Premium Essay

Lnacer Gallery

In:

Submitted By mamy9992
Words 843
Pages 4
Case Analysis: Lancer Gallery
Executive Summary
We have recommendations for Lancer Gallery based on the acceptance and the rejection of the contract proposal from the mass-distribution store. The first recommendation is for Lancer Gallery to accept the contract’s conditions. We suggest that the company increase the production of the artifacts replicas. The second recommendation is that Lancer Gallery creates two separate divisions for the company. The first division will focus on replicas while the second division focuses on the authentic artifacts. The third recommendation is that Lancer Gallery increase their supply and promotions. We suggest they add new authentic products, and conduct research for other countries they can pursue for authentic artifacts such as India. They should increase the promotion for Lancer authentic artifacts to emphasize differentiation from the competitors.
Statement of the Problem
Lancer Gallery must decide whether or not to forgo the contract that was offered to them by a mass-merchandise department store chain in early January 2010. The contract stated that the department store chain would buy at 10% below the company’s existing prices for no less than $750,000. Lancer Gallery stands to make $ 4 million annually. The objective for Lancer Gallery is to increase their revenue growth that has slowed down due to the recession. The constraint is that if Lancer Gallery decides to take the contract, they would be changing the direction of the company to a company that majorly produces product replicas and not authentic art.
Situation Analysis
Lancer Gallery was doing very well with about $35 million in gross sales. However, the overwhelming acceptance and desire for South American and African artifacts have opened the door to heavy competition. “Where Lancer identified 5 major competitors a decade ago, there are 11 today.” (Strategic

Similar Documents

Free Essay

Turner and the Sublime

...Turner and the Sublime In Romantic art, nature—with its uncontrollable power, unpredictability, and potential for cataclysmic extremes—offered an alternative to the ordered world of Enlightenment thought. The violent and terrifying images of nature conjured by Romantic artists recalled the eighteenth-century aesthetic of the Sublime. An artist that stood out among the many individuals of this time was Joseph Mallord William Turner. Turner was one of the most influential landscape painters in England. His style consisted of oil painting, watercolour, and etching. Through his career he went through different ways of expressing his talent when painting. At the beginning of his career, his work consisted of solid objects and detail but as time moved forward his focus turned towards accentuating color and light. Fascinated with natural and atmospheric elements, Turner stood out as an early-impressionist for he violated the rules of academic painting, and for this was highly criticized by his fellow contemporaries. Despite the critics, Turner never ceased to provoke through these turbulent, chaotic forces that haunted his paintings. J.M.W. Turner, born in 1775, came from a working-class family. His father, William Turner, was a barber and wigmaker while his mother, Mary Marshall, came from a family of butchers. Turner's mother was mentally unbalanced, and her instability was aggravated by the fatal illness of Turner's younger sister. As a result, Turner was sent to stay with an...

Words: 1293 - Pages: 6

Free Essay

Hnc Advertising and Pr

...Kelvingrove Art Gallery and Museum Argyle StreetGlasgowG3 8AG27/06/2006 | | Kelvingrove Art Gallery and Museum | Press Release £28 Million Museum Restoration Reopening of Kelvingrove Art Gallery and Museum Kelvingrove Art Gallery and Museum, reopening after 3 years of restoration and refurbishment in Glasgow’s West End on Argyle Street on the 11th of July 2006 whith special guest. The city of Glasgow sees Kelvingrove Art Gallery and Museum, one of the cities most iconic landmarks reopen after 3 years of restoration. The modernized Kelvingrove has seen nearly £28 Million spent on the major refurbishment and restoration. Within this development there is a new restaurant and a larger basement extension, this now allows Kelvingrove to accommodate 8000 exhibits. There are 3 floors of fine arts and exhibitions within Kelvingrove; with up to 8000 pieces there is plenty to see. The collections within Kelvingrove have come from Old Kelvingrove House Museum and the McLellan Galleries. The gallery and museum holds one of the world’s finest Arms and Armour collection. This collection was made in Milan in the 1440’s and is to be the closest completed plate armour in the world. Also featured is the armour made for the men and horses for the first Earl of Pembroke from around 1550. At the heart of the collection is R L Scott’s collection, Scott favoured “the real fighting stuff” which means that some pieces in the exhibit have seen some military use. The Kelvingrove Organ, which was...

Words: 703 - Pages: 3

Free Essay

Visit to the National Gallery of Arts

...I visited the National Gallery of Arts, Washington, DC, East Building. In the Small French Painting room French Impressionist and Post Impressionist Oil on paper, canvas, use of landscapes Jean Baptishe Camden Corot 1796-1875) greens and browns oil paintings Theodore Rosassea Panamaric View of the Idle de France 1830 Swiss Landscapes – Alexandrie Claawe 1830 Claude Mouet 1872 Auguste Reninor Gabriel Metsu oil on panel and oak Mostly about people, single portraits, old men and women doing simple things eating, writing holding a pipe, sick child The Artist as Prodical Son 1661 oil on panel Christ on the Cross 1664 oil on canvas the light shining on a lady who is kneeling at the cross to emphasize the hurt she is feeling seeing God on the cross. 3 people in the picture 1 man 2 women Modern Art Frank Stella, American 1936 Flin, Fion IV 1969 Polymer and fluorescent polymer paint on canvas Terry Winters – 1949 Bitmer, 1986 oil on linen Georgia O’Keefer 1887-1986 Jack in the Pulpit Nov 1930 oil on canvas Cubism Piet Mondrian – Dutch 1872-1944 Teablean No. IV Lozenge Composition with Red, Gray, Blue, Yellow and Black 1924/1925 Oil on canvas Max Weber -1881-19 Rush Hour NewYork 1915 Pablo Pisassco Nude Women 1910 oil on canvas Scuptor Head of a women 1909 bronze Modern and Contemparty Art Raskshaw Downes- Bird’s eye view of NY cont cent and contruction 1982 oil on canvas Henri Matisse cut outs collages of color paper for a book called Jazz ...

Words: 307 - Pages: 2

Free Essay

Virtual Art Tour

...Art 100 Virtual tour of Washington DC area Siva and consort Uma SMITHSONIAN MUSEUM-Arthur M. Sackler and Freer Gallery of Art – SOUTH ASIAN AND HIMALAYAN ART Both the Sackler Gallery and Freer Gallery are located on the National Mall between the Capitol and Washington Monument. The hours of operation are 10.00 am to 5.30 pm except on December 25 and admission is free.Charles Lang Freer, the founder of the Freer Gallery of art expressed his enthusiasm by “I am over my head in love with India” after his first visit to the subcontinent. As I casually browsed the Freer Gallery, the beautifully decorated image of Buddha caught my attention. Also, on display were other masterpieces of Mughal and Rajput paintings along with richly decorated court arts and daggers used by Mughal emperors. I can clearly relate to this period of history because I am of Indian descent and also practice Hindu religion. I am well aware of this particular aspect of art and culture that we have covered during this course. During The Chola dynasty, the Hindu god known as Siva Nataraja (Lord of the Dance) was the perfect embodiment of Chola beauty. The Chola dynasty was one of the most dominant artistic, religious and political forces in south India from the ninth through the thirteenth century. Siva Nataraj was portrayed as the family diety because he was always seen with his consort Uma and their elephant headed son Ganesha, often referred to as the remover of all obstacles. According to the...

Words: 1484 - Pages: 6