...Have you ever wondered where you could find a great happy-hour bar recommended by your closest friends, or how far away you are from the nearest hotel and their website, or the nearest Latin American restaurant while you're on vacation? Location-based services allow you to access this information even when you are miles away from home. These services have a magnitude of uses in social networking, and they are largely accessible through mobile device networks. They use information on the geographical position of a mobile device and enable the user to find the nearest business or service. In addition, the combination of mobile apps and location-based services allows marketers to reach out to their customers to send them more targeted content. Not only do location-based services help the consumer, but they also help advertise the company through social media networks. Stating location is no longer just a form of showing the public what you have seen and where you have been. It is like a free advertisement or commercial for people that view that picture (instagram) or status (Facebook). It has created an extra column in the marketing aspect of the business both for future consumers as well as systems that try to adapt to the users preferences. Applications such as Foursquare, Wikitude, and Yelp are widely used by many people, but the Geographical Information Systems (GIS) community is still in search for the "killer app" that will become so widely used in society that GIS...
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...Varshney Challenges and Business Models for Mobile Location-based Services and Advertising for wireless cellular networks in the U.S. have also enabled location-based functionalities using variations of triangulation, GPS, and cell-ID technologies. In addition to the current and emerging satellite-based systems, such as GPS (U.S.), GLONASS (Russian), GALILEO (EU), and COMPASS (China),30 which will provide wider coverage to benefit location-based services. In some cases locational information can also be derived and utilized from sensors, RFID, Bluetooth, WiMax, and Wireless LANs.7,31,32 These systems can be used standalone or supplement the coverage for location tracking in indoor environments, where satellite coverage is intermittent or inaccurate. The potential for location-based services is evident from powerful and ubiquitous wireless devices that are growing in popularity.8,23 Many surveys predict billions of dollars in revenues for mobile advertising.27 Mobile Network Operators are well positioned to take up a significant percent of this advertising revenue as they negotiate deals with content providers. Recent deals between media companies, advertising agencies and Internet/software industry also demonstrate significant optimism for future growth.4,19 However, there are many challenges that have slowed down the deployment, offering, and wide-scale adoption of location-based services. The challenges key insights Professionals should...
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...goods and services became as attractive as mainstream products. As example, prediction that demand for products not available in stores is potentially as big as for those that are. Long tail marketing concentrates on these less popular products. While many marketing strategies focus on promoting a specific product, long marketing provides a greater variety of inventory to reach more customers and more total sales. Long tail marketing in general is effectively used by online retailers such as Netflix. Bookstores and video stores have limited space available, which makes them to put on sale those items that are most popular and profitable. Less popular items take small limited area. All these results high cost for shelf maintenance. In contrast, Netflix has centralized warehouses, and display all their items virtually resulting much lower cost for shelf maintenance. Long tail marketing model represent a great number of different consumer segments, the longer the tail, the greater diversity of customers. This allows a business to attract more cultural groups and customers, whose taste is not mainstream. Location Based Services Location based service is a software application that uses real-time geo-data to provide information, entertainment or etc. LBS is information or entertainment service, accessible with mobile devices through the mobile network and use of the geographical position of the mobile device. LBS use a smartphone’s GPS technology to track a person’s location. As a...
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...MI(小米) Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality technology doesn't need to cost a fortune. At Xiaomi, we've brought together smart people from Google, Kingsoft, Microsoft, Motorola, Yahoo, and other Internet and tech companies from around the world to bring that vision to life. We create remarkable hardware, software, and Internet services for – and with the help of – our Mi fans. We incorporate their feedback into our product range, which currently includes Mi 4, Mi 3, Mi Pad, Mi Box, Mi TV, Redmi 1S and Redmi Note, Mi Power Bank and other accessories. We sell direct to customers to keep our prices competitive. And with more than 18 million handsets sold in China in 2013 and products launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India and Indonesia, we are ready to go global. Please follow us on Facebook, Twitter and Google+, and be sure to check back often so you don't miss anything. Our mantra: “Always believe that something wonderful is about to happen”. Xiao mi develops, designs and sells diversify consumer electronics, computer hardware and action camera. It strives to create high quality mobile product with diversify range. Xiao Mi has positioned itself to a certain type of customer, experiencers, early adaptors and people with curiosity in new technology, etc. For World wide users who be fond of experience new mobile technology and want cost-effective product, Xiao Mi….? Apple has positioned itself...
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...Faisalabad uzair@ieee.org Privacy Protective, Consent Based Joint Location Tracking System for Smartphone Users Abstract: Ubiquitous availability of GPS receivers and internet in Smartphones has made mobile navigation systems widely used in people’s daily life. Due to the rapid growth of mobile navigation systems, users put forward higher privacy demands on location-based services (LBS). Knowing the whereabouts of family, friends, delivery staff, and team-members is common requirement especially in Metropolitan cities. We have designed and implemented a mutual location tracking system that uses location information while observing privacy concerns. Our system provides opportunity to implement a variety of mutual location tracking scenarios. It enables users to establish proper credentials to share each other’s location with mutual consent. Users are provided with each other current location and previous trajectory on map. This capability can enable many other location based applications. Keywords: Location Based Services, Location Based Collaboration, GPS, and Navigation. 1. Introduction: The system we have developed uses the GPS satellite to track the current location of others (Friends, Relatives etc.) By sending/receiving sms/REST notifications. Current version of the system is available for android Devices. Every person doesn't feel easy in sharing personal location with anybody but sometimes access to location in case of emergency and for some other purpose is...
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...Wollongong Thesis Collections 2005 Ethical Issues arising from the Real Time Tracking and Monitoring of People Using GPS-based Location Services A. Mcnamee University of Wollongong Publication Details This thesis was originally submitted as McNamee, A, Ethical Issues arising from the Real Time Tracking and Monitoring of People Using GPS-based Location Services, Bachelor of Information and Communication Technology (Honours), University of Wollongong, 2005,71p. Research Online is the open access institutional repository for the University of Wollongong. For further information contact the UOW Library: research-pubs@uow.edu.au Ethical Issues arising from the Real Time Tracking and Monitoring of People Using GPS-based Location Services Abstract The Global Positioning System is a constellation of 24 satellites which have the ability to calculate the position, time and velocity of any GPS receiver. Ethical concerns arise when a person carrying a receiver has their location transmitted to second party. This type of tracking has a wide variety of applications including tracking dementia sufferers, tracking parolees and law enforcement. A literature review found that the ethics of GPS tracking has not been thoroughly assessed. This paper investigates the ethical issues arising from the real time tracking of people using GPS-based location services. Usability context analysis and an observational study were the methodology used in this study. Usability context analysis...
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...Location Recommendation for Location-based Social Networks Mao Ye Peifeng Yin Wang-Chien Lee Department of Computer Science and Engineering The Pennsylvania State University University Park, PA 16802, USA {mxy177,pzy102,wlee}@cse.psu.edu ABSTRACT In this paper, we study the research issues in realizing location recommendation services for large-scale location-based social networks, by exploiting the social and geographical characteristics of users and locations/places. Through our analysis on a dataset collected from Foursquare, a popular location-based social networking system, we observe that there exists strong social and geospatial ties among users and their favorite locations/places in the system. Accordingly, we develop a friend-based collaborative filtering (FCF) approach for location recommendation based on collaborative ratings of places made by social friends. Moreover, we propose a variant of FCF technique, namely Geo-Measured FCF (GM-FCF), based on heuristics derived from observed geospatial characteristics in the Foursquare dataset. Finally, the evaluation results show that the proposed family of FCF techniques holds comparable recommendation effectiveness against the state-of-the-art recommendation algorithms, while incurring significantly lower computational overhead. Meanwhile, the GM-FCF provides additional flexibility in tradeoff between recommendation effectiveness and computational overhead. networking services allow users to connect with friends, explore places...
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...on Mobile Location Service Design Based on Android Xianhua Shu, Zhenjun Du, Rong Chen School of Information Science and Technology Dalian Maritime University Dalian, China xiansimba@163.com Abstract—Android platform is a new generation of smart mobile phone platform launched by Google. Android provides the support of mobile map and location service, which is probably a concern of vast numbers of developers. So far, the development of mobile map and location applications is complex and difficult, and is often required to pay high copyright fees to map makers. Android is free and open, providing an easy-to-use development kit containing flexible map display and control functions. This paper introduces the architecture and component models of Android, and analyzes the anatomy of an Android application including the functions of Activity, Intent Receiver, Service, Content Provider, and etc. Based on Android, the design method of a location-based mobile service is then presented. The design example shows that it’s so easy to implement self-location, to draw the driving trace, to perform query and to flexibly control the real-time map on Android. Keywords-Android; location based service; driving trace enable developers to form their mobile systems with unique characteristics. The architecture of Android framework and the anatomy of an Android application are addressed in section II and section III. Based on the analyses, the design of a location-based mobile service on Android...
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...Optimized Location Aware Applications on iOS Content 1. Abstract………………………………………………………………1 2. Introduction…………………………………….…………………….1 3. Design & Analysis…..……………………………………………….2 3.1. Positioning Technologies………………………………………2 3.1.1. Cellular Triangulation……………………………………2 3.1.2. Global Positioning System (GPS).……………………….3 3.1.3. Assisted GPS (A-GPS).…………………………………..4 3.1.4. Wireless Positioning System (WPS)……………………..4 3.2. Location Detection on iOS…………………………………......5 3.2.1. Standard Location Service……………………………….5 3.2.2. Significant Location Change Service…………………….6 3.2.3. Region Monitoring Service……………………………....6 3.3. Challenges on iOS……………………………………………...6 3.3.1. Inaccurate Location Updates……………………………..6 3.3.2. Invalid Location Updates………………………………...7 3.3.3. Battery Drain…………………………………………......7 3.3.4. Limitations of Application Background Mode…………..7 3.3.5. Challenges with Significant Location Change (SLC).…...8 3.3.6. Challenges with Region Monitoring……………………..8 3.3.7. Privacy and Security……………………………………..9 3.4. Optimized Geo-fencing solution on iOS……………………….9 3.5. Addressing Privacy and Security Concerns……………………11 4. Conclusion…………………………………………………...............12 Optimized Location Aware Applications on iOS 1 Sourabh Raheja Abstract Location aware applications are intuitive and have much better user experience. However there are number of challenges associated with development of location aware applications for mobile devices. Some of them being battery drainage by accurate...
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...A PROJECT REPORT ON LOCATION BASED MOBILE ADVERTISEMENT IN AHMEDABAD Report Submitted to: INDUS INSTITUTE OF TECHNOLOGY & ENGINEERING & AHOY TELECOM CREATION As Partial Fulfillment of Requirement for the Post Graduation in Master in Business Administration By: - Bharat Bindrani, (11MBA004) Rewant Vyas, (11MBA057) Declaration by the Student We hereby declare that this project report titled “Scope of Location Based Mobile Advertisement in Indian Semi- organized Retail” has been submitted by us for the requirement for the Post Graduate in Master in Business Administration This is the result of original work carried out by us. This report has not been submitted by anyone or anywhere else. Bharat Bindrani Rewant Vya PREFACE “True learning is born out of experience & observation”. Practical experience is one of the best types of learning that one can remember the aspects of administration & management. The day comes to apply these in corporate world in context of modern industrial enterprise that has to go through its different terminal to achieve the corporate goal. The main objective of practical training is to develop practical knowledge and awareness about industrial environment & business practices in the student as a supplement to theoretical studies of marketing management. It increases the skill, ability & attitude to performance specific job in the industrial environment. Fortunately...
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...for Personal Predictive Mobile Commerce Andreas Komninos, Peter Barrie, Julian Newman, Stuart Landsburgh Department of Computer Science Glasgow Caledonian University Glasgow, UK [ako2, pba4, jne,slands10]@gcal.ac.uk Abstract Given mobile phone penetration statistics and current mobile phone technical specifications, it is apparent that in developed countries, the majority of citizens carry not just mobile phones, but true mobile computing devices. These devices are still primarily used for telephony, although information access is slowly emerging as a popular service on these devices. Despite the availability of network connectivity and device characteristics that make Information Access possible, this is currently generally confined to accessing the WWW. While useful, this method is not the best way of providing information access to mobile devices. This paper discusses current research in the use of mobile services and proceeds by presenting a background on an infrastructure for a focused information access application for mobile commerce. Through this background, we discuss the need for embedding multi-dimensional context awareness into the design of applications that provide dedicated, targeted and personalised information access to users, and describe the dimensional vectors necessary for the acquisition of contextual information. Further to this, the paper highlights the challenges that must be overcome in obtaining contextual information on a mobile computing scenario...
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...Branch-Office LAN 8 Table 1: Addressing Scheme 9 Cost Breakdown & Implementation 10 References 11 Executive Summary Joe’s Yachts is a seller of high-end and custom yachts, based out of Myrtle Beach, South Carolina, with 15 locations across four states in the south-eastern coastal area. The company means to upgrade its network design and components to improve network capacity, provide wireless services at their stores, offer more robust security services, and implement store-to-store VoIP services to replace the existing traditional phone service. The “Evaluation of Existing Network Infrastructure” section of this document details the current network employed by Joe’s Yachts and explains its weaknesses in terms of data rate and capacity, security features and functionality. The next section “Requirements Review” goes over the technical and business goals identified for Joe’s Yachts network infrastructure design upgrade. In the “Proposed Network Design” section following that, this document describes the network design proposed by High-Power Solutions, which is to implement a two-step solution in the form of a bundle offered by AT&T. This bundle includes managed internet services for point-to-multipoint interconnectivity between all locations and the business-in-the-box service, which combines VoIP, Internet, router and switch and security features in one hardware platform. It...
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...vehicles are required to service the destinations, and developing a route and schedule for each one. Because there are many variations of the problem, it can be very dillicult to solve. TransCAD provides a rich set of vehicle routing tools that solve various types of routing problerns,These tools are used to prepare input data, solve the routing problem, and provide tabular and graphical output of the resulting routes and vehicle schedules. The starting points for each route (such as the warehouse in the above example) are known as depots, and the points to be visited are known as stops. A vehicle route starts at a depot, visits one ormore stops, and may or may not return to the depot. The goal of the procedure is to obtain a set of routes that minimizes the total time or discance traveled by the entire fleet of vehicles. The travel times or distances are stored in the vehicle routing matrix.You can use a network to calculate the network driving time or distance, or you can use straight line distances to create your vehicle routing matrix. You must use a network-based vehicle routing matrix if you want to display the routes on a map as a route system layer.Time window- There are time restrictions on when deliveries can be made to some or all of the stores Each stop requires a certain amount of time to service. The service time can have a fixed component and a variable component that is demand dependent (time per unit). In most cases, each stop has a fixed service time that is independent...
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...Esri Location Analytics for Business Intelligence ® An Esri® White Paper October 2012 Copyright © 2012 Esri All rights reserved. Printed in the United States of America. The information contained in this document is the exclusive property of Esri. This work is protected under United States copyright law and other international copyright treaties and conventions. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, except as expressly permitted in writing by Esri. All requests should be sent to Attention: Contracts and Legal Services Manager, Esri, 380 New York Street, Redlands, CA 92373-8100 USA. The information contained in this document is subject to change without notice. Esri, the Esri globe logo, esri.com, and @esri.com are trademarks, service marks, or registered marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products or services mentioned herein may be trademarks, service marks, or registered marks of their respective mark owners. J10116 Esri Location Analytics for Business Intelligence An Esri White Paper Contents Page Executive Overview.............................................................................. 1 Proven Value of Business Intelligence ................................................. 1 GIS and BI: The Timing Is Right .....................
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...Internet Services Research: An Annotated Bibliography First technology solutions: Satellite Internet Business Internet: Select Plans. (n.d.). Retrieved November 24, 2014, from http://business.hughesnet.com/bi/resources/business-internet-gen4 The HughesNet website explains the viability of satellite internet service for businesses. The information provided demonstrates how the HughesNet Gen4 service can provide high speed internet access for multiple remote branch offices. HughesNet demonstrates how it compares favorably to other services such as cable or DSL (digital subscriber line) internet. Satellite Internet has the ability to synchronously transmit and receive data from a small client satellite dish on Earth and communicate with an orbiting satellite above Earth's equator. The orbiting satellite transmits and receives its information to a ground server on Earth called the Network Operations Center (NOC). The NOC is connected to the Internet or private network. All communication made from a satellite dish connection to the Internet must flow through the ground server. HughesNet satellite service has the flexible capabilities of reaching every office in the NHS network as well as any new locations that NHS may add as they expand their operations. Satellite service provides speeds of up to 15 Mbps, which exceeds the necessary speed required to transfer large 100MB files between each NHS office and their partner in New York City. HughesNet Gen4 service can provide...
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