...Case Analysis : Harrington Collection Submitted by Medhavi Verma PGP20125490 Internal Analysis Overall Objective: To provide preeminent brands for women desiring elegant, high-end fashions. Overall Strategy: Differentiation Target Market: Affluent, fashionable, college- educated, professional women ages 25-60. Each division focused more narrowly on a specific TM. Positioning: Lifestyle branding strategy, wearing the label is a sign of status Product Objective: To provide the highest quality clothing that offers a lifestyle of prestige and status Strategy: Product Differentiation Tactics: All 4 divisions include: Harrington Limited,Sopra, Christina Cole, and Vigor. No private label brands. Price Objective: To increase market share and profit margins Harrington Limited: $500-$1,000 Sopra: $400-$800 Christina Cole: $300-$700 Vigor: $150-500 Promotion Objective: To provide convenience to retailers, and help them obtain and sell the brand Strategy: Push Tactics: Retail sales force well trained; Offer channel partners more support and incentives than most manufacturers; Offer retailers valuable inventory and sales advice. Channel Objective: To provide convenience to both retailers and final consumers by offering the Harrington collection at only the best retailers or directly through e-commerce Strategy: Dual channel strategy Tactics: Company owned retail...
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...[TYPE THE COMPANY NAME] Harrington Case Study Analysis [Type the author name] 11/9/2012 Tedlow, RH & Beckham H 2008, ‘Harrington Collection: Sizing Up the Active-Wear Market’, Harvard Business Publishing, pp.1-14. Question 1. Active-wear product line for Vigor? Vigor is a division of the Harrington collection, a large manufacturer and retailer of high-end women’s apparel. Acquired in 1984 Harrington aimed to use the division to appeal to younger, fashion-conscious customers. The Vigor division predominantly sells career wear including skirts, pants, blouses, dresses and coats. Out of the 6 general categories of women’s apparel products it classifies its garments under “better”, described as having brand name labels, cheaper than the designer and bridge categories that include career wear, dresses and sportswear. Forty percent of active wear is expected to be captured by the “better” classification by 2009. Vigor’s target customers are said to be “trend setters”, the average women, 25-50 who are college educated, professional, have an income of over $75,000 and are seeking comfortable but stylish clothing for work. Vigor’s market share is 7%. Vigor’s target segment would fit well with the introduction of active-wear. The product category Vigor is under generally sells sportswear and with customers who are seeking comfortable clothing and class themselves as trend setters they would benefit from the comfort of active-wear and the recent...
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...Group: Diamonds Strategy Term Project 2-3 MGT 695 – Strategic Planning January 26, 2013 Ralph Lauren Corporation Module 2: Mission, Goals, and the Strategic Management Process 1. Search for a mission statement for the firm. Not all organizations publish such a statement, so alternatively you can look for enduring principles and values upon which the firm seems to be anchored. This information is often available at the firm’s website or is contained in its annual reports. You may also interview a manager of the firm or contact “investor relations.” (“The mission of Ralph Lauren is to provide quality product, bringing different worlds together and inviting people into their dream and vision. They are the true innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customer participation in that lifestyle.”) 2. Identify the major goals of the company. Ralph Lauren has 3 major goals: • Build and extend the brand by uniquely showcasing the world of Ralph Lauren through advertising and marketing. The Ralph Lauren company also plan to expand and extend the Ralph Lauren lifestyle through new products, in new categories, and in new parts of the world. • Keeping its specialty retail is also extremely important. Polo continues to increase the amount of exclusive or limited-distribution product in its Ralph Lauren stores. They also plan on making significant advances in how it operates its retail stores by adding experience and...
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...take over the expenses of the home (future payments, utilities, etc.). After hearing the offer, the Sacketts accepted the Briggs’ conditions for the purchase of the home and an oral contract was put in motion. The Sacketts moved in. Years later Mr. Briggs filed an action under the Statute of Frauds, that the oral contract they made with the Sacketts was voidable because it was in violation of the Statute of Frauds (Briggs v. Sackett, 1980). Per our book, under the Statute of Frauds, contracts that involve the sale of real estate are required to be in writing. Generally, if an oral contract was made but required to be in writing, under the Statute of Frauds the oral contract would be unenforceable (Cheeseman, 2010, p.220). In the case of Briggs v. Sackett, should Briggs’ action of filing with the court to void their oral contract and evict the Sackett family be enforceable? No, the Sackett family should be considered an exception to the rule, an equity exception of part performance. “If an oral contract for the sale of land or transfer of another interest in real property has been partially performed, it may not be possible to return the parties to their status quo.” Part performance then allows the court to order the oral contract to be “specifically performed” if it was partially performed to avoid injustice (Cheeseman, 2010, p.224). In...
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...not only forced the company to change its sales processes, but also prompted them to adopt a customer-relationship system. Riordan’s HR reward and compensation policy program needs to be revised to deal with the existing problem. HR professionals over the world know that their toughest job is recruiting and retaining top-notch employees for their companies. With unemployment at its current rate, expanding businesses search for qualified workers like big-game hunters stalking the most elusive prey. Compensation plans and benefit plans are two compensation packages companies are using to invest in its employees. To assist Riordan Manufacturing in changing its sales process, Team D has chose the following companies to use as a benchmark: Liz Claiborne, QUALCOMM, Home Depot, Hertz, Coke Cola, Lafarge, Ford and The Container Store. Team D will then analyze each company by providing key concepts such as designing the elements of an effective employee relations program, create a career development planning model that will incorporate attention to key development success factors, evaluate compensation and motivation practices as they relate to organizational strategy, and discuss the impact of ethics on the determination of compensation and rewards systems. Effective Employee Relations Programs. "Success requires satisfied, loyal employees," as stated by Dreher and Dougherty (2001). Employee performance increases when employees are happy and satisfied not only in what jobs they perform...
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...Running Head: Nike, Inc. Nike, Inc. Case Study Adelaide A. Odoteye FIN 586 – Dr. Cullers Fall 2006 The brand name “Nike” is one of the most readily recognized around the globe. The name is synonymous with high-quality athletic shoes, apparel, and accessories in the minds of many people worldwide. Perhaps it is the ubiquitous Nike “swoosh” and compelling marketing that commands attention. Or maybe it is the association between the brand name and its famous endorsers, such as Tiger Woods and Michael Jordan. Alternatively, it may be Nike’s cutting-edge sporting vision and technology that entrances multitudes of consumers. Quite conceivably, it is a combination of these factors that has propelled Nike to the top of its industry. However, not all of Nike’s story is ideal. In recent years, the company has faced criticism in connection with its use of contract labor in developing nations. The purpose of this case is to provide an understanding of the company’s background, its general business strategy, and its use of contract labor. The Athletic Apparel and Footwear Industry The athletic apparel and footwear industry experienced steady growth for more than two decades, beginning in the early 1980’s. For example, in the U.S.A. alone, consumer spending on athletic footwear increased by 10 percent during the first six months of 2005 (Quinn, 2006). Consumers were not just professional athletes, but ordinary men, women, and...
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...Loretta Claiborne Crystal Cobb Ross PSY/300 April 16, 2012 Dr. Liz West Loretta Claiborne "Find an opportunity and seize it. Be the best you can be, and never let anyone doubt you” “Loretta Claiborne has run 26 marathons, lobbied Congress, won the Arthur Ashe Award for Courage, and is a fourth degree black belt in karate” (McCallum, 2008) and motivational speaker; while this may sound like any average athlete, Loretta is anything but average. Loretta Claiborne was born with a severe case of mental retardation or for better terms intellectual disability. Intellectual disability is “a condition that includes below-average general intellectual function and a lack of the skills necessary for daily living” (A.D.A.M., 2011). Loretta was born legally blind in one eye and did not speak or walk until she reached the age of four. Although I could not find much in writing on her background, I learned from the movie of her life entitled The Loretta Claiborne Story, that she was able to overcome here adversity with the love and support of family and through hard work and determination of not wanting to be “different”. Loretta was a bit of a handle full in school she was often very angry. She would often get into fights with her fellow classmates who relentlessly taunted and teased her. One day her teachers let her out of class so that she would not meet up with her bullies and she told Loretta to “runaway and run fast” and Loretta did just that. As result Loretta...
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...While some of the department stores covered by this Survey beat our same-store sales estimates for the first half of 2011, some lagged behind. (For details, see the “Same-Store Sales of Selected Department Stores and Discounters” table on the previous page.) Most of the moderate-price department stores such as J.C. Penney and Kohl’s fell behind expectations. On the other hand, discounters such as Dollar Tree Stores and Dollar General reported relatively strong gains in the first and second quarters of 2011. The better department stores such as Saks and Nordstrom have been able to attract upper-income households with limited sales promotions, by offering convenience and a superior shopping experience. These stores are sticking to their core strategies: they are actively striving to come up with innovative marketing programs and customer services, and selling exclusive designer products. (Adams Media Research, 2012) [pic] J.C. Penney and Kohl’s both posted modest sales gains in the first and second quarters. While middle-income consumers are showing reasonable caution in their spending behavior, they’re willing to go slightly over budget when the merchandise is right. Overall, discounters exceeded our same-store sales expectations for the first half of 2011, reflecting stable consumer demand for everyday necessities. Among the big box discounters, we believe Target benefited from an expanded assortment of food and allied categories. We also think the company...
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...The Clery Act requires schools to notify students regarding any crimes that have been committed and reported on or near campus. While this act provides valuable information regarding crimes such as theft and substance violations, crimes against the person such as assault and stalking are often under reported. For instance, in the 2014 calendar year, there were five reported cases of dating violence, three reported cases of stalking, and fourteen reports of sexual assault. When comparing these rates of crimes addressed in the Clery Report, national statistics, which Georgetown is usually on par with, report much higher numbers. The troubling manner of under reporting is that not only does it not allow for a safe environment for dialogues to occur, but it fosters an environment in the community that allows for these atrocities to happen and may become a very dangerous problem for those involved. Therefore, it is imperative to address these issues as best and as quickly as...
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...Excellent communication and interpersonal skills along with solid oral and written communication aptitudes. Able to make effective decisions under unusual and complicated circumstances. General office and customer service skills. Ability to multi task and execute projects in a timely matter. Work Experience: Jan 09- Dec 11 Mentor 1, New VitaeQuakertown, PA Responsible for primary care, case management, and medication management. Provided treatment within scope of practice as defined by state law. Often commended for maintaining the safety, respect and dignity of residents. Assist residents with Adl's Transport residents to and from appointments Aug 08-Jan 09 Sales Associate, The Bon ton Allentown, PA Maintain excellent customer service skills. Skilled in area of order processing, inventory control, and cashier management. Hardworking, energetic, recognized for assuming additional responsibilities. Excellent problem solver with strong sales analysis and reporting skills. Jan 06- April 08 Picker/Packer, Liz Claiborne Allentown, PA Sorted and placed items in corresponding containers. Selected items according to list and invoice that was provided to the company. Assembled forms and manuals to be shipped with specific materials. Processed, verified, and maintained customer files. Forwarded packages to customers while following company procedures and safety standards. Oct 2002–Nov 05 Telemarketing...
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...3258 SE PT E MB E R 26 , 200 8 R I CH A RD S. T E D L O W HEATHER BECKHAM Harrington Collection: Sizing Up the Active-Wear Market On January 22, 2008, financial results for Harrington Collection’s 2007 fiscal year were distributed to all senior executives. Harrington, a large manufacturer and retailer of high-end women’s apparel, had posted lackluster sales for the past three years and margins were now at an all time low. Sara Huey, Vice President of Strategic Planning, gathered her strategy team and key operating managers to review the disappointing 2007 results and brainstorm ideas to reverse the negative trends. During the meeting, Blake Myers, the general manager for the Vigor division, proposed his idea to expand into a new product line. Myers stated, “The word I hear from some of our retailers is that stylish, sporty, casual attire is flying off the shelves. There has been tremendous growth in the activewear segment. Harrington is missing a huge opportunity by not offering this kind of line.” Karen Allen, a director in Strategic Planning, responded, “Expanding our lines downstream is not a sound long-term strategy. And a new product launch would probably put a significant drain on our resources. I doubt we could capture enough sales in the first year to break even.” Huey thought for a moment. Expanding into a product line with more casual, lower-priced fashions was not a novel idea, but it had always been dismissed as too big a departure from Harrington’s...
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...‘You are the venture capitalist who has received the Heather Evans business plan. Assume that you have also met her and like her ideas. Construct a proposal for investment seeking approval to make the investment, covering:- Introduction In 1983, Heather Evans graduated from Harvard Business School. She group up in New York with her dad, who worked hard in the business world as an attorney with a Wall Street firm. Heather had always liked that line of work and decided to try it out. During her college years she worked as a model for many famous magazines which gave her a taste of what it would be like to run her own business. After doing very well in school she began to seek out investors who could fund her company. Ms. Evans will need to use all of her negotiating skills possible if she wants her new business to last. Heather H. Evans (H.E.) graduated from Harvard Business School in June, 1983. She showed considerable interest in the fashion industry, having some background in this area. She was a fashion model from 1975 through 1979 and, in the summer of 1982, she worked for Jackie Hayman, Inc., as an assistant to the President of this young firm that manufactured designer clothing. An additional valuable asset was that she worked as a financial analyst for Morgan Stanley & Co, Inc. from 1979 through 1981 dealing with mergers, acquisitions and corporate finance. Her father is an attorney with a Wall...
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...UraniaChristine Franklin ENG 106 April 30, 2014 Instructor: Sandi Greene Why Do You Hit Me? Domestic violence is an example of oppressive conduct in any relationship that is utilized by one person to gain or keep up force and control over their intimate partner. This type of violence does not always start or even become physical; it can also be emotional, verbal, sexual and psychological. All these types of abuse can stem from things that may have happened to someone in their childhood, their teenage years and even in their adulthood. These acts can be seen as acts out of fear, cowardice, and some may even attempt to say love. These are all ways that someone can try to explain their actions and why they may harm those they say they love. No one really knows what causes people to be volatile towards their lover, there are so many excuses that men and women use to defend domestic violence. Domestic violence can definitely affect the way someone looks at life, it can affect children during childhood and when they grow up, it also can cause someone to lose their life. One of the many forms of domestic violence and the biggest one is physical abuse. Physical domestic violence can be anything from scratching, punching, biting, strangling or kicking. It doesn’t stop there, because the use of weapons can play an even bigger role in the volatile acts. These actions mostly take place amongst a man and woman and the man is usually the aggressor, but is not limited...
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...from being negative more into a positive outcome which would lead to less social impediments. Besides, this article will impact my research by highlighting how their living conditions in the shelters stimulate the cause-and-effect of psychosis in domestic violence with them being the antagonist. Even though, they are victims of this behavior, the added question remains and that is how does the intervention that is offered transform them? For the simple fact, the resolve of intervention methods should serve as a buffer to aid in the healing process for those who have encountered this type of behavior. Claiborne, L. 2008. Parents of murdered dating violence victim, legislators, and teachers unite to launch 'MADE' - moms and dads for education to stop teen dating abuse. PR Newswire. Retrieved from http://search.proquest.com/docview/450611737?accountid=14872 Author Liz Claiborne took on the responsibility of bringing...
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...CHAPTER 9 – CHARACTERIZING RISK AND RETURN Questions LG1 1. Why is the percentage return a more useful measure than the dollar return? The dollar return is most important relative to the amount invested. Thus, a $100 return is more impressive from a $1,000 investment than a $5,000 investment. The percentage return incorporates both the dollar return and the amount invested. Therefore, it is easier to compare percentage return across different investments. LG2 2. Characterize the historical return, risk, and risk-return relationship of the stock, bond and cash markets. Examining Table 9.2, it is clear that the stock market has earned about double the return since 1950 than bonds. Bonds have earned about 50% higher return than the cash markets. The risk in the stock market is also higher than the bond and cash markets according to the standard deviation measurement (Table 9.4). Another illustration of the high risk is that the stock market frequently losses money and sometimes does not earn more than the bond and cash markets over short periods of time (Table 9.2). The risk-return relationship tells us that we should expect higher returns for the riskier market. We do see higher realized returns over the long term to the higher risk asset classes. LG3 3. How do we define risk in this chapter and how do we measure it? Risk is defined as the volatility of an asset’s returns over time. Specifically, the standard deviation of returns is used to measure...
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