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Ll Bean

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Submitted By lseward
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Capella University
Bus 3022
Nancy Seward

L.L Bean Company overview

From the very beginning the L.L Bean company has been focused on customer satisfaction. From the very first hunter’s boots that were sold and then ultimately returned L.L Bean was adamant that customer satisfaction was the very root for a successful company.
Even if the customer was not seeking to purchase anything but rather looking for an answer to a question they were treated with care. The company not only gained a reputation for reliable products, but also a reputation for providing expert advice.
In 1951 L.L Bean revolutionized customer service by essentially being available to customers 24 hours a day 7 days a week. It started with a bell that was used when a customer need help with something late at night to the store staying open at all hours and never locking up.
In 1967 the company started using computers to send out their catalogs. The old system of sending out a few flyers and catalogs was being converted to a new age technology. With customer service and satisfaction still at the heart of the company this new advancement would make it easier for customers to see what was available. Over the years the company began to grow and thrive by the use of the credit card machine, the toll free help line and now the internet.
L.L Bean started from very humble beginnings and the simple idea that they need to sell a product that customers are happy with and back that customer up if there is a problem has turned them into the multi-billion dollar company that they are today.

L.L Bean, A leader in Supply Chain Management

L.L bean has become one of the top leaders in Supply Chain Management. With a new outlook on their inventory practices L.L Bean has developed new strategies that better serve the customer and the company.
In 2006 L.L Bean started to take a hard look at the

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