to producing high-quality family entertainment through the use of computer-generated (CG) animation. With world-class creative talent and technological capabilities, our goal is to release two CG animated feature films a year that deliver great stories, breathtaking visual imagery and a sensibility that appeals to both children and adults.” One of the many strengths that this company has is the fact that their films raise excellent numbers in sales. DreamWorks has produced the number one animation film (Shrek 2) in the past ten years. Along with the excellent numbers in sales and quality films, the employees are very happy to work. The amount of turnover is very slim. In fact DreamWorks was named number ten on the list of...
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...There are many stressors that come with working. We all stress at work, whether it be from not getting enough sleep, or from other co workers getting to you. Stress can always have an effect on our health. It can cause high blood pressure or even anxiety and depression. Mental health is directly related to physical health in everyday life and in the workplace. I work in an assisted living facility; therefore, I go through many situations that have caused me stress. One day there was lots of things to do, and I was running around like crazy, trying to get things done. I noticed that one of my co workers was standing there in the corner texting on her cell phone so I asked her to help me do a few things. She told me that she thought I had it handled so she was just going to continue texting. I was really upset and really had to keep my cool because I was at work. I had to go outside and collect myself, and then calmly finish my duties. The next day I went to my supervisor and explained the situation, and come to find out, that was not the first time someone complained about that person. She ended up getting let go a couple weeks later. There are many ways to reduce stress in the workplace. There are was to reduce stress in the workplace before it happens. Eating the right foods is a great way to help you have energy and reduce stress. Exercising is another way to reduce stress. Sometimes, you just need to take a time out. Taking a break by walking outside or something, really...
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...job they may enjoy. Upon becoming a “12” they will be given their permanent assignment .When Jonas became a “12” he was given the assignment of being “Receiver”. As Receiver he must hold all memories from the past. Things become clearer as Jonas goes to his trainings with The Giver. The way of life that he and many of his ancestors had been taught was missing so many elements. The Giver explained that all of these things were obsolete in their life of “sameness”. Without the strong community influence this would be a completely different story. As Jonas progresses through his training the memories overcome him. After seeing the video of his Father releasing the smaller twin he burst into tears. This so called “simpler” life that he’s been living is an ugly lie. After receiving an assignment the chatter among the 12’s is loud. Though things seem upbeat you can sense Jonas’ tension, stress, and worry. He is not exactly sure what to expect from his newly chosen position. This will be a transformation into the most important “Elder” within the community. Growing up we only know what we are taught. In a utopian society people are stripped of all “obsolete” emotions....
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...International Economics 3307AFE Group Assignment | Extend the table 1.3, examine the openness for various countries and analyse the relationship between the openness and the faster long-term growth in standard of living | (Makin, A.J., 2002, p.10) | | | | Sanjeev Henny s2760582 Yu-Ting, Lin s2672341 Yen-Ting, Lee s2768300 World count: 985 | With the increasing globalization of most economies, there is consequently more focus on understanding how international integrations influence macroeconomic performance. Economists use numerous indicators to measure the degree of an economy’s openness. One of the common indicators is the percentage of trade as a share of gross domestic product (GDP). It is the sum of exports and imports of goods and services measured as a share of GDP. (World Bank, 2013). This essay will firstly generally examine the degree of openness for various countries by using the percentage of trade as a share of GDP. It will then outline Singapore as the most open country, Brazil as the least open country and the most rapidly increased openness: Hong Kong. Finally, it will examine whether the degree of openness is correlated with faster long term growth in standard of living. In advanced economies, there are many kinds of methods to analyse an economy’s openness. There has been one commonly used indicator which is the percentage value of the sum of exports plus imports as a share of national product. (Makin, 2009...
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...Decisions in Paradise, Part I MGT/350 January 9, 2012 Kevin McPhee Kava is an important island country located in South Pacific. One disaster on top of another plagued the country. Kava needs help to get on the road of recovery. Alex, director of strategic planning, and I will represent The Hermitage at Cedarfield as we strive to help Kava recover, grow, and succeed. To do my part in this project in Kava, I will use my decision-making skills to assist Alex and me in making sound decisions to help the country get back on its feet. The first step I will take to find a solution for Kava’s problems is determining the issues that hinder Kava. Next, I will discuss what created the problems. Last, I will describe the environmental and organizational obstacles that will impact key stakeholders. When Alex and I put our heads together, Kava will be on its way to being the country it once was, paradise. Issues that Appear in Kava and their Formulation Upon arriving in Kava, I did not expect to see what I did. The disaster within the country was devastating. The country was a complete mess. I realized that Kava was in dire need of help and knew that the Hermitage at Cedarfield would do a great deal of good for the country. After touring most of the country and discussing the condition of the country with Alex, the importance of making our company present in this part of the world is clearly visible. Kava not only faces economic...
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...Decisions in Paradise, Part I MGT/350 January 9, 2012 Kevin McPhee Kava is an important island country located in South Pacific. One disaster on top of another plagued the country. Kava needs help to get on the road of recovery. Alex, director of strategic planning, and I will represent The Hermitage at Cedarfield as we strive to help Kava recover, grow, and succeed. To do my part in this project in Kava, I will use my decision-making skills to assist Alex and me in making sound decisions to help the country get back on its feet. The first step I will take to find a solution for Kava’s problems is determining the issues that hinder Kava. Next, I will discuss what created the problems. Last, I will describe the environmental and organizational obstacles that will impact key stakeholders. When Alex and I put our heads together, Kava will be on its way to being the country it once was, paradise. Issues that Appear in Kava and their Formulation Upon arriving in Kava, I did not expect to see what I did. The disaster within the country was devastating. The country was a complete mess. I realized that Kava was in dire need of help and knew that the Hermitage at Cedarfield would do a great deal of good for the country. After touring most of the country and discussing the condition of the country with Alex, the importance of making our company present in this part of the world is clearly visible. Kava not only faces economic struggles...
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...Brendan Wu This World and the Next Kevin Goldstein November 29, 2014 A Thoreau Examination of Materialism In Walden, Thoreau admonishes society for succumbing to material desires and forsaking greater, more worthy pursuits like knowledge and self-reliance; similarly, in Do Androids Dream of Electric Sheep?, Dick creates a world where dependence on material possessions causes society to sacrifice its humanity and ultimately creates irreversible ruin. Yet both authors acknowledge that material items are important, with Thoreau depending on things like his house and his field for survival, and Dick introducing pet animals and empathy boxes as possessions that heighten human experience rather than suppress it. Thoreau and Dick argue that material possessions themselves have the potential to make powerful and positive impacts. It is the unchecked desire for material possessions that leads to societal decline and unhappiness. Throughout Walden, Thoreau is largely critical of materialism, venturing into the solitude of Walden Pond for two years partly to escape society’s preoccupation with material possessions. In the beginning of “Economy,” he observes young townsmen strapped with large inheritances and comments that having a massive farm, which is typically perceived as a sign of prosperity, only creates obligations and forces its inhabitants to spend their entire lives toiling, whereas owning a meager plot of land both allows for self-sufficiency and provides time to explore...
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